Annual Report. U.S. Cellular Community Park. Economic Impact Analysis Annual Statistics 2016 Highlights 2017 Event Schedule

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1 U.S. Cellular Community Park Annual Report Medford Parks & Recreation Department 2016 Economic Impact Analysis Annual Statistics 2016 Highlights 2017 Event Schedule

2 U.S. Cellular Community Park 2016 Highlights USCCP This Year: Generated an all-time record of $11.8 million in estimated economic impact. Set records for tournament teams (1,837), visiting teams (890) and total games played (5,200). Attracted over 165,000 participants and spectators for league and tournament games. The 890 visiting teams produced over $5 million in local spending. Experienced a 33 percent rise in youth baseball tournament team counts. Won a ASA/USA Softball national tournament hosting excellence award for the ninth time since USCCP Shatters Economic Impact Record Youth Tournaments Highlight Record-Setting Year Sharp increases in youth tournament participation stimulated another record-setting year for economic impact generated by U.S. Cellular Community Park. The 15-field sports park generated over $11.8 million in estimated economic impact from 2016 tournaments and special events, eclipsing last year s high-water mark by almost $800,000 - a seven percent increase. Ten of the 13 City of Medford-coordinated youth baseball and softball tournaments were sold out, resulting in a 19 percent surge in team participation. The first full year since completion of three additional ballfields resulted in a 17 percent increase in local team counts, and a 15 percent rise in teams visiting from outside the Rogue Valley. More games were played at USCCP in 2016 than ever before (5,200), including 1,837 tournament contests -- over 250 more than last year s recordsetting count. Since opening in May 2008, USCCP has produced over $79.5 million in economic impact, factoring in a ripple effect. The estimated amount of visitor spending since 2008 ($34.6 million) has surpassed the park s construction costs ($32.5 million). Youth Baseball Tournaments The popularity of the City s youth baseball and fastpitch tournaments reached an all-time high in All nine city-run baseball tournaments sold out in the U10 through U13 age groups, with teams traveling as far as Lodi, Calif. and Tacoma, Wash. to participate. A grand total of 309 youth baseball teams competed in the nine events, a 13.6 percent increase over Youth Fastpitch Tournaments Ninety-nine teams played in four city-run recreational fastpitch tournaments, a 39 percent increase in team count due in large part to the launching of a new event, Halloween in May. An additional 30 teams from all over the West Coast competed in the ASA U10B Western National Tournament the first week of August, which generated $691,000 in economic impact. The City of Medford earned its ninth ASA award for tournament hosting excellence since 2010 with a best-ever 99 score on a 100-point scale. The first full year of operations with nine synthetic-turf hardball fields allowed Medford to run larger tournaments and increase economic benefit. Creating Healthy Lives, Happy People and a Strong Community

Memorial Day Weekend As has become commonplace, Medford s 2,600 hotel rooms were jam-packed Memorial Day weekend as a result of the annual Rogue Valley Timbers Memorial Challenge, which attracted

3 Memorial Day Weekend As has become commonplace, Medford s 2,600 hotel rooms were jam-packed Memorial Day weekend as a result of the annual Rogue Valley Timbers Memorial Challenge, which attracted over 165 teams, and the City s 50-team youth baseball tournament. The two events combined to generate over $2.178 million in estimated economic impact based on the teams that competed at USCCP. Adult Sports Leagues Medford Parks and Recreation coordinated over 2,500 adult sports league games at USCCP in For the second straight year, over 400 teams registered for at least one of four seasons of softball league play, continuing to make Medford the state s largest city softball league. USCCP Tournament Historical Team Counts 2016 USCCP Highlights A grand total of 524 teams registered for 16 youth baseball and youth fastpitch tournaments at USCCP, a 16 percent increase (74 teams) compared to All four seasons of adult outdoor soccer leagues were sold out in co-ed and women s divisions, a grand total of 75 teams. Contract/Rental User Groups USCCP is the home field for five varsity teams from Cascade Christian High School and two from St. Mary s. Teams from Phoenix High, South Medford High and North Medford High also utilized the facility for practices, games and pre-season jamborees at the sports park. The Rogue Valley Timbers youth soccer program played 261 games state or regional competitive games at the multi-sport complex during the spring and fall, which produced over $1.2 million in economic impact. A new user group, Rogue Community College, rented USCCP fields for its 18 home intercollegiate men s and women s soccer contests in the autumn. Baseball Tournament March March Mayhem April Spring Classic May Diamond Dash May Memorial Day June Father's Day Aug. Summer Sizzler Sept. Bash to School Oct. Fall Classic Nov. Turkey Slam Fastpitch Tournament March Spring Fling March Spring Break Classic April Turf Wars May Halloween in May Slowpitch Tournament Jan. The Yeti Feb. HR For Hearts 0 6 March St. Batrick's June Firecracker Overnighter July Christmas In July Aug. Summer Stampede Oct. Halloween Havoc Nov. Grand Gobbler Dec. Toys 4 Kids

