Boilermaker Grand Prix

Transcription

1 1 st ANNUAL Boilermaker Grand Prix Benefiting the Purdue Cycling Club August 26,, 2012 West Lafayette, IN Sponsorship Opportunities 2012

2 The Boilermaker Grand Prix An Overview The Boilermaker Grand Prix is a new and exciting cycling festival that is coming to the Purdue University Campus in August of Taking place around iconic Ross-Ade Stadium, the race celebrates the annual birthday of the Purdue Cycling Club. The event aims to promote safe and fun cycling within the Greater Lafayette Community. A sports festival that is unique to Lafayette-West Lafayette area. Dedicated to promote cycling safety awareness and healthy lifestyles. Held on streets surrounding a unique and historic part of West Lafayette. Will attract over 250 local, regional, and national level athletes spectators and it is very family friendly. Well-recognized event by national sports organizations: USA Cycling Music Festival live music throughout event. Expo/vendor area featuring sponsors and food concessions plus fun, fitness, and commercial displays. Sponsored by the Purdue Cycling Club and other local businesses.

3 It is good for your organization: sponsorship allows you to be associated with a high profile event that reaches the Greater Lafayette market. Reach a market that is active, younger, health-conscious, and higher income: National statistics indicate cyclists tend to be higher-income, better educated, and consumers of technology customers of healthy foods, sports equipment, automobiles, electronics, and financial investment. Build community appeal: both potential and loyal customers respect companies that support important social causes. The Boilermaker Grand Prix is a credible communicator of the benefits of healthy lifestyles. Diversify your business marketing approach: marketing via the Boilermaker Grand Prix is unique. Position your company with a high profile and cause driven event that features a sports, festival type atmosphere. Event draws young people potential employees/entrepreneurs that Tippecanoe County wants to attract to our region: highly-motivated, college-educated, career-oriented, above-average income, user of technologies, open to new ideas, products, and are fitness oriented. Event showcases Lafayette-West Lafayette and Purdue: it makes Lafayette-West Lafayette a destination point and adds color and excitement to our community. The Boilermaker Grand Prix projects an image of a forward thinking, cutting-edge community: fosters interest in alternative transportation and promotes public health. The Boilermaker Grand Prix promotes a safe Indiana: The race helps raise awareness about Sharing the Road and promotes healthy lifestyles. The event supports the Purdue Cycling Club: a partnership with the Boilermaker Grand Prix aligns your organization with a great non-for-profit and bolsters your corporate image. Cycling Demographics MRI, USATF State of the Sport Report Investing in Cycling to Promote Greater Lafayette 41.4 million cyclists in the U.S. $5.3 billion consumer spending on cycling Demographic of Cyclists 63% Between ages % Professionals, managers 52% Household incomes of $40K+ 54% Male 46% Female 75% Attended College 52% Graduated College 54% Married 30% Married with Children Source: Lifestyle Market Analysis, Sprint

4 Boilermaker Grand Prix, August 26, Title Sponsor: $1,000 Benefits: Event named after your company Logo on flyer, website, and posters Unlimited Air-time with announcer Support a not-for profit student organization (tax write-off) Men s Pro Race: $750 Women s Pro Race: $450 Men s 3/4- $400 Master s 45+: $300 Women s 3/4: $100 Prime (lap prize): typically $25+ Benefits: Category named after your company Logo on flyer, website, and posters Air-time with announcer during that race Support a not-for profit student organization (tax write-off)

5 Contact Information: Purdue Cycling Club 416 West Stadium Ave West Lafayette, IN The Boilermaker Grand Prix is an event produced by the Purdue Cycling to raise awareness about cycling safety and promote healthy lifestyles. Race Director: Joey Iuliano