Travel Behavior 101 and Intro to Types of Evidence. TTP220 Transportation Policy and Planning S. Handy 5/16/16
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1 Travel Behavior 101 and Intro to Types of Evidence TTP220 Transportation Policy and Planning S. Handy 5/16/16
2 But first Is Your City's Street Grid Really a Grid? CityLab, 3/26/14 link1_ Vizual Statistics
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6 grid connectivity
7 Google Earth s trippy infrastructure art isn t a glitch See more at Postcards from Google Earth Google Earth is a database disguised as a photographic representation. These uncanny images focus our attention on that process itself, and the network of algorithms, computers, storage systems, automated cameras, maps, pilots, engineers, photographers, surveyors and map-makers that generate them.
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11 Presentation Schedule Monday May 23 Wednesday May 25 Wednesday June 1 Sharon Raphael Drew Jamey Ena Antonio Amy Yanlong Sarah Leticia Hang Autumn Laura Xioadong Qian Mounir High speed rail Commuter rail LRT First mile last mile Bike sharing Bike stuff Smart growth TOD Mobility hubs e-activities Green streets HO/T lanes Eco-driving Car sharing Congestion pricing Freight stuff
12 What this assignment is all about: Evidence-Based Policy
13 SB375 Sustainable Communities Planning Act of 2008 Targets for per capita GHG emissions reduction from cars and trucks for metropolitan areas, by reducing vehicle-miles-traveled (VMT) Sacramento 7% 16% Bay Area 7% 15% LA region 8% 13% San Diego 7% 13%
14 Sustainable Communities Strategies
15 How do we know what will work? How do we know what combination of strategies will achieve the targets?
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17 By implementing the transportation and land use components of the MTP/SCS, and including measures from the Scoping Plan, 2020 emissions are forecasted to be MMtCO2e for the region in This is 12 percent below the target set by AB 32.
18 Empirical research Forecasting models Estimates of policy effect sizes Forecasts of impacts of policies Policy decisions
19 1. What does the evidence tell us? 2. How can we improve the evidence? 3. How can we apply the evidence in evaluating projects and strategies?
20 What these strategies are all about: Getting people to make different decisions about their daily travel
21 Travel Behavior Theory: How do people make decisions about their daily travel? For example How did you get to school today and why?
22 Nested choices Long-term Choices Lifestyle Residential Location Mid-term Choices Driver s license Auto ownership Short-term Choices Trip frequency Trip destination Mode choice
23 Choice process Set of choices available Drive alone Shared ride Bus Rail Bicycle Walk Skateboard Qualities of choices available Cost Time Comfort Safety Value placed on different qualities Cost vs. Time vs. Comfort vs. Safety
24 Travel Behavior 101 Choice set: what choices are available? Utility of each choice: a linear equation Variables: What are the characteristics of each choice? Note: perceptions versus reality Coefficients: How important are each of these characteristics? Note: variation from person to person Maximize utility: most likely to make choice, from choice set, that gives highest utility
25 Choice process Set of choices available Drive alone Shared ride Bus Rail Bicycle Walk Skateboard Qualities of choices available Cost Time Comfort Safety Value placed on different qualities Cost vs. Time vs. Comfort vs. Safety Knowledge, perceptions Needs, Constraints
26 So what can we do to change behavior? What are the change levers?
27 Change levers Change choice sets Add/decrease new choices Increase/decrease awareness of existing choices Change characteristics of choices Improve/diminish selected chars of selected choice Improve/diminish perceptions of selected chars Change weight given to characteristics Increase/decrease importance that people give to that characteristic
28 Changing Behavior We make choices that maximize our utility utility = f (benefits, costs) What matters is relative utility utility driving vs. utility of alternatives To shift choices, change relative utilities Decrease utility of driving Increase utility of alternatives
29 Changing the Relative Utilities Utility Factor Decrease Utility of Driving Increase Utility of Alternatives Time Congestion Improved transit service Network gaps filled Cost Pricing Increased subsidies Convenience e.g. Remote parking Support facilities Comfort e.g. Cell phone ban Improved design Crime prevention
30 Empirical Evidence: How do we know what strategies will change behavior?
31 Types of Evidence Stage 1: Associational Studies What factors are associated with the behavior of interest? What strategies might we want to try, given the evidence on correlates? Intervention Implementation of strategy Stage 2: Intervention Studies What is the change in behavior from before to after the implementation of the strategy? What impact did the strategy have on behavior? Did it work?