4 2016 U.S. Cellular Community Park Date Description Event Name Teams Games Days # Local # Visiting Jan Adult Softball The Yeti Tournament Jan. Soccer Club soccer games Feb. Soccer Club soccer games Feb Football Adult Flag Football Tournament March 5-6 Adult Softball Holiday RV Classic March Youth Baseball Red Robin March Mayhem Tournament March Fastpitch Spring Fling Tournament March Fastpitch Medford Spring Break Classic March 26- Adult Softball Southern Oregon Express Tournament Mar 31-Apr 1 Adult Softball Northwest Travel League (68+) April 2-3 Adult Softball Northwest Travel League (63+) March Baseball High school baseball games March Fastpitch High school softball games March Soccer Club soccer games April 9-10 Youth Baseball Wild River Spring Classic April Fastpitch Red Robin Turf Wars Tournament April Adult Softball Bear Creek Lock & Safe Tournament April 30-May 1 Youth Baseball Diamond Dash Tournament April 4-5 Adult Softball Northwest Senior Travel League (75+) April Baseball High school baseball games April Fastpitch High school softball games April Soccer Club soccer games May Fastpitch Halloween in May Tournament May Adult Softball Northwest Senior Travel League (68+) (50+)(63+) May Youth Baseball Yogurt Hut Memorial Day Tournament May Soccer Rogue Valley Timbers Memorial Challenge May Baseball High school baseball games May Fastpitch High school softball games May Soccer Club soccer games June11-12 Youth Baseball Bigfoot Bash Tournament June 18- Adult Softball Special Olympics Regional Games June Youth Baseball Crusader Classic June Adult Softball Firecracker Overnighter July 1-3 Fastpitch ASA 14B State Tournament July Adult Softball Northwest Travel League (75+) Aug. 2-7 Fastpitch ASA 10B Western National Tournament Aug Fastpitch Hot August Hits/Bob Leavens Memorial Aug. 25 Soccer Southwest Conference Jamboree Aug. 26 Soccer Phoenix High School Jamboree Aug Youth Baseball Yogurt Hut Summer Sizzler Aug. Soccer High school soccer games Aug. Soccer RCC soccer games Sept Adult Softball RVSSA Fall Classic Sept Youth Baseball Bash to School Tournament Sept. 24 Special Alzheimer's Walk 1 Sept. Soccer Club soccer games Sept. Soccer RCC soccer games Sept. Football CCHS football games Sept. Soccer High school soccer games Oct. 1-2 Youth Baseball Fall Classic Oct. 8-9 Fastpitch Valley South College Exposure Invitational Oct Adult Softball Halloween Havoc Oct. Soccer Club soccer games Oct. Soccer RCC soccer games Oct. Football CCHS football games Oct. Soccer High school soccer games Nov. 5-6 Youth Baseball Turkey Slam Nov Adult Softball Grand Gobbler Nov. Soccer Club soccer games Nov. Football CCHS football games Nov. Soccer High school soccer games Dec Adult Softball Toys 4 Kids Tournament

