UCI 2003 Road World Cycling Championships Hamilton, Ontario. Economic Impact Assessment

Transcription

1 UCI 2003 Road World Cycling Championships Hamilton, Ontario Economic Impact Assessment PREPARED BY February, 2004 Executive Summary The following analysis provides an assessment of the economic impact of the UCI 2003 Road World Cycling Championships held in Hamilton, Ontario on October 6 th through October 12 th, 2003, as generated by the Sport Tourism Economic Assessment Model UCI Road World Cycling Championships Economic Impact Assessment - 1 -

2 Table of Contents 1. Background Methodology Sources of Revenue Visitors Participants Spectators Media/VIP Operational Expenditures Capital Expenditures Economic Impact Results Conclusion...11 Appendix 1: Economic Impact Methodology - STEAM...12 Appendix 2: Glossary of Terms used by STEAM...14 Appendix 3 - Survey...17 The Canadian Sport Tourism Alliance gratefully acknowledges the financial support of the following partners in this study: Canadian Tourism Commission Organizing Committee of the 2003 UCI Road World Cycling Championships Province of Ontario Sport Canada This document was prepared for: The Canadian Sport Tourism Alliance ( ) by: PARADIGM CONSULTING GROUP ( ) paradigm.consulting@rogers.com 2003 UCI Road World Cycling Championships Economic Impact Assessment - 2 -

3 1. Background The Road World Championships were awarded to Hamilton in 1999 and were staged in Hamilton, Ontario, Canada from October 6 to 12, It was only the sixth time the Road World Championships have been held outside Europe and the second time in Canada; the first occasion was 1974 in Montreal. Considerable attention was drawn to the Hamilton region as a result of hosting the event. The CBC, the host broadcaster of the Championships, estimated that a total of 267 million viewers around the world saw the event. Additionally, many people traveled to the event, with a total of 950 athletes representing 57 countries competing for the world champion rainbow jersey over a series of races. The media presence was also significant, totalling more than 900 people, from 33 countries. Furthermore, it is estimated that the Championships attracted in excess of 23,800 spectators from outside of the Hamilton area to see the event, including 13,850 from Canada, 7,150 from the United States and 2,760 from overseas countries. The Road World Championships were complemented by a week-long Festival with a program that included the Opening Ceremonies on Sunday, October 5 with entertainment provided by Tom Cochrane, Sass Jordan, Jeff Healey and Canadian Idol Ryan Malcolm. Other events were the Steamwhistle "Bikes, Bands & Beer Party" at Copps Coliseum Exhibition Hall on October 9, a sold-out Gala Dinner on October 10, Oktoberfest at Copps Coliseum Exhibition Hall on October 11, an Aboriginal Festival at Bayfront Park, the Downtown and International Village BIAs' "Rib Row", Hamilton Regional Arts Council's and Native Indian/Inuit Photographers' Association Rooftop Art & Music Festival at Jackson Square, and "Mohawk In Motion" at Mohawk College. As a result of hosting the event, considerable economic benefits were garnered by both the City of Hamilton and the Province of Ontario; which is the focus of this study. These economic benefits were created as a result of the operational expenditures made by the organizing committee and others, as well as the increase in visitation to the region. To fully detail the economic impact of the Championships, the remainder of the paper is structured as follows: Section 2 gives a brief overview of the survey methodology; Section 3 describes the sources of revenue for the region; which are then used to calculate the economic impacts in Section 4; while Section 5 offers some conclusions. Additionally, the document contains three appendices, including: an overview of the STEAM model; a glossary of economic impact terms; and the survey instrument UCI Road World Cycling Championships Economic Impact Assessment - 3 -

