PARTNERSHIP OPPORTUNITIES FEATURING THE TOUR OF BRITAIN

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1 PARTNERSHIP OPPORTUNITIES FEATURING THE TOUR OF BRITAIN Saturday 9th September 2017 PENULTIMATE STAGE - STAGE 7 BROUGHT TO YOU BY CHELTENHAM BOROUGH COUNCIL *Version 4 correct at 28/07/17. Supercedes all previous versions. PARTNERSHIP CONTACT WEBSITES marketing & pr Victoria Petkovic-Short Director apt marketing & pr victoria@aptmarketing.co.uk cheltenhamcyclingfestival.org.uk tourofbritain.co.uk

THE RACE IS ON... On Saturday 9th September, Cheltenham Town Centre will come alive with a Festival of Cycling, featuring the penultimate stage of the Tour of Britain 2017.

2 THE RACE IS ON... On Saturday 9th September, Cheltenham Town Centre will come alive with a Festival of Cycling, featuring the penultimate stage of the Tour of Britain Residents and visitors will be mere feet from some of the world s most famous sportsmen, as they power past the Racecourse, through the town centre and across the Stage 7 finish line at Imperial Gardens, completing a gruelling 115-mile ride from Hemel Hempstead. The wider festival will also include a Kid s zone at Pittville Park, a street fair outside the Town Hall, a demonstration area, money-can t-buy competitions and much more, encouraging residents and visitors alike to take to two wheels. Organisers are expecting more than 50,000 visitors to join local residents, to take advantage of everything the town has to offer. 2

3 FEAT. THE TOUR OF BRITAIN - STAGE 7 ROUTE 3

4 PARTNERSHIP OPPORTUNITIES The Cheltenham Festival of Cycling, featuring the OVO Energy Tour of Britain, is set to attract more than 50,000 day and overnight visitors to the town, to join thousands of residents also attending. Community spirit, being active and inclusiveness are the themes for the Festival, which will see locals and businesses come together to create the event of the year. We re looking for commercial partners to help bring our vision to life, so whether you re an avid Tour of Britain or road cycling fan, spend every weekend on your bike, or simply want to get involved in supporting the town, we have an opportunity to work together. There are packages to suit every budget, outlined on the following pages, and our partners will have access to a number of exclusive benefits, including finish line viewing seats. What s more, if you don t see something you like, let us know your budget, your vision and your objectives and we ll help to make it happen! Anyone interested in partnering with Cheltenham Borough Council or purchasing a corporate entertainment package should contact: Victoria Petkovic-Short, Director apt marketing & pr victoria@aptmarketing.co.uk National exposure including more than 116.5million worldwide TV viewers, across 129 countries Local multiplatform coverage and community engagement Exclusive partner benefits including finish line hospitality 4

5 Tour of Britain main route Tier 1 - Lampost banners Tier 2 - Lampost banners Tier 3 - Lampost banners Street fair/ Demo zone/kidzone 5

6 OUR WHEELIE-GREAT PACKAGES... TAKING YOUR PROFILE UP A GEAR! Peloton Peloton 75,000 SOLD Naming Rights International TV coverage National Tour of Britain benefits Local exposure Finish-line hospitality for 8 people Employee hospitality for 20 people Much more (see following pages) Kidszone/Fanzone/Demozone 15,000 per zone Zone naming rights Official supplier status Significant local profile 2 hospitality finish line tickets 4 employee hospitality tickets Slipstream 50,000 Official supplier status National Tour of Britain benefits Local exposure Finish-line hospitality for 6 people Employee hospitality for 16 people Much more (see following pages for details) Gears 5,000 Official supplier status Significant local profile Lamppost pennants and soft banners Goody bag inserts for up to 25,000 people 4 employee hospitality tickets Chaser 35,000 Naming Rights International National Tour of TV Britain Coverage benefits Significant local profile National Tour of Britain Finish-line hospitality for 4 people benefits Employee hospitality for 8 people Local Much more Exposure (see following pages Finish-line for details) hospitality for 8 people Employee hospitality for 20 people Much more (see following Essentials pages for 3,000 details) 75,000 Significant local profile Lamppost pennants 2 employee hospitality tickets Freewheel 20,000 National Tour of Britain benefits Significant local profile Finish-line hospitality for 2 people Employee hospitality for 6 people Much more (see following pages for details) Corporate Hospitality starting from 100 pp Entertain your clients, guests and employees starting from as little as 100 per person. More details available on page 14 with bespoke packages also available. 6

