British Road Safety: Presentation 28/10/2009 by Duncan Price, Deputy Head, Road User Safety Division

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1 British Road Safety: Presentation 28/10/2009 by Duncan Price, Deputy Head, Road User Safety Division New British Road Safety Strategy Vulnerable Road Users Driving During Business Delivery with Local Organisations

2 Part One: The Road Safety Strategy Post 2010 A Safer Way: Consultation on Making Britain s Roads the Safest in the World

3 The 2000 National Strategy: So Good we did another one in 2010 Good progress including through: Better vehicles secondary safety Local road engineering Changes to some behaviours But: Some high risk driving and riding (business and leisure) Controversy about speed enforcement

4 Progress against our targets children Killed or seriously injured child casualties: Child KSI casualties baseline average Average annual rate of reduction required from

5 Progress against our targets slight injuries

6 Progress against our targets - overall Killed or seriously injured casualties: KSI casualties baseline average Average annual rate of reduction required from

7 Road deaths

8 Identifying the challenges - Road users

9 The geography of road safety hotspots and just spots

10 Hotspots and just spots

11 The roads that people are dying on 19% of traffic was on motorways, but 5% of casualties 38% of fatalities occurred on rural A roads, 62% on all rural roads Nearly 60% of all casualties occur on urban roads

12 The record of achievement over the current strategy period

13 The fatal driver behaviours In 2007: Over 700 deaths involved exceeding speed limits or inappropriate speed 460 people were estimated to have been killed in a drink-drive accident careless or dangerous driving contributed to at least 400 road deaths 350 people estimated to die for lack of seatbelt

14 The focus for the new strategy Children particularly in deprived areas, and young people Safety on rural roads Pedestrian and cyclist casualties in towns and cities especially deprived areas Protecting motorcyclists, 20% of road fatalities; 1% of traffic Illegal and inappropriate speed Poor road user behaviour amongst a minority, where drink-driving and failure to wear a seatbelt remain a problem Bringing all areas up to the standard of the best

15 The vision for the new strategy Britain s Roads - the Safest in the World

16 The approach Have consulted on possible changes to road safety enforcement including drink, drugs and extreme speed In process of transforming driver training and testing This brings legal and regulatory framework into a good shape New strategy therefore focuses on tackling remaining hard cases, rather than applying blanket new rules across board It also needs to support our partners to do their job consistently and well. So our proposals include: better use of data information sharing better evaluation skills development new arrangements for national reporting and scrutiny All aimed at bringing the standards of the less safe areas, roads, vehicles and road users up to those of the best

17 Proposed new targets for 2020 To reduce road deaths by at least 33% by 2020 compared to the baseline of the average number of road deaths To reduce the annual total of serious injuries on our roads by 2020 by at least 33% To maintain our progress on child road safety and to tackle problem of young people's safety: To reduce the annual total of road deaths and serious injuries to children and young people (aged 0-17) by at least 50%

18 Targets: safe and sustainable To improve health, the environment and congestion, we are keen to encourage more walking and cycling. We wish to reduce the risk to the individual walker or cyclist, and we are therefore proposing a rate-based target: To reduce by at least 50% by 2020 the rate of KSI per km travelled by pedestrians and cyclists, compared with the average.

19 Work in hand driver learning and testing Report on consultation published 21 April New pre-driver qualification in safe road use being rolled out From October 2009: partial credit for theory test; case studies in theory test From October 2010: developing proposals to test independent driving; and for supervising drivers on tests Full learning package trialled during 2009/10

20 Work in hand driver learning and testing an improved driving test an improved learning process better information about driving instructors and improved instructor training further options for learning and qualifications

21 Work in hand road safety compliance Includes proposals to: remove an outdated loophole around breath-testing; improve our evidence on drink drivers, including through a new roadside survey of drinking and driving and a NICE evidence review. graduated penalty points for speeding, so that extreme speeders receive more points; promote the evaluation of average speed cameras and disseminate the results. explore the creation of a new offence of driving with an illegal drug present in the body. consider making careless driving a fixed penalty offence to reduce pressures on the police and to increase the level of enforcement action against demonstrably bad driving.

22 Proposed new measures - delivery New National Road Safety Plan to aid delivery and transparency Road Safety Delivery Board to drive delivery of national road safety plan Annual report on road accidents supported by independent panel New Information Management strategy to support data led delivery and good practice sharing Skills and professional development for road safety professionals Enhanced delivery team to support local decision makers A new rigour around evaluation and more standard cost benefit assessments

23 A targeted solution for rural single carriageways revised guidance to highway authorities, recommending that lower limits are adopted where risks are relatively high and there is evidence that a lower limit would reduce casualties. comparative risk information on the safety performance of rural A roads via the Road Safety Foundation (EuroRap Mapping)

24 Proposed new measures 20mph limits and zones Still too many pedestrians and cyclists hit by vehicles in residential streets at speeds causing serious injury or death Pedestrian 8 times more likely to die if hit at 30 mph than at 20 mph Propose to amend our guidance, recommending that highway authorities, over time, introduce 20 mph zones or limits into streets which are primarily residential in nature

25 Safer vehicles Vehicles have played crucial role in reducing road casualties in last decade. Will ensure continued delivery of safer vehicles through consumer information, raising awareness and regulation. Want to encourage particular emphasis on the development of advanced crash avoidance systems over the longer term Crash protection increasingly targeted towards specific problems or groups at risk

