BICYCLE TIMES IS THE INDEPENDENT VOICE COVERING THE PASSION, PERSONALITIES AND PRODUCTS YOU LOVE MOST ABOUT PRACTICAL CYCLING.

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Logan Montgomery
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1 BICYCLE TIMES IS THE INDEPENDENT VOICE COVERING THE PASSION, PERSONALITIES AND PRODUCTS YOU LOVE MOST ABOUT PRACTICAL CYCLING.

ABOUT BICYCLE TIMES Plenty of other magazines cover the rough and tumble world of mountain biking or the sleek and aero road riding scene, but what about the rest of us in the middle?

2 ABOUT BICYCLE TIMES Plenty of other magazines cover the rough and tumble world of mountain biking or the sleek and aero road riding scene, but what about the rest of us in the middle? Bicycle Times chronicles the culture of real-world cycling that everyone can be a part of. We ll show you how to make your commute more comfortable, ride safely with your kids or explore just beyond your comfort zone. Transportation. Sport. Adventure. You ll find it all in Bicycle Times.

3 The Bicycle Times Community DEMOGRAPHICS SNAPSHOT: years of age: 56% Male: 88% Female: 12% Married: 75% Have 1-3 kids: 59% College degree: 77% Share their copy with 1-4 people: 49% BUYING HABITS: Will spend $500-$1,000 in 2017: 29% Will spend $1,000+ in 2017: 44% Plan to take a cycling related trip in 2017: 75% Cycling purchases made in the past year $1,000-$3,000: 31% Cycling purchases made in the past year $3000+: 13% CIRCULATION: Rate Base: 30,000 Readership: 59,000 Subs Print: 10,000 Subs Digital: 13,400 Newsstand: 4,600 Events: 2,000 Partnerships: League of American Bicyclists, International Mountain Bicycling Association HOUSEHOLD INCOME: $30-$60k: 17% $61-$89k: 19% $90k+: 39% RIDING HABITS: Ride 3-6 days a week: 59% Own 3-5 bikes: 42% Own 6+ bikes: 44% Intermediate skill level: 58% Advanced skill level: 38% Top 5 types of riding: Recreational Road, Rails to Trails, Commuting, Utility & Group Rides WEST 30% Canada: 3% International: 1% MIDWEST 29% SOUTH 19% Top Selling Retailers: Barnes & Noble, Kroger, Publix, Walmart NORTH EAST 18%

4 Editorial Calendar ISSUE NUMBER EDITORIAL THEME PRODUCT TESTING CLOSING DATES MATERIAL DUE DATES RELEASE DATES 45 THE GEAR ISSUE An expanded product review section. 46 SEA OTTER DIRT FEST ESCAPE! Gear for travel and exploration near and far THE PERSONALITY ISSUE The best of the urban lifestyle. THE ART OF CYCLING Bikes and accessories with style. 49 INTERBIKE ADVENTURE FEST REBELS AND RENEGADES People and products that are breaking boundaries. 50 HOLIDAY! 50 REASONS TO LOVE CYCLING Weather or not Gear that goes all year. DEC 29 FEB 09 APR 06 JUN 01 JUL 20 SEPT 14 JAN 05 FEB 16 APR 13 JUN 08 AUG 27 SEPT 21 JAN 31 MAR 14 MAY 09 JUN 30 AUG 29 OCT 24 RECURRING DEPARTMENTS PROVISIONS - Independent, thorough and insightful product reviews. MADE - Behind the scenes of how things are created. SHOP WINDOW - A look at the latest in products and technology. *LETS RIDE - A profile of a great cycling destination worth visiting. OPINION - They re like belly buttons everyone has one. THE SPIN - News, highlights and ephemera from the world of cycling. *Inclusion in these sections available through advertising partnerships. BETTER BIKING - A special section devoted to advocacy. CATCHING UP WITH - Interviews with newsworthy cyclists. HOW-TO - Be more self-suffienent with our tips for getting things done. HOW I ROLL - Profiles of cyclists and their bikes that you won t forget *GOTTA HAVE IT - A gear guide with the personality of Bicycle Times.

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5 Rate Card 4 COLOR 1X 3X 6X 13X* Discount 10% 20% 30% Full Page $3,000 $2,700 $2,460 $2,262 1/2 $1,800 $1,620 $1,476 $1,357 1/3 $1,500 $1,350 $1,230 $1,131 1/4 $1,200 $1,080 $984 $905 PREMIUM POSITIONS 1X 3X 6X 13X* Page One Spread $4,400 $3,960 $3,608 $3,318 Spread $3,900 $3,510 $3,198 $2,941 Back Cover $3,900 $3,510 $3,198 $2,941 Inside Back Cover $3,500 $3,150 $2,870 $2,639 Junior Spread $3,300 $2,970 $2,706 $2,488 Editorial Openers $3,300 $2,970 $2,706 $2,488 MARKETPLACE 1/6 $425 1/12 $250 DIGITAL EDITION OPPORTUNITIES Digital Spread $800 Embedded Video $600 * Additional discounts available with our sister publication, Dirt Rag magazine. Please contact your sales representative for more information, or call x702.