4 2. Methodology Over the course of the Championships, a total of 1,037 valid surveys were collected utilizing a survey instrument designed specifically for this event and to be compatible with the STEAM model. (Note: the survey is included as Appendix 3). Table 2.1 details the number of respondents, broken down by the location interviewed. The refusal rate increased significantly over the last two days of the event as the spectators became more focused on the racing. As the James Mountain portion of the course was largely empty until the elite races, that particular location has the highest rejection rate. Overall, the reasons for rejection included language (47%), previously surveyed (21%), and not interested (17%). The survey was designed with Techneos Entryware Designer TM, and conducted with Palm handheld computers utilizing Techneos Entryware TM data entry software. Table 2.1 Survey Results Location Approaches Refusals Residents Valid Surveys Main St Claremont Access James Mountain Non Gated 1, Total 2, ,208 1,037 As the majority of events surveyed previously by the CSTA for improving STEAM have been athlete focused, and because of the challenges in accessing athletes, the decision was made to focus predominantly on spectators at this event. Consequently, the majority of the subsequent analysis is focused on the various sub-categories of participants, as follows: Table 2.2 Sample Size Interval Category (distance from Hamilton) Sample Size Population* Est. Confidence Interval ** 40km 80km 197 6, % 80km 320km 172 4, % Ontario 320km % Interprovincial 90 2, % USA 326 7, % Overseas 130 2, % Overall , % * Number of people in the appropriate category broken down by distance traveled to Hamilton ** The actual value is estimated to be the estimate, +/- the confidence interval, 19 times out of UCI Road World Cycling Championships Economic Impact Assessment - 4 -

5 3. Sources of Revenue Several sources of revenue were identified and surveyed in order to generate a complete assessment of the economic benefits accruing to the Hamilton region as a result of hosting the event. The major source of economic impact arose as a result of the spending by the organizing committee on the purchase of goods and services in the community. As indicated previously, another revenue source was the expenditures made by visitors to the event, namely participants, spectators, and other travelers, such as members of the media and UCI officials. 3.1 Visitors Participants The World Cycling Championships attracted a total of 950 riders and 562 support staff, totalling 1,512 participants, representing a total of 57 nations. Due to the limited availability of hotel space in the city itself, the majority of participants (90%) stayed in communities surrounding Hamilton (i.e. Burlington, Oakville, St. Catharines, and Brantford) and made a day trips into Hamilton each day. The overall trip length for most athletes ranged between 6 and 11 nights, dependant on the competition schedule. Table 3.1 Trip Characteristics - Participants Participants Average Length of Stay 7.4 nights Age Profile Under % % % Distance Travelled Canada 3.7% USA 4.7% Other International 91.6% Percentage on day trips 90% Number of day trips to Hamilton 7.6 Percentage in commercial accommodation 100% 2003 UCI Road World Cycling Championships Economic Impact Assessment - 5 -

6 3.1.2 Spectators The World Cycling Championships are traditionally one of the largest international sporting events which attract considerable numbers of visitors from around the world. It is estimated that a total of 23,768 out-of-town 1 spectators attended the races in Hamilton. Expenditures of these visitors were much higher than those of the athletes, as they were responsible for their own food and accommodation expenses. The number of races attended was related to the origin of the visitor, with those who traveled between 40km and 80km attending 3.3 races, while overseas visitors attended an average of 6.6 races. As with the athletes, a considerable number of out-of-town spectators stayed in communities other than Hamilton as they were either unable to find accommodation, or it was too expensive. Expenditures on accommodation varied substantially depending on where the spectator was staying. Thirty-five percent of all spectators stayed in private homes (i.e. with friends or family) and reported no accommodation expenditure. Those who stayed in hotels (46%) spent the most at $73.81 per person, per day, followed by motels (6%) at $48.52, and Bed & Breakfasts (6%) at $ Table 3.3 Average Expenditure per person per day Spectators Expenditure Category Total Overnight* Total - Same Day* Public Transportation $ 0.37 $ 0.45 Car Rental $ 1.32 $ 0.27 Car Operations $ 3.96 $ 5.80 Accommodation $ N/A Food & Beverage - $ 2.45 $ 1.52 Stores Food & Beverage - $ $ Restaurants Recreation & $ $ Entertainment 2 Retail - Clothing $ $ Retail - Other $ 0.49 $ 0.51 TOTAL $ $ *The top and bottom 2.5% of responses were removed to ensure accurate reporting of the mean. ** This includes expenditures on tickets for the event Overall, same-day spectators came back to Hamilton for an average of 3.1 times over the course of the event, while overnight spectators spent an average of Out of town visitors are defined as those who normally reside more than 40 km, one way, from the City of Hamilton UCI Road World Cycling Championships Economic Impact Assessment - 6 -

