MEDIA KIT 2017 THE INDUSTRY STANDARD FOR MORE THAN 35 YEARS

Transcription

1 MEDIA KIT 2017 THE INDUSTRY STANDARD FOR MORE THAN 35 YEARS

2 TOMASSO DeROSA WHO WE ARE Look on any desktop or any bookshelf of anyone who works in baseball, and you ll find Baseball America. During a spring training game in 2015, Braves staff members were even spotted reading the Baseball America Prospect Handbook in the dugout as they watched the game. That s how close Baseball America brings its readers to what s happening on the field. That s how engaged our readers are in everything we produce, whether it s online or in print. And that s how easy we make it for you to tap into that audience. We know baseball. And our readers know that we are the best place on earth to find the most credible, most engaging baseball content. Baseball season is every day at Baseball America, for our writers and editors as well as our readers. We cover baseball at every level, around the world, with a focus on finding the stars of tomorrow before anyone else has heard of them. We ve been doing it since 1981, growing from a tiny independent publication to one of the most respected voices in the game.

3 ANDREW WOOLLEY OUR COMMUNITY Demographics Baseball America speaks to players, coaches, parents, fans and industry insiders Our readers love our content and are willing to pay for it, creating a uniquely engaged audience Monthly audience of more than 1 million between print, digital and social channels Educated males who are passionate about baseball Continually strong renewal rate, with readers who take pride in being longtime subscribers More than 14,000 online subscribers one of the few media outlets with a proven digital subscription model Average Age: 44.5 Male: 93% Annual Household Income: $93,000 Education: 65% have college or graduate degrees Magazine 24 issues a year National newsstand distribution In every professional clubhouse throughout the season Readers spend more than an hour with each issue Total Distribution: 30,000 per issue Targeted Bonus Distribution: Up to 20,000 copies Total Print Audience: 150,000 Digital Editions: More than 1 million pageviews Social Media Community Writers and editors have strong individual followings Average weekly reach of 1 million+ 196k 185k 93k

4 ANDREW WOOLLEY BASEBALLAMERICA.COM Where the print edition reaches the passionate baseball audience every two weeks, BaseballAmerica.com is a must-visit destination every day. Our website complements our other offerings, with breaking news and daily information as well as stats and scores for every level of baseball that keep people coming back. BaseballAmerica.com expands on our signature features like the Top 100 Prospects or our draft coverage, as well as digital-only destination features like the weekly Prospect Hot Sheet and our weekly chats. What s more, BaseballAmerica.com was one of the first websites to build in subscriber-only digital content, and we ve been going strong for more than a decade, a testament to our incredibly engaged audience. Digital Audience Strong audience growth, and a willingness to pay for quality content Robust traffic even with a paywall for our best stories A voice of credibility in the midst of digital noise, which we extend to your brand Average Monthly Visits: Over 1 million Average Monthly Page Views: 2.5 million Average Time on Site: More than 2 minutes per visit

5 EVENTS Baseball America reaches beyond pages and screens to engage with its readers wherever they are. We re at baseball events throughout the year, from the Winter Meetings to coaches conventions to high school tournaments and showcases to the College World Series. Take advantage of our reach and credibility to put yourself in front of potential customers. Integrate yourself as an event sponsor, do product sampling or gather information about attendees. Ask your sales representative for details and sponsorship opportunities. BA Awards Gala The culmination of the baseball year, with all of our annual award winners and key personnel from every level of baseball in attendance. BA Prospect Pad Baseball America is synonymous with prospects, and we ll bring you closer to them than ever during baseball s midseason celebration in Miami.