5 Economic Impact Analysis Local Spending Visitor Spending Visitor Lodging Total Spending Sales Personal Income Jobs $ 44,220 $ 21,728 $ 4,000 $ 69,948 $ 129,404 $ 16, $ 4,142 $ 10,025 $ 3,030 $ 17,197 $ 31,814 $ 8, $ 6,509 $ 15,754 $ 4,761 $ 27,024 $ 49,994 $ 13, $ 16,000 $ 40,033 $ 11,000 $ 67,033 $ 124,011 $ 33, $ 56,012 $ 32,592 $ 9,000 $ 97,604 $ 180,567 $ 27, $ 31,326 $ 143,887 $ 39,950 $ 215,163 $ 398,051 $ 119, $ 12,912 $ 127,330 $ 26,122 $ 166,364 $ 307,774 $ 99, $ 12,920 $ 216,616 $ 68,213 $ 297,749 $ 550,836 $ 185, $ 11,000 $ 9,506 $ 3,500 $ 24,006 $ 44,411 $ 8, $ 1,491 $ 13,176 $ 3,658 $ 18,325 $ 33,901 $ 10, $ 1,491 $ 26,352 $ 7,316 $ 35,159 $ 65,044 $ 21, $ 8,285 $ 4,010 $ 800 $ 13,095 $ 24,226 $ 3, $ 5,798 $ 1,604 $ - $ 7,402 $ 13,694 $ 1, $ 4,971 $ 12,030 $ 3,636 $ 20,637 $ 38,178 $ 10, $ 40,276 $ 116,216 $ 32,267 $ 188,760 $ 349,205 $ 96, $ 48,420 $ 74,900 $ 15,367 $ 138,687 $ 256,570 $ 58, $ 42,636 $ 36,666 $ 30,000 $ 109,302 $ 202,209 $ 43, $ 38,038 $ 94,080 $ 26,121 $ 158,239 $ 292,742 $ 78, $ 6,713 $ 23,717 $ 6,584 $ 37,014 $ 68,476 $ 19, $ 10,770 $ 6,015 $ 1,200 $ 17,985 $ 33,272 $ 4, $ 11,597 $ 3,208 $ - $ 14,805 $ 27,389 $ 2, $ 82,840 $ 80,200 $ 24,240 $ 187,280 $ 346,468 $ 67, $ 48,420 $ 37,450 $ 7,684 $ 93,554 $ 173,075 $ 29, $ 3,728 $ 55,339 $ 15,363 $ 74,430 $ 137,696 $ 45, $ 37,523 $ 217,109 $ 101,706 $ 356,337 $ 659,224 $ 207, $ 98,737 $ 506,810 $ 215,378 $ 820,924 $ 1,518,710 $ 469, $ 6,612 $ - $ - $ 6,612 $ 12,232 $ $ 2,480 $ 1,604 $ - $ 4,084 $ 7,554 $ 1, $ 61,302 $ 24,060 $ 5,193 $ 90,555 $ 167,526 $ 19, $ 44,751 $ 66,409 $ 18,438 $ 129,598 $ 239,756 $ 55, $ 15,306 $ 128,000 $ 48,000 $ 191,306 $ 353,916 $ 114, $ 13,426 $ 33,205 $ 9,333 $ 55,964 $ 103,533 $ 27, $ 26,250 $ 15,000 $ - $ 41,250 $ 76,313 $ 9, $ 9,900 $ 204,338 $ 53,878 $ 268,116 $ 496,015 $ 167, $ 746 $ 10,541 $ 2,926 $ 14,213 $ 26,294 $ 8, $ 1,500 $ 246,500 $ 125,921 $ 373,921 $ 691,754 $ 242, $ 4,000 $ - $ - $ 4,000 $ 7,400 $ $ 5,200 $ - $ - $ 5,200 $ 9,620 $ $ 26,851 $ 11,600 $ 1,333 $ 39,784 $ 73,600 $ 8, $ 24,613 $ 105,148 $ 29,555 $ 159,316 $ 294,735 $ 87, $ 1,165 $ - $ - $ 1,165 $ 2,155 $ $ 1,657 $ 4,010 $ 1,212 $ 6,879 $ 12,726 $ 3, $ 14,716 $ 158,080 $ 49,400 $ 222,196 $ 411,063 $ 134, $ 31,325 $ 71,943 $ 20,222 $ 123,491 $ 228,458 $ 59, $ 15,000 $ 2,500 $ - $ 17,500 $ 32,375 $ 1, $ 58,816 $ 46,115 $ 13,938 $ 118,869 $ 219,908 $ 39, $ 8,284 $ 20,050 $ 6,060 $ 34,394 $ 63,629 $ 16, $ 12,500 $ 6,000 $ - $ 18,500 $ 34,225 $ 3, $ 14,563 $ 8,000 $ - $ 22,563 $ 41,741 $ 5, $ 29,088 $ 83,012 $ 23,334 $ 135,434 $ 250,553 $ 69, $ 9,075 $ 285,000 $ 139,593 $ 433,668 $ 802,286 $ 275, $ 50,116 $ 29,876 $ 8,250 $ 88,242 $ 163,248 $ 24, $ 84,496 $ 80,200 $ 24,240 $ 188,936 $ 349,531 $ 67, $ 4,970 $ 12,030 $ 3,636 $ 20,636 $ 38,177 $ 10, $ 6,250 $ - $ - $ 6,250 $ 11,563 $ $ 13,980 $ 6,400 $ 2,000 $ 22,380 $ 41,403 $ 5, $ 26,851 $ 94,079 $ 26,445 $ 147,376 $ 272,645 $ 78, $ 53,064 $ 19,012 $ 5,250 $ 77,326 $ 143,053 $ 15, $ 6,628 $ 16,040 $ 4,848 $ 27,516 $ 50,905 $ 13, $ 3,125 $ 3,000 $ - $ 6,125 $ 11,331 $ 1, $ 1,165 $ 6,400 $ 2,000 $ 9,565 $ 17,696 $ 5, $ 8,844 $ 5,432 $ 4,000 $ 18,276 $ 33,811 $ 6, $ 1,385,388 $ 3,729,937 $ 1,289,902 $ 6,405,228 $ 11,849,671 $ 3,262, $ 5,019,839 $39.00

