2015 Immediate Media Co. Immediate_Media

Transcription

1 2015 Immediate Media Co. Immediate_Media

2 Immediate Sports Media Pack 2015 Immediate_Media

3 the special interest content & platform company

4 Brand and Audience Overview 34 World's leading/biggest Cycling and Triathlon stable of products 3 market leading sites 8 market leading mags Access to over 34 million sports enthusiasts

5 Global Audience of over 34m cyclists 8.2m 10.9m 1.5m United States 10.9m United Kingdom 8.2m Australia 1.9m Germany 957k France 904k Italy 613k Spain 652k Scandinavia 921k Far East 1.5m South Africa 274k Rest of the World 7.6m 7.6m 1.9m Google Analytics Period Aug 14-July 2015

6 Road Off Road Triathlon

7 Road

8 Road audience 31m % 112 1,151 2,103 road cyclists globally Average age bikes owned ride everyday miles per week annual cycling gear spend spend on next bike Google Analytics August 2014-July 2015

9 Over 15 million cyclists (Aug 2014-July 2015) 3.23m global uniques (July 2015) 45 Yrs - Average Age 112 Miles per week 2,103 ave bike spend 1,151 gear yearly spend 97% male readership

10 World Leading product review website Reaching over 21 million road cyclists (August 14-July 15) 39 Yrs - Average age 96 Miles per week 2.3 bikes owned 1,831 spend on next bike 1,211 ave spend on bike gear

11 UK s biggest selling cycling magazine ABC 48, yrs - Average age 4.7 hrs reading per issue 8.5 yrs as a regular cyclist 92 miles per week 2.4 bikes owned 1,910 spend on next bike

12 Inside the Pro Peloton 42,000 distribution 44 yrs - Average age 13.6 yrs as a regular cyclist 96 miles per week 2,356 spend on next bike 56% don t read Cycling Plus 76% don t read Cyclist

13 Brand Extensions Urban Cyclist Essential Cycling Series Official Tour de France guide Official Giro d Italia guide

14 Road Cycling rate cards Sponsored post Toggled skin 40 cpm 100 cpm Display Size 1 Issue 3 Issues 6 Issues 13 Issues Quarter Third Takeover Footer Interstitial TEADS 70 cpm Cycling rate cards Road block (728x90, 300x250) 45 Half Page 1,720 1,677 1,634 1,548 DPS 3,128 3,050 2,972 2,815 Discount n/a 2.5% 5% %10 Reskin 40 Double MPU (300x600) 25 Billboard (970x250) 30 Display Size 1 Issue 3 Issues 6 Issues 13 Issues Quarter Third Half MPU (300x250) Leaderboard (728x90) Mobile Banner (320x50) Page 1,760 1,716 1,672 1,584 DPS 3,200 3,120 3,040 2,880 Discount n/a 2.5% 5% %10

15 Off Road

16 Off Road Audience 18m % 36 1,211 1,831 mountain bikers globally Average age bikes owned ride several times a week miles per week annual cycling gear spend spend on next bike Google Analytics August 2014-July 2015

17 Reaching over 18m mountain bikers (Aug 2014 Jul 2015) 3m global unique users (914,177 UK) (Jul 2015) Average age 36 87% ABC1 Household income 52,673 Average expected spend on next bike 1,831 Ride 36 MTB miles a week

18 UK s longest running and biggest MTB magazine ABC 31,820 Average age 42 Average intended spend on next bike 1,682 26% intend to spend over 2k on next bike 43% own a road bike Ride an average of 49 miles a week

19 Leading MTB buyers Guide ABC 12,570 Average age 42.5 Average intended spend on next bike 1,724 27% intend to spend over 2k on next bike 44% own a road bike Ride an average of 52 miles a week

20 Off Road Rate Cards Display Size 1 Issue 3 Issues 6 Issues 13 Issues Sponsored post Toggled skin Takeover Footer Interstitial TEADS Road block (728x90, 300x250) Reskin Double MPU (300x600) Billboard (970x250) MPU (300x250) Leaderboard (728x90) Mobile Banner (320x50) 40 cpm 100 cpm 70 cpm 45 cpm 40 cpm 40 cpm 45 cpm 40 cpm 25 cpm 30 cpm 18 cpm 14 cpm 14 cpm Quarter Third Half 1,059 1,032 1, Page 1,925 1,877 1,829 1,733 DPS 3,500 3,413 3,325 3,150 Discount n/a 2.5% 5% %10 Display Size 1 Issue 3 Issues 6 Issues 13 Issues Quarter Third Half Page 1,210 1,180 1,150 1,089 DPS 2,200 2,145 2,090 1,980 Discount n/a 2.5% 5% %10

21 Triathlon

22 Triathlon audience 900k hrs 16+ 1,532 2,660 triathletes globally Average age bikes owned training per week cycling events per year annual cycling gear spend spend on next bike Source - Google Analytics - Triathlon Industry Association (UK) Research May Sport England - Reader Survey 2013

23 UK s biggest selling triathlon magazine ABC 25, cover 39 yrs - Average age 54% AB audience (88% ABC1) 48,558 average income 276 million annual spend on triathlon 3.7 bikes owned (1.4 road/0.9 MTB) 2,660 spend on next bike Source - Triathlon Industry Association (UK) Research May Sport England - Reader Survey 2013

