NOW IS THE PERFECT TIME TO BE AN IRWIN CYCLING AUTHORIZED DISTRIBUTOR. FIND OUT WHY!

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1 NOW IS THE PERFECT TIME TO BE AN IRWIN CYCLING AUTHORIZED DISTRIBUTOR. FIND OUT WHY! EXPERIENCE REAL INNOVATION

2 WELCOME TO IRWIN CYCLING It has always been IRWIN Cycling s mission to deliver technologically superior products at an affordable price. With 20 years of experience in the cycling industry, we have developed a great product with consistent quality at affordable prices. This presents a great opportunity for our distributors. Not only that, we have a complete marketing and sales program to help you sell your products, backed by a professional team of technical and support staff. AS IRWIN CYCLING S DISTRIBUTOR, YOU BENEFIT FROM OUR INTEGRATED MARKETING AND SALES SUPPORT. WE WILL WORK WITH YOU TO DESIGN A MARKETING SCHEME THAT WORKS FOR YOUR MARKET TO MAXIMIZE SALES. IRWIN Cycling believes in success through collaboration. We treat our distributors as our worldwide partners. Your success is our success. We will do our best to ensure that our distributors receives the full support of IRWIN Cycling to compete in the market. We invite you to browse through this Distributor Program to see the many benefits of becoming an Official Distributor of IRWIN Cycling. Michael Chen General Manager / Chief Engineer 1

3 I have now been working with IRWIN Cycling s team for several years. They have been most impressive in every aspect. From the areas of technical excellence, product quality, value, marketing and technical support I could not be more delighted. More importantly, IT HAS ENABLED ME TO SELL HIGH QUALITY PRODUCTS INTO A TOUGH MARKET AND GET SUCCESS QUICKLY. None of this would be possible without the expert backing from the IRWIN Cycling team. However, the aspect that sets IRWIN Cycling apart, is the high integrity with which they carry themselves. IRWIN Cycling selects its people and partners not just on commercial terms, but on values. RICHARD REICHELT OF REISON P/L IS THE DISTRIBUTOR FOR IRWIN CYCLING IN AUSTRALIA. THIS IS WHAT HE HAS TO SAY: WHEN YOU JOIN IRWIN CYCLING, YOU BECOME PART OF LARGER FAMILY AND THAT BECOMES OBVIOUS BY THE WAY IRWIN LOOKS AFTER ITS DISTRIBU- TORS AND CUSTOMERS. I highly recommend IRWIN Cycling as a partner and welcome the opportunity to share any learnings and experiences in more detail, should the opportunity arise. Richard Reichelt Director Reison P/L Trading as IRWIN Cycling Oceania 2

4 ABOUT THE BRAND OUR MISSION To deliver technologically superior bicycle products that offer the best value-for-money. VISION To communicate to the bicycling community that IRWIN Cycling is committed to bringing some of the most advanced bicycle products to market at affordable prices, and making the consumers understand via everyday language that we focus on innovation and implementing functional technology that makes a huge positive influence on the rider s cycling experience. BRAND POSITION IRWIN Cycling is a dynamic brand that focuses on using the latest design and technology to make cycling a more fun and safer activity. RATHER THAN ENGAGING IN FANCY MARKETING GIMMICKS THAT OFFERS NO REAL-WORLD BENEFITS, OUR ATTENTION IS DIRECTED AT THE CONTINUOUS INNOVATION AND ENGINEERING IMPROVEMENT OF OUR PRODUCTS. These innovation and engineering improvements are measurable factors and supported by hard scientific data. To this end, we have invested in our own machineries and equipment. In fact, we are one of the very few brands that does our own product testing, quality control and design. Our testing facility is located in Taichung City, Taiwan, which is the epicenter of bicycle manufacturing. This allows us to access the brightest minds in bicycle science to create products that consistently exceed expectations at affordable prices. While we are not the biggest or most well-known brand, our products are second to none. And we will continue to emphasize functional technology and innovation while avoiding hollow and confusing marketing gimmicks. 3

5 WHEELSETS ARE OUR CORE PRODUCTS We have a full line of wheels from road to MTB in different configurations and sizes. We have an extensive experience in wheel technology. In fact, we are just one of the few companies that have our own in-house wheel testing machines. For you that means less quality problems, more customer trust and ultimately, more sales. WE WILL BE METHODICALLY IMPROVING AND EXPANDING OUR PRODUCT LINE We understand the importance of having a more diverse product line without losing focus on our main strength. Our future plans involve incorporating wheel-related parts and accessories to complement our core products. We will do so in a controlled way by making sure that each product we release into the market is worthy of carrying the IRWIN Cycling brand. For you and your dealers, it will mean more sales opportunities. 4

