2018 SPONSORSHIP & SUPPORT

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1 2018 SPONSORSHIP & SUPPORT

2 TABLE OF CONTENTS EDUCATION: Our programs educate cyclists, pedestrians, and drivers of all ages through a variety of in-person, print, and digital mediums 3 - Positive Spin Education for youth and vulnerable communities 4 - City Cycling Multi-platform bike education 5 - Pittsburgh Bike Map Explore Pittsburgh by bike, explore the map COMMUNITY: We bring together tens of thousands of participants each year to experience the joy that safe streets create 6 - Women & Biking Program Creating space for women to build a personalized avenue into biking 7 - OpenStreetsPGH Summertime car-free event series 9 - PedalPGH Pennsylvania s largest bike ride ADVOCACY: Work needs to be done to change policy, provide functional facilities, and invest in biking. In City Hall and at the workplace, BikePGH creates change 11-21st Century Infrastructure Connecting bike lanes to communities 12 - Employee Support Employee benefits, wellness activities, and community events 13 - Bike Parking Outfit your workplace to be more bike friendly 14 - Business Membership Stand with BikePGH as a leader WELCOME TO BIKEPGH BikePGH is a non-profit organization that is transforming Pittsburgh s streets and communities into healthy, vibrant places that are safe and accessible for everyone to bike and walk. We have been working hard since 2002, and we think you d agree that our work has changed the conversation about biking and walking in Pittsburgh. Over 15 years, BikePGH has engaged hundreds of thousands of Pittsburghers to support a vision for safe streets that elevates the importance of biking, walking and transit. We have big plans for the year ahead, and we need your business to lead this movement with us. 01 ABOUT BIKEPGH

3 WHO IS BIKEPGH? 2,800 DONORS/MEMBERS MEMBER AGES % % % % % 65+ 9% ACTIVE YEARS OF MEMBERSHIP 1 year 27% 2-4 years 42% 4-6 years 15% 6-8 years 7% 9+ years 9% HOUSEHOLD INCOME UNDER $25k 4% $25k - $49k 17% $50k - $74k 15% $75k - $99k 16% $100k - $149k 21% $150k - $199k 13% ABOVE $200 14% EDUCATION LEVEL HIGH SCHOOL 1% ASSOCIATE OR TECHNICAL 5% SOME COLLEGE 7% COLLEGE GRADUATE 37% POST-GRADUATE EDUCATION 50% OUR FOLLOWERS BUSINESS MEMBERS BY SECTOR Facebook: 16,500+ DESIGN 14% MANUFACTURING & SUPPLY 12% REAL ESTATE/ DEVELOPMENT 10% LARGE INSTITUTION 8% HOSPITALITY/ ENTERTAINMENT 7% ENERGY/ NATURAL RESOURCES 4% Twitter: 18,600+ Instagram: 8,200+ BIKE INDUSTRY 13% TECH 10% NON PROFIT 10% HEALTH CARE 7% LAW/ INSURANCE 5% Newsletter: 26,000+ ABOUT BIKEPGH 02

4 EDUCATION Our Positive Spin program works hands-on with public school students and populations such as refugees and youth transitioning out of foster care. Your business s support would allow program participants to experience the health, independence, and joy that biking offers. $5,000 - Youth transitioning out of foster care underwriting $5,000 - After-school program underwriting $3,000 - Summer camp culminating event $2,500 - Years-worth of helmets & water bottles EARN-A-BIKE PROGRAM Remember riding a two-wheeler for the first time? Give that lifechanging experience with a donation or by hosting a bike build event for your employees. Contact for pricing. 03 EDUCATION PROGRAM UNDERWRITING

