TOGETHER WE ARE BETTER! Presenting Sponsor

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1 TOGETHER WE ARE BETTER! Presenting Sponsor Gold Sponsors Event Sponsors

2 Dear Leadership Summit Attendees, It is my great pleasure to welcome you to a first-of-its-kind leadership and training event driven by, and for, Canadian IBDs the CIBRA Leadership Summit 2014! Our agenda is full of fantastic speakers and informative sessions that were developed with the input of CIBRA s IBD stakeholders, and the hard work and dedication of volunteers on our Summit planning committee. I d like to take this opportunity to thank our Committee and sponsors who helped make this Summit a reality, and to congratulate our IBD attendees who saw the value and importance of this premier event for the Canadian bicycle retail trade. The slogan for this Summit is Bicycle retail is changing - are you changing with it? Our aim from the very beginning in planning this Summit was to provide practical knowledge and tangible takeaways to retailers competing in an increasingly wired world, where new kinds of cycling consumers are appearing, and new strategies for tackling old problems like managing inventory, and coaching great staff. We ve put together a fantastic series of talks, workshops, and sessions to help equip IBDs big and small to meet the changes we face. Bicycle retail is indeed changing, and this year your bicycle trade association fundamentally changed to ensure we represent the needs and interests of our IBD stakeholders as we negotiate these changes. The Canadian Independent Bicycle Retail Association (CIBRA) was established to serve Canada bicycle retail trade as its voice and steward, and the CIBRA Leadership Summit 2014 is the first of what we hope will be a series of opportunities for Canadian IBDs to learn, train, and collectively enhance their businesses. Congratulations, and welcome to Leadership Summit 2014! Kevin Senior President, CIBRA Canadian Independent Bicycle Retailers Association Association Canadienne des Détaillants de Vélos Indépendants VISIT CIBRA ONLINE AT CIBRA.BIKE AND FOLLOW US ON FACEBOOK AT BikeCIBRA

3 Presenting Sponsor Gold Sponsors Event Sponsors BICYCLE RETAIL IS CHANGING ARE YOU CHANGING WITH IT? SUNDAY OCTOBER 26 5:30pm Opening reception and networking MONDAY OCTOBER 27 8:15am Opening remarks with Annie Roberge (Marketing Director, Lambert) and James Wilson (owner, Obsession: Bikes) DON, t MISS IT! 8:30am 8:40am 9:45am 10:45am 11:00am CIBRA Together We Are Better SUPER SESSION The Future of Bike Retail and What We Can Do to Ensure Its Survival with Donny Perry, author and former IBD Donny Perry is the Global Development Manager at Specialized Bicycle Components University (SBCU) and the author of Leading Out Retail: A Creative Look at Bicycle Retailing and What All Retailers Can Learn from It. KPIs: Are You Measuring What is Important to Your Business? Kevin Simpson is a managing partner an co-founder of Sequential Leadership and has worked to bring coaching and leadership development to organizations for nearly 15 years. Kevin held a national leadership position with Siemens Medical before establishing his own retail business, Rebound Cycle, where he s worked to develop some of the most successful customer service models being used by stores and restaurants today. Refreshment break and networking Summit Panel: Tune-Up: Driving Performance with Store Metrics with Ryan Whyte, Kevin Senior, Kevin Simpson, and Pierre Laferierre Ryan Whyte is the advertising half of the Vancouver-based agency Junction Creative. Ryan will moderate this panel discussion on store metrics along with IBDs Kevin Senior (owner, Bow Cycle), Kevin Simpson (owner, Rebound Cycle), and Pierre Laferriere (owner, Sport Olympe) TOGETHER WE ARE BETTER!

4 MONDAY Continued 11:45am 12:00pm 12:40pm 1:30pm 2:15pm 3:15pm 3:30pm Morning wrap-up Refreshment break and networking SUPER SESSION The Wellness Entrepreneur: Connecting with Consumers with John Stanton, owner of The Running Room John Stanton created his first meeting place for runners over 25 years ago out of the back of a hairdressing shop in Edmonton. Today The Running Room is a tremendously successful company with over 120 stores and 1300 staff, and John Stanton s popular motivational talks have inspired excellence in small businesspeople and retailers across North America. Everything s Gone Social, So What? Conner Galway runs the Creative Strategy half of the Social Media & Advertising agency Junction Creative Solutions. He's been starting and running businesses since he turned a summer job painting houses into his first corporation at age 17. Conner has developed digital strategies for clients ranging from single-location retail shops to Provincial health organizations and National franchise chains. Staffing, Coaching, and Mentorship Thomas Daley is a managing partner and co-founder, along with Kevin Simpson, of Sequential Leadership. Thomas has 20-plus years experience consulting in both the National and International arenas, including work with the United Nations. He has worked as a Human Resources Consultant with small, medium and large companies in over a dozen countries. Through intensive work with individuals and teams, Thomas has developed skills that cross industry and cultural boundaries leading to the identification and resolving of human resources and business challenges. Refreshment break and Networking SUMMIT PANEL: Hire Slow, Fire Fast: Building the Right Team with James Wilson, Kevin Simpson, Kevin Senior and Rick Snyder James Wilson established his store, Obsession: Bikes in 2006 and has been busy inspiring others with his obsession ever since. James moderates this panel discussion on staffing strategies with IBDs Kevin Simpson (owner, Rebound Cycle), Kevin Senior (owner, Bow Cycle), and Rick Snyder (owner, Mikes Bike Shop) TOGETHER WE ARE BETTER!

