Proportion (%) of Total UK Adult Population (16+)s. Participating in any Watersports Activity

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2 Proportion (%) of Total UK Adult Population (16+)s Participating in any Watersports Activity Headlines Participation in any activities up 2.1% point 14.3m UK adults participating Highest volume recorded since survey start Participation in any boating activity up 0.2% points 3.5m UK adults took part in a boating activity in Total UK Adult Population (16+) Any watersports activity Any boating activity Linear (Any watersports activity) Linear (Any boating activity) Any watersports activity 26.3% 28.0% 29.6% 23.0% 26.3% 25.0% 22.7% 28.8% 26.8% 25.2% 27.3% Volume (000's) 12,580 13,506 14,400 11,294 12,893 12,589 11,153 14,124 13,127 12,364 14,300 Any boating activity 8.2% 7.2% 8.1% 6.8% 7.3% 7.8% 6.2% 7.2% 5.6% 5.9% 5.8% 7.1% 7.1% 6.5% 6.7% Volume (000's) 3,819 3,222 3,740 3,276 3,494 3,811 3,040 3,534 2,752 2,996 2,837 3,491 3,459 3,176 3,494 2

3 Participation Summary % The most popular = less need for any training or equipment Spending leisure time at the beach Coastal walking Outdoor swimming 1.5m UK adult residents taking part in canoeing 8.0m UK adults spent general leisure time at the beach 3 Volume (000s) Any watersports activity 27% 14,300 14,300 Any boating activity 7% 3,494 3,494 Small sailboat racing 0% Small sailboat activities 1% Yacht racing 0% Yacht cruising 1% Power boating 1% Motor boating 1% Canal boating 1% Canoeing 3% 1,512 1,512 Rowing 1% Windsurfing 0% Water skiing 0% Using personal watercraft 0% Surf body paddle 2% 1,227 1,227 Stand up surfing 1% Bodyboarding 1% Paddleboarding 1% Kitesurfing 0% Angling (Any) 2% 1,120 1,120 Freshwater angling 1% Sea angling 2% Sea angling from a kayak 0% Sea angling from a rental boat 0% Sea angling from a charter boat 0% Sea angling from the shore 1% Recreational sea fishing 0% Cliff climbing 1% Coastal walking 12% 6,123 6,123 Leisure time beach 15% 7,959 7,959 Outdoor swimming 10% 5,100 5,100 Leisure subaqua diving 1% Coasteering 0% Adult Population (000's) 52,443 52,443 52,443 Sample size 12,625 12,625 12,625

4 Participation Summary % Any activity up by 2.1% points. Volume terms = increase of 2m people Major volume increases: spending leisure time at the beach coastal walking Stand up paddle boarding is growing in popularity with a 0.3% point increase Motorised sports are indicating a tougher time with a year on year drop in power boating, canal boating, water-skiing and leisure sub aqua diving Volume Volume (000's) % (000's) % point change Any watersports activity 25.2% 12, % 14, Any boating activity 6.5% 3, % 3, Small sailboat racing 0.2% % Small sailboat activities 0.9% % Yacht racing 0.2% % Yacht cruising 0.5% % Power boating 0.6% % Motor boating 0.9% % Canal boating 0.8% % Canoeing 2.9% 1, % 1, Rowing 0.7% % Windsurfing 0.2% % Water skiing 0.6% % Using personal watercraft 0.3% % Surf body paddle 2.0% % 1, Stand up surfing 0.9% % Bodyboarding 1.1% % Paddleboarding 0.4% % Kitesurfing 0.1% % Angling (Any) 2.0% % 1, Freshwater angling 0.7% % Sea angling 1.4% % Sea angling from a kayak 0.1% % Sea angling from a rental boat 0.5% % Sea angling from a charter boat 0.1% % Sea angling from the shore 1.0% % Recreational sea fishing 0.2% % Cliff climbing 0.8% % Coastal walking 9.5% 4, % 6, Leisure time beach 13.0% 6, % 7, Outdoor swimming 8.7% 4, % 5, Leisure subaqua diving 0.7% % Coasteering 0.2% % Adult Population (000's) 49,051 52,443 Sample size 12,739 12,625

