Blue Wahoos. partnership. Opportunities

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1 Pensacola Blue Wahoos partnership

2 Our Stadium 5,000 Capacity Multi-use Facility Pensacola Bayfront Stadium 2012 Attendance: 328,147 Family Friendly Party Deck Located in Downtown

3 Our affiliates Major League Triple-A International League Cincinnati Reds Cincinnati, Ohio Double-A Southern League Louisville Bats Louisville, Kentucky Advanced-A California League Pensacola Blue Wahoos Pensacola, Florida Class-A Midwest League Bakersville Blaze Bakersfield, California Rookie Pioneer League Dayton Dragons Dayton, Ohio Billings Mustangs Billings, MT

4 Teams of the Southern League JACKSON GENERALS Seattle Mariners Jackson, Tenn TENNESSEE SMOKIES Chicago Cubs Kodak, Tenn CHATTANOOGA LOOKOUTS LA Dodgers Chattanooga, Tenn HUNTSVILLE STARS Milwaukee Brewers Huntsville, Ala BIRMINHAM BARONS Chicago White Sox MOBILE BAY BEARS Birmingham, Ala Arizona Diamondbacks Mobile, Ala MONTGOMERY BISCUITS Tampa Bay Rays Montgomery, Ala MISSISSIPPI BRAVES Atlanta Braves Pearl, Miss PENSACOLA BLUE WAHOOS Cincinnati Reds Pensacola, Fla JACKSONVILLE SUNS Florida Marlins Jacksonville, Fla

5 Pensacola Demographic Bayfront Park will be the ideal destination for families and couples to spend a night out The state-ofart ballpark will provide a fun, family atmoshpere where fans will have an affordable, intimate opportunity to watch potential major league players FAMILIES AND MARRIED COUPLES SET THE PACE IN ATTENDANCE FIGURES CHILDREN ARE A LARGE PART OF THE TEAM S FAN BASE, AS OVER HALF OF FAMILIES IN ATTENDANCE HAD AT LEAST ONE CHILD UNDER THE AGE OF 18 40% GENDER 60% 74% CHILDREN PER HOUSEHOLD 12% 14% % 66% MARITAL STATUS single married RACE 23% 70% african american white hispanic asian other INCOME 26% 38% 35% 20K or less plus AGE Marketing Male Female 23% 51% 25% 19 and under & OVER

6 Signage Signage will be visible for all events throughout the course of the year not only for 70 Wahoos home games but the additional events held in the ballpark FULL NAMING RIGHTS naming an area of bayfront park after your business is a highly effective way to reach the thousands of fans who will come to the ballpark each year the valueadded package includes naming rights to the area of bayfront park, prominent signage in selected ares, marketing opportunities for your products/services, click-through link on the high-traffic team website, and public address and message board recognition during each home game DIGITAL CONCOURSE Fifteen second rotating spots amongst (8) digital signage locations throughout the concourse area General locations included but not limited to concession stands, restrooms, 1st base side, 3rd base side, behind home plate, merchandise store, etc Digital lineup & Information Board Logo recognition and company branding on our information sign including Southern League standings, leader board, etc

7 Signage Signage will be visible for all events throughout the course of the year not only for 70 Wahoos home games but the additional events held in the ballpark MULROYS Your company will be the sponsor of the premium bar area of Pensacola's Bayfront Stadium Your company will have signage on the outside of the bar entrance as well as inside the bar area SCOREBOARD SIGN Your company will have a 6ft high by 4ft wide sign on the auxiliary scoreboard under the press box windows of Pensacola's Bayfront Stadium Your logo here RESTROOM SIGNAGE Your logo here Direct impact locations throughout the men s and women s restrooms Marketing

8 Electronic Media Website Visit wwwbluewahooscom E-Newsletter Main Page Banner Specialty Page Website Inner Link App Check out our new app! sponsor logo & web link Sponsor Couponing available Location highlight on area map

9 Game Sponsorship A game day sponsorship is the most comprehensive of our sponsorship packages, it is literally a chance to have a three-hour commercial in the ballpark Tailor any game sponsorship to fit your company s objectives and put your business in the spotlight for the entire game, showcasing your brand to the thousands of fans in attendance that night Send your name and logo home with fans on your special day! Sponsors can customize their game sponsorships by getting creative to make the biggest impact with fans whether you want to put your logo into the fan s hands with a giveaway or make them smile with an entertainment act Game day sponsorships assure that no one leaves the park without knowing what your business is about! Recognition in all advertising and collateral material leading up to the event included but not limited to media buys, team press release to all media outlets in Northwest Florida the week of the event, on all 200,000 pocket schedules, team websit, E-Newsletter, etc ENTERTAINER GIVEAWAY FIREWORKS WEEKLY THEME NIGHT SPONSORS Video Board Entertainment Table Activation Theme Night (ex: Thirsty Thursdays)

10 In-Game Sponsorship In Game Promotion Let the Pensacola Professional baseball team create an outrageous contest to catch the attention of every fan on a nightly basis throughout the season Your contest/promotion will be the focal point of the park for :90 seconds during all 70 home games Each on-field between inning contest is complete with a public address announcement to accentuate the promotion along with video board recognition Long after the game is over, fans remember the in game promotuions This is a great opportunity to create buzz for your business at Bayfront Stadium Game action Promotion Simple, but extrmely effective A game-action promotion allows you to associate with the game itself through a creative tie-in When they accomplish your action on the field, you are recognized on the PA system (brief tagline) and LED video board (logo) Examples: Homerun, strikeout, walk, stolen Base, Foul Balls, Pitching change, Stealing, ETC Additional 7th inning stretch Ceremonial First Pitch Jersey Auction Video Board Recognition Promotional Cups Table Activation Launch A Ball Staff Polo s Street Team T-shirt Reading Club Kid s Club Kid s Birthday Club

11 Print For a more traditional source of marketing with equal value get your company s brand in the hands of Wahoos fans during our second season Every game, we distribute our official game programs free-of-charge to fans entering the ballpark! It features general information, coach and player bios and plenty of fun activities Full Color Over 200,000 printed Program will be printed three (3) times during the season allowing you to change advertisements as needed Back cover Front cover Full page Half page Inside back inside front Quarter page Ticket Backs Your company s logo and/or coupon will be printed in 1-color on the back of approximately 500,000 Pensacola Baseball game tickets This is a great opportunity to drive traffic to your business and put coupons directly in to the hands of potential customers Coupons can be updated or revised throughout the season Ticket Guide/Poster Logo recognition will be 200,000 ticket and group guides that will be printed and distributed Group guides are placed in or mailed to local businesses, hotels, youth sports teams, church organizations, military, local hospitals and medical institutes Guides will open up to poster format that will be placed in business locations for information on company group nights such as place and time of event Pocket Schedule Your company s logo will appear on one full color 25 x 35 panel in over 500,000 pocket schedules that will be distributed throughout Northwest Florida such as local businesses, restaurants, convenient stores and hotels Pocket schedules will also be distributed at community activities such as fundraisers, schools, parades, air shows and other marketing events magnet Schedule Logo recognition will be on over 20,000 magnet schedules will be printed and distributed as a giveaway during the Wahoos opening home stand throughout the season

12 Additional Field of Dreams Club Seating Area Kids Zone Misting Station Kids club Womens club Show Room Floor Marketing