5 MONDAY Continued 4:15pm 5:00pm 5:45pm SUPER SESSION 21 Lessons Learned with Chris Kegel, owner of Wheel & Sprocket Chris Kegel started as a bike mechanic in the 70s, and is today wellknown as an IBD (Wheel & Sprocket, which boasts seven locations in the Milwaukee/Fox Valley area), a shrewd entrepreneur, and an outspoken cycing advocate who has sat on a number of boards related to promoting cycling, and pioneered local cycling initiatives, charity rides, and community building projects. Smart E-Tailing with David Wert (SmartEtailing) David is the Client Services Director at SmartEtailing a fourteen-year-old company that works with over 1400 IBDs and many of the major brands, helping them to engage consumers through a variety of web based technologies. In addition to his work at SmartEtailing David spent over twelve years as a bike shop owner and has extensive experience working with brick & mortar businesses as a retail consultant. Reception TUESDAY OCTOBER 28 8:30am 8:45am 9:30am Opening remarks SUPER SESSION: IBD Customer Satisfaction Survey with Claire Booth, President of Lux Insights Claire Booth is the President of Vancouver-based Lux Insights, and brings over a dozen years of market research experience having worked for accounts such as Getty Images, Tillamook Cheese, Seattle Seahawks, and Eddie Bauer. Claire has moderated hundreds of focus groups all over the world and has developed and run all forms of quantitative projects from brand-equity studies to global trackers, to custom online panels. Taming the Monster: Inventory Analysis and Open To Buy Systems with Kevin Simpson Kevin Simpson is a managing partner of Sequential Leadership and the owner of Rebound Cycle. (See bio on previous page) 10:30am Refreshment break and networking TOGETHER WE ARE BETTER!

6 TUESDAY Continued 10:45am 11:30am 11:50am 12:30pm Summit Panel: Merchandising for Today s Cycling Consumer(s) with Rick Snyder, Chris Kegel, Scott Wueschinski, and Paul Dragan Rick Snyder has been in the bicycle industry for 35 years, and since buying Mikes Bike Shop, Rick has grown the company from a staff of 2 and 400k in sales, to a staff of 30 now in a new 16,000 square foot store. Rick will moderate this panel discussion with Chris Kegel (owner, Wheel & Sprocket), Scott Wueschinski (partner, Wheel Toolkit), and Paul Dragan (owner, Reckless Bike Stores) SUPER SESSION E-Bikes Will Make More Money for IBDs and Brands Than Anything In The Past with Ed Benjamin Ed Benjamin began his career in the industry as the owner of 4 retail bicycle shops in Florida. Now a 44 year veteran of the bicycle industry, Ed is regarded as a light electric vehicle (LEV) industry expert, and is the founder and chairman of the Light Electric Vehicle Association (LEVA). LEVA represents the strategic interests of light electric vehicle retailers, dealers, distributors, manufacturers and suppliers to promote the development, sale, and use of LEVs worldwide. SUMMIT PANEL: Ebikes and the 21st Century IBD with Ed Benjamin, Claudia Wasko, Rob Kaplan, Paul Dragan, Janko Veselinovic Ed Benjamin (see bio above) moderates this relevant discussion on the growth of the e-bike market and what it means to the IBD. Ed is joined by e-bike expert Claudia Wasko (Regional Business Unit Leader at Bosch ebike Systems), Rob Kaplan (VP marketing at Currie Technologies), and Janko Veselinovic (owner, JV Bike) Closing remarks TOGETHER WE ARE BETTER!

7 Do your customers know that buying from a local bike shop helps generate up to 3.5 times more local economic activity than buying from a mass merchant? Do they see the promise of service that comes with supporting a local bike shop, and do they consider all the great outreach and charity that a local bike shop performs in their community when making their purchasing decision? Local matters! Start a conversation in your store with one of CIBRA s Shop Local posters! CIBRA members enjoy access to our full series of Shop Local posters in the members section of our website. Join as a CIBRA member to get your posters, and start a conversation in your store today! THIS BIKE SHOP IS L CAL This bike store is INDEPENDENTLY owned and operated WE RE COMMITTED TO OUR CUSTOMERS, OUR COMMUNITY, AND OUR LOVE OF BIKES WE APPRECIATE YOUR BUSINESS We re proud to be part of the community THANK YOU FOR YOUR BUSINESS! Canadian Independent Bicycle Retailers Association Association Canadienne des Détaillants de Vélos Indépendants Visit us at cibra.bike and register to access these and other member benefits online!

8 On behalf of Leadership Summit attendees CIBRA extends our thanks to the Summit Planning Committee for their work, enthusiasm and dedication to making the Summit a first-of-its-kind, and a truly retailer-focused opportunity for Canadian IBDs. SUMMIT PLANNING COMMITTEE James Wilson (Obsession: Bikes) Annie Roberge (Lambert) Pierre Laferriere (Sport Olympe) Rick Snyder (Mikes Bike Shop) Kevin Senior (Bow Cycle) Paul Nielson (Live To Play Sports) Dave Taylor (Raleigh Canada) Doug Cota (Cycle Ontario Ltd.) Canadian Independent Bicycle Retailers Association Association Canadienne des détaillants de vélos indépendants THANKS TO OUR SPONSORS Presenting Sponsor Gold Sponsors Event Sponsors VISIT CIBRA ONLINE AT CIBRA.BIKE AND FOLLOW US ON FACEBOOK AT BikeCIBRA

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