Vision Zero Education Activities across U.S.

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1 Launch Vision Zero website to gather input from New Yorkers and coordinate information about the City s Vision Zero plans, upcoming events and provide data. Website New York The City s Vision Zero website will be a clearninghouse of information, educational materials, events, and data sets. Materials will include Vision Zero benchmark reports and policy updates, education materials for educators and parents, current research and ad campaigns. Website New York Publically report citations issues on a regular basis via open data on the Vision Zero website. Website Establish public repository on the Vision Zero websites for crowdsourcing video of behaviors that are dangerous to pedestrians, people on bikes, transit users, and drivers. Disseminate safety education tools using video, and inform enforcement and engineering strategies accordingly. Website Establish one public location for all crash and safety data on the Vision Zero website. Data will be available in a machine-readable, open forma. A data dashboard will display performance of top safety metrics. Incorporate / emulate publicly-sourced data such as Struck in or the Vision Zero safety map. Website Create online safety training program for all modes (walk, bike, motorcycle, transit, drive). Consider using this in place of defensive driving. Website Austin Update taxi school to account for new streetscape features and alert drivers to higher crash street types. Taxi New York Implement new taxi-driver training and testing modules for vehicular/pedestrian safety and accident prevention. Outreach to Transportation Network Companies, carsharing, and taxi companies to join the Vision-Zero pledge, commitment to specific driver education, use of window stickers, etc. Implement safety treatments along at least 13 miles of high-injury network each year. Taxi Taxi Signage Install signage throughout the city to ensure that people understand existing pedestrian safety laws. This includes in-street signage at crosswalks and shoulder mounted Stop for Me It s the Law signs. Signage Seattle Uber / Lyft/ Car2Go in Diego 1

2 Complete comprehensive sign inventory and analysis with special attention to signage in areas with high concentrations of vulnerable travelers. Specifically evaluate signs prohibiting right turn on red. Continue installation of mile markers on off-street trails, District interstates and freeways. Signage Education: Safe Streets SF and Safe Routes to Schoo Conduct targeted outreach in 500 schools each year, educating students about protecting themselves as safe pedestrians and working with their families for safer school zones. New York Middle school youth makeup the bulk of injuries and fatalities in children 14 and under. Senior citizens are 12% of the NYC populate but make up 33% of pedestrian fatalities. DOT Safety educators will target these vulnerable populations and also focus additional efforts on high-risk locations like major truck corridors. School zones should remain a focus of effort in order to slow traffic, protect children, and create safer conditions in the communities at large. DOT Safety Education will server 500 schools every year through various programs in partnership with the Department of Education and the department of Youth and Community Development, and make traffic safety curriculum and materials available for parents, teachers and caregivers. The DOT will also increase the number and profile of hands on safety such as Truck Blind Spot demonstrations and tours/roadshows showing vehicle damaged in crashes. New York Improve coordination among agencies regulating new education facilities. When new public school facilities open or relocate to a new site, ensure appropriate agencies work together to develop a transportation plan for the new school facilities. Complete first full cohort of universal bicycle training for all PS 2nd graders in very traditional public school. Identify opportunities to expand bicycle education in public charter schools. Create mandatory traffic safety curriculum for elementary schools to teach and encourage critical traffic safety behaviors. Do SD schools offer bike training? 2

3 Map staging plans for buses and vehicles during drop off and pick up at all schools. Work with major employers to join the Vision Zero pledge. Employers will disseminate safety messages to their employees. Other Provide defensive travel training for all modes at vocational and college orientations and in student housing to educate new students how to travel safely in the city. Other Austin Partner with nightlife businesses, transit agencies, taxi operators, and transportation network companies to deter impaired driving by offering special services and promotions. Continue safety messaging onboard buses and at/around bus stops through partnerships with KUT and other media outlets. Continue to publicize Night Own services as an alternative to driving for service industry workers and intoxicated driving. Work with social service providers to improve safety of people experiencing homelessness, including educational outreach, improving visibility and establishing safe crossings. Convene a focus group f social service providers and people experiencing homelessness to learn how the City and its partners can better serve and outreach to people experiencing homelessness. Impaired Driving Impaired Driving Seattle Austin Homelessness Austin Funding Funding Funding from Prop A, Prop B and Prop K Administer existing targeted mini-grant program to support and expand community engagement. Develop a funding strategy to institutionalize future education efforts which support Vision Zero including developing menu of needs as necessary for grants and other funding opportunities. Funding Host events and contest to distribute safety information and create a sustained public dialog about road safety Events Seattle Incorporate safety education activities into existing events, like Summer Streets and SDOT s Play Street Program Events Seattle Hold workshops for major street design projects Events New York Qualcomm / Kaiser / Rady's / Colleges How many deaths in SD are due to impaired driving? Partner with nightlife along main corridors NP Theatre?) 3