5 Long Term Trends by Activity % Comparing the data in the long term, in this case, looking at the participation rates from The participation in both any activity and any boating activity have seen a decrease. Only canoeing within the any boating activity has seen an increase in % terms over the 10 year period. This chart mirrors the declining trend line as shown in the earlier slides Volume Volume (000's) % (000's) % point change Any watersports activity 28.0% 13, % 14, Any boating activity 7.3% 3, % 3, Small sailboat racing 0.4% % Small sailboat activities 1.1% % Yacht racing 0.2% % Yacht cruising 0.7% % Power boating 0.7% % Motor boating 1.2% % Canal boating 0.8% % Canoeing 2.2% 1, % 1, Rowing 0.9% % Windsurfing 0.5% % Water skiing 0.7% % Using personal watercraft 0.6% % Surf body paddle 1.3% % 1, Stand up surfing % 544 Bodyboarding % 608 Paddleboarding % 386 Kitesurfing 0.1% % Angling (Any) % 1,120 Freshwater angling % 352 Sea angling % 874 Sea angling from a kayak % 70 Sea angling from a rental boat % 258 Sea angling from a charter boat % 106 Sea angling from the shore % 646 Recreational sea fishing % 131 Cliff climbing 0.9% % Coastal walking 12.2% 5, % 6, Leisure time beach 12.5% 6, % 7, Outdoor swimming 12.3% 5, % 5, Leisure subaqua diving 0.8% % Coasteering % 188 Adult Population (000's) 48,184 52,443 Sample size 12,203 12,625

6 Annual sunshine hours % participation among UK adults Annual sunshine hours % participation among UK adults Importance of the weather? 1, , ,600 1,400 1, ,600 1,400 1, , , Annual Sunshine hours Any watersports activity Annual Sunshine hours Any boating activity Data taken from the met office records:

7 Average temp % participation among UK adults Average temp % participation among UK adults Sunshine hours Sunshine and Temperature 1,800 1,600 Although the average sunshine hours in summer was slightly under average, the summer temperature was high Any watersport activity is tied strongly with the temperature when it gets hotter lots of people head to the beach and coast 1,400 1,200 1, Summer sunshine hours Annual Sunshine hours Avg Annual Avg Summer Summer temp Annual temp Any watersports activity Summer temp Annual temp Any boating activity 7 Weather source: the met office

8 Rainfall (mm) % participation among UK adults Rainfall (mm) % participation among UK adults Rainfall 1, , ,400 1,200 1, ,400 1,200 1, Annual Summer Any watersports activity Annual Summer Any boating activity The summer rainfall has been largely similar over the past 3 years but an increase in the annual rainfall indicates wetter weather outside the peak watersport activity time. This years results suggest that the temperature may have the greatest impact in terms of people participating in watersports This is more likely to affect the casual participant and regular participants are less likely to be put off by wetter or colder weather 8 Data taken from the met office records:

9 Importance of holidays? Number of trips (000s) 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10, Holiday (abroad) VFR (abroad) Holidays (Domestic) VFR (Domestic) Holiday taking abroad has been on the increase since 2012 while holidaying in the UK remains relatively steady From other research that we undertake in the tourism industry, we know that people are being more active on holidays not necessary physical activities, but wanting to fill their time The impact of the Brexit vote has not fed through to the tourism statistics yet to know what the impact will be 9 Data taken from Visit Britain (Great Britain Tourism Survey):

10 CC Index % participation rate CC Index % participation rate Consumer Confidence Consumer confidence index and any activity participation Consumer confidence index and any boating activity participation CC Index Any watersport activity CC Index Any boating activity The consumer confidence index is based on households plans for major purchases and their economic situation, both currently their expectations for the immediate future. Basically measuring how optimistic or pessimistic consumers are. The idea is that if the consumers are optimistic they will tend to purchase more goods and services. Looking at the long term trends however show some correlation, especially when looking at boating participation. The bad news is that consumer confidence is dropping at the end of 2016 with major events causing uncertainty (Brexit, US Election). 10 Data taken from the Organisation for Economic Cooperation and Development

