Nonprofit Organizations and Safe Routes to School: Building Capacity and Leadership through an Effective Campaign

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1 Nonprofit Organizations and Safe Routes to School: Building Capacity and Leadership through an Effective Campaign Wednesday, October 19th, 1-2PM EDT Safe Routes to School National Partnership

2 Agenda, October 19 th, 2011 Welcome, Administrative Details and Introduction Dave Cowan, program manager Safe Routes to School National Partnership Nonprofit Organizations and Safe Routes to School Jeremy Grandstaff, member services firector, Alliance for Bicycling and Walking Dan Grunig, executive director, Bicycle Colorado Sarah Shipley, marketing and communications director BikeWalkKC Question and Answer

3 Winning Campaigns Training 101 PeoplePoweredMovement.org

4 Agenda PeoplePoweredMovement.org

5 Issue Selection PeoplePoweredMovement.org

6 Element 1: Issue Definition Resource Management Issue Focus Tactics & Timelines Campaign Goals Communications Strategy Assess Your Resources PeoplePoweredMovement.org

7 Element 2: Campaign Goals Resource Management Issue Focus Tactics & Timelines Campaign Goals Communications Strategy Assess Your Resources PeoplePoweredMovement.org

8 Element 3: Assess Your Resources Resource Management Issue Focus Tactics & Timelines Campaign Goals Communications Strategy Assess Your Resources PeoplePoweredMovement.org

9 Element 4: Strategy & Power Mapping Resource Management Issue Focus Tactics & Timelines Campaign Goals Communications Strategy Assess Your Resources PeoplePoweredMovement.org

10 Element 5: Communications Resource Management Issue Focus Tactics & Timelines Campaign Goals Communications Strategy Assess Your Resources Hook Problem Solution What to do about it PeoplePoweredMovement.org

11 Element 6: Tactics & Timelines Resource Management Issue Focus Tactics & Timelines Campaign Goals Communications Strategy Assess Your Resources PeoplePoweredMovement.org

12 Element 7: Resources Resource Management Issue Focus Tactics & Timelines Campaign Goals Communications Strategy Assess Your Resources PeoplePoweredMovement.org

13 SRTS Campaigns PeoplePoweredMovement.org

14 Upcoming Trainings PeoplePoweredMovement.org

15 PeoplePoweredMovement.org

16 Winning Campaigns Sponsors PeoplePoweredMovement.org

17 Building Safe Routes and Advocacy Dan Grunig Executive Director

18

19

20 Bicycle Colorado- THEN 1,000 individual members 45 business and organizations 9 th Year in Business

21 Bicycle Colorado- NOW 7,000 individual members 200 business and organizations 35,000+ bicycle safety students 19 th Year in Business

22 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 Bud Annual Growth Bicycle Colorado- Income $800,000 $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $-

23 Diversified Revenue

24 Building a Bicycle Friendly Colorado Share the Road Complete Streets Trail Pros Safe Routes to School

25 Winning Campaign Outline Issue= Start a Safe Routes to School Program at Colorado Department of Transportation 2003 Issue Legislation

26 Goal- Pass State Legislation Public Selection Committee Create Multiple Funding Sources Make Education Eligible

27 Org Goal- Increase Size and Build Membership Identify New Funders Display Effectiveness Power

28 Bill Sponsors Rep. Greg Brophy (R) Sen. Ron Tupa (D)

29 Swing Vote in Senate Transp. Committee Outreach to members and businesses in district Passed! Power Mapping

30 Controversy Bill Opposed by CDOT Showdown on Senate Floor Governor Doesn t Support

31 Results House Bill 1309 Passed Safe Routes Program Created Respect

32 Organization Results Membership Growth Increased Publicity Education in Spotlight

33

34

35 Bicycle Education for Adults

36 Dan Grunig

37 + Nonprofit Advocacy Organizations and Safe Routes to School: Building Capacity and Leadership through an Effective Campaign

38 + We are BikeWalkKC

39 + Who we are

40 + Leverage SRTS Leverage SRTS/Reframe your message/go Forth

41 + What we we did Created a IWTSD/SRTS region wide committee supported by our local MPO. BikeWalkKC is the chair of these meetings. We invited everyone --use power mapping. Held monthly meetings starting in February to promote IWTSD and SRTS. We became a regional resource. We created a network of professionals, parents, health professional, teachers, and school district officials and it is still meeting and going strong.

42 + SRTS/IWTSD

43 + SRTS - Education A little of this A lot of this

44 Schools + SRTS The numbers Great KC Schools Enrolled By Year Year Greater KC Schools Enrolled By Year Kansas Missouri

45 + Car Free Challenge & SRTS Work School Errands Groceries Library Brunch

46 + Car Free Challenge - Website

47 + Paint on the Pavement - Postcard

48 + Our Next Steps Marketing SRTS We are currently working on a interactive marketing and membership campaign. It will be a series of stories about children walking and biking to school. It is unreleased as of now. Crisis Management Control your Media Time your message Know your Audience Wait it out

49 + BikeWalkKC Leverage Build Relationships Work smarter If the time is not right WAIT.

50 Q & A Jeremy Grandstaff, member services director jeremy@peoplepoweredmovement.org Dan Grunig, executive director Bicycle Colorado dan@bicyclecolorado.org Sarah Shipley, director of marketing and communications BikeWalkKC sarah.shipley@bikewalkkc.org Robert Ping, state network director Safe Routes to School National Partnership robert@saferoutespartnership.org

51 Closing Tip sheet Nonprofit Organizations and Safe Routes to School Webinar recording PDF of PowerPoint slides Questions and answers from the webinar Bicycling-Webinars/SRAM-Bicycling-Webinar5 Thank you to the SRAM Cycling Fund for sponsoring this webinar series!

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