2016 CAMS JAYCO AUSTRALIAN FORMULA 4 CHAMPIONSHIP

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1 2016 CAMS JAYCO AUSTRALIAN FORMULA 4 CHAMPIONSHIP

2 japanese INTRODUCING FORMULA 4 FORMULA 4: DISCOVERING TOMORROW S TALENTS THE DEVELOPMENT PATHWAY The world of single-seater racing has undergone a radical shift with the introduction of the CAMS Jayco Australian Formula 4 Championship in Formula 4 has been developed and certified by the FIA as the preeminent open-wheel development category across the globe; the critical step between elite junior karting, Formula 3 and ultimately Formula 1. The over-arching aim of this category is to unearth the next generation of Australian drivers who will make it to the world stage. PRIZE MONEY GLOBAL CHAMPIONSHIP GLOBAL CHAMPIONSHIP REGIONAL CHAMPIONSHIP NATIONAL CHAMPIONSHIP KARTING/GRASS ROOTS MOTOR SPORT FORMULA 4 GLOBAL SERIES The Formula 4 Championship round winners receive financial support: $1,500 per round (1st - $10,000, 2nd - $5,000, 3rd - $2,500) Championship winner to receive F3 European Test with Carlin Motorsport CHINESE

3 FORMULA 4 - CHAMPIONSHIP WHAT IT LOOKS LIKE... PARTNERS 2016 CALENDAR RD APRIL SYMMONS PLAINS \ RD APRIL PHILLIP ISLAND RD JULY SYDNEY MOTOR SPORT PARK RD JULY QUEENSLAND RACEWAY RD SEPTEMBER SANDOWN RACEWAY WEEKEND SCHEDULE A race weekend takes this format: DAY 1 Free practice 1 Free practice 2 DAY 2 Qualifying Race 1 DAY 3 Race 2 Race 3 RD OCTOBER GOLD COAST

4 COVERAGE & REACH Fans The Championship leverages the power of the V8 Supercar fan base: Third most attended sport in Australia: approximately 2,000,000 people attended V8 events in Fourth most watched sport in Australia: 19 million viewers across 31 hours of broadcast television. Passionate & diverse national fan base: 34% female / 66% male 1% earn over $0k (40% over $100k) 8% are tertiary educated (or studying) Source: Nielsen CMV - S01 Participants Over 150,000 people participate in four-wheeled motor sport across Australia. On average they spend 9 nights per year away from home participating in motor sport and generate $1.3 billion in direct industry output. Source: Ernst & Young F4 Viewership statistics Numbers below indicate the reach of 2015 F4 events. Event Date Peak Audience Townsville* Friday 10 July 34,000 Saturday 11 July 42, ,000 Sunday 12 July 41, ,000 Ipswich Friday 31 July 15,000 Saturday 1 August 44,000 Sunday 2 August 60,000 Sydney Friday 21 August 19,000 Saturday 22 August 41,000 Sunday 23 August 45,000 Sandown* Friday 11 September 32,000 Saturday 12 September 53, ,000 Sunday 13 September 56, ,000 Gold Coast* Friday 23 October 43,000 Saturday 24 October 9, ,000 Sunday 25 October 118,000 60,000 Phillip Island Friday 20 November 3,000 Saturday 21 November 94,000 Sunday 22 November 86,000 Homebush* Saturday 5 December 9,000 20,000 Sunday 6 December 5, ,000 Peak Audience FTA (Metro + Regional) *denotes selected Free-To-Air coverage

5 DIGITAL AUDIENCE CAMS.COM.AU 530,000 SESSIONS 88.8% FROM AUSTRALIA 3.5 AVERAGE PAGES PER SESSION 1. MILLION PAGE VIEWS FORMULA4.COM.AU 2,000 USER VISITS 305,000 ORGANIC SEARCH PAGE SESSIONS 145,000 DIRECT URL PAGE SESSIONS I THINK IT S GOING TO BE THE FUTURE OF JUNIOR MOTOR SPORT IN THIS COUNTRY, AND IT S ONLY GOING TO GROW BIGGER AND BETTER. MARK RUNDLE - TEAM BRM FACEBOOK 8,500 LIKES,01 DAILY ORGANIC REACH FACEBOOK 13,000 DAILY ORGANIC IMPRESSIONS 130 AVERAGE DAILY SHARES 31,000 SESSIONS 6.8% FROM AUSTRALIA 2. AVERAGE PAGES PER SESSION 83,000 PAGE VIEWS 1,500 USER VISITS 14,000 ORGANIC SEARCH PAGE SESSIONS 5,000 DIRECT URL PAGE SESSIONS 1,900 LIKES 1,500 DAILY ORGANIC REACH 4,000 DAILY ORGANIC IMPRESSIONS 50 AVERAGE DAILY SHARES