11 Household spend per week ( ) Recreational and Culture Spend In the last few years spend on recreation and culture has risen but watersports participation rates have fallen. Linked to consumer confidence, spending confidence is at a high for the study period and this is reflected in spend on recreation and culture Clothing and footwear Recreation and culture Restaurants and hotels The chart does not show as much shift as the consumer confidence index but there is a levelling out around the time of the recession, with the increase in the last few years showing the confidence coming back to consumers. 11 Data taken from the Office of National Statistics:

12 The Aging Population We have known that the population is getting older as people live longer The chart shows the peaks and troughs of the population profile by age The peaks are getting smaller each time There is currently a trough between the age of 10 and 15 meaning there are fewer children to get into watersports than 10 years ago This could have implications for participation years down the line Population (000's) Females Males 12 Data taken from the Office of National Statistics:

13 Proportion of Boating Participants by Frequency The proportion of casual and enthusiastic boaters has stayed fairly consistent this year. The volume of enthusiasts has remained fairly consistent whereas the volume of casual participants fluctuates much more. 13

14 Trends in Casual Boating Participation Once 2-5 times All graphs show participation in 000s 14

15 Trends in Boating Participation by Frequency times 13+ times All graphs show participation in 000s

16 Participation by Gender Any Boating The table and graph show trends in any boating activity for both genders. After a decrease in male participation last year, 2016 has seen a slight increase. The long term gap between male and female participation continues to show a narrowing trend, with the number of females participating increasing and the number of males decreasing. 16

17 Frequency by Gender Males Females Once 2-5 times 6-12 times 13+ times Sample Once 2-5 times 6-12 times 13+ times Sample % 42.3% 14.4% 12.3% % 34.8% 10.3% 10.5% % 49.4% 21.1% 13.4% % 54.6% 8.1% 9.8% % 44.3% 9.6% 13.1% % 50.8% 6.7% 8.6% % 38.7% 9.2% 14.9% % 40.4% 13.9% 10.2% % 42.5% 8.9% 12.9% % 41.0% 8.0% 6.7% % 42.6% 11.5% 17.6% % 42.6% 8.3% 6.7% % 42.5% 12.8% 12.3% % 39.2% 7.4% 10.4% % 41.9% 12.4% 15.4% % 39.3% 8.5% 10.0% % 38.0% 13.3% 16.4% % 33.9% 8.6% 11.2% % 42.8% 13.1% 17.7% % 40.1% 9.4% 10.7% % 39.5% 15.0% 12.3% % 34.9% 10.4% 11.3% % 45.9% 11.8% 10.0% % 43.5% 7.6% 4.9% % 41.9% 15.3% 12.4% % 45.1% 7.6% 8.5% % 45.3% 11.2% 13.0% % 40.5% 7.0% 8.9% % 40.8% 14.3% 15.5% % 42.5% 7.1% 8.2% % 29.8% 84.6% 15.3% Males 60% 50% 40% 30% 20% 10% 0% Once 2-5 times 6-12 times 13+ times Females 60% Males are more likely to be enthusiasts compared to females with 30% of males participating more than 6 times compared to 15% for females. The percentage of male enthusiasts has increased since last year. The number of both males participating 13+ times has also increased but for females has decreased slightly. 50% 40% 30% 20% 10% 0% Once 2-5 times 6-12 times 13+ times 17

18 Participation by Age Any Boating Participation in any boating activity amongst those over 55 has been steadily increasing since Following last years drop, 2016 has shown an increase in over 55s participation. For the other 2 age groups, the 2016 figures remain very similar to those shown in 2014 and Historically it is the younger age groups that show the most fluctuations but the last few years have stayed fairly consistent. 18