5 EDUCATIONAL VIDEOS Your business can leverage BikePGH s strong and engaged social media following to bring critical bike safety skills to Pittsburgh s populations. Our 12-part video pilot program reached over 200,000 people in Huge promise for the year to come. 12-part series/$5,000 series or $500 per video Logo displayed on each video s opening screen Tagging your business on social media WORKSHOPS Face to face, conversation-based classes focusing on bike commute Q&A, bike maintenance, and finding safe routes. Workshop Host $2,500 series or $500 per event COMMUNITY RIDES One thing is clear; that bike safety education doesn t work unless it s fun. In 2018, we re refocusing our City Cycling program to cultivate a culture of learning through community-based bike events. Stand with us as we redefine what it means to teach safe cycling skills. Led by nationally-trained League Certified Instructors. Community Ride Program Underwriting $5,000 series / $500 per ride Support for at-risk communities to access and engage in healthy lifestyle choices. Partner with groups like: AARP The Wounded Warrior Project Greater Pittsburgh Literacy Council New partnership opportunities available Tagged social media shoutouts Linked listing on program webpage and in follow up s EDUCATION PROGRAM UNDERWRITING 04

6 7TH EDITION PITTSBURGH BIKE MAP YOUR BUSINESS CAN SHOW THE WAY When we first published the Pittsburgh Bike Map in 2007, we knew we had a legacy to uphold. After winning a number of design awards and successfully creating 6 complete revamps -- distributing more than 50,000 copies per year a hundreds of local retailers, cultural partners, bike shops, outreach events and educational institutions -- we like to think we ve done a good job. This is the chance to brand your organization onto the next generation of this legacy. Your business s custom ad on 50,000 copies to be distributed through 2018 & 2019: $15,000 - Half Panel Ad (2 available) 05 NEW BIKE EDUCATION GUIDES

7 COMMUNITY WOMEN & BIKING AN INCLUSIVE SPACE FOR WOMEN WHO BIKE BikePGH s Women & Biking program provides womyn, femme, gender non-conforming, and non-binary people the space to create their own avenue into the bike community through rides, meetups, workshops, discussions and more WOMEN & BIKING FORUM The only event of its kind, BikePGH s Women & Biking Forum draws hundreds of participants from throughout the region. Now in its 5th year, the Women & Biking Forum has become synonymous with breaking down barriers and creating opportunities. PRESENTING SPONSOR CONTACT FOR PRICING Event to be referred to as 2018 Women & Biking Forum Presented by [your business]" Logo on website, poster, and forum guide Mentions on social media/blog Chance to address attendees LUNCHEON SPONSOR $1,500 Logo on website, poster and forum guide Chance to address attendees Mention on blog BREAKOUT SESSION $750 Sponsor a breakout session on bike maintenance, fitness, nutrition, or more WOMEN S BIKE EDUCATION SERIES - $2,500 We are expanding our women-only offerings in 2018 because of their tremendous popularity in past years. Be a supportive partner for this 5-part series. SPINNSTERS RIDES - $250 PER RIDE Fun, social, monthly bike rides May through October SPINNSTERS COFFEE $150 PER MEETUP Warm up the conversation and support our monthly coffee shop series by buying a round. *Partnership promotion via social media with all levels of sponsorship. WOMEN & BIKING 06

8 100,000 ESTIMATED ATTENDANCE IN EVENTS // 3 UNIQUE ROUTES 10 MILLION ESTIMATED MEDIA IMPRESSIONS OpenStreetsPGH is Pittsburgh s fastest growing event series that opens miles of streets to people of all ages and abilities. Each month, tens of thousands flock to OpenStreetsPGH to run, walk, bike, dance and play. The event series gets Pittsburghers outside and active, connecting people to neighborhoods and local businesses, children with physical activity, and neighbors with one another. Sponsors will have a chance to reach Pittsburgh residents who value health, wellness, community and sustainable activities DATES: MAY 27 // JUNE 24 // JULY 29 PARTICIPANT AGE % % % % 100k 80k 60k MAY JUNE JULY TOTAL PARTICIPATION TIME SPENT AT EVENTS 0-30 min 2.6% 30 min - 1 hr 12.8% 1-2 hrs 29.5% 2 hrs % 40k 20k % OF PEOPLE DISCOVERED A NEW STORE ALONG THE ROUTE 48% MEN 52% WOMEN 07 OPENSTREETSPGH

