SCAG EMERGING REGIONAL ISSUES: GOMONROVIA OVERVIEW. City of Monrovia

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Howard Rogers
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1 SCAG EMERGING REGIONAL ISSUES: GOMONROVIA OVERVIEW City of Monrovia

Demographic trends indicate that Southern California is about to get a lot more crowded!

state of Oregon! +/-4 million more people!

2 WHY ARE WE TALKING ABOUT MOBILITY? BECAUSE DEMOGRAPHIC TRENDS AND HOUSING POLICY HAVE CREATED A CRISIS SITUATION. Demographic trends indicate that Southern California is about to get a lot more crowded! In the next 25 year period, the SCAG planning area is projected to add the equivalent population of the entire state of Oregon! +/-4 million more people! A lack of supply has created a housing crisis in California A 2016 McKinsey Global Institute report illustrated the depths of CA s housing crunch Real estate prices in CA are rising 3x faster than household income 50% of the State s population cannot afford housing CA needs 3.5 million more homes by 2025

!! Against that backdrop, a housing renaissance is occurring We have around 2,200 proposed housing units in the development

3 WHY ARE WE TALKING ABOUT MOBILITY? BECAUSE MONROVIA IS IMPACTED AND GROWING. In Monrovia today, the average rent for an apartment is around $3 / square foot! 1,000 SF apartment currently costs $3,000 / month!!! Against that backdrop, a housing renaissance is occurring We have around 2,200 proposed housing units in the development pipeline 15% increase in our housing stock, 13% increase in population The Metro Gold Line today boasts nearly 50,000 riders / day! Intense interest on transit-oriented development projects

clean air, and no traffic, we shouldn t allow any additional development vs. Free-Market Growth Build. BUILD.

4 WHY ARE WE TALKING ABOUT MOBILITY? BECAUSE IN MONROVIA, WE WERE LOOKING FOR BALANCED SOLUTIONS. The politics of growth, housing, and development often pit two sides against one another No-Growth Until we have more water, clean air, and no traffic, we shouldn t allow any additional development vs. Free-Market Growth Build. BUILD. BUILD. In Monrovia, we were looking for a better way Balanced Growth In our community, can we find a balanced response to housing policy, environmental policy, and traffic policy?

5 WE RE TALKING ABOUT BETTER MOBILITY BECAUSE A limited housing supply is driving housing costs up to unacceptable levels At the same time, our region is growing denser, which means more people and more cars, and we don t have the resources to infinitely expand our roadway / parking infrastructure Against that backdrop can we develop policy options that allow for continued housing growth, while also addressing environmental and traffic concerns? Can we develop a new model of suburban mobility to give people simple and easy to use public transportation options?

6 HOW DID MOBILITY USED TO WORK IN MONROVIA?

9 ANNUAL BUDGET ~ $1 million / year OPERATING STATISTICS Avg. Monthly Riders ~ 3,200 Avg. Annual Riders ~ 38,000 Avg. Monthly Disabled Riders ~ 255 Avg. Trip Length: 1.19 miles Avg. Cost / Passenger ~ $19.70 MONROVIA TRANSIT (DIAL-A-RIDE) BY THE NUMBERS

10 IS THERE A MORE COST-EFFECTIVE, CONVENIENT, & RELIABLE WAY TO PROVIDE EXPANDED TRANSIT OPTIONS FOR OUR GROWING POPULATION?

12 READY SET GO! Initial Mobility Study Session January 2018 Agreements with Lyft and LimeBike approved February 2018 Launched GoMonrovia program March 2018

HOW THE PROGRAM WORKS A public-private partnership with ride-sharing provider,

related services The City operate an integrated transit service to accommodate

50 to/from Gold Line and Old Town Bike-share program through a partnership with

community with LimeBike Instead, LimeBike offers bikeshare options utilizing

13 HOW THE PROGRAM WORKS A public-private partnership with ride-sharing provider, Lyft Lyft serves as the City s primary public transit provider for all non-ada related services The City operate an integrated transit service to accommodate ADA calls for service Passengers pay $1.00 for a shared ride, or just $0.50 to/from Gold Line and Old Town Bike-share program through a partnership with LimeBike There is no need to deploy expensive docking stations throughout a community with LimeBike Instead, LimeBike offers bikeshare options utilizing GPS technology to offer dockless bikesharing Riders pay $1.00 to start plus $0.05 / minute

14 riding with LIME

logistical considerations: Identifying deployment locations Parking in business vs.

15 LIME ROLL-OUT DETAILS Non-exclusive agreement with Lime Limited number of bikes deployed in initial rollout Access to usage data through online portal Designated preferred parking zones on the mobile app Partnership warranted more logistical considerations: Identifying deployment locations Parking in business vs. residential areas Safety concerns Parking etiquette Bikeshare program with Lime ending March 15, 2019, but several alternative service providers being considered

16 BIKE & SCOOTER SHARE ORDINANCE City Council adopted bike share ordinance with Lime agreement Later amended to add scooter share Precaution against disorderly or unauthorized use / placement of bikes Establishes permitting and licensing requirements that regulate bike share companies use of City streets and public and private property for their operations Bike share company must obtain prior authorization before operating in the City or placing a bike rack or bike on City property

17 MONROVIA TRANSIT powered by

LYFT ROLL-OUT DETAILS Participants apply GoMonrovia promo code and discount is automatically applied on eligible trips Participants can view service area in the app