7 PACKAGES IN DETAIL... This is just a brief overview of each package, but if you want more specific details, contact Victoria on Version 3 correct at 31/05/17. Supercedes all previous versions. 7

8 *All our partners will also get automatic options to support future festival events at discounted rates, including the Women s Tour in May Continued... Version 3 correct at 31/05/17. Supercedes all previous versions. 8

9 *All our partners will also get automatic options to support future festival events at discounted rates, including the Women s Tour in May Continued... (Tier 2) Version 3 correct at 31/05/17. Supercedes all previous versions. 9

10 *All our partners will also get automatic options to support future festival events at discounted rates, including the Women s Tour in May Continued... (Tier 3) Version 3 correct at 31/05/17. Supercedes all previous versions. 10

*All our partners will also get automatic options to support future festival events at discounted rates, including the Women s Tour in May 2018. MORE WHEELIE-GREAT PACKAGES.

11 *All our partners will also get automatic options to support future festival events at discounted rates, including the Women s Tour in May MORE WHEELIE-GREAT PACKAGES... This is just a brief overview of each package, but if you want more specific details, contact Victoria on Version 3 correct at 31/05/17. Supercedes all previous versions. 11

12 *All our partners will also get automatic options to support future festival events at discounted rates, including the Women s Tour in May Continued... Version 3 correct at 31/05/17. Supercedes all previous versions. 12

13 WANT TO BE IN CHARGE OF YOUR OWN PEDAL POWER PACKAGE? WHY NOT FREEWHEEL AND WORK WITH US TO DESIGN YOUR OWN We re interested in building partnerships and that means providing you with the option to tailor your own package. Selecting from the list of benefits and including more of what you do want and less of what you don t, or even making suggestions about your own ideas that will benefit the Festival vision, we re happy to chat about what you want to achieve, within your chosen budget. Contact Victoria on or for more. 13

14 COULD YOU BE OUR MEDIA MASTER? 3,000 + COVERAGE We re looking for local media partners to get behind the event, help us to engage with the local community, and spread the word about the inaugural Cheltenham Festival of Cycling. We re hoping you will provide engaging content across multiple channels, and help drive interest in the event. In exchange, we ll provide you with everything you need to get your scoop, helping you access all areas. Benefits for our media partners include: Official partner status and promotion Access all areas passes Advertising and promotional opportunities free-of-charge Finish line hospitality tickets to use or give away Right to use Tour of Britain Stage 7 name and logo until the end of 2017 Much more. If you could be our media master, please get in touch with Victoria on

15 CORPORATE HOSPITALITY Capitalising on the presence of a high-profile, international sporting event, businesses can enjoy corporate hospitality to suit all needs and budgets. From our entry-level packages which include a three-course lunch and the chance to soak up the general festival atmosphere, right through to exclusive hire of your own company yurt, Michelin star chef and celebrity guest, we ve got it covered. Our packages are flexible, and while we have included a selection of example packages, we re also happy to build a bespoke package for you. For all corporate hospitality packages, please contact Angie Petkovic, managing director, telephone , angie@aptmarketing.co.uk. More information can be found on the website: cheltenhamcyclingfestival.org.uk/get-involved/corporate-hospitality 15

16 MARKET STALLS As part of the event, there will be a Street Party with stalls, outside the Town Hall, some premium spots in the official finish-line FanZone and some market stalls in both the Demonstration Area and the KidZone. To enquire about a market stall, please contact Helen Down on or helen.down@cheltenham.gov.uk 16

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18 For partnerships & corporate hospitality, Please contact Victoria Petkovic-Short apt marketing & pr *All prices quoted exclude VAT. PARTNERSHIP CONTACT WEBSITES marketing & pr Victoria Petkovic-Short Director apt marketing & pr cheltenhamcyclingfestival.org.uk tourofbritain.co.uk

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