Engage with the cycling community's core audience of active buyers and brand ambassadors. Media Kit MountainBikeReview & RoadBikeReview

Transcription

1 Engage with the cycling community's core audience of active buyers and brand ambassadors Media Kit 2016 MountainBikeReview & RoadBikeReview

2 Media Kit 2016 PROVIDING WORLD CLASS BRAND ENGAGEMENT FOR OVER 300 PARTNERS Why MTBR and RoadBikeReview? Truth-to-tell, there s a lot of good media outlets in the bicycle space. Glossy picture books, of-the-moment race-focused websites, artsy homages to the culture and lifestyle, and even places for the kids to trade barbs over the latest pink-anodized whatever. And while they all have their place, when it comes to actually influencing a buying decision, research tells us people are more open to marketing messages when they re actually considering their next purchase. On MTBR and RoadBikeReview that s what happens everyday people come to our sites to do research and get informed about their next bike, their next component, their next piece of kit and their next adventure. It s the place for marketers to get prospective customers not just in quantity which we have in spades but quality as well. If you re checking results of the latest world cup, for example, you probably don t care about a new handlebar ad. If, on the other hand, you re reading handlebar reviews, an ad for one is more likely to pique your interest. Between our pro reviews, user reviews and forum conversations we have more people looking to buy what you have to sell than anyone. And it s that mix of expert authority and democratic majority that truly sets our sites apart, and makes MTBR and RoadBikeReview a must-check resource for millions of riders. There s an old marketing adage that says the most effective way to reach an audience is to hit em where they live. Where cyclists live online is MTBR and RoadBikeReview. MTBR HOMEPAGE

3 Media Kit 2016 OUR AUDIENCE OVERVIEW Reaching more than 3.6 millions mountain and road cycling enthusiasts monthly Passion is at the forefront of the MTBR and RoadBikeReview experience. Riders by the million come to our forums, user reviews and pro content areas to find and share information and converse with each other. At the root of it all is a passion for the sport and an authentic love for the bike. There s no better place to join the conversation and connect with customers.

4 Media Kit 2016 REACH THE LARGEST AUDIENCE OF US MOUNTAIN BIKERS Largest US Mountain Bike Audience 1.3 mil U.S. based Huge Global Footprint 2.5 mil WORLDWIDE UNIQUE MONTHLY VISITORS RANKING IN US mtbr 4,347* Google Analytics May 2013 pinkbike 6,882 bikeradar 10,433 vitalmtb 25,739 bikemag 57,356 * The lower number means higher rank. Alexa rank by country is calculated using a combination of the estimated average daily unique visitors to a site and the estimated number of page views on that site from users in that country over the past month. The site with the highest combination of unique visitors and page views is ranked #1 in that country. Reach the largest audience of active and engaged U.S. mountain bikers MTBR offers marketers access to the largest audience of North American mountain bike enthusiasts of any media source.

5 Media Kit 2016 MTBR AUDIENCE SURVEY Bike Ownership Bike Stable Value* 60% VALUE THEIR BIKE STABLE OVER $5,000 30% VALUE THEIR BIKE STABLE OVER $10,000 10% VALUE THEIR BIKE STABLE OVER $20,000 Bike Ownership 16% OWN 5 OR MORE BIKES 31% OWN 4 OR MORE BIKES 53% OWN 3 OR MORE BIKES 83% OWN 2 OR MORE BIKES * Combined value of all currently owned bikes PRIMARY BIKE COST 23% OVER $5,000 Reach the audience with the passion and spending power 51% to own and upgrade a stable of bikes OVER $3,000 The MTBR brand influencer is always looking for an edge. They're constantly evaluating what's new in the market and more importantly, which bike should they add to the stable. Reach them in the sweet spot of engagement and desire.

6 Media Kit 2016 MTBR AUDIENCE SURVEY Advice Influence 50% HAVE GIVEN BUYING ADVICE TO MORE THAN 6 PEOPLE IN THE PAST YEAR 30% HAVE GIVEN BUYING ADVICE TO MORE THAN 10 PEOPLE IN THE PAST YEAR ADVICE FREQUENCY 53% 1x SHARE ADVICE & OPINIONS AT LEAST ONCE A WEEK Influence effectively the opinions of passionate forum members and their followers 31% 2+ SHARE ADVICE & OPINIONS SEVERAL TIMES A WEEK Marketing to the MTBR core audience of brand influencers at scale is the single most efficient choice you can make. Influencing the MTBR core audience that has the spending power and brand recommendation authority ensures that your message can cut through the clutter.