7 nights in the city. International visitors stayed the longest, averaging nearly 7.4 nights in the city while other long-haul visitors from Canada and the United States stayed an average of 4.5 nights in Hamilton. International same-day travelers came back to Hamilton an average of 3.6 times while attending the event, whereas those from other areas came back for an average of 3.0 days. Table 3.4 Trip Characteristics Overnight Spectators Overnight Same Day Average Length of Stay Age Profile Under % 0.7% % 76.2% % 23.1% Distance Travelled Canada 40.0% 35.9% USA 37.5% 49.5% Overseas 22.5% 14.6% Media/VIP A total of 939 individuals attended the World Cycling Championships as media representatives. The largest media component was that from the CBC, which as host broadcaster, was responsible for providing the feed to all of the other television broadcasters. There was also a substantial number of VIPs present at the event, composed of members of the UCI and sponsors. Their basic trip characteristics are as follows: Table 3.5 Trip Characteristics Media / VIP Media VIP Average Length of Stay 7.4 nights 3.7 nights Distance Travelled Canada 22% 18% USA 2% 4% Other International 76% 78% 3.2 Operational Expenditures The World Road Cycling Championships had an overall cash budget of $12.37 million to cover the operational aspects of the event, however, the total was adjusted as follows: 2003 UCI Road World Cycling Championships Economic Impact Assessment - 7 -

8 Contributions of goods and services which were made in-kind are not considered to be traditional economic transactions, and thus, although significant to the operation of the Championships, they have not been included in this analysis. Additionally, transfers for such items as television rights and UCI rights have also been excluded from the operational budget, as they do not provide a benefit to the local economy. Finally, the operational expenditures of organizations outside of the organizing committee have been added to the total below, and these include the operational expenditures made by the host broadcaster, as well as operational expenditures made by the City of Hamilton before and during the event. The total operational expenditures, classified in the STEAM system, are detailed below: Table 3.7 Operational Expenditures Salaries, Fees, & Commissions $ 1,026,124 Advertising $ 663,211 Professional Services $ 242,197 Financial Services $ 5,432 Insurance $ 68,994 Rent / Lease $ 588,311 Other Business Services $ 2,982,925 Communication Costs $ 331,581 Energy and Other Utilities $ 59,400 Office Supplies $ 198,675 Other Supplies $ 1,114,337 Food & Beverages $ 172,370 Food & Bev Subsidised $ 200,000 Personal Travel $ 100,859 Merchandise $ 10,000 Transportation & Storage $ 441,000 Net Taxes $ 141,345 Total $ 8,245,760 Significant contributions were also made to the event on a value-in-kind basis. The largest contribution was advertising, with a book value of more than $7 million. An additional in-kind contribution was made by the considerable number of volunteers who supported the event. More than 167,000 hours were logged by 1,483 volunteers, without which the event would not have occurred or would have required significantly increased operational expenditures UCI Road World Cycling Championships Economic Impact Assessment - 8 -

9 3.3 Capital Expenditures The City of Hamilton completed a considerable amount of road construction prior to hosting the event, with the majority of the work completed being an acceleration of works that would have been completed if the event had not occurred. However, a total of $1,265,000 was spent on capital construction projects that would not have occurred if the World Cycling Championships did not take place in Hamilton. The City of Hamilton also incurred costs with other minor capital investments as a result of hosting the event, such as temporary road infrastructure costs, and signage. In sum, the city spent $1,515,000 on capital investments UCI Road World Cycling Championships Economic Impact Assessment - 9 -

