Corporate Bicycle Engagement & Strategy

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Dora Kelley
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1 July 11, 2012

2 Corporate Bicycle Engagement & Strategy Wrap Up: Bike to Work 2012 (Jessica Zenk) o Bike to Work Day & Month in Santa Clara & San Mateo CounBes o Member Company Engagement o Feedback: What worked, what needs improvement? Corporate Engagement o Silicon Valley Bike Commuter Network (Adina Levin, SVBC) o Major Employer Engagement (Jessica Herrera, Facebook)

3 Over 30,000 cyclists parbcipated 26% increase in parbcipabon over public Energizer StaBons 248 teams competed in the Team Bike Challenge 66 companies competed in the Company Bike Challenge 22 corporate sponsors Adobe Amgen S. San Francisco Barracuda Networks City of Palo Alto City of San Jose ebay Green Team Facebook Finelite Google Hobee's HP KLA- Tencor NetApp Palo Alto Bicycles Sares Regis Group of N. CA Silicon Valley Bank Specialized Sports Basement SunPower Symantec VTA Webcor Builders

4 Silicon Valley Leadership Group: Company Bike Challenge Results 29 member companies parbcipated (up 53%) Major kudos to companies with 10K miles logged Apple (38K miles!!!) KLA- Tencor (27.5K miles!!) Sunpower (15K miles!) SAP (15K miles!) SynapBcs (10K miles) Cisco (10K miles) 152,000 miles biked 22,700 trips logged 6,392,000 calories burned 147,000 lbs. of toxic emissions saved

Silicon Valley Leadership Group: Total Member Company Engagement Bike to Work parbcipabon by 60 member companies o Specialized Demo Days, Energizer StaBons, Company Bike Challenge, SVBC Sponsorship,

5 Silicon Valley Leadership Group: Total Member Company Engagement Bike to Work parbcipabon by 60 member companies o Specialized Demo Days, Energizer StaBons, Company Bike Challenge, SVBC Sponsorship, KOM/Amgen Tour, &/ Other Employee PromoBons King of the Mountain o 175 ahendees (up 20% from last year) o 25 CEOs (same as last year) o Proceeds benefit Fit For Learning, a SCCOE anb- obesity program benefijng 250 schools & kids in grades K- 8 Amgen Tour 7 th Annual Stage Start in San Jose

6 In terms of SVLG involvement, what worked? What didn t? Feedback? Company Champions Specialized Demo Days Amgen Tour Sponsorship Announcements at Working Council & Board of Directors MeeBngs ConnecBons to SVBC/the regional BTW effort Media PromoBng the Company Bike Challenge/compeBBon between Companies templates, ideas on how to get employees involved, Bps Other?

7 Corporate Engagement Goal: Increase bicycling in Silicon Valley, parbcularly for transportabon/commute purposes, through enhanced corporate parbcipabon RecommendaCons from the Bike SubcommiEee: o Build the case: Demonstrate employee demand through data & network (Building a Bay Area Bike CommuBng Community: Lessons from SF2G) o Physical improvements: StarBng with anchor tenants, fill gaps in and/or connect up to exisbng infrastructure

8 Bay Trail Investment for Silicon Valley

9 What is the Bay Trail? 500 mile network of cycling and hiking trails around San Francisco Bay 325 miles already built ConnecBng all 9 counbes and 47 cibes In progress for 23 years Administered by the Bay Trail project of the AssociaBon of Bay Area Governments (ABAG)

10 Bay Trail CommuBng SF2G Bicycle CommuBng Club has 2,000 members From San Francisco to Google, Facebook and other Silicon Valley companies Route includes Bay Trail wherever it exists between San Francisco and Silicon Valley

11 The Bay Trail Gap Missing 1- mile segment Menlo Park and East Palo Alto Connects 100 miles of conbnuous bike paths to San Jose and East Bay

12 The Bay Trail Gap Cyclists are forced to take a two- mile detour State highway with high traffic volumes and speeds MulBple turns onto congested local streets

13 What are the next steps in the project? Mid- peninsula Open Space district is managing trail alignment planning and environmental review Working with Menlo Park and East Palo Alto to idenbfy specific route and lead agency High level design will be complete in 2012

14 Benefits of bike commubng Helps employee recruibng and retenbon Reduces demand for vehicle parking Reduces demand for shuhle service More producbvity, fewer sick days PosiBve image as green company Barriers to bike commubng Difficult routes reduce the number of people willing to commute by bike. Challenges include: Riding among high- volume, high- speed vehicle traffic Complicated street routes

15 Bay Trail Gap Project Timeline 2005 Menlo Park publishes Bay Trail Feasibility Study 2012 Midpeninsula Regional Open Space District project defines final alignment and works with Menlo Park and East Palo Alto to choose lead agency 2012 Facebook constructs half- mile segment parallel to University Avenue 2013 Detailed design and construcbon planning, acquisibon of permits 2014 Apply for regional grant funding 2015 San Francisco Public UBlity Commission completes construcbon of Hetch Hetchy Pipeline 2016 Bay Trail Gap construcbon

16 Bay Trail Gap Funding When? How much? MPROSD study for final alignment 2012 Approx $90,000 (commihed) ConstrucBon of trail segment parallel to University Ave 2012 Approx $500,000 (commihed) Engineering design and construcbon planning 2013 Approx $500,000 ConstrucBon ~2016 Approx $2,500,000

17 Public funding ConstrucBon phase qualifies for federal, state, and regional grants MulB- jurisdicbonal projects are favored Opportunity for Corporate support Advocacy for Bmely project complebon, public funding Funding detailed design, permijng to enable eligibility for construcbon funding Seed funding for construcbon

employees Lockheed MarBn, Yahoo, Juniper Networks JurisdicBonal issues: federal

18 Case Study #1: 2.4 mile Moﬀeh gap, Mountain View & Sunnyvale Moﬀeh Business Park serves ~15,000 employees Lockheed MarBn, Yahoo, Juniper Networks JurisdicBonal issues: federal government, endangered species, munibons Lobbied cibes, federal agencies to complete trail Big increase in bike commubng awer trail segment opened in 2010

19 Case Study #2: $7 million corporate investment to build 2.7 mile Rail- to- Trail and Park in Chicago Public- private partnership Trust for Public Land $39 million from federal, regional public funding $5 million from Exelon $1 million from Boeing $1 million from CNA

SAN JOSE TRAILS Yves ZsuEy, Trail Manager 408 793 5561 Yves.

20 SAN JOSE TRAILS Yves ZsuEy, Trail Manager SanJoseTrails on

21 Recognized FHWA has recognized planning pracbces and promobon of non- motorized transportabon. NaBonal organizes and media recognize San Jose s Trail Network 3 rd Fihest City in the nabon - Forbes Magazine

22 SF Bay Peninsula Diablo Range Santa Cruz

23 Ahributes high- quality elements. Signage Surfacing Architectural features InterpreBve signs educate. Gateways create sense of place.

24 InnovaBon Milestone markers support recreabon and speed up emergency response and data collecbon

27 Thank You!

Purpose and Need. Chapter Introduction. 2.2 Project Purpose and Need Project Purpose Project Need

Purpose and Need. Chapter Introduction. 2.2 Project Purpose and Need Project Purpose Project Need Chapter 2 Purpose and Need 2.1 Introduction The El Camino Real Bus Rapid Transit (BRT) Project (Project) would make transit and other transportation improvements along a 17.6-mile segment of the El Camino