18 LYFT ROLL-OUT DETAILS Participants apply GoMonrovia promo code and discount is automatically applied on eligible trips Participants can view service area in the app itself Promoted program in partnership with Lyft Targeted outreach to existing dial-a-ride users Advertised at Station Square, Old Town, Library, and City facilities

19 Initial Program Budget: PROGRAM BUDGET $360,000 / year for scaled-back Dial-A- Ride contracted services $640,000 / year for Lyft services Our initial Lyft programmatic expectation At $6.00 / ride, we had enough funding for ~107,000 Lyft rides / year Previous ridership on Dial-A-Ride was ~ 39,000 / year

20 MARKETING & OUTREACH

21 GOMONROVIA LAUNCH PARTY MARCH 17, 2018

22 COMMUNITY BIKE RIDE

23 GOMONROVIA MARKETING & OUTREACH

24 GOMONROVIA MARKETING & OUTREACH

25 GOMONROVIA MARKETING & OUTREACH

26 BUT ARE PEOPLE EVEN USING GOMONROVIA?

27 LIME USAGE SINCE LAUNCH Total Number of Rides 13,785 total rides completed Total Number of Riders 4,363 unique riders Total Time Spent Riding 4,882 hours Total Distance Ridden 10,792 miles ridden

28 GOMONROVIA LYFT USAGE SINCE LAUNCH Since GoMonrovia began on March 17, 2018 MARCH 4,921 RIDES APRIL 20,732 RIDES MAY 32,827 RIDES

29 GOMONROVIA LYFT USAGE SINCE LAUNCH Since GoMonrovia began on March 17, 2018 MARCH 4,921 RIDES APRIL 20,732 RIDES MAY 32,827 RIDES

30 GOMONROVIA LYFT USAGE SINCE LAUNCH Since GoMonrovia began on March 17, 2018 MARCH 4,921 RIDES APRIL 20,732 RIDES MAY 32,827 RIDES

31 GOMONROVIA LYFT USAGE SINCE LAUNCH MARCH 4,921 APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 20,732 32,827 41,896 54,047 67,134 62,845 67,024 66,036 70,946

32 GOMONROVIA LYFT USAGE Over have signed up to use Lyft through the GoMonrovia Program, making GoMonrovia

33 GOMONROVIA LYFT USAGE Trip Length (Miles) 6% 1% 0-2 miles 34% 2-4 miles 59% 4-6 miles >6 miles

34 GOMONROVIA LYFT USAGE Midday and evening rides most popular time of day Going out to lunch and after-work errands Usage by Time of Day Most rides are for short distances 8% 30% of rides were 5 miles or less 20% 83% of rides were 10 miles or less AM PEAK Rides evenly distributed throughout the week Sunday least popular day of the week Tuesday Friday most popular days 33% 39% MIDDAY PM PEAK LATE NIGHT

35 WHERE ARE PEOPLE RIDING? 30% of all rides begin or end at Old Town / Gold Line Nearly half of all rides are to an identified hot spot That s about 20,000 rides / month!

36 THIS SOUNDS GREAT! BUT HOW DO YOU PAY FOR IT?

37 HOW DOES LA COUNTY PAY FOR TRANSPORTATION? Los Angeles County has four (4) voterapproved ½ cent sales tax measures for transportation LA Metro returns a portion of this funding to local municipalities each year (called local return dollars) Generated nearly $608 million in transportation tax revenues (2017) Funds must be spent on transportation projects approved by LA Metro

38 RESTRICTED TRANSPORTATION REVENUES We receive ~$3 million in restricted transportation funds on an annual basis About ~$1.8 million is reserved for ongoing capital projects / agreements, including with our dial-a-ride operator This leaves ~$1.2 million in restricted transportation revenues to use toward Lyft program

39 LOBBYING LA METRO TO SUPPORT NEW MODEL OF SUBURBAN MOBILITY After ongoing extensive discussions and negotiations with Metro s CEO, all transportation local return dollars are now eligible for use towards Lyft subsidies This determination by Metro effectively opens up Prop A, Prop C, Measure R & Measure M local return dollars for use in employing rideshare companies (such as Lyft) as a public transportation services provider

40 SOME KEY TAKEAWAYS

41 Lyft Program GOMONROVIA PROGRAM RESULTS Substantial cost savings per ride compared with dial-a-ride service Previous dial-a-ride subsidy amount: ~$19.70 / ride Lyft program subsidy amount: ~$4.00 / ride Savings of ~80% / ride! Serves to address development concerns related to traffic and parking Significant program participation within the community Reduces greenhouse gas emissions! Every Lyft ride is carbon-neutral! Shared rides count as public transit Lime Program Cost effectively adds a visible bike share program into the community No need for expensive, limited docking stations On-the-ground Lime team redistributes & maintains bike fleet at no cost to City

42 WHY HAS THE COMMUNITY RESPONDED SO WELL TO THE GOMONROVIA PROGRAM? We kept the program design simple Any ride that starts and ends in the service area is eligible for the discounted ride But keep in mind that if a program is too successful at the beginning, it may create challenges if you need to make significant modifications later on Each community and city organization is different, and it is recommended programs be designed to meet your needs in a way that fits with operational capacities We really focused on developing and executing an effective GoMonrovia marketing campaign

43 THANK YOU! Oliver Chi City Manager

CASE STUDY City of Monrovia: Leveraging emerging ridesharing services to expand mobility options

Advancing Mobility Management CASE STUDY City of Monrovia: Leveraging emerging ridesharing services to expand mobility options Agency: Location: Service Area: Modes: Community Context: Key Contacts: City