10 4. Economic Impact Results The combined spending of the operations, visitors and capital at the 2003 UCI Road World Championships was estimated to reach $19.7 million, which generated a total potential economic activity of $48.3 million in the Province of Ontario. Of this, nearly $31.1 million occurred in the City of Hamilton. More than $13.9 million was paid in wages and salaries throughout Ontario, supporting 527 jobs. The majority of the employment supported by the event was in the City of Hamilton, where wages totalled nearly $9.4 million, and represented nearly 410 jobs. The total level of taxes received by all levels of government as a result of the event was estimated to be more than $8.4 million, of which nearly $3.8 million accrued to the federal government, more than $3.3million to the Province of Ontario, and almost $1.4 million to municipal governments, of which the City of Hamilton is estimated to have received $ Table 4.1 provides a breakdown by revenue source, while Table 4.2 provides a more detailed sectoral breakdown: Table 4.1 Potential Provincial Economic Impact by Source ($000s) Category Operations Capital Visitors Total Initial Expenditure $8,547 $1,515 $9,678 $19,739 Industry Output $23,682 $2,883 $21,709 $48,274 GDP $9,431 $1,194 $9,629 $20,254 Wages & Salaries $6,863 $723 $6,371 $13,957 Taxes - of which $3,619 $372 $4,431 $8,422 Federal $1,724 $175 $1,868 $3,750 Provincial $1,309 $139 $1,852 $3,316 Municipal $587 $58 $747 $1,391 Jobs Table 4.2 Detailed Provincial Results ($000s) GDP Jobs Industry Province Hamilton Province Hamilton Retail Trade $3,518 $ 2, Finance, Insurance, & Real Estate $ 2,216 $ 1, Manufacturing $ 2,750 $ Wholesale Trade $1,249 $ Services of which $ 7,759 $ 6, Accommodation $ 1,435 $ Food & Beverage $ 1,264 $ 1, Other Services $ 5,060 $ 4, UCI Road World Cycling Championships Economic Impact Assessment

11 5. Conclusion The estimates contained within this report suggest that the 2003 UCI Road World Cycling Championships generated a total potential economic activity of $48.3 million in the Province of Ontario, including nearly $31.1 million in economic activity within the City of Hamilton, and an additional $17.2 million for other regions in Ontario. The event supported 527 jobs in the province, of which 410 were in Hamilton, paying wages and salaries totalling $9.4 million in the city and $4.5 million for the rest of the province. By hosting the event, a total of $8.4 million in taxes was paid to various levels of government, including nearly $3.8 million to the federal government and $3.3 million to the provincial government. At the local level, the event supported a total of $1.4 million in taxes paid to municipal governments throughout Ontario, including $980,000 to the City of Hamilton. The event has also been a success from the point of view of improving the calibration of STEAM, as the overall assessment suggests that the expenditure profiles of visitors to the Hamilton region were broadly consistent with the previous parameters used in the model. The survey results have been incorporated into the calibration of the model for future use UCI Road World Cycling Championships Economic Impact Assessment

12 Appendix 1: Economic Impact Methodology - STEAM Background Briefly, the purpose of STEAM is to calculate both the provincial and regional economic impacts of sport tourism. The economic impacts are calculated on the basis of capital and operating expenditures on goods, services and employee salaries, and on the basis of tourist spending within a designated tourism sector. The elements used to measure the economic impacts are Gross Domestic Product (GDP), Employment, Taxes, Industry Output and Imports. STEAM measures the direct, indirect & induced effects for each of these elements. Technical Description of the Impact Methodology used by STEAM STEAM and many other impact studies are been based on input-output techniques. Input-Output models involve the use of coefficients that are based on economic or business linkages. These linkages trace how tourist expenditures or business operations filter through the economy. In turn, the coefficients applied are then used to quantify how tourism related activity in a particular region generates employment, taxes, income, etc. The input-output approach indicates not only the direct and indirect impact of tourism but can also indicate the induced effect resulting from the re-spending of wages and salaries generated. All impacts generated by the model are given at the direct impact stage (i.e. the "front line" businesses impacted by tourism expenditures), indirect impact stage (i.e. those industries which supply commodities and/or services to the "front line" businesses) and the induced impact stage (induced consumption attributable to the wages and salaries generated from both the direct and indirect impact). In this sense, the model is closed with respect to wages. Imports are also determined within the model, so the model is closed with respect to imports. Exports are not endogenized (i.e. additional exports are not assumed with the induced impact) which consequently generates more conservative impacts. Another assumption of the model, which leads to more conservative impacts, is that not all commodities and/or services purchased are assumed to have at least one stage of production within the province. This assumption is crucial for souvenirs, gasoline and other commodities. Taxes and employment are key economic impacts and as such must involve the use of both input-output and econometric techniques. As the data embodied in the provincial input-output tables are from 1996 (which is the latest currently available), taxes and employment must incorporate current coefficients and/or rates. These coefficients and/or rates are then applied to measures determined within the input-output framework of the model. Determining the level of taxes 2003 UCI Road World Cycling Championships Economic Impact Assessment

