What is Team Cadence Cyclery?

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1 What is Team Cadence Cyclery? We are a group of cycling enthusiasts based in Dallas, TX that share a goal of spreading the benefits of cycling through our race team and our general membership. Our race team is a USA Cycling sanctioned team of cyclists comprised of juniors, women and men competing in races throughout DFW, the State of Texas and across the Southwest in Road bike, Mountain bike, Cyclocross, Gravel Grinder and Triathlon events. We are also composed of members who do not actively compete in races, but are cycling enthusiasts. This allows us to have a presence at rallies and social events, as well as high-level competitions. You will see Team Cadence Cyclery kits on weekly Road Racing Crits, Mountain Bike and Cyclocross series races and group rides throughout the local area. Team members that have won state and national championships since its inception in We are also working with local government to develop an infastructure to encourage safe cycling and a healthy lifestyle within the community (

2 Why Team Cadence Cyclery? Team Cadence Cyclery consists of a core group of well-rounded individuals who are able to balance family, career, training, and racing. In order to stay competitive in this extremely taxing endurance sport, athletes must consistently juggle fitness, teamwork, health, and wellness. Team Cadence Cyclery members embody all of these things and their results reflect that. Unlike most teams, we have regularly scheduled meetings, where sponsors are encouraged to give clinics and presentations to educate members, so they can be the most effective ambassadors for your company. We are also very active in social media through our Facebook and Twitter, which have over 5,000 followers. Also, your marketing directly connects with key demographics! With 64.3 million Americans participating in some form of cycling, it is the second most popular activity to walking. And, according to USA Cycling s 2012 Report, Texas has the second largest number of bicycle racing license holders in the country. Further, 28.4% of cyclists have a household income of over $100,000 according to the National Sporting Goods Association. As bicycle racers, all 100+ members of Team Cadence Cyclery are not only mentors for recreational cyclists, they are also ambassadors for their sponsors. Lastly, sponsoring a cycling team is inexpensive. Your company can sponsor Team Cadence Cyclery for a minimal amount that is virtually impossible to quantify the amount of exposure a sponsor receives from a cycling team. However, compared to traditional means of advertising, the relative savings are tremendous. Your company name will be visible on all team uniforms and act as rolling billboards throughout the area! Your company name will also be aligned with several philonthropic activities in your community lead by Team Cadence Cyclery, including working with local schools to promote bike safety and our affiliation with Spokes for Folks ( which refurbishes used bicycles and donates them back to underprivileged kids.

3 2016 Began another Chapter For 2016, Team Cadence Cyclery entered it s 2nd year with an elite Pro and Master s Team, presented by MINI of Plano. These teams had unprecedented success including ending the season as the #1 ranked elite team in Texas and winning the Texas Cup. This included having the #1 ranked rider and the team collected over 20 podiums, including wins at Tulsa Tough, Hotter N Hell, and Texas State Crit Championship! The elite team ended the season with an invite to race in New Zealand at The Tour of Southlands! These represent a tremendous opportunity for sponsors to gain additional exposure at larger events throughout the region. We are fortunate to have select members of our team with experience in web design. They developed a state-of-the-art site where team members, potential members, fans, family, friends, and sponsors can go to get updated on event information, team information, results, photos, current events, etc. It will also serve as yet another avenue to increase exposure and promote the team s sponsors through listing on the site with hyperlinks to your website. The web address is Our current membership is at over 170 and continues to grow. Team Cadence Cyclery is on path to grow active membership at a rate of 25% through We plan to conduct monthly bicycle advocacy events, which will help educate and promote safe cycling in the metroplex. Our goals also include becoming more active with junior cyclists, as well as sponsoring the new High School Mountain Bike League (

4 Bike the Bricks and The Collin Classic Team Cadence Cyclery will be participating in a USA Cycling Sanctioned race that attracts some of the best talent in the state and is held in the historic downtown McKinney. Cadence Cyclery is located in the downtown area and will host an event with live music, raffles, and sales in conjunction with the Bike the Bricks race. Each year, thousands of racers and spectators descend on McKinney to take part in the most spectator friendly form of bike racing: Criteriums. Our Team uses this race not only to give back to the sport, but also as one of the many outlets for sponsorship exposure. In the weeks and months leading up to the event, the team strategically promotes the event and supporting sponsors via social media, race forums, flyers, announcements, and blasts. Sponsor donated primes are announced and battled for on race day. Also, on race day, the sponsors banners are strategically placed at high visibility locations and Cadence Cyclery. This is one of many races and rallies that Team Cadence Cyclery participates in Elite, Women s, Men s and Junior races. As a team sponsor, you will be allowed access to many of these events and have the ability to promote your business. The Collin Classic is another McKinney based event that we will sponsor in Our team provided labor and ran a rest stop on the route. Additionally, we leveraged Cadence Cyclery s relationship with Giant Bicycles to auction off a $12,000 Giant Propel, with all proceeds going to a local charity. This event will play host to over 3,000 participants and offer another opportunity for Team Cadence Cyclery sponsors to promote their products or services. We will also help promote the Gears and Beers cyclocross event again on November 6 th in McKinney, TX. Here is a link to some of the races and rallies:

5 Picture of Cadence Van and Tents Go Here As our team continues to grow, so does Cadence Cyclery ( We have recently added a 3rd location( that is the 1st Giant concept store in Texas located in Flower Mound, TX. Becoming a team sponsor allows you access to the shop activities, as well as the team events. We currently have a Giant/Liv Bicycles ambassador on staff. This position focuses on events geared toward women in cycling and growing this demographic. Team Cadence Cyclery members benefit from everyday store discounts and promotional discounts with top brand manufacturer s (Giro, Easton, Oakley to name a few) along with once a year promotional discounts on bicycles. Cadence Cyclery Sprinter Van, Tents and Mechanics provide sponsorship and support to many local and national cycling events. To encourage Sponsor employees to live an active lifestyle, Cadence Cyclery offers discounts for sponsor s employees.

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