6 Multi-Media Opportunities & Rates MONTHLY WEB TRAFFIC (2016 AVERAGES): Sessions: 94,300 - Up 22% E-Newsletter Subscribers: 35,800+ Users: 70,000 - Up 35% E-News open rate: 33% Pageviews: 174,100 - Up 13% E-News click rate: 8% SOCIAL NETWORK CONNECTIONS: 37,000+ Facebook followers 15,700+ Instagram followers 14,300+ Twitter followers OPPORTUNITIES: Website advertising is available in 728 x 90, 300 x 250 Website takeovers: own the 728 x 90 & wallpaper for a month Prestitial: static or video pop-up ad on our homepage Media Partnership: maximize your new video, product or content with a post in our weekly E-News E-Newsletter Advertising & promotional blast Weekly Giveaways; Gain address from entries, survey readers, Facebook post & mention in our weekly E-News Event advertising packages Premium bike giveaway Year end Mega Raffle RATES: Website Takeover: 728 x 90 + Wallpaper $3,600 Wallpaper Layout: 768 x 1024 Left & Right Sides $2,400 Prestitial/Pop-Up $15 CPM Leaderboard: 728 x 90 $15 CPM Medium Rectangle: 300 x 250 $10 CPM Medium Rectangle (Geo targeted): 300 x 250 $13 CPM E-News Media Partnership $600 E-News Banner: 600 x 75 $250 E-News Promotional Blast: $1,725 Weekly Giveaway: $600 Premium Bike Giveaway: $2,480 PHOTO: ADAM NEWMAN

7 Print Specs SIZE WIDTH HEIGHT 2 Page Spread (Trim Size) (Bleed Size) Junior Spread (Trim Size) (Bleed Size) Full Page (Trim Size) (Bleed Size) /2 Page Horizontal (Trim Size) (Bleed Size) /2 Page Vertical (Trim Size) (Bleed Size) SIZE WIDTH HEIGHT 1/3 Page Vertical /3 Page Horizontal /4 Page Vertical /6 Page Vertical /6 Page Horizontal /12 Page FILE STUFF Please make sure your files are built to spec at print quality resolution of 300 dpi, or the resampled equivalent. Name your file with your company name, magazine name and issue number. Example: YourCompanyName_BicycleTimes_40.pdf. Allow.125 bleed when appropriate. Remember to keep all important information away from the trim line! FILE TRANSFER Send files to james@bicycletimesmag.com FTP: Upload files to ftp.rotatingmassmedia.com un: advertiser@dirtragmag.com pw: sillycar QUESTIONS: james@bicycletimesmag.com

Event Marketing Opportunities DIRT FEST MAY 2017 Dirt Fest is Dirt Rag magazine s own mountain bike festival. It is held each spring at Raystown Lake in Central Pennsylvania.

Brands and exhibitors from across the country are invited to show their wares and interact with customers faceto-face, plus have a really great time on the trails and around the campfire.

Adventure Fest offers a weekend of chooseyour-own-adventure riding, with demo bikes, live music, tasty beer, and camaraderie.

8 Event Marketing Opportunities DIRT FEST MAY 2017 Dirt Fest is Dirt Rag magazine s own mountain bike festival. It is held each spring at Raystown Lake in Central Pennsylvania. More than 4,000 riders and their families gathered in 2016 to celebrate spring on some of the finest trails in the country. Brands and exhibitors from across the country are invited to show their wares and interact with customers faceto-face, plus have a really great time on the trails and around the campfire. ADVENTURE FEST OCTOBER 2017 Join Bicycle Times magazine for a fun Mid-Atlantic mixed-surface cycling festival. Adventure Fest offers a weekend of chooseyour-own-adventure riding, with demo bikes, live music, tasty beer, and camaraderie. Your brand can reach our attendees face-to-face through our expo while perpetrating your brand with our sponsorship opportunities. Plus, you ll get to ride gorgeous roads under a canopy of fall foliage. POP-UP EVENTS! Let us host your gathering big or small! We are looking to carry our success in events to customize an event for your brand(s). Whether its a product launch for VIP s or a regional event to the public to extend your brand awareness, we want to help you reach that audience and get your product into their hands. Be sure to secure your dates asap. Sponsorships and expo spaces go quickly! Don t miss out! Contact your rep today to book your sponsorship and booth.

INDEPENDENTLY PUBLISHED SINCE 1989 MEDIA KIT 2017 PHOTO: COLIN MEAGHAR

INDEPENDENTLY PUBLISHED SINCE 1989 MEDIA KIT 2017 PHOTO: COLIN MEAGHAR ABOUT DIRT RAG Dirt Rag is your independent mountain bike magazine. We deliver a full spectrum of realitybased content and a passionate