7 Media Kit 2016 MTBR AUDIENCE SURVEY Product Evaluation Influence Membership Length 81% INFLUENCED BY STAFF REVIEWS 81% INFLUENCED BY FORUM POSTS 56% HAVE BEEN VISITING FOR MORE THAN 3 YEARS 28% HAVE BEEN VISITING FOR MORE THAN 5 YEARS 66% INFLUENCED BY USER REVIEWS Reach enthusiasts who rely on whole suite of editorial coverage to make buying decisions MTBR offers a complete view of the latest technology, products and trends. Reach the core MTB buyer where they research staff reviews, community insights and user reviews to make buying decisions.

8 Media Kit 2016 MTBR AUDIENCE SURVEY Audience Age Education 85% BETWEEN % UNDER 24 70% COLLEGE DEGREE 21% POSTGRADUATE DEGREE HOUSEHOLD INCOME 40% OVER $100,000 Reach enthusiasts who are educated, opinionated and can afford to buy the best products 58% OVER $75,000 The MTBR audience is highly educated, affluent and passionate to ride the latest technological marvels that the bike industry releases each year. It's one thing to want to ride the latest. It's another to be in a position to.

9 Media Kit 2016 MTBR AUDIENCE SURVEY Bike Travel Plans Ride Frequency 60% PLAN MULTI-DAY BIKE TRIP 75% RIDE MORE THAN 25% 2 times A WEEK RIDE MORE THAN 4 times A WEEK 41% PLAN MOUNTAIN BIKE PARK Our members are frequent riders willing to travel for their bike trips MTBR's audience lives to ride and rides to live. Reach a sophisticated audience of affluent travelers who pursue the trail less traveled.

10 Media Kit 2016 ROADBIKEREVIEW AUDIENCE Reaching more than 1 million road cyclists monthly RoadBikeReview is the ideal environment to reach active and engaged buyers while they are deep in consideration and evaluation.

11 Media Kit 2016 ROADBIKEREVIEW AUDIENCE SURVEY Largest is US Audience 650K U.S. based 1.18 mil WORLDWIDE UNIQUE MONTHLY VISITORS Google Analytics May 2013 Reach a core audience of active & engaged road cyclists Reach over a million core road bike enthusiasts each month with a passion for the road and the technology they rely on to improve their performance and joy of the ride.

12 Media Kit 2016 ROADBIKEREVIEW AUDIENCE SURVEY Bike Stable Value Bike Ownership 57% VALUE THEIR BIKE STABLE OVER $5,000 27% VALUE THEIR BIKE STABLE OVER $10,000 83% OWN MORE THAN 2 BIKES 55% OWN MORE THAN 3 BIKES 46% OWN MORE THAN 4 BIKES * Combined value of all currently owned bikes 16% VALUE THEIR BIKE STABLE OVER $20,000 PRIMARY BIKE COST 21% OVER $5,000 52% OVER $3,000 Reach the most engaged, affluent and influential brand ambassadors Influence the RoadBikeReview core audience that has spending power and brand recommendation authority.

13 Media Kit 2016 ROADBIKEREVIEW AUDIENCE SURVEY Audience Age Education 80% BETWEEN % UNDER 24 77% COLLEGE DEGREE 30% POSTGRADUATE DEGREE HOUSEHOLD INCOME 44% OVER $100,000 RoadBikeReview audience has the spending authority to ride the best 56% OVER $75,000 The RoadBikeReview audience is highly educated, affluent and passionate. Not only do they want to ride the best, they're in the position to do so.

14 Media Kit 2016 ROADBIKEREVIEW AUDIENCE SURVEY Membership Length Product Evaluation Influence 56% HAVE BEEN VISITING FOR MORE THAN 3 YEARS 28% FOR MORE THAN 5 YEARS 76% INFLUENCED BY STAFF REVIEWS 68% INFLUENCED BY FORUM POSTS RIDE FREQUENCY 88% RIDE 2x OR MORE PER WEEK 45% RIDE 3x OR MORE PER WEEK Pros and Joes - our full suite of editorial coverage helps riders make sound purchase decisions Sophisticated roadbike buyers rely on a full suite of opinions to make informed decisions on considered purchases. 43% RIDE 4x OR MORE PER WEEK