19 Distribution of Participation Any activity distribution of events Boating activity distribution of events For any activity, events occur all around the UK but with a higher distribution on the coast. Inland areas which appear to have a higher frequency are London, Peak District and around Birmingham South East 22% South East 23% London 2% London 4% South West 26% South West 19% North East 5% North East 3% North West 6% North West 11% Yorkshire 4% Yorkshire 5% West Midlands 1% West Midlands 2% East Midlands 4% East Midlands 4% East 9% East 7% Scotland 10% Scotland 10% Wales 9% Wales 9% N Ireland 2% N Ireland 2% 19 For any boating activity the pattern is very similar with the south coast dominating participation. London, Birmingham and the Peak District remain popular but the Lake District and Merseyside area appear more popular as well as the North East coastal region.

20 Seasonal Trends All Activities Spring Summer Autumn Winter March - May June - August September - October December - February All activities Boating activities 24% 25% Boating Activities 8% 53% 8% 51% 16% 16% Good weather in the earlier part of the year means that more activities were recorded in Spring compared to previous years 20 Summer participation still accounts for more than half of all recorded activity

21 Coastal Trends All activities Largely driven by coastal walking and spending leisure time at the beach, the trend for all activities is very much geared towards coastal activity. Boating activities For all boating activities the split continues to fluctuate around 50% inland and coastal. 21

22 Boat Ownership Trends Boat ownership has taken a small decline in Consumer confidence has been declining over the past 3 years, which is likely to impact boat ownership. Canoes and Kayaks remain the most widely owned of all the craft types, which is unsurprising given the lower cost of entry and easier storage options Any boat 2.7% 2.5% 2.7% 2.8% 2.7% 2.7% 2.6% 2.5% Small sailing boat 0.6% 0.5% 0.6% 0.7% 0.6% 0.6% 0.6% 0.5% Sailing yacht 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% Power boat 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% Motor boat 0.4% 0.4% 0.4% 0.3% 0.2% 0.3% 0.3% 0.2% Canal boat 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% Canoe/kayak 0.9% 0.9% 1.0% 1.1% 1.1% 1.2% 1.2% 1.2% Rowing boat 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% RIBs/Inflatables or sportsboats 0.2% 0.1% 0.3% 0.2% 0.2% 0.1% 0.1% 0.1% Windsurfer 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% Personal Watercraft 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1%

23 Boat Ownership Trends - Detailed Number of boats owned by households Number of boat owning households % kept in the UK Number of boats owned by households Number of boat owning households % kept in the UK Number of boats owned by households Number of boat owning households % kept in the UK Number of boats owned by households Number of boat owning households % kept in the UK Any boat 1,163, ,176 92% 1,214, ,530 95% 1,130, ,644 95% 1,147, ,268 95% Small sailing boat 201, ,866 92% 204, ,431 95% 178, ,017 93% 171, ,821 95% Sailing yacht 66,510 61,211 95% 54,246 50,540 95% 58,110 55,227 92% 52,266 49,607 93% Power boat 52,788 45,390 77% 46,550 44,903 86% 44,540 44,540 92% 45,193 41,243 84% Motor boat 68,066 65,324 93% 82,799 78,573 95% 80,249 72,502 92% 83,798 73,863 88% Canal boat 37,607 36,423 90% 28,814 28,814 97% 33,056 30, % 27,917 25,780 97% Canoe/kayak 512, ,823 94% 573, ,717 96% 530, ,320 97% 547, ,163 98% Rowing boat 42,366 36,834 87% 41,450 33,868 91% 42,542 33,942 94% 45,330 37,469 94% RIBs/Inflatables or sportsboats 54,285 45,483 94% 47,086 39,187 92% 37,069 31,988 98% 34,962 29,549 93% Windsurfer 86,180 54,245 91% 100,917 54,953 93% 90,619 46,430 91% 104,381 46,847 96% Personal Watercraft 42,070 30,989 83% 34,008 24,357 89% 35,006 23,081 93% 34,633 25,901 91% There continues a trend of the falling number of households owning a boat. However, the number of boats owned per household has remained relatively consistent over previous years. 1,147,265 boats were recorded per year on average for the years 2014 to An increase of approximately 17,000 on the earlier 3 year period. Canoes and kayak continue to be the most popular of the boats, making up 48% of ownership (roughly the same figure for and ). 23