6 EDITORIAL CALENDAR ISSUE AD MATERIALS MAIL ON EDITORIAL SPECIAL NUMBER CLOSE DUE DATE SALE HIGHLIGHTS DISTRIBUTION * (1626/1701) 11/7/16 11/11/16 11/29/16 12/09/16 AL WEST TOP 10S/END OF SEASON AWARDS WINTER MEETINGS (1702) 11/28/16 12/2/16 12/16/16 12/30/16 NL EAST TOP 10S/WINTER MEETINGS WRAP ABCA (1703) 12/12/16 12/16/16 12/30/16 1/13/17 NL CENTRAL TOP 10 PROSPECTS (1704) 12/26/16 12/30/16 1/13/17 1/27/17 NL WEST TOP 10S/SPRING TRAINING GUIDE (1705) 1/9/17 1/13/17 1/27/17 2/10/17 COLLEGE PREVIEW COLLEGE COACHES (1706) 1/23/17 1/27/17 2/10/17 2/24/17 TOP 100 PROSPECTS/HIGH SCHOOL PREVIEW SPRING TRAINING/EQUIPMENT (1707) 2/6/17 2/10/17 2/24/17 3/10/17 MAJOR LEAGUE/FANTASY PREVIEW (1708) 2/20/17 2/24/17 3/10/17 3/24/17 MAJOR LEAGUE/ROOKIES PREVIEW NATL. HIGH SCHOOL INVITATIONAL (1709) 3/6/17 3/10/17 3/24/17 4/7/17 MINOR LEAGUE PREVIEW/TALENT RANKINGS MAJOR LEAGUE CLUBHOUSES (1710) 3/20/17 3/24/17 4/7/17 4/21/17 OPENING DAY ROSTERS MINOR LEAGUE CLUBHOUSES (1711) 4/10/17 4/14/17 4/28/17 5/12/17 TECHNOLOGY IN BASEBALL (1712) 4/24/17 4/28/17 5/12/17 5/26/17 BALLPARK EXTRAVAGANZA (1713) 5/8/17 5/12/17 5/26/17 6/9/17 DRAFT PREVIEW MLB DRAFT (1714) 5/22/17 5/26/17 6/9/17 6/23/17 COLLEGE AWARDS/DRAFT COVERAGE COLLEGE WORLD SERIES/OMAHA (1715) 6/5/17 6/9/17 6/23/17 7/7/17 DRAFT RECAP/HIGH SCHOOL AWARDS ALL-STAR GAMES/SUMMER LEAGUES (1716) 6/19/17 6/23/17 7/7/17 7/21/17 MIDSEASON PROSPECT UPDATE HALL OF FAME (1717) 7/3/17 7/7/17 7/21/17 8/4/17 DRAFT SIGNING WRAP/ALL-STAR COVERAGE AREA CODE GAMES * (1718/1719) 7/17/17 7/21/17 8/4/17 8/18/17 BEST TOOLS HS ALL-AMERICA GAMES (1720) 7/31/17 8/4/17 8/18/17 9/1/17 SUMMER AMATEUR BLOWOUT (1721) 8/21/17 8/25/17 9/8/17 9/22/17 MINOR LEAGUE POY/FINAL STATISTICS MILB PROMO SEMINAR (1722) 9/5/17 9/8/17 9/22/17 10/6/17 MINOR LEAGUE TOP 10 PROSPECTS (1723) 9/18/17 9/22/17 10/6/17 10/20/17 MAJOR LEAGUE PLAYER/ROOKIE OF THE YEAR (1724) 10/2/17 10/6/17 10/20/17 11/3/17 NL EAST TOP 10S/TRAINING AND NUTRITION (1725) 10/16/17 10/20/17 11/3/17 11/17/17 NL CENTRAL TOP 10 PROSPECTS * (1726/1801) 11/6/17 11/10/17 11/28/17 12/8/17 NL WEST TOP 10S/BA AWARDS WINTER MEETINGS *Double issue

