Sound Velo Cycling/ Team Thrive

Transcription

1 Sound Velo Cycling/ Team Thrive 2019 Season Sponsor Opportunities SOUND VELO CYCLING/ TEAM THRIVE IS A COMPETITIVE WOMEN S CYCLING TEAM BASED IN SEATTLE. OUR MISSION IS TO PROMOTE HEALTH, FITNESS, AND COMPETITIVE SPIRIT THROUGH THE SPORT OF BICYCLE RACING. WITH OVER 50 MEMBERS, WE ARE THE LARGEST WOMEN S CYCLING TEAM IN THE PACIFIC NOTHWEST, AND A STRONG FORCE WITHIN THE CYCLING COMMUNITY. Our Goals: Support and provide women s cycling and racing opportunities Development of new riders while also building a strong and experienced elite team Provide mentorship for women of all ages to live a healthy, active life Be ambassadors of the sport and of our sponsors Be community leaders and superb examples of active lifestyles Women s Club of the Year four times, including most recently for the 2016 cycling year.

2 IN 2018 THE TEAM: Competed in state, national and world championship races Provided racing scholarships to new team members and coaching scholarships to returning team members Executed a team mentoring program; pairing new racers with experienced team veterans Managed and executed Pacific Raceways Road Event for new riders (with over 125 race participants) Managed a women s beginner race skillsets clinic with mock races prior to the Pacific Raceways Road Event Volunteered at the 2018 Seattle to Portland (STP) finish line Participated in the 2018 Bike Everywhere Challenge, sponsored a Bike Everywhere Celebration Station on Bike to Work Day and volunteered at the Bike Everywhere Breakfast on behalf of Kaiser Permanente Participated with Kaiser Permanente s 2018 Emerald City Bike Ride Full team presentation at the launch of Kaiser Permanente in March 2018 Participated and donated generous funds for Bike MS Deception Pass 2018 Volunteered at the 2018 YMCA Healthy Kids Day, fitting almost 10,000 kids with helmets across the Puget Sound area (including the Olympic Peninsula) Participated in a helmet fitting event for Special Olympic athletes Managed and executed the Washington Women of Cyclocross race, skills clinic and expo for 2018

3 2018 ACHIEVEMENTS UNPRECEDENTED SUCCESS FOR THE TEAM AND EXPOSURE FOR OUR SPONSORS! CYCLOCROSS 165 race starts 103 top ten finishes 39 top three podium finishes 11 first place podium finishes 6 Washington State/Series champions ROAD 134 race starts 85 top ten finishes 28 top three podium finishes 5 first place podium finishes 5 Washington State/Series champions 1 WSBA BARR winner (Cat 4) 1 WSBA BARR winner (Cat 4/5 40+) 2018 WSBA BARR team of the year MOUNTAIN 49 race starts 43 top ten finishes 23 top three podium finishes 7 first place podium finishes 1 National Mountain Bike Champion TRACK 9 race starts 8 top ten finishes 2 top three podium finishes 2019 TEAM GOALS The 2019 season will see our team competing in an increased number of local and national races, focusing on added exposure for our sponsors. Compete in over 400 race starts in road, cyclocross, mountain and track events Increase attendance at USA Cycling national racing events and UCI events Continue to increase our presence in road, cyclocross, track, and mountain disciplines through recruitment, education and development Continue to raise awareness of the health benefits of cycling Increase community involvement through activities and service Win the WSBA individual and team BARR (Best all-around road rider) Enhance our beginner racing program to identify, mentor and upgrade interested members Promote safety and sportsmanship on and off the race course

4 CYCLING DEMOGRAPHICS Cycling is one of America s most popular sports activities, with over 45 million participants and over 160 million spectators. Most cyclists are well-educated and earn above average wages. As one of the largest all women s cycling team in the Pacific Northwest we are great ambassadors for your brand. In the Seattle area, tens of thousands of people see us every day as we ride to work, train together, and ride with our families. Recreational Cycling 70% of these riders are college graduates 55% are women For every golfing foursome in the United States there are ten cyclists Median household income is above $60,000/year Median age is 32 Competitive Cycling 70,000 have USA Cycling racing licenses More than 80% of racers are college graduates More than 25% have post-graduate degrees Median household income of over $75,000 While racing is still a predominantly male endeavor, female participation is growing nationwide and is particularly strong in the Pacific Northwest In addition to racing, most competitive cyclists average more than 10 hours each week of training throughout the year. Our riders each train an average of ten hours per week, and in 2019 will spend more than 32,000 total hours training while displaying the logos of our wonderful sponsors.