9 MARKET SQUARE HUB SPONSOR Largest program hub with tens of thousands joining group fitness classes, meeting up with friends and family, and socializing in the square Branded Market Square stage with horizontal and vertical banners at the center of attention Included in press releases $25,000 (For Entire Series) Inclusion in social media campaigns and print media with references to fitness hub Featured placement on welcoming archways under BikePGH and Colcom Foundation logos NEIGHBORHOOD HUB SPONSOR Branded stage with your company featured rotating each month to different in Pittsburgh neighborhoods Included in press releases $15,000 (For Entire Series) Featured placement on welcoming archways Inclusion in social media campaigns and print media with references to fitness hub MAJOR SPONSOR $10,000 (For Entire Series) Placement on OpenStreetsPGH welcoming archways all summer long Tiered listing on website Logo on event posters 10x10 booth at all 2018 OpenStreetsPGH events at your choice of program hubs BLOCK SPONSOR $6,000 (For Entire Series) Take over a block each event this summer with branded signs Placement on OpenStreetsPGH welcoming archways all summer long 10x10 booth space along your block LOCAL SPONSOR $2,500 OR $1,000 $2,500 (For Entire Series): Join us at one of our program areas and encourage Pittsburgh to get outside and see their city in a new way. Includes website listing. $1,000: Show your support for an active, healthy Pittsburgh. Includes website listing. OPENSTREETSPGH 08

10 AUGUST 26TH 2018 With over 2,800 participants, and an outreach plan that makes millions of impressions, UPMC Health Plan PedalPGH gives you the chance to be associated with the region s largest bike event. RECORD ATTENDANCE OF 2,800 PARTICIPANTS IN TH ANNIVERSARY RIDE PedalPGH is one of the longest running cycling events in the state. Expect attendance records to be broken for our 25th anniversary. THE LARGEST RIDE IN THE STATE From Tel Aviv to Boston, PedalPGH brings together people from all over the world with riders from 27 states and multiple countries attending every year. REGIONAL EARNED MEDIA Media impressions are estimated at 2-3 million combining BikePGH s social media outreach, paid advertising, and earned media. We take our reach seriously and have a comprehensive communications strategy that includes TV, radio, national print publications, news, and social media. UNDER $25k 3% PARTICIPANT AGE % % % % % 65+ 8% HOUSEHOLD INCOME 10% 16% 15% 25% 14% 17% $25k to $49k 64% MALE - 34% FEMALE $50k to $74k $75k to $99k $100k to $149k $150k to $199k NEARLY 100% POSITIVE RIDER EXPERIENCE $200k + Post-event surveys have shown that over the last 5 years 95% of riders have had amazing days on the bike at PedalPGH. We love our riders and they love us back, with hundreds each year going the extra mile and becoming first-time BikePGH members. Together we can advocate for safer streets and have a great time while we are at it. 09 PEDALPGH

11 FEATURED ROUTE SPONSOR $10,000 Stand out from the crowd and take ownership of one of our featured routes promoted as an integral part of the event. BRANDED ROUTE Logo printed on all course materials, t-shirts, cycling jerseys, maps, PedalPGH.org website, and Ride Guides BRANDED REST STOP Sponsorship for your staff to engage first-hand with participants at 1 branded rest stop CAMPAIGNS TO PARTICIPANTS Logo featured with other route sponsors campaigns SOCIAL MEDIA PROMOTION Promotion to our networks as a business that is making great rides happen PRESS RELEASE Included with BikePGH, UPMC Health Plan and other Featured Route Sponsors on spring press release Featured Route Sponsors will also have their logo featured on the 2018 PedalPGH t-shirts and jerseys. WATER BOTTLE SPONSOR $5,000 Put your company into the hands of every rider with an impact that will last for years to come. Logo included on water bottle given to every rider Logo included on all rider numbers Logo included on website T-shirt sponsorship RIDE GUIDE $500+ Safety is paramount at PedalPGH, so we do our best to communicate with riders early and often. Our Ride Guide is a quick and easy reference guide that covers each route, parking, and other essential ride details. Ads in the 2018 Ride Guide start at just $500 and are an easy way to show your support for BikePGH and the region s largest ride. (Ride Guide 5.5 x 8.5 ). $500 ½ page ad, $1,000 full page ad, $2,000 back cover T-SHIRT SPONSOR $2,500 Get your logo on the 2018 annual t-shirt Logo included on website and Ride Guide PEDALPGH WORKPLACE TEAM Rally your workplace to take part in PedalPGH. With prizes and VIP treatment, this fundraiser ride offers your business an excellent opportunity to build camaraderie in the office. *Business Member discounts & bulk ticket sales available. PEDALPGH 10

