HOST CITY OPPORTUNITY WORLD SERIES

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Laurel Lang
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1 HOST CITY OPPORTUNITY WORLD SERIES

2 WORLD SERIES BACKGROUND The inaugural Nocturne took place in 2007 on the London streets around the historic Smithfield Market. The event attracted over 5000 spectators and was recognised for its innovation receiving a Visit London Sports Tourism Award. The London Nocturne is now an established highlight of London s events calendar and in 2016 the event moved to a new high profile City location and was televised live on Eurosport international. The event attracts the leading British pro teams as well as World Tour star riders with past appearances from Mark Cavendish, David Millar and Geraint Thomas. Other celebrity guests have included Sir Paul Smith, Geoff Banks, Pierre Koffman, Jody Scheckter and Sir Chris Hoy. NOCTURNE FESTIVAL The success of the Nocturne has been driven by the unique format: Held in the evening with the finale after night fall. Highlight of the race programme is the Elite Criterium. The race circuit has an F1 feel with hospitality, pit area and big screens. Involvement from local businesses and other attractions creates a festival around the racing. Feature races appeal to beyond the cycling audience and have included Le Mans start Folding Bike Race, Fixed Gear Longest Skid competition, Penny Farthing Racing and Corporate Team Challenge. Nocturne Series Limited - 52 Thrale Street, London, SE1 9HW p. 2

4 host city 2016 numbers SPECTATORS RIDERS HOSPITALITY GUESTS races The London Nocturne is established as the world s leading Criterium event 2016 edition moved to new high profile venue in the heart of the Capital 19,000 spectators across the day Live TV on Eurosport reached 1.2 million viewers across 54 countries New 3-year commitment from City of London to host the event

NUMBERS MEDIA COVERAGE Live broadcast across 54

primary audience are ABC1 males aged between

IMPACT 494,950 RIDERS GUESTS VIP / GRANDSTAND

national, London and cycling media coverage

SPECTATORS 1,212,000 viewers (TV and online)

outside of London 96% would attend the next

5 NUMBERS MEDIA COVERAGE Live broadcast across 54 countries AUDIENCE FIGURES OUR AUDIENCE Our primary audience are ABC1 males aged between % attended before ECONOMIC IMPACT 494,950 RIDERS GUESTS VIP / GRANDSTAND EDITIONS OF THE LONDON NOCTURNE Extensive national, London and cycling media coverage Total media reach: 32million 19,000 LIVE SPECTATORS 1,212,000 viewers (TV and online) Digital fan base in excess of 25,000 51% live outside of London 96% would attend the next Nocturne 96% own a bike with road most popular 86% ride every day or a couple of times a week.

6 CITY OF LONDON Impact and Benefits We have worked closely with the City of London to maximise the benefits the event provides to the City. This provides the template and case study of how the Nocturne can benefit new international host cities. MEDIA EXPOSURE ECONOMIC IMPACT CHARITY COMMUNITY ENGAGEMENT CYCLING (TRANSPORT STRATEGY) The Nocturne attracts significant international media coverage including TV coverage. This has been integrated into the tourism strategy to promote the area to international visitors. The Nocturne is free to attend bringing thousands of spectators and participants into the City economic impact estimated at 500,000 from accommodation and visitor spend - we work closely with local businesses to engage with the event to maximise economic benefits. Fundraising initiatives are created around the event linked to local charities. Events and initiatives are created to engage community groups. For example, in London a family zone is created in the main expo area with children s cycle saftey training (sponsored by Cheapside Business Alliance). The event is used to promote key messages about transport strategy and cycling in partnership with Transport for London

7 CIRCUIT AND RACES WORLD SERIES The Nocturne is run on a closed circuit of between 1-1.5km. Each circuit is designed to minimise the impact from road closures to create a major event in a contained environment (City of London circuit is shown below). The programme is designed to engage participants from children and amateurs to elite athletes. RACES START: 16:00 Youth Race Folding Bike Race Penny Farthing Race Cycle Hire Race Corporate Team Challenge Concours d Elegance Fixed Gear Criterium Amatuer Support Race Elite Criterium - Women Elite Criterium - Men FINISH: 22:00 Nocturne Series Limited - 52 Thrale Street, London, SE1 9HW p. 7

8 WORLD SERIES LOS ANGELES NEW YORK LONDON AMSTERDAM COPENHAGEN BERLIN HONG KONG TOKYO 2017 TARGET CITIES (3 cities) 2018 TARGET CITIES (5 cities) SYDNEY The success of the Nocturne concept presents an opportunity to launch an international series creating Nocturne events in some of the world s most iconic cities. Our expansion plan is to launch two new events in 2017 leading to a five city world series by Nocturne Series Limited - 52 Thrale Street, London, SE1 9HW p. 8

9 WORLD SERIES FACE The Nocturne is oragnised by FACE. FACE are a specialist cycling events and entertainment company based in Central London with over 10 years experience of organising elite and participation cycling events in the UK and internationally. FACE specialises in event creation and management and is responsible for some of the UK s leading elite cycling events including the award winning Nocturne Series and the international track cycling series, Revolution. RAPHA We have developed a strategic partnership with leading international cycling clothing brand, Rapha, who are one of the original co-founders of the Nocturne. Rapha will become the lead sponsor for the Nocturne World Series. Rapha has a business presence in all of the target cities with Rapha shops and cycling clubs contributing to the local economy and community - the Rapha regional teams will play a key role in the organisation and promotion of the Nocturne events.

10 WORLD SERIES COPENHAGEN With the huge popularity of cycling in Denmark and Copenhagen and the significant investment from the City, the Nocturne presents the opportunity to create a free to attend cycling festival that would become an exciting addition to Copenhagen s major sports events calendar. We would work closely with the City of Copenhagen to maximise the benefits from the event: PR AND TOURISM attract spectators and participants to Copenhagen to maximise economic impact and sports profile of the City. COMMUNITY ENGAGEMENT engage different community groups from families to lesiure cyclists to hardened cyclists. BUSINESS ENGAGEMENT engage local businesses to become part of the event or to take part in the Corporate Team Challenge and charity fundraising events. TRANSPORT STRATEGY opportunity to integrate key cycling campaigns and initaitives e.g. cycle safety, bike tours and Cyclistic. Nocturne Series Limited - 52 Thrale Street, London, SE1 9HW p. 10

11 HOST CITY REQUIREMENTS WORLD SERIES Considerations to host a Nocturne event will include the following: Event date between June and September 2017 on a Saturday Race circuit approximately 1-1.5km in length ideally located centrally an iconic and photogenic area Associated permissions for road closures and other event permits PR and marketing support through City communication channels Additional operational support to be discussed including: - Medical services - Policing - Traffic management - Stakeholder relations Nocturne Series Limited - 52 Thrale Street, London, SE1 9HW p. 11

12 CONTACT JAMES POPE Face Partnership

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