dream BIG! a renewable source of clean, prairie energy with focus and determination! Saskatchewan Cycling Association

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1 dream BIG! a renewable source of clean, prairie energy with focus and determination! Saskatchewan Cycling Association

2 In North America, cycling is the new golf! NY TIMES To see growth happen in Saskatchewan, we are seeking sponsors interested in a marketing platform that translates brands across borders, languages and cultures.

3 Every year the world comes out to watch the one sport that converts entire COUNTRIES INTO STADIUMS value of sponsorship

4 Pro Cycling is the most watched annual sport in the world: -1 Billion+ TV viewers from top 27 races worldwide -200 Million for Tour De France alone -Cycling is featured throughout the year in major newspapers, magazines and countless online media outlets -In the USA, the cycling TV audience is a higher indexing demographic than the Masters Golf Tournament -37% of Canadians cycle: the majority between 18 and 44 years of age. -Cycling enthusiasts are more affluent: 41% have an annual household income of more than $60,000 - Cyclists are more educated: 41% have a university education -Saskatchewan has produced World Champions, National Champions, Olympians and Professional cyclists; both male and female alike. Sask Cycling Assoc is an advocate for healthier, greener lifestyles in Saskatchewan

5 James Winter - SCA Development Program Prime Minister Harper: We ve not only supported the world-class athletics through the tax credit for kids sports, we ve tried to encourage participation in sports at all levels. This is a basic philosophy of our government and things will be looking to continue into the future. Liberal Leader Mr. Ignatief: "We ve had a remarkable Olympic success story and Canadians understand that by investing in the top of the pyramid of our sporting activity, we broaden the base. Maurice Cardinal: Cross-promotion is relatively easy. Basically, you can work with amateur athletes by showcasing them on your business website. Create strategies in partnership with athletes to help raise their visibility, which in turn will help them generate revenue so they can train for 2010 and beyond! Matt Walker - SCA HP Racer

6 The ASK SCA is seeking strategic sponsors at all levels: Bronze, Silver, Gold, Presenting and Title. Ranging from $250 to $10,000+. Sponsors will receive the following benefits in accordance with their selected level: Name recognition VIP Access to our programs, events and races Publication in our full media portfolio - web and print Supporting appearances by Provincial Team athletes at your events Charity programs Custom marketing execution

7 Name Recognition: - Logo placement on team jersey and apparel - Logo placement on SCA vehicles -Tent set up at all races and events -Branding on all web properties and newsletters Supporting appearances, Charity and Employee Programs: - Specific athletes will be available to you for other programs and charity events at your request. -Employee fitness programs, our coaches and athletes can help create an employee SPIN program for your staff -Team members and staff can conduct safety and bike skills clinics to your employees - Our Youth Race Series, and various club youth programs are a great venue for parents to be physically active with their kids. -Our various supported tours and recreation rides are a great opportunity for your staff to stay fit, have fun, and explore the endless wonders of our province. VIP and Hospitality Access: - Cycling allows spectators to be part of the race while it happens; an immersive and electrifying experience that can be used as a reward for employees, a recruiting venue, or an opportunity to entertain clients. - Be part of our annual Awards Banquet - Challenge your employees to be part of one of our many tours or races, and encourage a fun, healthy lifestyle for the whole family.

8 Joshua Kropf - SCA HP Racer The ROAD Ahead 1) Recreational, Fitness, Touring, Road Racing, Mountain Bike Racing, BMX Racing, Cyclo-Cross Racing, Track Racing: A majority of Saskatchewan residents own a bike. It is our objective to engage them in using their bike as a pathway to better health, to lessen their environmental footprint, and to challenge their fitness levels. 2) Grassroots Programs: Developing a youth race series in road and mountain bike, as a way to engage families in fitness, and increase the number pool of potential High Performance athletes. 3) Provincial Team and Beyond: Creating a powerful High Peformance program for our athletes to compete at the National and World stage. Creating a system of high level certified coaches who are mentoring future Olympians. 4) Integrity: We are only interested in cycling legitimately. Because we excel and work together as a strong association, our members conduct themselves professionally and ethically. Drug Free! Always. 5) Growth: Some may describe it as the Lance Effect, while others simply indicate it is societys awareness for change of their approach to lifestyle and fitness. We will grow our membership through more tours, community rides, winter Spin classes, school and community awareness, safety courses, and races... in order for our association to give back to the Sasatchewan community a healthier YOU!

9 Cuyler Conley - SCA HP Racer MAJOR EVENT SPONSOR: Annual commitment with value over $5000/yr -Corporate logo on the SCA website -Regular ad in provincially distributed Prairie Pedaler -Corporate logo on prominent Team Sask clothing -Corporate logo on SCA vehicles -Corporate logo used in media releases -Corporate name assigned to one of the SCA High Performance Awards -Corporate naming of an SCA Event -Access to Team Sask athletes for media / charity events Andrea Bunnin - SCA Racer - HP Program SASK CUP / GALA AWARDS / GASP / YOUTH SERIES

10 SASK CUP A series of Club hosted races throughout the province with racers from across Western Canada and Northern USA. Male and Female racers compete for season long points to be crowned Sask Cup Champion in their discipline. SASK CUP ROAD RACE SERIES SASK CUP MTB RACE SERIES SASK CUP CYCLO X RACE SERIES $5000 per year for each discipline Julia Garnet - SCA Racer - Team Canada Dev Rider Andrew Thomas - SCA Racer - Team Canada Racer Naming rights to the event -Corporate logo on trophy -Corporate logo on media releases on the Series -Start/Finish line signage opportunity -Banner placement opportunity -Product distribution opportunity -Promotional tent opportunity

11 Alex Wrubleski - SCA Racer - Olympian - Pro Racer GOLD MEDAL SPONSOR: Annual commitment with value of $2500/year -Corporate logo on the SCA website -Corporate logo on SCA vehicles -Regular ad in the provincially distributed Prairie Pedaler -Large corporate logo on annuall Team Sask project T Shirt -Corporate logo used in media releases -Access to Team Sask athletes for media / charity events Coaches / Equipment / Training / Racing / Touring

12 Arnold Boldt - SCA Team Canada Rider SILVER MEDAL SPONSOR: Annual commitment with value of $1500/ year -Corporate logo on the SCA website -Corporate logo on SCA vehicles -Regular ad in the provincially distributed Prairie Pedaler -Large corporate logo on annuall Team Sask project T Shirt Legacy / Development / Community / Youth

13 Brad Kerr - Pro Racer - SCA Development Program BRONZE MEDAL SPONSOR: Annual commitment with value of $1000/ year -Corporate logo on the SCA website -Regular ad in the provincially distributed Prairie Pedaler TEAMMATE: -A donation to support Sask athletes and the Sask Cup series -Tax receipts are available for donations -Cheques made out to National Sport Trust Fund Healthier / Enjoyment / Achievement / Determination

14 CYCLING FOR EVERYONE Cycling is one of Canada s oldest sports; available to the youngest and oldest alike. Sask Cycling members are role models for self-motivation, focus, determination, focus, and humility. The 2010 Olympics showed us that corporate funding can make a difference in the development of athletes and their sports! Sask Cycling is a perfect partnership waiting for you and your corporation. Let s TEAM UP today!

15 Custom Execution The entire sponsorship product becomes a tightly integrated extension of our existing marketing and human resources programs. Our dedicated and experienced team will work with your marketing & HR groups to create the most compelling and unique sponsorship opportunity that can build provincial recogntion for your brand! Interested? Barret Kropf - President barret@sasktel.net Denise Eberle Executive Director

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