24 Boat Ownership by Activity Myself Family/ Friends Charter/ Hire Club/ Training/ Corporate owned Small sail boat racing 44% 48% 3% 5% 190 Small sail boat activities 32% 45% 8% 15% 372 Yacht racing 32% 49% 10% 8% 150 Yacht cruising 32% 44% 21% 3% 266 Power boating 27% 49% 8% 15% 282 Motor Boating 23% 56% 13% 8% 457 Canal boating 21% 45% 28% 6% 528 Canoeing/Kayaking 37% 36% 13% 15% 679 Rowing/Sculling 15% 39% 10% 36% 288 Windsurfing 39% 37% 4% 20% 217 Water Skiing/ Wakeboarding 16% 57% 6% 20% 250 Personal Watercraft 32% 50% 13% 6% 259 Base For almost all of the activities, going on a friend or family member s boat was most popular. However, for canoeing/ kayaking and windsurfing they were more likely to have done the activity on their own boat. Rowing/ sculling was the activity most likely to be carried out using a club/ training or corporate owned boat. 60% Myself Family/ Friends Charter/ Hire Club/ Training/ Corporate owned 50% 40% 30% 20% 10% 0% Small sail boat racing Small sail boat activities Yacht racing Yacht cruising Power boating Motor Boating Canal boating Canoeing/Kayaking Rowing/Sculling Windsurfing Water Skiing/ Wakeboarding Personal Watercraft 24

25 Proportion of Training After a steady decline in training for any activity since 2013, this year has seen an increase, with 60% of people having some sort of training. Over previous years the activities that have been included in this question have changed which may explain the fluctuation. The 12 core boating activities though have been asked consistently since These proportions show a much more level trend with around 65% of people having done some sort of training has seen an increase in the number of boaters with training, but a slight drop in the percentage of people who have had more than 2 days training since last year. 25

26 Proportion of Participants with Training Training continues to differ among activities, with between 43% and 90% of people having had some form of training across different activities. Racing activities, diving and windsurfing had the highest percentage of trained participants. Windsurfers were likely to have received less than 1 day of training, the others were more likely to have received training of more than 2 days. 26

27 Awareness of Public Safety Messages When asked about public safety messages, 20% said they recalled seeing some sort of message, with a further 17% not sure. Of the messages collected the main component was around the use of lifejackets, as shown by the word cloud above. This accounted for over 10% of all messages people could remember. Over half of people who remembered a message said that they heard it (or thought they had heard it) from the RNLI. The Coast Guard and Life Guards were also a common source of safety messages 27

28 Proportion using Lifejackets whilst Boating When taking part in any activity 73% wear a lifejacket at least some of the time. This figure is up on 2015, where 69% wore a lifejacket. In terms of any boating activity the figure stands at 86%. The general trend for lifejacket usage whilst boating has been in slight decline since Although the overall proportion has only fallen slightly (down 3% points). This year has seen an increase in the proportion of people wearing a life jacket all the time. 28

29 Proportion using Lifejackets whilst Participating As with 2015, we can see that lifejackets are used most often for sailing and power boating activities. This is especially true during racing events 92% of people using personal watercrafts will also wear lifejackets. When participating in surfing and angling activities people are least likely to wear a life jacket For the majority of activities, participants who are wearing lifejackets are wearing them all the time. However when freshwater angling, coasteering, canal boating and yacht cruising if people are wearing lifejackets this is likely to only be for some of the time. 29