32 Strategies are at different stages Stage 1: Smart growth TOD Ped infrastructure Bike infrastructure Pricing E-activities Stage 2: Traffic calming Safe routes to school Commuter rail BRT Transit fares ITS applications Car sharing Bike sharing Social marketing
33 Caltrans Study Eight neighborhoods, by design and location Mail-out, mail-back survey 1672 respondents (24.7%) Questions on travel attitudes and neighborhood preferences Questions on changes in travel and changes in neighborhood for recent movers
34 Selection of Neighborhoods Traditional Neighborhood Suburban Neighborhood Large Metro Area Mountain View Sac Midtown Sunnyvale Sac Natomas Stand-Alone City Santa Rosa JC Modesto Central Santa Rosa RV Modesto Fringe
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36 Sacramento - Traditional
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39 Sacramento - Suburban
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42 Vehicle Miles Driven per Week Traditional 18% difference! 175 Suburban Source: Handy, Cao, and Mokhtarian, 2006
43 Elasticities for BE and VMT Ewing and Cervero, Journal of the American Planning Association, 2010 Weighted average Range across studies Job density 0 0 to 0.02 Jobs-housing balance to 0.03 Household/population density to 0 Job accessibility by transit to Proximity to nearest transit stop to Land use mix to Intersection/street density to Percent 4-way intersections to 0 Job accessibility by auto to Distance to downtown to -0.20
44 Association = differences in land use associated with differences in travel
45 Causal Effect = Changes in land use lead to changes in travel 45
46 Self-Selection Effect = Preferences for travel influence type of neighborhood chosen
47 TRB Special Report 298 careful before-and-after studies of policy interventions to promote more compact, mixed-used development to help determine what works and what does not Natural experiments Intervention studies Policy evaluation 47
48 Experimental Design: What are the key elements of an experimental study?
49 Evaluation Studies Element Treatment and control groups Measures of outcomes of interest Before and after measurement Issues What is the treatment? Who is the treatment group? What is an appropriate control group? How to measure outcomes accurately? How to measure outcomes efficiently? How long before the treatment? How long after the treatment?
50 Davis Studies Target Store opening: Shopping patterns before and after Fifth Street Road Diet: Mode split to downtown and bike/ped safety before and after Cannery/West Village Project: Travel patterns before-andafter moving in
51 Target was controversial City council put approval on November 2006 ballot Target approved by 51.5% margin (674 votes) Con siphon business from downtown increase local driving and traffic reduce bicycling in town Pro fill retail need: I can buy socks in Davis! reduce trips to Woodland, etc. keep tax dollars in Davis
52 Target Study Repeat cross-sectional: survey before, survey after Random sample of residents with addresses each time Recruitment via letter to residents On-line (or paper) self-administered survey One reminder postcard BEFORE SURVEY AFTER SURVEY September 2009 October ,613 residents invited 4,434 residents invited 1,018 responses 1,025 responses 22% response rate 23% response rate
53 One-way distance from home Miles Downtown Davis Elsewhere in town 3.61 at Target (in town) Beyond Davis
54 Percent driving 100% 80% 81.7% 81.6% 92.9% 98.2% 60% 40% 20% 0% Downtown Davis Elsewhere in town at Target (in town) Beyond Davis
55 Frequency of shopping trips Occasions per month Year 1 Year Downtown Davis Elsewhere in town *** at Target (in town) Beyond Davis *** Significance for t-test of means (across years): * p < 0.10; ** p < 0.05; *** p < 0.01.
56 Total shopping VMT per month Vehicle-miles (per capita monthly) Downtown Davis Elsewhere in town Beyond Davis at Target (in town) 0 Year 1
57 Total shopping VMT per month Vehicle-miles (per capita monthly) Downtown Davis Elsewhere in town Beyond Davis *** at Target (in town) Overall ** *** 0 Year 1 Year 2 Significance for t-test of means (across years): * p < 0.10; ** p < 0.05; *** p < 0.01.