7 SPECIAL PUBLICATIONS PROJECT AD MATERIALS MAIL ON DISTRIBUTION TITLE CLOSE DUE DATE SALE DETAILS 2017 OMAHA PREVIEW 06/02/17 06/09/17 06/14/17 06/23/17 THROUGHOUT OMAHA DURING CWS 2017 FUTURES GAME PROGRAM 06/09/17 06/16/17 06/21/17 07/07/17 DISTRIBUTION AT EVENT 2017 HALL OF FAME COMMEMORATIVE 06/16/17 06/23/17 06/28/17 07/07/17 NATIONAL NEWSSTAND 2017 UNDER ARMOUR PROGRAM 06/23/17 06/30/17 07/05/17 07/21/17 DISTRIBUTION AT EVENT 2018 GEAR GUIDE 09/15/17 09/22/17 09/27/17 10/20/17 CONTROLLED DISTRIBUTION 2018 GREAT PARKS CALENDAR 10/06/17 10/13/17 10/18/17 12/01/17 DIRECT SALES 2018 FANTASY BASEBALL GUIDE 11/03/17 11/10/17 11/15/17 01/19/18 NATIONAL NEWSSTAND BASEBALL HALL of FAME 2016 INDUCTION COMMEMORATIVE INSIDE: CLASS OF 2016 MEMBERS TAKE DIVERSE ROADS TO COOPERSTOWN PLUS: SHAUGHNESSY, McNAMEE TO BE HONORED AT INDUCTION WEEKEND MAKE 2017 YOUR BEST YEAR YET TEN SPORTS SERIES 2016 ANNUAL DISPLAY UNTIL 09/16/2016 $9.99 TEN SPORTS SERIES BASEBALL AMERICA FANTASY GUIDE 2017 BASEBALLAMERICA.COM fantasy individual stat projections more than 500 player reports position by position rankings GEAR GU D E PRODUCT GALLERY: ALL THE TOP GEAR, ALL THE BEST BRANDS Kris Bryant went from Minor League Player of the Year to Rookie of the Year to MVP in three seasons, illustrating again why grabbing a player on the rise can be a key to fantasy success FEATURED BRAND: the 2017 preview for the serious fan GUIDE why wait? grab this year s EXCLUSIVE basebal america fantasy 100 scouting reports kris bryant

8 PRINT OPTIONS Display advertising rates Black & White Open 2x5x 6-11x 12-17x 18-24x 25+x Full Page $5,600 $4,300 $3,800 $3,200 $2,900 $2,500 1/2 Page $4,600 $3,200 $2,400 $1,900 $1,600 $1,400 1/3 Page $4,600 $3,200 $2,400 $1,900 $1,600 $1,400 1/4 Page $2,550 $1,750 $1,200 $1,050 $800 $675 1/8 Page $1,450 $1,050 $750 $675 $500 $450 Four Color: Add $600. Spot color: Add $400. Covers 2, 3, or 4: Add 10%. For guaranteed placement, contact your Baseball America representative. Inserts, cover wraps, polybagging, premiums, etc. are available please contact us for information. Marketplace rates Frequency Open 2-5x 6-11x 12-17x 18-24x 25x Price/column inch $200 $175 $135 $115 $100 $80 Column inch size: x 1 ( x 1) Bleed Ad Configurartions Bleed margin adds.125 to all outside edges, and should not contain critical elements. BLEED AD CONFIGURATIONS SPREAD FULL PAGE 1/4 PAGE BLEED x x x TRIM x x x NO-BLEED x x x 13 SAFETY x x x No-Bleed Ad Configurartions Non-Bleed ads float within full-page safety area,.25 from trim. 1/2 HORIZ 1/3 SQUARE 1/4 HORIZ 1/4 SQUARE 1/8 VERT 1/8 HORIZ 10 x x 8 10 x x x x 2.25

9 DIGITAL OPTIONS Digital Ad Rates Size 728x90 300x x x250 CPM $10 CPM $10 CPM $12 CPM $20 CPM :15 Pre-roll $35 CPM Targeting Run of site Category targeting Geotargeting Share of voice Custom Opportunities Page and site takeovers Fixed placement Custom content packages Podcasts Video Social Ask your sales representatives for details 728 X X X 150 SITE TAKEOVER 300 X 600

10 OPTIONS Our unique relationship with our readers extends to , as Baseball Americans are happy to welcome messages from us into their inboxes. You can capitalize on this engagement with our editorial newsletters, or through a custom partner that features your message alone. E-Newsletters Frequency: Bi-weekly Reach: 80k Size Rate 728x90 $1, x250 $1,000 Sponsored post $1,500 Custom Exclusive sponsor message with custom subject line Target recipients 600 x 800 image Frequency: Weekly Reach: 35k Rate: $1,500

11 TOMASSO DeROSA CONTACT US PRESIDENT David Geaslen PUBLISHER Will Lingo EDITORIAL EDITORIAL DIRECTOR B.J. Schecter EDITOR IN CHIEF John Manuel PRODUCTION DESIGN & PRODUCTION DIRECTOR Sara Hiatt McDaniel ADVERTISING ADVERTISING DIRECTOR George Shelton DIGITAL SALES MANAGER Larry Sarzyniak ACCOUNT EXECUTIVE Edward Richards