6 About U.S. Cellular Community Park U.S. Cellular Community Park (USCCP) is owned and operated by the City of Medford. USCCP is the largest municipal installation of FieldTurf in the United States with nearly 1.5 million squarefeet of synthetic grass. Park Size: 132 acres Address: 300 Lowry Lane, Medford OR Construction Cost: $32.5 million Sports Fields: 15 Diamond Sports Complex: 8 fields Multi-Sport Complex: 6 fields Harry & David Field (baseball) Fields By Type: Full-Size Baseball: 3 Softball/Baseball: 7 Soccer/Football: 5 All fields feature: FieldTurf synthetic grass Musco lighting systems Daktronics scoreboards U.S. Cellular paid $650,000 for park naming-rights in At the time it was the largest naming-rights agreement for a municipal recreational facility in Oregon history. The 5-field softball/baseball complex opened on May 9, 2008 and has already hosted 36,700 youth and adult games. Significance of the Economic Impact Report In most communities, parks and recreation agencies are the engines of tourism and economic development. Recreational facilities like USCCP attract tourists, businesses and retirees, and enhance real estate values. A common mistake is to merely provide decision-makers with financial reports on the revenue and expenses of these facilities instead of illustrating economic impact and the broader value of the community s investment. Economic impact reports are estimates and are easily inflated. Methodology and Data Collection This study closely follows the economic impact data-collection and calculation methods set forth by Texas A&M researcher Dr. John L. Crompton in his landmark 1999 book, Measuring the Economic Impact. Crompton contends only spending by visitors to Medford is meaningful in economic impact reports. Expenditures by tournament participants who reside in or near Medford are not included in Personal Income and Jobs calculations because of the likelihood their money would have been spent in the community on other forms of entertainment. The economic impact report also does not calculate the impact of participants in City-sponsored sports leagues that utilize USCCP. The questionnaire used for this study generated spending data from tournament directors regarding approximate amounts each team spent on entry fees, food and beverages, entertainment, retail shopping, transportation expenses and lodging. Conclusions Total Spending: USCCP hosted 41 tournaments or events that attracted 1,837 teams that spent an estimated $6,405,228 in hard dollars. Visitor Spending: The 890 visiting teams spent over $5 million. Softball team size is estimated at 14; baseball, fastpitch teams and soccer is estimated at 18. Sales: Total Spending by all USCCP tournament participants (local and visiting teams) multiplied by a ripple effect of 85 cents for every dollar spent, for a grand total of $11,849,671. The 1.85 multiplier is based on Crompton studies of tournaments in a city of similar size. Personal Income: This measure reports the direct, indirect and induced spending of visiting teams only. For every dollar spent by tournament visitors, 65 cents of personal income accrued within the community in the form of employee wages, salaries and proprietary income. Simply stated, USCCP theoretically generated $42 for each Medford resident. Jobs: If one job is created for every $42,366 Medford s median income USCCP tournaments helped sustain nearly 119 jobs in the community based on the direct spending of visiting teams. The figure refers to both full- and part-time jobs, and it assumes the local economy is operating at full capacity and that there is no slack to absorb demand created by USCCP events.

7 Estimated Economic Impact Year Events Teams Visitor Spending Total Spending Overall Sales Jobs Created $1,389,706 $1,674,419 $3,097, $2,896,322 $3,590,541 $6,642, ,331 $4,176,346 $5,212,669 $9,643, ,172 $3,802,183 $4,782,784 $8,848, ,170 $3,938,774 $4,784,732 $8,851, ,325 $4,186,707 $5,096,426 $9,318, ,415 $4,584,433 $5,537,316 $10,249, ,586 $4,660,844 $5,982,350 $11,067, ,837 $5,019,839 $6,405,228 $11,849, Totals ,124 $34,655,154 $43,066,465 $79,569, Estimated Park Visits Year Park Attendance - All Sports Uses League, Tournament and Game Attendance ,940 82, , , , , , , , , , , , , , , , ,045 Totals 1,612,997 1,177,230 Total Games Played Year Games Year Games Year Games Year Games , , ,400 Total 36, , , , , , ,200 Vehicle Traffic Counts Highway 99 (near USCCP/Harry & David Field entrance) USCCP Annual Statistics Interstate 5 (0.3 miles south of Exit 27 near USCCP) Year Daily Avg. Annual Total Year Daily Avg. Annual Total ,200 5,197, ,700 13,798, ,700 5,365, ,700 13,760, ,800 4,672, ,800 14,162, ,700 4,635, ,800 13,797, ,200 4,465, ,800 13,834, ,000 4,380, ,800 13,797, ,900 5,073, ,200 13,943, ,500 5,292, ,600 14,819,000

8 2017 USCCP Tournament and Event Schedule Date Event Type Event Name Jan Softball The Yeti Tournament* Feb Softball Home Runs 4 Hearts Tournament* March 4-5 Softball Holiday RV Classic March Baseball March Mayhem Tournament* March Fastpitch Spring Fling Tournament* March Fastpitch North Medford Spring Break Classic March Softball Northwest Senior Travel League (68+) April 1-2 Softball Northwest Senior Travel League (63+)(50+) April 8-9 Baseball Wild River Spring Classic Tournament* April Fastpitch Red Robin Turf Wars Tournament* April Softball Bear Creek Lock & Safe Tournament April Baseball Diamond Dash Tournament* May 6-7 Fastpitch Halloween in May* May Softball Northwest Senior Travel League (75+) May Softball Northwest Senior Travel League (68+)(50+)(63+) May Baseball Yogurt Hut Memorial Day Tournament* May Soccer Rogue Valley Timbers Memorial Challenge June 3-4 Fastpitch Black Tornado Invitational (U14)(U16)(U18) June 8-9 Softball Northwest Senior Travel League (75+) June Baseball Bigfoot Bash* June 17 Special Special Olympics Oregon State Bocce and Softball Tournaments June Softball Firecracker Overnight Tournament* June 30-July 2 Baseball St. Mary s Crusader International Classic July 7-9 Fastpitch Oregon USA Softball 16A/B State Tournament July 31-Aug. 6 Fastpitch USA Softball 16B/18B Western National Tournament* Aug Softball Hot August Hits Bob Leavens Memorial* Aug. 25 Soccer Southwest Conference jamboree Aug. 26 Soccer Skyline Conference jamboree Aug Baseball Summer Sizzler Tournament* Sept Softball Rogue Valley Senior Softball Association Fall Classic Tournament Sept Baseball Bash to School Tournament* Sept. 23 Special Alzheimer s Foundation Walk-a-thon Oct. 7-8 Baseball Fall Classic Tournament* Oct Fastpitch Valley South College Exposure Invitational Oct Softball Halloween Havoc Tournament* Nov. 4-5 Baseball Turkey Slam* Nov Softball Grand Gobbler Tournament* Dec Softball Toys 4 Kids Tournament* * Event coordinated by Medford Parks and Recreation Department

Annual Report. U.S. Cellular Community Park. Economic Impact Analysis Annual Statistics 2017 Highlights 2018 Event Schedule

Annual Report. U.S. Cellular Community Park. Economic Impact Analysis Annual Statistics 2017 Highlights 2018 Event Schedule U.S. Cellular Community Park Annual Report 2017 Medford Parks & Recreation Department Economic Impact Analysis Annual Statistics 2017 Highlights 2018 Event Schedule USCCP This Year: Generated $10.7 million