13 and employment outside the input-output framework of the model allows rates and/or coefficients to be selectively changed for updating or in order to conduct a scenario analysis. Regional (Sub-Provincial) Impact Methodology The method used to simulate intraprovincial commodity flows and ultimately regional impacts follows directly from regional economics principles. The principle is referred to as the "gravity model". Basically the "gravity model" states that the required commodity (& service) inputs will be "recruited" in a manner that takes into consideration economies of scale (i.e. production costs), transportation costs and the availability of specific industries. Economies of scale (i.e. lower production costs) are positively correlated with input demand while greater transportation costs are negatively correlated with input demand. Fulfilling that demand from other provincial regions is contingent on the fact that the specific industry does actually exist. An advantage of using the "gravity model" to simulate intraprovincial commodity flows is that as the industrial composition of the labour force changes, or as new industries appear for the first time in specific regions, the share of production between the various sub-provincial regions also changes. By following this principle of the gravity model, all sub-provincial regions of a province are assigned a coefficient for their relative economies of scale in each industry (using the latest industry labour force measures) as well as a coefficient to represent the transportation cost involved to get each industry's output to the designated market. One variation on the "gravity model" principle involves the estimation of "relative trade distances" by incorporating different "weights" for different modes of transport. Once these coefficients are generated for all regions and over all industries, a measure of sensitivity (mostly relative to price, but in the case of service industries also to a "local preference criteria") is then applied to all commodities. Another variation on the strict "gravity model" approach is that the measure of sensitivity is adjusted by varying the distance exponent (which in the basic "gravity model" is 2) based on the commodity or service required. The variation in distance exponents revolve, principally, around two research hypotheses: (1) the greater the proportion of total shipments from the largest producer (or shipper), the lower the exponent, and (2) the greater the proportion of total flow which is local (intraregional), the higher the exponent UCI Road World Cycling Championships Economic Impact Assessment

14 Appendix 2: Glossary of Terms used by STEAM Initial Expenditure - This figure indicates the amount of initial expenditures or revenue used in the analysis. This heading indicates not only the total magnitude of the spending but also the region in which it was spent (thus establishing the "impact" region). Direct Impact - Relates ONLY to the impact on front-line businesses. These are businesses that initially receive the operating revenue or tourist expenditures for the project under analysis. From a business perspective, this impact is limited only to that particular business or group of businesses involved. From a tourist spending perspective, this can include all businesses such as hotels, restaurants, retail stores, transportation carriers, attraction facilities and so forth. Indirect Impact - Refers to the impacts resulting from all intermediate rounds of production in the supply of goods and services to industry sectors identified in the direct impact phase. An example of this would be the supply and production of bed sheets to a hotel. Induced Impact - These impacts are generated as a result of spending by employees (in the form of consumer spending) and businesses (in the form of investment) who benefited either directly or indirectly from the initial expenditures under analysis. An example of induced consumer spending would be the impacts generated by hotel employees on typical consumer items such as groceries, shoes, cameras, etc. An example of induced business investment would be the impacts generated by the spending of retained earnings, attributable to the expenditures under analysis, on machinery and equipment. Gross Domestic Product (GDP)- This figure represents the total value of production of goods and services in the economy resulting from the initial expenditure under analysis (valued at market prices). NOTE: The multiplier (A), Total/Initial, represents the total (direct, indirect and induced) impact on GDP for every dollar of direct GDP. This is a measure of the level of spin-off activity generated as a result of a particular project. For instance if this multiplier is 1.5 then this implies that for every dollar of GDP directly generated by front-line tourism businesses an additional $0.50 of GDP is generated in spin-off activity (e.g. suppliers). The multiplier (B), Total/$ Expenditure, represent the total (direct, indirect and induced) impact on GDP for every dollar of expenditure (or revenue from a business perspective). This is a measure of how effective project related expenditures translate into GDP for the province (or region). Depending upon the level of expenditures, this 2003 UCI Road World Cycling Championships Economic Impact Assessment