5 SPONSORSHIP WE INVITE YOU TO PARTNER WITH SOUND VELO CYCLING AS A 2019 SPONSOR, WITH THE CONFIDENCE OF KNOWING YOUR MARKETING DOLLARS ARE SUPPORTING THE COMMUNITY THROUGH A HIGHLY VISIBLE WOMEN S CYCLINIG TEAM. Just as in the professional ranks, where companies such as the Jelly Belly, Subaru, Giant, Team 3M, and United HealthCare have increased name recognition through cycling teams, partnering with a team at the local level sends a group of devoted cyclists into the community carrying your company's message. Sound Velo Cycling is well known for its extensive community involvement, good sportsmanship, outstanding race results, and dedication to promoting women s cycling. Your logo will be seen all over the Seattle area throughout the year, as our members will spend more than 36,000 total hours training in By partnering with a female-focused sports organization, you tap into a large (and ever growing) market. Your marketing opportunity association with Sound Velo Cycling has powerful marketing potential 55% of the 70 million cyclists in the US are women; women cyclists tend to be college-educated professionals who are concerned about the environment, and are living healthy, balanced lives. Our team is comprised of lawyers, doctors, nurses, business owners, high-tech sales and marketing professionals, and non-profit leaders, just to name a few. The wide exposure from a team marketing opportunity is relatively free of competition from other brands, allowing substantial market penetration at a low cost. When your company partners with Sound Velo Cycling, our members are intent on giving your business consistent and widespread exposure. Sound Velo Cycling members purchased products for the 2018 race season with an estimated value of $300,000. In addition, your logo will be featured on our website and our banner displayed at races and events. We proudly display images and info on our Instagram, Facebook, and Twitter accounts promoting our sponsors and keeping you updated on our successes and media exposure. We are always open to ideas about how we can continue to support you as our partner.

6 SPONSORSHIP LEVELS There are four (4) levels of sponsorship available with Sound Velo Cycling. CARBON SPONSORSHIP TITLE SPONSOR Carbon Level Sponsorship (title sponsorship) has been committed to Kaiser Permanente (kp.org/wa) since Team Thrive p/b Kaiser Permanente is our team name while Sound Velo Cycling only serves as our USA Cycling membership/club name. TITANIUM SPONSORSHIP Cost: $5000 Sponsor company logo will have striking secondary placement on the team uniform Sponsor company logo and website link will be displayed on team website Sponsor advertising opportunities at races promoted by Sound Velo Cycling Sponsor will have the opportunity to display company banners on team tent at all races Sponsor will receive Sponsor of the Month front page callout on team website Sponsor will be featured on our social media sites (Facebook, Twitter, Instagram) Sponsor will be recognized in end of season reports on our website ALUMINUM SPONSORSHIP Cost: $3000 Sponsor company logo will be featured on the team uniform Sponsor company logo and website link will be displayed on team website Sponsor advertising opportunities at races promoted by Sound Velo Cycling Sponsor will have the opportunity to display company banners on team tent at all races Sponsor will receive Sponsor of the Month front page callout on team website Sponsor will be featured on our social media sites (Facebook, Twitter, Instagram) STEEL SPONSORSHIP - Cost: $1,500 Sponsor company logo will be featured on the team uniform Sponsor company logo and website link will be displayed on team website Sponsor advertising opportunities at races promoted by Sound Velo Cycling Sponsor will be featured on social media sites (Facebook, Twitter, Instagram)

7 NEXT STEPS ARE YOU READY TO JOIN THE CYCLING MOVEMENT WITH OVER 50 MOBILE BILLBOARDS AND AMBASSADORS PROMOTING YOUR BRAND? WE ARE LOOKING TO PARTNER WITH COMPANIES IN OUR COMMUNITY AND IN THE CYCLING INDUSTRY THAT HAVE STRONG REPUTATIONS FOR PROMOTING WOMEN IN SPORT AND HEALTHY LIVING. OUR SPONSORSHIP OPPORTUNITY COMMITMENT FOR THE 2019 RACE SEASON IS DUE BY OCTOBER 25, THANK YOU IN ADVANCE FOR YOUR CONSIDERATION. FORWARD TO HEARING FROM YOU! WE LOOK Team Contact Information Contact person: Olga Magun, Team Thrive Vice President Phone: Website: