An Invitation to Sponsor the West Dundee River Challenge Bike Races on July 19, 2017 As Part of the 2017 Intelligentsia Cup Series

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1 An Invitation to Sponsor the West Dundee River Challenge Bike Races on July 19, 2017 As Part of the 2017 Intelligentsia Cup Series

2 2016 Racecourse

3 2017 TENTATIVE VENUES Friday, July 14 Beverly/Chicago, IL Saturday, July 15 TBD Sunday, July 16 Willow Springs, IL (IL State Road Race) Monday, July 17 - TBD Tuesday, July 18 Elgin, IL (tentative) Wednesday, July 19 West Dundee, IL Thursday, July 20 Niles, IL (tentative) Friday, July 21 Elmhurst, IL Saturday, July 22 Lake Bluff, IL Sunday, July 23 Chicago, IL/Fulton Market area with Fyxation Open fixed-gear race

4 ABOUT THE INTELLIGENTSIA CUP SERIES Founded in 2012 and expanded to multiple days of racing in and around Chicago with title sponsorship by Intelligentsia Coffee. Pro and amateur men s and women s cycling races featuring elite athletes from the region and all over the world. Criterium-style races with short closed courses that are easy to watch for spectators and more accessible for the media. Race speeds in excess of 30 mph with sprints for cash payouts and merchandise. All-day racing is partnered with family-friendly fun: kids activities, entertainment, Active Lifestyle Expo, food vendors, merchant sales in a festival atmosphere. Professional on-stage announcers provide play-by-play coverage, cycling knowledge 101, interactive spectator contests, introduce the community, and sponsor messaging, to engage spectators and athletes. Our goal is to promote and celebrate cycling in Chicago and the Metro area with events that are fun for participants and the public and which promote exercise and a healthy lifestyle.

5 ABOUT THE SPORT OF CYCLING Bike racing is a TEAM sport with riders working together using strategy and tactics to place one team rider in the position for victory. Estimated 65 million competitive and recreational cyclists in the U.S. Number of Americans who ride bikes is greater than all who ski, golf and play tennis combined. One of the most popular and fastest growing sports in the world. Healthy activity the entire family can enjoy together. The U.S. bicycle industry is a 5.6 BILLION DOLLAR industry.

6 MEET THE RACERS International fields of professional and amateur men/women competing in a variety of age/ability categories More than 3,776 participants in 2016, 55% from Illinois: 21% increase in % average increase per venue in 2016 Average age in 2015 across all categories: 33 Without age group (master s): 29 Women s categories: 30 72% of USA Cycling licensed cyclists are 25-44* 93% are college educated* 48% have household incomes over $100,000* Racers spend an average of $2,016 on events including local lodging, food* Female participation is increasing, 25% of Intelligentsia Cup in 2014 *Source: USA Cycling

7 MEET THE SPECTATORS Captive audience of families and active lifestyle enthusiasts who reside in the community and travel from neighboring areas. Racers often travel with their families. Thousands of spectators expected for each race, with an estimated individual spend of $59 on food/beverage/shopping in each community. Professional cycling fan base is business-savvy, affluent, upscale and well-educated. Cycling race enthusiasts are loyal to sponsors and brands who support the sport. Many racers and fans travel to more than one race during a cycling series. Cycling races appeal to everyone the sport s energy is like NASCAR on two wheels! Median Household Income of $75,000, with 70% college educated. 50/50 split of male and female race fans; Median Age: 38. Source: USA Cycling

8 ENGAGE & BENEFIT YOUR COMMUNITY

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10 OPPORTUNITY: ENGAGE THE CHICAGO METRO CONSUMER AND PROMOTE YOUR BUSINESS, PRODUCTS AND SERVICES Display and sample products. Prominent visibility of your brand. Pace Car Sponsorship Tom McAfee, President of Northwestern Lake Forest Hospital, interviewed on stage. Meet and interact with prospective customers.

11 ACTIVATE: SPONSOR ACTIVATION THROUGH CONTENT GENERATION AND SOCIAL MEDIA

12 2017 West Dundee River Challenge TITLE SPONSORSHIP $ Exclusive Title Sponsor with Category Exclusivity Title naming rights for event, e.g. West Dundee River Challenge p/b [Your Company] Prominent logo placement on main awards/announcer stage with podium photos for promotional use Opportunity to provide a branded item for winners hands on post-race podium Eight (8) home stretch 6x3 coroplast barricade signs Approx. 10 x 20 area for sponsorship activation, i.e. sampling, consumer data collection, contesting, etc. VIP Experience for client/customer/colleague giveaway [i.e. Ride in Official Pace Car, Official Event Swag, Signed Jersey, Reserved Viewing Area, Meet n Greet] for use as prizing for clients/customers via Onsite, Online and/or Social Media Giveaway leading up to the West Dundee event Opportunity for brand ambassadors to roam crowd and distribute promotional items to racers and spectators Opportunity for company representative to be interviewed on stage before racers and spectators Numerous ongoing Title sponsor mentions (minimum 30/day) over main P.A. system throughout the race day Prominent logo placement on local promotional posters (distributed in West Dundee area) Title designation in any local radio/tv ads/promos Ongoing promotion via social media channels Name inclusion in all local race press releases Dedicated press release announcing Title sponsorship designation of the West Dundee event Name inclusion in race communication to area businesses and residents Opportunity to be included in pre-arranged interviews with media Prominent logo placement on volunteer tees Opportunity for third party/community cross promotions leading up to event Opportunity for sponsorship of additional prime giveaways First right of refusal for Title Sponsor status in 2018

13 INTRODUCE/REINFORCE YOUR BRAND TO A CAPTIVE, ACTIVE & FUN AUDIENCE! For more information on the West Dundee River Challenge, please contact: Tel. E: For more information on the 2017 Intelligentsia Cup series, please contact: Marco Colbert Tel marco@intelligentsiacup.com Please visit the series website at: July 14-23,

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