15 multiplier ultimately determines the overall level of net economic activity associated with the project. To take an example, if this multiplier is 1.0, this means that for every dollar of expenditure, one dollar of total GDP is generated. The magnitude of this multiplier is influenced by the level of withdrawals, or imports, necessary to sustain both production and final demand requirements. The less capable a region or province is at fulfilling all necessary production and final demand requirements, all things being equal, the lower the eventual economic impact will be. GDP (at factor cost) - This figure represents the total value of production of goods and services produced by industries resulting from the factors of production. The distinction to GDP (at market prices) is that GDP (at factor cost) is less by the amount of indirect taxes plus subsidies. Wages & Salaries - This figure represents the amount of wages and salaries generated by the initial expenditure. This information is broken down by the direct, indirect and induced impacts. Employment - Depending upon the selection of employment units (person-years or equivalent full-year jobs) these figures represent the employment generated by the initial expenditure. These figures distinguish between the direct, indirect and induced impact. Equivalent Full-Year Jobs, if selected, include both part-time and full-time work in ratios consistent with the specific industries. NOTE: The multiplier (B) is analogous to Multiplier (B) described earlier with the exception being that employment values are represented per $1,000,000 of spending rather than per dollar of spending. This is done to alleviate the problem of comparing very small numbers that would be generated using the traditional notion of a multiplier (i.e. employment per dollar of initial expenditure). Industry Output - These figures represent the direct & indirect and total impact (including induced impacts) on industry output generated by the initial tourism expenditure. It should be noted that the industry output measure represents the sum total of all economic activity that has taken place and consequently involve double counting on the part of the intermediate production phase. Since the Gross Domestic Product (GDP) figure includes only the net total of all economic activity (i.e. considers only the value added), the industry output measure will always exceed or at least equal the value of GDP. Taxes - These figures represent the amount of taxes contributed to municipal, provincial and federal levels of government relating to the project under analysis. This information is broken down by the direct, indirect and induced impacts UCI Road World Cycling Championships Economic Impact Assessment

16 Imports - These figures indicate the direct, indirect and induced final demand and intermediate production requirements for imports both outside the province and internationally UCI Road World Cycling Championships Economic Impact Assessment

17 Appendix 3 - Survey This survey was prepared and executed using TECHNEOS Entryware Builder and TECHNEOS Entryware running on Palm handheld computers [A00100] 1 Excuse me, my name is. I am conducting a survey on behalf of the Canadian Sport Tourism Alliance to help better understand the economic impact of sporting events. Do you have a few minutes to answer some questions?? 1 Yes? 2 No [A00200] [A00500] [A01K00] 2 Can I ask why not?? 3 Not attending? 4 Refused - no time? 5 Refused - no interest? 6 Refused - language? 7 Refused - other? 1 Previously completed survey 3 W here do you live? (Read the first two choices and select "Other" if neither is applicable)? 1 In City of Hamilton? 3 MORE than 40 kms? 4 Not Hamilton, LESS than 40 km 4 In what country do you live?? 1 Canada? 2 US? 3 Other [A01L00] 5 In which province or state do you live?? 1 Ontario? 2 Quebec? 3 BC? 4 Alta? 5 Sask? 6 Man? 7 NB? 8 NS? 9 PEI? 10 NFLD? 11 Yukon? 12 NWT? 13 Nunavut? 14 Alabama? 15 Alaska? 16 Arizona? 17 Arkansas? 18 California? 19 Colorado? 20 Connecticut? 21 Delaware? 22 Florida? 23 Georgia? 24 Hawaii? 25 Idaho? 26 Illinois? 27 Indiana? 28 Iowa? 29 Kansas? 30 Kentucky? 31 Louisiana 2003 UCI Road World Cycling Championships Economic Impact Assessment

18 ? 32 Maine? 33 Massachusetts? 34 Michigan? 35 Minnesota? 36 Mississippi? 37 Missouri? 38 Montana? 39 Nebraska? 40 Nevada? 41 New Hampshire? 42 New Mexico? 43 New York? 44 North Carolina? 45 North Dakota? 46 Ohio? 47 Oklahoma? 48 Oregon? 49 Pennsylvania? 50 Rhode Island? 51 South Carolina? 52 South Dakota? 53 Tennessee? 54 Texas? 55 Utah? 56 Vermont? 57 Virginia? 58 Washington? 59 Washington DC? 60 West Virginia? 61 Wisconsin? 62 Wyoming [A00800] 6 For statistical purpose can you tell me the first three digits of your postal code? [A01O00] [A01I00] [A00900] trip? 7 W hat is your primary role at the World Cycling Championships? (Read list)? 1 Spectator? 2 Participant? 3 Volunteer? 4 Media? 5 Coach? 6 Technical Official? 7 Other 8 Which age group are you in? (ask only if unsure)? 1 Under 19? 2 19 to 44? 3 Over 45 9 How many nights in total, if any, do you plan to be away from home on this Answer: [A00A00] 10 How many nights in total, if any, do you plan to stay in the Hamilton area? Answer: [A00C00] 11 In what kind of accommodation are you staying?? 1 Private Home? 2 Hotel? 3 Motel? 4 B&B? 5 Hostel? 6 University Dorm 2003 UCI Road World Cycling Championships Economic Impact Assessment

19 ? 7 Both commercial & private? 8 Other Accommodation? 9 Not Staying [A00V00] 12 INTERVIEWER: Please confirm that the respondent is not staying in any local accommodation by asking: You said earlier that you were staying in the area for [A00A00] nights. Is that correct?? 1 Yes, stay for [A00A00] nights? 2 No, stay for 0 nights? 3 No, stay for other number of nights [A00Y00] 13 How many races have/will you attend through the Championship week? Answer: 14 I am now going to ask you some questions about your spending related to this event, but first I would like to know how many adults including yourself, and how many children you will spend money on? [A00Z01] Adults [A00Z02] Children 15 I am going to read a list of items. Please indicate how much you will spend in the Hamilton area on each category during your entire stay for all the people that you previously mentioned, including yourself. 16 <No question text for the selected language> [A00N0D] Package [A00N01] Accommodations [A00N02] Restaurants [A00N03] Concessions [A00N04] Groceries, other food & beverages [A00N05] Admissions or tickets [A00N06] Other entertainment [A00N07] Event mechandise [A00N08] Retail clothing [A00N09] Car rentals [A00N0A] Gas, parking or repairs [A00N0B] Buses or taxis [A00N0C] Other retail, incidentals [A00P00] 17 How important was the World Cycling Championships in your decision to come to Hamilton? That is, would you say that it accounted for 100% of your decision, 0% of your decision or some percentage in between? Answer: 2003 UCI Road World Cycling Championships Economic Impact Assessment

20 [A01800] 18 That concludes the interview. Thank you for your time and patience! (Make sure you record their gender)? 1 Male? 2 Female [A01H00] 19 Record location of interview? 1 Main St.? 2 Claremont Access? 3 Beckett Drive? 4 Non-gated 2003 UCI Road World Cycling Championships Economic Impact Assessment