6 DISTRIBUTOR BENEFITS PRODUCT BENEFITS Technologically superior and high-quality products comparable to the best available in the market Complete product line that addresses the road bicycling and MTB segments with excellent range expansion possibilities including consummable products like brake pads Dynamic product program that can quickly adapt to the ever-changing market needs PRICING ADVANTAGES Unbeatable value-for-money compared to similar products Volume pricing program Strong recommendation of retail pricing levels to avoid price wars MARKETING SUPPORT Annual product catalog, in hard copy or editable digital format. Use as-is or customise for your market Availability of ready-made print and digital designs for advertising. Use as-is or customise for your market Professionally-made global website, regularly updated Social media presence High-resolution print-ready product and image photos are available free to use Video footages available free to use Possible support for local racing teams Promotional and in-store sales materials like stickers, beach flags, banners and wheel bags. Racing kits are also available. RESPONSIVE SALES SERVICES Bi-lingual staff with an excellent knowledge of bicycles Fast and accurate responses On-time delivery Quick response to warranty issues 5

7 Road Wheels» Carbon Fiber» Wide Version Aerodynamic profile design 58mm full carbon fiber rim Ceramic fiber composite braking surface rim to prevent overheating from downhill braking or heavy riding Rim strength and quality offer no rider weight limit 6 sealed cartridge ceramic bearings (2F + 4R) reduce friction and maximize product longevity. 6 pawls and 60 ratchets mechanism in rear hub increase wheel engagement and transfers power more efficiently Sapim CX-Ray spokes and Double Square brass nipples offer high strength and fatigue resistance External nipple design for easy maintenance Light and strong skewer sits true in the frame and fork Precision hand-built with maximum lateral tolerance of 0.3mm Includes 4 pairs of exclusive brake pads 48mm extended valve included 58mm tall and 26mm width UD finish full carbon clincher Maximum tire inflation 120 psi Front 80 grams, matt black anodized Rear 280 grams, matt black anodized Cassette 7075 aluminum body, Shimano 11-speed compatible with spacer to convert to 10-speed and interchangeable Campagnolo 11-speed Front (20) Sapim CX-Ray, / , black Rear (24) Sapim CX-Ray, / , black Sapim Double Square black brass Front Radial Rear 2 cross / 2 cross 1,755 grams / set without quick releases and rim tapes IWT IRWIN WHEEL TECHNOLOGY ICW-58C Road / Triathlon / Time Trial Rim Hub Spokes Nipples Lacing Weight +/-5% NO RIDER WEIGHT LIMIT Features State of the art ACL carbon fiber usage. Advanced Carbon Layers offers optimal balance of strength-to-weight ratio. IRWIN Wheel Technology (IWT) includes a combination of using only the highest quality materials, manufacturing processes and extensive testing to achieve maximum durability. NO OVERHEATING Reinforced ceramic fiber composite braking surface to prevent overheating from downhill braking or heavy riding. Special design of the brake pad compound which has special heat dissipation properties to eliminate overheating. SIX-SIXTY ENERGY SAVER IRWIN s new hubs incorporate revolutionary new designs along with a cassette body that contains 6 pawls and 60 ratchets. It is more efficient, has more contacts for a reduction in energy use and instant forward motion at the first application of pedal pressure. This allows for higher acceleration and faster speed. CATALOGS MAGAZINE ADVERTISEMENTS GLOBAL WEBSITE ACTIVE SOCIAL MEDIA PRESENCE PRINT-READY PHOTOGRAPHS RAW AND FINAL VIDEO FOOTAGES AUTHORIZED DEALER RACING KITS PROMO ITEMS / MERCHANDISING

8 GLOWING REVIEWS OF IRWIN WHEELS IN VARIOUS BICYCLING MAGAZINES NOW YOU KNOW WHY NOW IS THE PERFECT TIME TO BE AN IRWIN CYCLING AUTHORIZED DISTRIBUTOR. CONTACT US! EXPERIENCE REAL INNOVATION TEL FAX sales@irwincycling.com IRWINCYCLING.COM