15 Media Kit 2016 CLIENT TESTIMONIALS VIDEO INTERSTITIAL+ SKIN + BANNERS PROMOTION I strongly recommend that anyone looking to reach an active and engaged cycling community consider partnering with MTBR & RoadBikeREVIEW.com. We partnered with the two sites on a recent tourism campaign that had a cycling initiative and couldn t have been happier. Not only were the two sites top performers within our overall campaign, the level of service we received from the team at MTBR was unparalleled. In order to win our business, they pushed down internal barriers to create custom solutions to fit within our videoadvertising needs and then during campaign continually went the extra-mile to ensure campaign success through optimization and reporting. It s always comforting to know that your digital campaign is in good hands and I can say without hesitation that with MTBR & RoadBikeREVIEW.com, it will be! Stephanie Ehui - Weiden + Kennedy

16 Media Kit 2016 CLIENT TESTIMONIALS JENSON USA PROMOTION As a market leading online retailer, at Jenson USA we pride ourselves on measuring the results of our marketing programs so we can spend our resources against the most attractive cycling enthusiasts. We have enjoyed a partnership with MTBR and RoadBikeReview for more than 10 years because the portfolio of MTBR and RoadBikeReview allows us to reach a variety of online, tech-savvy cyclists who produce the type of sales results we look for. The customer service we receive is results-focused and provides the flexibility, support and feedback the ensures we get the best results for Jenson USA.. Justin Christopher

17 Media Kit 2016 CLIENT TESTIMONIALS Leading manufacturer and brand marketer has turned to MTBR and RoadBikeReview for high impact brand campaigns including home page and targeted site skins. They have also gained valuable insights about their brand and product interest by fielding a custom user survey on the sites. "In the last 3 years, Mavic has substantially increased our digital spend, and tracking performance accordingly to measure ROI. We find consistently that the Consumer Review websites over deliver on total impressions, at a very favorable CPM, and high CTR. Between the high CTR and the success of our reader survey activities, we see clearly the reader engagement and loyalty these sites have generated, and we feel like this audience is really participating when we communicate." Zack Vestal Decade long partnership with direct seller and bike manufacturer. Advertising with MTBR.com and RoadBikeReview.com has been a great partnership over the near decade we have been working together. With the mix of multimedia ads, contests, blasts, and social media channels that are available through MTBR.com and RoadBikeReview.com we have had great success in reaching potential buyers and educating them about our brand. With the provided weekly analytics updates we are able to ensure we are running the best ad content in the best locations for the best ROI. The entire Consumer Review staff from sales, editors, multimedia, and analytics are great to work and ride with by being very responsive and willing to work to customize the best package that fits our needs and budget. Tyler Cloward Leading apparel brand utilizes RoadBikeReview for results and service. Pactimo has had great success with our relationship with RoadBikeReview. Not only do we see a direct uptick in traffic from our ad placements, but the unique personalized service makes us feel we truly have a partner that looks out for our best interest. Tony Kelsey

18 Media Kit 2016 OUR CUSTOMERS Keep company with some of the strongest brands in the industry Join over 300 leading cycling brands that rely on MTBR and RoadBikeReview to launch products and drive market share.

19 Media Kit 2016 STRATEGIC MARKETING PROGRAMS Targeted High Impact Ad Units Integrated Video Ad Units Home Page Takeover Full Service Creative Development Customized Interstitial Landing Page Targeted Site Skins Extensive Ad Targeting Capabilities Custom Ad Development for High Impact Campaigns available Integrated ecommerce Featured Merchant Listings and Hot Deals Integrated Dealer Locator available Full Service Reporting, Analysis and Optimization Integrated Facebook Contests and Promotions Social Media Strategy and Coordination Product Sweepstakes Mini Surveys Custom Research Programs Pre/Post Awareness Research Our customized marketing programs go beyond the banner We offer fully integrated campaigns that can address all of your marketing goals ranging from brand development, product launch, increasing marketshare, supporting your local dealers and leveraging social media.

20 Media Kit 2016 HIGH-IMPACT INTEGRATED CAMPAIGN BY CAMELBAK HOMEPAGE INTERSTITIAL SKIN & BANNERS ADS CONTEST PAGE

21 Media Kit CONTACT INFORMATION Jim Thomas Phone: Forrest Arakawa Phone: Client Services Natasha Mosqueda Phone: Consumer Review 3 Twin Dolphin, Suite 295 Redwood Shores, CA Telephone: Fax: