The Amgen Tour of California

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2 The Amgen Tour of California The inaugural 2006 Amgen Tour of California is a Tour de France-style, week-long, eight-stage bicycle race through California This international bicycle stage race will be the focal point of cultural festivals and recreational events in cities and towns across the state It will become one of the nation s biggest and most recognized annual special events Unlike most U.S. professional sports, bicycle racing and the Amgen Tour of California allows spectators a close and intimate fan experience Stage Four, the longest of the Tour, will begin on Cannery Row in Monterey and race 141 miles down Highway One to San Luis Obispo This will attract cycling fans from around the world to the Monterey Peninsula as well as sports fans from the local community Monterey and its partners in the event will be featured in that night s ESPN2 and European daily coverage of the event

3 The Cycling Market and Fans There are more recreational cyclists in the United States than skiers, golfers and tennis players combined Cycling is ranked as one of the country s top-three participation sports, and California leads the nation in cycling participation 65 million cyclists, outnumbering golfers 2-to-1 and tennis players 4-to-1 There is no better sporting event to reach a broad, active-lifestyle audience and build brand awareness than a week-long cycling event Cycling generates greater US media interest than ever, and thanks to American champion Lance Armstrong dominating the Tour de France, the sport is experiencing unprecedented growth The Tour de France is the largest spectator sport in the world, and American signature events like the Tour de Georgia and the San Francisco T-Mobile International attract huge audiences, proving that the sport/festival combination is a valuable community attraction, television event and sponsor asset. The Dodge Tour de Georgia attracts 800,000 spectators and over 500 credentialed media during a 6-day event. The T-Mobile event attracts over 500,000 spectators in its single day

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5 Monterey Stage Four Partnership Opportunities Gold Level Package $5000 (just one available) Official Amgen Tour of California Sponsor designation Official Amgen Tour of California logo can be used in sponsor s marketing, promotion and advertising Five (5) start line hospitality passes for the Stage Four start hospitality area Three (3) PA announcements during the morning of Stage Four start One Amgen Tour of California Yellow Leader s Jersey autographed by the Tour winner Official sponsor status for the Wednesday night pre-party Six VIP tickets to the Wednesday night pre-party 10 x 10 display space at the Stage Four Expo Area, including 6-foot table, two chairs and signage (larger space can be negotiated) Product display and promotional collateral distribution at the Wednesday night pre-party Mentions and exposure in the Amgen Tour of California program Exposure and appreciation in the Monterey Amgen Tour of California kick off press conference Exposure within Stage Four local print and television advertisements

6 Monterey Stage Four Partnership Opportunities Silver Level Package $2000 Official Amgen Tour of California Sponsor designation Official Tour logo can be used in sponsor s marketing, promotion and advertising Two (2) start line hospitality passes for the Stage Four start hospitality area One (1) PA announcements during the morning of the stage four start Official sponsor status for the Wednesday night pre-party Four VIP tickets to the Wednesday night pre-party 10 x 10 display space at the Stage Four Expo Area, including 6-foot table, two chairs and signage (larger space can be negotiated) Product display at the Wednesday night pre-party Mentions and exposure in the Amgen Tour of California program Exposure and appreciation in the local Monterey Amgen Tour of California kick off press conference Exposure within Stage Four local print and television advertisements

7 Monterey Stage Four Partnership Opportunities Bronze Level Package $750 One (1) PA announcements during the morning of the stage four start 10 x 10 display space at the Stage Four Expo Area, including 6-foot table, two chairs and signage (larger space can be negotiated) Two VIP tickets to the Wednesday night pre-party Mentions and exposure in the Amgen Tour of California program Exposure within Stage Four local print advertisements For additional sponsorship information, contact Andrew Leisner, Sponsorship Director at or

U N I Q U E PA R T N E R S H I P O P P O R T U N I T Y

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