30 Other Activities - Overview Swimming (indoor) Hill Walking/ Rambling 54% 61% 68% 66% As in previous years, the list of most common other sports participated in remains consistent Cycling Gym Jogging/ Running Raquet Sports Team Sports Mountaineering/ Climbing Golf Snowsports 21% 19% 15% 13% 18% 12% 31% 31% 31% 27% 43% 41% 53% 55% 51% 64% Indoor Swimming is the most common pursuit undertaken by anybody participating in a watersports activity and those participating in any boating activity Besides swimming the 4 other popular activities are also the same as last year: hill walking, cycling, going to the gym and jogging Horse Riding Orienteering Triathlon 9% 5% 7% 2% 13% 13% All of these extra activities are taken part in more by those who participate in any boating activity 30 0% 10% 20% 30% 40% 50% 60% 70% Any Boating Activity Any Watersports Activity

31 When Most Common Other Activities are Participated In Cycling Swimming (indoor) Hill Walking/ Rambling Small Sail Boat Racing 46.9% 56.9% 41.0% 17.5% 22.2% 51.3% 33.2% 28.2% 42.0% 58.8% 36.1% 14.8% Small Sail Boat Activities 47.5% 55.4% 31.8% 15.9% 56.2% 53.9% 40.4% 32.3% 48.0% 48.3% 29.5% 15.5% Yacht Racing / Yacht Cruising 44.6% 46.4% 31.8% 16.9% 42.8% 36.5% 30.6% 24.1% 40.4% 50.5% 23.0% 13.5% Power Boating 39.6% 50.8% 26.4% 11.7% 46.1% 44.2% 33.5% 24.5% 27.5% 33.0% 18.2% 11.7% Motor Boating 38.7% 46.6% 23.2% 10.6% 43.6% 47.0% 31.5% 26.9% 39.3% 48.0% 24.4% 12.1% Canal Boating 44.0% 55.9% 31.5% 18.2% 47.9% 53.4% 35.0% 27.7% 41.0% 51.7% 25.5% 9.1% Rowing 56.0% 57.8% 34.0% 17.9% 47.6% 46.3% 32.4% 28.0% 49.9% 50.3% 29.1% 16.2% Canoeing 55.7% 65.3% 39.8% 22.8% 50.0% 52.1% 33.6% 30.2% 49.2% 54.1% 31.5% 17.1% Windsurfing / Kitesurfing 51.1% 61.1% 35.8% 21.2% 36.8% 33.9% 26.8% 23.5% 38.3% 40.9% 26.8% 12.9% Water Skiing / Personal Watercraft 60.3% 60.1% 32.7% 17.6% 48.8% 52.4% 36.5% 32.9% 40.5% 35.5% 24.9% 12.6% Surfing / Body Boarding / Paddle Boarding 51.7% 59.1% 31.4% 7.9% 34.9% 43.4% 19.0% 21.7% 47.9% 54.6% 36.5% 20.5% Freshwater Angling 34.3% 40.6% 21.5% 15.3% 41.7% 44.8% 25.8% 21.7% 34.0% 46.5% 26.2% 6.4% Recreational Seafishing / Sea Angling 39.6% 37.7% 26.3% 21.3% 37.0% 41.6% 18.8% 13.9% 22.0% 24.0% 12.5% 8.6% Cliff Climbing / Coasteering 38.3% 65.6% 19.4% 6.0% 45.9% 59.1% 44.9% 31.7% 48.5% 55.6% 24.7% 11.5% Coastal Walking 40.1% 41.4% 26.6% 16.7% 43.0% 48.6% 30.9% 27.0% 45.5% 52.5% 30.8% 16.0% Leisure Time at the Beach 30.7% 35.6% 17.4% 11.0% 41.8% 40.3% 27.0% 20.3% 26.4% 34.9% 17.4% 10.5% Leisure Sub-aqua Diving 36.8% 38.0% 17.3% 1.9% 36.8% 55.8% 38.3% 20.1% 43.1% 24.4% 33.6% 12.5% 31 Outdoor Swimming 40.0% 46.5% 24.5% 13.2% 44.5% 51.6% 35.0% 30.3% 34.1% 38.5% 17.7% 9.7%

32 This years report has been funded by: Royal Yachting Association British Marine Royal National Lifeboat Institution British Canoeing Maritime and Coastguard Agency Centre for Environment Fisheries and Aquaculture Science 32