26 Part 2: Vulnerable Road Users Pedestrians Pedal Cyclists Motorcyclists Children (Equestrians)

27 Delivering a Sustainable Transport System Transport that works for everyone Contribute to better safety, security and health Improve quality of life Reduce carbon emission s Support economi c growth Promote equality of opportunity Transport brings us all great benefits... But we must minimise the costs it imposes

28 Pedestrians, Pedal Cyclists, Children Speed in towns (20 mph, street layouts) Education and training Vehicles Integration of local child road safety work with safeguarding children more generally

29 The Government's Motorcycling Strategy Published February 2005 Mainstreaming motorcycling Working together on implementation, through National Motorcycle Council Updated action plan issued June 2008

30 Traffic Management and Infrastructure The Institute of Highway Incorporated Engineers (IHIE) guidelines on the provision for motorcyclists on the highway Highways Agency including motorcycles in its Safety Action Plan for trunk roads & motorways HA implementing motorcycle friendly crash barriers DfT guidance on allowing motorcycles in bus lanes eg TfL

31 Technical and Engineering SHARP - New scheme for improved consumer information on motorcycle helmets Diesel spills information for diesel vehicle users and petrol retailers as well as motorcyclists User survey on brakes, tyres, mirrors, to inform policy development

32 Training and Testing Driving Standards Agency s s Post-Test Trainer Registration Scheme voluntary from Feb 07 Insurance discounts linked to post-test test training Enhanced Rider Scheme 3 rd EU Driving Licence Directive consulting with industry and users on implementation by 2013

33 Road Safety and Publicity DfT s Think! Think! road safety campaign sponsors British Super Bikes championships since 2004 The Think Motorcycle Academy TV advert aimed at car drivers warns them to take longer to look for bikes New campaign for 2010 Research programme to increase understanding, including motorcyclists motivations and drivers' attitudes to motorcyclists.

34 Part 3: Driving during Business: Why manage driving for work? up to 1 in 3 road crashes involves a vehicle being driven for work. drivers doing more than 80% of mileage for work have over 50% more injury accidents than similar drivers with no work mileage business drivers have collision rates that are 30 40% higher than those of private drivers about 4 in 10 tiredness-related crashes involve someone driving a commercial vehicle management and employees can be prosecuted over crashes on work related journeys, even if drivers are using their own vehicle a driving for work policy is also a legal requirement but it will save a business money

35 DfT s engagement strategy target employers and drivers with separate but complementary strategies and messages Driving for Work website and information CD Business Champions programme reform of driver training and testing Driving for Work campaign link to wider sustainable transport agenda

36 Information for business research project developing information for business mix of business case, practical information, and case studies (good and bad) aimed at company decision makers, and those who are responsible for a company s vehicles and driving for work

37 Case studies good and bad

38 What have we achieved? a good team engaging with senior business people a strong suite of business champions a growing network of business and public bodies a website and newsletter a recognised campaign brand a programme of events exhibitions and other events

39 campaigns

40 campaigns ambient advertising - truck backs, petrol pumps and motorway service station washroom panels

41 Does it work? We know we can make a difference drink-driving - fatalities cut by two thirds with a combination of publicity and enforcement

42 Part 4: DfT and Local Organisations What makes a successful authority? Road safety embedded in the authority s strategic aims A culture of casualty reduction Co-ordination between programmes, particularly maintenance Published by DfT Data led decisions Monitoring of all schemes and activities

43 Partnership Working is Key: Local authorities (cross boundary) Highways Agency Emergency services Health services Commerce & industry Government departments Road users DfT Road Safety Delivery Board.

44 What is DfT doing to help? Working with local authorities in regional groups, on local transport plans (LTPs) and local area agreements (LAAs) Road Safety Health Check initiative Funding Project-related Work.

45 Improving Local Delivery Local targets Local Area Agreements Local Transport Plans Promotion of good practice requires participation Regional groups / campaigns / statistics Beacon Scheme Road Safety Time Bank initiative Knowing what works monitoring and evaluation

46 Road Safety Time Bank Professionals can share their knowledge, experience and expertise. Members can post case studies for other members to use. Members trade time on their areas of expertise in exchange for those they want to know more about.

47 DfT Road Safety Health Check Initiative Commitment to assist local authorities in achieving their targets. Diagnosis of problems and opportunities Knowledge Transfer

48 Investment in Road Safety Nationally Public Investment: 228 million spent by local authorities on capital schemes in 2006/07 (half single purpose safety engineering schemes) 484 million spent by local authorities on day to day road safety and traffic management in 2006/07 25 million invested in local education, training and publicity 18 million was spent on THINK! in 2005/06 by DfT Plus Highways Agency, Other DfT Agencies, Scotland, Wales, Police, Fire and Rescue

49 DfT Sponsored Local Road Safety Projects Solutions to complex local safety problems. Broader lessons as well as technical aspects. Full programme of monitoring and evaluation. Dealing with real problems, learning real lessons, making real mistakes = good practice guidance.

50 Road Safety Demonstration Projects Gloucester Safer City project ( ). 10 Mixed Priority Routes Neighbourhood Road Safety Initiative (tackling areas of disadvantage) (15 areas). Inner City (Part of Birmingham). Rural Projects Local Partnership Projects

51 Thank You Any Questions?

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