4 Increase the number and visibility of hand-on safety demonstrations. Events New York Change culture through large events, education for students and drivers, prevention of street harassment. Events Develop region-wide special events, including safe streets events that promote the use and awareness of bicycles, and bicycle education. Events Provide targeted outreach and training when adding bike facilities to teach residents how to use the facility and how to drive near people using the facility. Educate drivers about the law regarding crossing the yellow line when passing bicyclists. Events Austin Expand large vehicle driver training programs: for all municipal vehicles including taxis and transit vehicles and increase coordination with transit operators as well as commercial operators Driver's Ed Update the mandatory pre-licensing course for drivers to include topics on bicyclist and pedestrian safety such as how to safely pass a bicyclist on the roar, how to navigate an intersection with pedestrians and bicycles, and the dangers of motorists to bicycles and pedestrians. Driver's Ed New York Pursue rule changes to require additional behind the wheel driving instruction for driers involved in frequent crashes. Driver's Ed New York Every other year continue updated to the DMV manual and test materials to refresh emphasis on dangerous driving and bicycle and pedestrian safety. Driver's Ed Establish and implement deferred adjudication programs for drivers who endanger vulnerable users. Driver's Ed Shorten driver s license renewal from 6 years to 4 years and require defensive driving or driver s education for new residents and when renewing. Driver's Ed Austin Require defensive driving for all top contributing factors citations. Driver's Ed Austin Create a cross-departmental safety education team, with dedicates staff and funding. City Austin Do Diego schools still teach driver's ed? Work with private companies that offer courses? 4

5 Create a Vision Zero training module and train all staff that review, design, or implement projects in the right of way to reiterate that all departments and staff are responsible for transportation safety. City Austin Lead by example by adopting Vision Zero policies for fleets and through education and training targeting City, Capital Metro, AISD, garbage and recycling collectors, other fleet operators, and large employers. City Austin Incorporate Vision Zero for all modes into City s defensive driving classes and curriculum. Work with other agencies to share and develop this training and encourage adoption by outside organization (e.g. online courses, corporate trainers). City Austin Require City employees to renew defensive driving training every year for commercial drivers and every two years for non-commercial drivers. Work with other agencies to adopt similar training frequencies. City Austin Focus on Five : severe and fatal injuries; high injury areas; schools; housing for seniors and people with disabilities Provide information to drivers, pedestrians, and bicyclists about new roadways features, vehicle characteristics and how to look out for each other. Seattle Targeted outreach: Safe Routes to School (ages 5-18); Be Super Safe (ages 18-30); Pedestrian safety for seniors (ages 50+) Seattle Partner with advocacy organizations and other agencies to create a traffic safety education kit and other tools that community groups, schools, and others can use to promote road safety awareness and Vision Zero. Seattle 5

6 Vision Zero requires an extensive public advertising campaign and a strong social media and Internet presence. The DOT will roll out two Vision Zero ad campaigns Reckless Driving Kills which highlights the devastation that drivers who speed, fail to yield to pedestrians in the crosswalk or drive distracted, wreak on families, and Choices which present New Yorkers with two options: a safe trip home or the real consequences of drinking and driving. Both campaigns will be found on television, on Taxi TV, on bus shelters and billboards and online. The Choices campaign in particular is the culmination of extensive research into drunk driving in New York which identifies men between the ages of 21 and 39 as the primary offenders. New York Display the Road Rules safety campaign (and future campaigns) at additional District government facilities, at agencies with key captive audiences. Include injury data. Use resident-produced content in future campaign materials and regular safety messages. Create an education campaign, outfitting buses with messages that communicate safe driving, similar to road rules campaign. Develop a year-long safety campaign for bus drivers, parents, schools and communities. Implement a citywide, Vision Zero public education campaign. Fund coordinated educational materials on how to travel safely by mode. Include defensive behaviors based on top contributing factors and best practices (e.g. look twice for people before turning; don t enter an intersection until you re certain it s clear). Create targeted campaigns for vulnerable groups (e.g. motorcyclists) and commercial drivers (livery drivers). Austin Encourage print, television, and social media leaders to frame traffic crashes as tragic and preventable occurrences when reporting on them. Work with the media to create greater public awareness of the public health crisis of traffic fatalities and serious injuries and Vision Zero efforts. Austin Work with the University of Texas to create and implement a new pedestrian/transit safety campaign. Austin 6

7 A strong, branded Vision Zero educational media campaign should use data to educate all Austinites on the severity of the problem and the dangerous traveling behaviors that lead to serious injuries and death (from the top contributing factors, including impaired driving and speed), in order to start changing attitudes and behaviors. The media campaign should be including, culturally-sensitive, and tailored to the diversity of people (e.g. all ages, races, ethnicities, socio-economic groups) in Austin. City staff will pursue funding for the educational campaign. Using data and mapping, Vision Zero Taskforce agencies will partner to produce events in hotspot areas, around the top contributing factors, to focus on changing behaviors in those areas. Austin 7