6 MEDIA & ONLINE In addition to Television coverage, the championship and drivers are promoted through the following channels: Sponsor Placement Sponsor Placement A dedicated website with driver profiles and feature stories. Official Formula 4 Championship social media channels (Facebook, Twitter, YouTube and Instagram). Team/Driver exposure in all official championship media releases. Media and PR support/training for drivers. Reports on all Practice, Qualifying and Race sessions. Live Tweeting throughout all sessions. Dedicated on-track and TV commentary. Driver interviews from V8 Media after each race. f4 lands in australia! IT S [F4] GOING TO MAKE THAT NEXT STEP, THE TRANSITION, SO MUCH EASIER. IT S HONESTLY A REALLY GOOD THING FOR AUSTRALIAN KIDS COMING UP. DANIEL RICCIARDO AUSTRALIAN F4 PATRON

7 THE BRAND CARS SIGNAGE Primary Branding / Logo for the CAMS Jayco Australian Formula 4 Championship: Teams have access to extensive signage on livery of all cars. 5 Team Use Category Sponsors/CAMS only Concept only - May differ from final product

8 F4 CLASS OF 2015 Nick Rowe and Jimmy Vernon will line up on the Bathurst 12 Hour grid with MARC this February. Runner-up Thomas Randle tested T-Sport Formula 3 in Spain over the summer break. Leading rookie Will Brown was able to continue racing in 2016 after winning a free car-lease. The youngest driver in the field, Luis Leeds has been selected in the Junior Red Bull team for He will be competing in the MSA Formula 4 Championship this year. I THINK IT S BEEN A WONDERFUL SERIES. IT S THE BIGGEST STAGE IN AUSTRALIA, I M PROUD TO BE PART OF IT. DEAN RANDLE - DREAM MOTORSPORT IT S BEEN A GREAT YEAR, WE ENJOY WORKING WITH YOUNG GUYS TO FIND THE NEXT MARK WEBBERS AND DAN RICCIARDOS. ADAM GOTCH - AGI SPORT The first Australian Formula 4 champion Jordan Lloyd tested with Carlin in Spain at Valencia. The team were extremely professional and allowed me to grow throughout the day, Lloyd said. Also can t thank CAMS and Formula 4 Australia enough for making it happen.

9 ACTIVATION Teams and sponsors will have the opportunity to leverage involvement through brand activation initiatives: Access to ticketing for each round of the V8 Supercars at which the Formula 4 Championship is run. Opportunity for drivers to access promotional appearances and gain personal brand exposure. Access to corporate hospitality at Formula 4 rounds. Opportunity to display sponsor signage on team garages. Opportunity for access to money-can t-buy opportunities including coaching from industry professionals and sponsor/race team networking. Extensive signage on livery of all cars, branding on driver s suits and staff uniforms. ROOKIE OF THE YEAR AWARD Awarded to the highest ranking driver in their first year of Formula 4 competition, the Rookie of the Year award will be prestented to the winner at the annual National CAMS Motor Sport Awards. Powered By

10 CONTACT US Cameron McConville General Manager - Motor Sport Development cameron.mcconville@cams.com.au David Corrigan Motor Sport Development Operations david.corrigan@cams.com.au

11 CONFEDERATION OF AUSTRALIAN MOTOR SPORT FAST FACTS The Confederation of Australian Motor Sport Ltd (CAMS) is a leading not-for-profit member-based organisation focused on the development, promotion, regulation and administration of motor sport across Australia. CAMS has a proud history as the custodian of motor sport in Australia since The organisation is the Australian National Sporting Authority (ASN) delegated by the Fédération Internationale de l Automobile (FIA), the governing body for world motor sport and the federation of the world s leading motoring organisations. CAMS is a recognised National Sporting Organisation (NSO) endorsed by the Commonwealth Government, via the Australian Sport Commission (ASC) CAMS engages with a wide demographic of personnel from juniors (12 years) to mature aged members (60+) CAMS sanctions over 2,200 motoring events per year across Australia CAMS is a professional organisation that is internationally recognised as a world leader in motor sport CAMS is an inclusive organisation, operated by and for all competitors, officials, affiliated clubs and members CAMS activities service all States and Territories and span all areas of motoring for all competitors, officials, affiliated clubs and members CAMS manages a membership base of approximately 5,000 people including over 23,500 licensed motor sport competitors CAMS is one of Australia s largest volunteer-based sporting organisations with approximately 9,250 accredited volunteer officials There are over 530 CAMS Affiliated Clubs across Australia CAMS is a FIA Institute approved Regional Training Provider which has delivered training programs to over 20 countries around the world region since 2010

12 851 DANDENONG RD, MALVERN EAST, VIC 3145 PH FAX (03)

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