12 ADVOCACY OUR GOALS BIKEPGH S ADVOCACY IS CREATING A COMPETITIVE 21ST-CENTURY CITY THAT ATTRACTS NEW TALENT AND SUPPORTS LIFELONG RESIDENTS. Complete the Bike Network Build a safe connected network for residents to enjoy for transportation and recreation Increase Ridership Get more people on bikes more often Measure ridership through increased data collection Improve Safety Reduce crashes Eliminate cautionary routes Encourage a Bike Community that Reflects the City Support more communities to use bikes for recreation and transportation 11 ADVOCACY Photo by Heather Mull

13 CREATE A BIKE FRIENDLY WORKPLACE UTILIZE OUR EXPERTISE TO BRING BIKING BENEFITS TO YOUR EMPLOYEES WITH FACILITIES IMPROVEMENTS, WELLNESS ACTIVITIES, COMMUNITY EVENTS AND MORE. LUNCH LOOP STARTING AT $500 Our Lunch Loops provide a great team building exercise with a minute bike ride that give your employees a chance to stretch their legs, grab a breath of fresh air, and create memories. We bring the bikes and instructors. LUNCH & LEARN $200 These engaging presentations give a quick overview of a topic, then open the floor for discussion and Q&A. Each participant receives a copy of BikePGH s Pittsburgh Bike Map and Biking 101 Guide. Pick from any of these topics: Biking basics for transportation or recreation Make everyday bike to work day Top fun rides in Western PA PITTSBURGH BIKE MAP $25 FOR 60 COPIES Our award-winning maps show all of the safe routes through the city. They start excellent conversations, and they also make great wall-art! Delivery available. BIKING 101 GUIDE $20 FOR 30 COPIES These comic-book style guides are useful resources for all ages, providing information on everything from choosing a bike, to carrying things, to picking comfortable routes and more. An engaging resource for break rooms and common areas. PEDALPGH WORKPLACE TEAM Rally your workplace to take part in PedalPGH. With prizes and VIP treatment, this fundraiser ride offers your business an excellent opportunity to build camaraderie in the office. *Business Member discounts & bulk ticket sales available. ADVOCACY 12

14 Photo Credit: Dero Bike Parking BUILD YOUR DREAM BIKE ROOM SHOWCASE YOUR BUSINESS AS ONE THAT SUPPORTS SUSTAINABLE TRANSPORTATION AND PROVIDE TOP-NOTCH BIKE PARKING FACILITIES. BIKE FACILITIES BUILDOUT Without exaggeration, we have helped hundreds of clients place thousands of bike racks at facilities around Pittsburgh. Maximize your investment with our careful guidance to create an asset that captivates your current and future employees. FIXIT STATIONS Provide publicly accessible tools and air pumps for quick tune ups and those unfortunate flat tires. BIKE RACKS Good, bad and ugly: there are tons of bike racks out there and BikePGH has tried them all. As a Dero Bike Racks Advocacy Dealer, we know what will work well for your needs and budget. STORAGE Bike lockers, gear lockers, benches or even a simple hook. BikePGH has easy solutions that lower the bar to biking. 13 ADVOCACY

15 JOIN BIKEPGH AND STAND OUT AS A LEADER BikePGH and our network of over 100 Business Members are redefining the needs of our city and our workplaces. By becoming a BikePGH Business Member, you are allowing us to continue this momentum in the streets while bringing tangible energy and benefits into your workplace. MEMBER BRONZE SILVER GOLD PRICE $300 $1,000 $5,000 $10,000 ANNUAL REPORT WEBSITE Listed with link on Business Page Logo with link on Business Page Logo with link on Business Page & Homepage Logo with link on Business Page & Homepage CERTIFICATE Framed Framed DISCOUNTS TO BIKEPGH EVENTS FOR EMPLOYEES LUNCH & LEARN Or upgrade to a Lunch Loop Or upgrade to a Lunch Loop LUNCH LOOP Up to 30 People Up to 60 People *All contributions to BikePGH are fully tax deductible **Business Membership is included in sponsorships >$1,000 ADVOCACY 14

16 188 43rd Street Pittsburgh, PA