Promoting Sustainable Mobility Examples from Turku Region. Paula Väisänen, Mobility Management Specialist, 2nd of June 2016

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1 Promoting Sustainable Mobility Examples from Turku Region Paula Väisänen, Mobility Management Specialist, 2nd of June 2016

2 City of Turku inhabitants Turku, as a town, was settled during the 13th century and founded most likely at the end of the 13th century, making it the oldest city in Finland Currently the 6th largest city in Finland Situated on the southwest coast of Finland

3 Finland, Southwest Finland and the City of Turku

4 Valonia Service Centre for Sustainable Development and Energy in Southwest Finland Established in 2008 Consists of two organizations, both nearly 20 years of age: the Agenda 21 Agency and the Energy Agency of Southwest Finland Regional cooperation & combining resources Strong inter-municipal cooperation

5 Main competences Regional and neutral expert organisation Sustainable development services and tools Network and communication tools

6 Key Issues Energy efficiency and renewables Material efficiency and sustainable consumption Sustainable mobility and logistics Water protection and wastewater Environmental education

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8 Mobility Management in Valonia Cooperation and Campaigns

9 Mobility Management in Valonia Mobility plans and guidance for workplaces Civil society campaigns Promoting the use of public transport in the region Mobility guidance for schools Traffic safety Education and guidance for civil servants and decision-makers Cooperation with the sustainable mobility stakeholders in the region

10 Smart travel chains Parking spaces for bicycles along bus routes

11 Parking spots for bicycles Examples from Finland Kuva 1: Uusi pyöräpysäköinnin kalustesarja Helsingissä (HKL / WSP) Kuva 2: Cyclebar eli pyöräbaari ja Cyclehoop esillä Turussa syyskuussa 2014 (Valpastin Oy)

12 Courses on city biking For several years Valonia has organized courses on city biking in cooperation with the local biking associations The courses have consisted of lectures and guided biking tours in the city

13 By bike to work -competition, already since In the By bike to work competition, workplaces in the Southwest Finland compete during one week in which team manages to collect the highest number of kilometers commuted on other forms of transport than motor vehicles In addition to biking it is also possible to participate by walking, roller skating or even riding a horse to work (as long as you re not using a motor vehicle) Attention is paid to smart travel chains. You can participate even if you walk, bike etc. only part of the way, for example to a bus stop. There are four categories based on the size of the workplace. Companies and public organizations alike can participate, as well as any other kinds of workplaces. It is also possible to participate as a department workplaces ( employees) have taken part to the competition yearly For more information see:

14 Active communication about current topics Mobility Management in Valonia, reached in Yhteensä The number of participants The number of events The number of media hits, traditional media Media campaigns and communication (including radio, social media, newspaper articles), estimation (persons) *2015 Media campaigns and communication reached approximately people Traditional media and online communication, people (newspaper distribution); 70 articles, newsletter subscribers, blog readers, visitors on the website) Social media posts and ad campaigns, persons (Facebook, Twitter, Instagram; LinkedIn) Direct marketing campaign for Föli, persons.

15 Promotion of traffic safety

16 Safe and sustainable transport in the municipalities Participation in the traffic safety working groups in Masku, Lieto, Paimio and Kaarina In Masku we are focusing on sustainable and safe mobility in three schools together with Liikenneturva. The goal is to reduce speeding in the school surroundings and thus increase the safety of walking and cycling (2016). Picture: The mayor of Turku and regional officials securing the first graders first trip to school (2014)

17 I slow down nearby the pedestrian crossing Important persons on the road In the City of Turku approximately 500 city-owned cars are equipped with the window stickers In the City of Vaasa: 100 cars Stickers with the municipality logos for the car rear windows can be ordered through Valonia

18 Learning materials For schools and other groups

19 Move smart -poster and teacher s guide

20 Educational material: ideas for activities and good online materials

21 Mobility-Alias Game The lendable word game has been played for example in the events of the international Car Free Day on as well as in schools

22 Campaigns promoting cycling and public transport

23 Thank you! Contact me at any time Paula Väisänen, Mobility Management Specialist VALONIA Service Centre for Sustainable Development and Energy of Southwest Finland Phone