24 Reaching over 900K triathletes (Aug 2014 Jul 2015) 129,709 global unique users (Aug 2015) 39 yrs - Average age 88% ABC1 220tri.com imag e Household income 73,853 Average expected spend on next bike 2,330 Training on average 7.7 hrs week (1 in 5 train over 10 hours per week) Source - Google Analytics - Triathlon Industry Association (UK) Research May Sport England - Reader Survey 2013

25 Magazine Events Brand Extensions Digital UK s leading triathlon title for over 26 years Read by 67% UK triathletes* 88% ABC1 (54% AB) audience Spent over 276 million on triathlon last year Owner of National Triathlon Show Media partner for: ITU World Championships IMG London Triathlon IMG Blenheim Triathlon Human Race Events Castle Triathlon Series Long Course Weekend Beginners Guide to Triathlon Ultimate Guide to Triathlon Open Water Swim Guide Complete Guide to Triathlon Nutrition Triathlon Training for Peak Performance Triathlon for Women The UK s biggest triathlon website* Reached over 900K triathletes globally last year Reaching 130K unique users every month database 53,329 Social reach 54,603 Source - Google Analytics - Triathlon Industry Association (UK) Research May Sport England - Reader Survey 2013

26 Swim 6.53 million annual spend Average wetsuit purchase % intend to buy a wetsuit in next 12 months 24% from swim background Compete in 5.3 swim events per annum Bike 135 million annual spend Spent 1,532 on bike gear last year Next bike purchase 2,660 Bikes owned 3.7 Compete in 16 cycle events per annum Run 31.5 million annual spend 59% from running background Compete in 22 run events per annum Purchased 1.3 shoe brands Average spend on shoes 150 Nutrition 34 million annual spend 481 per annum spent on nutrition 86% regularly use nutrition for training 38% readers want more nutrition advice Events & Travel 59 million annual spend Competing in 3.2 triathlons per annum 21% racing overseas 26% competing at middle/long distance Retail 276 million annual spend 65% spend online - 31% in store 38% bought a road/tt bike in % triathletes expect their spend to increase or remain static in the next year Source - Triathlon Industry Association (UK) Research May Sport England - Reader Survey 2013

27 Sponsored post Rate Card rate card 1,000 p/w Display Size 1 Issue 3 Issues 6 Issues 13 Issues Takeover (Reskin, 960x250,300x250) Footer Interstitial Road block (728x90, 300x250) Reskin Double MPU (300x600) 70 CPM 45 CPM 40 CPM 45 CPM 40 CPM 25 CPM Quarter Third Half Page DPS Advertorial Page Rate +50% Classified 28 per col cm Discount n/a 5% 12.5% 30% Billboard (960x250) 30 CPM Inserts Inserts 60 CPM (based on less than 10gms) POA for insert over 10gms MPU (300x250) 18 CPM Competitions POA Leaderboard (728x90) Mobile banner (320x50) 14 CPM 14 CPM Solus (53,329 subscribers) 1,100

28 2.4m views per month Over 6.3 million minutes of video content watched every month 250,000 subscribers (growing at over 10,000 per month) Over 160,000 likes Over 100,000 Comments and shares

29 Sponsorship We have created a 12 month editorial schedule, delivering exciting and passion led video content including Product Reviews, Versus, Our Top 5 Series as well as our Highly engaging How To technique demo s and new for 2015 our already successful Bikehack series. We offer effective sponsorship opportunities to allow brands to become synonymous with Bikeradar s marketing leading content. The opportunity as headline sponsor allows brands to position themselves at the forefront of consumers minds. At the stage when most are looking at their next purchase.

30 Going beyond editorial sponsorship,we work with leading brands to create and broadcast bespoke content, aligned to brand objectives. Our in-depth understanding of the creative video process, combined with our cycling market knowledge and unrivalled distribution platform, means we are able to deliver world class content marketing. We work with brands from initial concept ideas, through production development and campaign delivery to ensure the best content and audience for your message. Partnership Boardman Oakley Mazda

31 Insight Immediate Insight, our expert in-house insight service, offers a range of services to clients Bespoke Research With unrivalled access to a passionate cycling audience both road and off-road Immediate Insight can provide bespoke research services to manufacturers and retailers. Either through our reader panel, or direct from the site, tap into our audience to understand brand positioning, and understand the wider cycling market. Campaign Effectiveness Impact is our bespoke advertising effectiveness research, measuring the performance of ad campaigns across all our brands and platforms. Pre and post research can evaluate a range of measures including advertising recall, brand awareness and purchase consideration. Providing media agencies and clients with a cost effective, rigorous opportunity to measure and improve the performance of their press and digital advertising. BikeTrack In 2015 Immediate will be unveiling our new comprehensive cycling market research. Building on our previous BikeTrack research we will be taking an in-depth look at cycling habits and attitudes, perceptions of different bikes, purchasing behaviour and motivations. The new research will launch in autumn 2015.

32 Thank you Immediate_Media 2015 Immediate Media Co.