SPAR SUPERMARKETS PROMOTING SHOPPING FOR PEDESTRIANS & CYCLISTS
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1 SPAR SUPERMARKETS PROMOTING SHOPPING FOR PEDESTRIANS & CYCLISTS by Michael Szeiler 4 th Congress of Active Mobility in Gdansk 13 th September 2013 SPAR supermarkets: Promoting shopping for pedestrians & cyclists _1
2 City of Vienna 1.7 Mio. inhabitants per year transport is a big challenge SPAR supermarkets: Promoting shopping for pedestrians & cyclists _2
3 Modal Share in Vienna ÖPNV 39% Public Transport 39 % Walking zu Fuß 28 28% % Fahrrad Cyclin 6% g 6 % Pkw Car 27% 27 % SPAR supermarkets: Promoting shopping for pedestrians & cyclists _3
4 SPAR Austria shops employees CSR programme SPAR supermarkets: Promoting shopping for pedestrians & cyclists _4
5 It started with a question SPAR supermarkets: Promoting shopping for pedestrians & cyclists _5
6 Would you do something for cycling? SPAR supermarkets: Promoting shopping for pedestrians & cyclists _6
7 SPAR Bike & Buy Project (2010) Bike racks for 140 SPAR & INTERSPAR markets in Vienna SPAR supermarkets: Promoting shopping for pedestrians & cyclists _7
8 SPAR Bike & Buy Project (2010) SPAR supermarkets: Promoting shopping for pedestrians & cyclists _8
9 SPAR Bike & Buy Project (2010) 650 new bicycle parkings Next to the entrance, good visibility & access Good quality, sufficient capacity SPAR supermarkets: Promoting shopping for pedestrians & cyclists _9
10 SPAR Mobility Management (2011) Mobility Survey 10 selected markets in Vienna Interviews with employees Interviews with custumers Modal share cash desk SPAR supermarkets: Promoting shopping for pedestrians & cyclists _10
11 Modal Share of Customers (Weekday) Other Public Transport Motorcycle Car Bicycle Walking SPAR supermarkets: Promoting shopping for pedestrians & cyclists _11
12 Modal Share of Customers (large markets, Saturday) Other Public Transport Motorcycle Car Bicycle Walking SPAR supermarkets: Promoting shopping for pedestrians & cyclists _12
13 How often do you cycle to SPAR? Regularly (> 1 time per week): 7 % Sometimes: 9 % Total: 16 % SPAR supermarkets: Promoting shopping for pedestrians & cyclists _13
14 Reasons (not) to shop by bicycle fast convenient I dont't have to carry goods good for environment no parking problem healthy difficult transport of goods trip too short dangerous I don't cycle inconvenient bad weather don't have a bicycle SPAR supermarkets: Promoting shopping for pedestrians & cyclists _14
15 SPAR Shopping Trolley Survey (100 customers) Price ~30 Thermo No branding Colour: black SPAR supermarkets: Promoting shopping for pedestrians & cyclists _15
16 Participation at bike2work campaign SPAR supermarkets: Promoting shopping for pedestrians & cyclists _16
17 E-Bikes Pedelecs Sold at reasonable prices 100 coupon for employees Charging stations SPAR supermarkets: Promoting shopping for pedestrians & cyclists _17
18 Communication & Marketing Press Conferences Leaflets Internal Communication SPAR supermarkets: Promoting shopping for pedestrians & cyclists _18
19 SPAR Sponsoring: Vienna Bike Festival SPAR supermarkets: Promoting shopping for pedestrians & cyclists _19
20 SPAR Sponsoring: Velo-city Vienna 2013 SPAR supermarkets: Promoting shopping for pedestrians & cyclists _20
21 Observation study on transportation of goods by bicycle SPAR supermarkets: Promoting shopping for pedestrians & cyclists _21
22 Transportation of goods by bicycle SPAR supermarkets: Promoting shopping for pedestrians & cyclists _22
23 Transportation of goods by bicycle: Trolleys SPAR supermarkets: Promoting shopping for pedestrians & cyclists _23
24 Transportation of goods by bicycle: Baskets SPAR supermarkets: Promoting shopping for pedestrians & cyclists _24
25 Transportation of goods by bicycle: Trailers SPAR supermarkets: Promoting shopping for pedestrians & cyclists _25
26 Transportation of goods by bicycle: Cargo Bikes SPAR supermarkets: Promoting shopping for pedestrians & cyclists _26
27 SPAR Bike & Buy Campaign 2012/2013 Campaign in Vienna & Graz: 250 people tried shopping by bicycle for one month SPAR supermarkets: Promoting shopping for pedestrians & cyclists _27
28 Perceived time to get to the shop SPAR supermarkets: Promoting shopping for pedestrians & cyclists _28
29 Expectations met (Vienna)? SPAR supermarkets: Promoting shopping for pedestrians & cyclists _29
30 Positive side effects SPAR supermarkets: Promoting shopping for pedestrians & cyclists _30
31 SPAR delivery service in Salzburg SPAR supermarkets: Promoting shopping for pedestrians & cyclists _31
32 What else could be done? Obligatory bike racks at shops Mobility-check for new shops Mobility start packages for employees Service points at shops (air pump) SPAR supermarkets: Promoting shopping for pedestrians & cyclists _32
33 Conclusions High quality of bicycle parkings at shops are appreciated by the customers Search dialogue with private enterprises Use windows of opportunity Cooperation of a city with shops can create win-win-situations Campaigns for shopping by bicycle can help to overcome prejudices SPAR supermarkets: Promoting shopping for pedestrians & cyclists _33
34 Contact Michael Szeiler Rosinak & Partner Phone: Mobile: SPAR supermarkets: Promoting shopping for pedestrians & cyclists _34
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