Velocittà conference 16 November 2017 VELIB METROPOLE. The world s largest eco-friendly bike-sharing system

Transcription

1 Velocittà conference 16 November 2017 VELIB METROPOLE The world s largest eco-friendly bike-sharing system Catherine Baratti-Elbaz Mayor of th 12th borough of Paris President of Autolib Velib Metropole

2 How to handle environnemental issues? Since early 2000, the City of Paris entend to decrease the individual and thermic car traffic by: Promoting alternative means of transport: tramway, bus, bike and their combination Extending pedestrians space and bike lanes Acting in the perimeter of the metropolitan area (urban dense zone of the Greater Paris )

3 Velib in Paris since 2007 Vélib is a public self-service bike sharing system by Mairie de Paris and Cyclocity (JCDecaux) In Paris and 30 cities around

4 How to use Velib1 Available 24 hours a day, all year round. To access the service, buy a 1-day or a 7-day ticket online or at any Vélib station or sign-up for a long-term subscription! The first 30 minutes of each trip are always free of charge. There s no booking. Just turn up and go! Return your bike to any Velib station.

5 Key Facts & Figures of Velib 1 Velib today: 20, 000 bikes and 1, 230 stations For one way trips Accessible to everyone (insurance coverage included) over 14 years old A team of 320 people Pay on use only and attractively priced (29 /year) first 30 minutes free of charge Close to 309 Million trips since 2007 => 38,1 Million trips in , 000 bike rentals every day / a steady increase year on year Each Vélib is used close to 6 times an day on average / 75 Vélib rentals every minute

6 Focus on users 300, 000 annual subscribers 60% male, 20% under 26 years old, 75% parisians citizens Average duration of each trip : 16 minutes 92% of users within the first 30 minutes of free use A very high level of satisfaction A certified in-house customer service : 500, 000 incoming calls/year : elected best customer service of the year % overall satisfaction with the service 94% of subscribers would recommend Vélib to a friend

7 Vandalism : Most critical challenges awareness campaign aimed at users to use Vélib carefully Regulation of stations : Individual time bonus system to park Vélib in drops stations. The end of the contract and of the financement by advertising A new Velib in 2018

8 The future with the new «Vélib Metropole» Photo Longeaud / MIEUX

9 The area of Velib: from Paris to the Greater Paris 2007 Paris 2009: Paris+30 cities 2018:Paris+ 68 cities

10 Vélib perimeter : Paris+30 to 68 municipalities

11 The future with the new «Vélib Metropole» This integrated service is a concentrated technology, consisting of a smart, ultra-secure bike station facility with new options for users and city boroughs who choose to install it. A 15 years public contract from the cities renewed by Autolib & Vélib Métropole A new public service available from the 1st january 2018 Multiples innovations : electric bikes, overflow, access modes, A new operator / new infrastructurefrom JCDecaux to SMOOVENGO :

12 The mains benefits of the new Vélib A City-scale service, to suit city-dwellers lifestyle. 30 % electrically-assisted bikes, to easily cope with gradients. Lighter, tougher bikes. A fork lock to improve security. An overflow system ensuring guaranteed return. Bikes with greater connectivity, carrying on-board electronics. Photo Longeaud / MIEUX

13 First half-hour free. Reduced prices for young and social users The use of Electrically assisted bikes for all No cash of the deposit New prices in 2018

14 Our challenges now: moving from Velib1 to Velib2 Stations: transforming the 1200 «old» ones and creating the 200 new ones Bikes: removing the 20,000 old bikes and delivering the new ones with 30% of Electric ones at the beginning Users: keeping old ones and conversing new ones, in the new cities A short transition period: 6months from october 2017 to mars 2018

15 See you in Paris in january 2018? THANK YOU Photo Longeaud / MIEUX

16 The future with «the Bike plan/plan vélo» Develop cycle touring 3 veloroutes crossing Paris : Cycle Route London-Paris Cycle Route Paris-Mont Saint- Michel European Cycle Route 3 Trondheim-Saint-Jacques de Compostelle 3 new parisian cycling tours

17 Role of bike sharing «Bike sharing will make Paris a cycle capital city» Aim : to triple cycling use and reach a 15% modal share by 2020 A previously unseen (in Paris) 150 M budget Doubling the total lenght of bicycle lanes (from 700km to 1.400km) Create a cycling express network to cross Paris from N. to S. and from E. to W. Offering a cycling continuity between Paris/closed suburb (Paris s gateways) Other policy measures : bike parking, suporting cycling citizen associations, cycle touring, financial support to acquire a bike The development of bicycle in Paris City aims at improving global living conditions by tackling several issues: improvement of Air quality, reduction of noise nuisance, reduction of car traffic and reduction of congestion in public transport, way to improve Public Health by providing an easy physical activity to practice Biking offers a freedom of movement but it s also the most relevant way to commute for journey under 5km in city. Thus, bicycle has an important potential of development: half of current motorised commutes could be made by bike. Finally, Paris enjoys several assets for bicycle: a quite flat terrain, a mild climate, dense city with short distances, and beautiful urban landscapes

18 The future with «the Bike plan/plan vélo»

19 The future with «the Bike plan/plan vélo» Reinforce the existing bike parking offer : bike parking spaces by removing car parking spaces. Mandatory Bike parking spaces in car parks under public service delegation contracts. Financial incitations to create parking facilities in shared housing Create new secured offers for bike parking : Vélo-boxes

20 The future with «the Bike plan/plan vélo» More cyclist-friendly circulation rules 30 speed limit zones and against the flow of traffic cycle lanes for all the city Share road zones to be developed Right to go through a red light in some cases in order to turn right or go straight advanced stop lines for bicycles ( sas vélo )

21 The future with «the Bike plan/plan vélo» Stimulate the emergence of a «bike culture» in Paris: Vélo-écoles Schools to learn how to ride a bike P tit Vélib Shared bike service for children offered along the river Seine Repair Workshops Maison du vélo House of bicycle Financial support for inhabitants to acquire electric bikes and cargo bikes. Géovélo : travel planning application experimenting new services

22 How Vélib is financed? The high quality service is financed through out of home inventory on public space, benefitting both brand communication an city of Paris campaigns small format medium format scrolling City information panels combining 50% advertising faces and 50% City information and communication faces The city information and communication faces have enabled to promote over 300 campaigns in 2016, in all areas (culture, events, awareness campaigns ) For example, a City communication network (776 faces) reaches 64% of the population (11 y.o.+) an audience of 5.6 million people, with 99 million contacts delivered over a week The advertising faces have welcomed many campaigns in 2016 among which major national and international brands