58 Fifth Street Road Diet Outcome Bike/ped counts on Fifth Perceptions of ease of access to downtown Frequency of trips to downtown Route choice to campus from East Davis Source Observation Target Survey + repeat Annual Campus Travel Survey
59 West Village Movers Study Plans for the community s $300 million first phase include 343 faculty/staff houses. In light of the current real estate market, timing for the housing construction is being evaluated - Campus News, 2/1/13
60 Natural experiments for programs Telecommuting programs Car sharing programs Employer-based trip reduction programs 60
61 Natural Experiments for Infrastructure cd=&docid=gf_snfcppwuirm&tbnid=cbyuwdleswlnqm:&ved=0caeqjxw& url=http%3a%2f%2fgreenlaneproject.org%2f&ei=nr0zusovmom4iglcyydq CQ&bvm=bv ,d.cGE&psig=AFQjCNFV1BMutZ6GjiFrxkM4Vidcp0TcJg &ust= Green Lane Project Portland State University 5 cities egorized/2009/02/20/expomap_2.gif Expo Line Opening UC Irvine, USC 1 line 61
62 Bike Intervention Evidence Infrastructure Type Effect Bikeability? Bike Lanes + 2-way travel on 1-way streets? Shared bus/bike lanes? Off-street paths? Signed bicycle routes + Bicycle boulevards + Cycletracks + Colored lanes + Shared lane markings? Bike Boxes? Bicycle signal phases? Maintenance + Wayfinding signage? Shortcuts and cut-throughs? Source: Pucher, Dill and Handy, 2010
63 Bike Intervention Evidence Facility Type Effect Trip reduction programs? Individualized marketing programs + Travel awareness programs? Safe Routes to School programs + Bike-to-Work days + Ciclovias + Other bike promotions + Education/training + Bike sharing programs + Other access programs + Helmet laws - Speed limits + Source: Pucher, Dill and Handy, 2010
64 Bike Intervention Evidence City Bogota London Berlin Paris Barcelona Portland Boulder Source: Pucher, Dill and Handy, 2010 Policies and Program 344 km of separate bike paths, Ciclovia, car-free days, restrictions based on license plates, car-free zones, educational campaigns Development of bicycling network, traffic calming, intersection modifications, bike parking, bike training, promotions, maps, pricing Bike network tripled, traffic calming, bike parking, trip planning website, mandatory education, short-term rentals at stations Tripling of bike network, bike parking, bike sharing program, traffic calmed zones, education and training, intersection modifications Expansion of bike network, bike sharing program, marketing to schools, bike parking, traffic calmed zones Expansion of bike network, colored bike lanes, bike-only signals, bike parking requirements, bike racks on buses, education, promotions, individualized marketing program Bike network expansion, bike parking requirements, promotions, trip planning website
65 Evidence Cycle Best Practices Policy Adoption Evaluation
66 For Paper Evidence quality: Best : intervention or evaluation studies Acceptable: associational/correlational studies Evidence sources: Best: peer-reviewed journal articles Acceptable: agency reports Use with caution: material from websites of advocacy groups
67 The big picture: What are all direct and indirect benefits and costs?
68 e.g. Benefits of Smart Growth More walking Less driving More exercise Smart Growth Less energy consumption Less pavement Less built space Less pollution More green space Better Quality of Life
69 For Paper Focus on primary benefit What is the main goal motivating the adoption of the strategy? What does the MPO/other agency hope to achieve as a result? Consider also: Co-benefits : other benefits besides the primary benefit that are likely to accrue Costs or disbenefits or downsides : the negative things that could happen, too
70 For Wednesday 5-7 minute informal overview of topic to group 1. Describe and define the strategy. 2. Outline primary benefits and evidence. 3. Outline potential co-benefits. 4. Outline potential downsides. 5. Summarize overall assessment. Discussion and suggestions among group
71 Presentation Schedule Monday May 23 Wednesday May 25 Wednesday June 1 Sharon Raphael Drew Jamey Ena Antonio Amy Yanlong Sarah Leticia Hang Autumn Laura Xioadong Qian Mounir High speed rail Commuter rail LRT First mile last mile Bike sharing Bike stuff Smart growth TOD Mobility hubs e-activities Green streets HO/T lanes Eco-driving Car sharing Congestion pricing Freight stuff policy briefs due Friday, June 3
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