The British Marine Industry

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1 The British Marine Industry

2 Howard Pridding Chief Executive British Marine Federation

3 What I will cover BMF Breadth & diversity of sector State of the industry & trends Increasing participation Surviving the economic downturn

4 BMF is the Trade Federation for the UK Leisure, Superyacht and Small Commercial Marine Industry established in 1913

5 Our members provide the boats, equipment, facilities and services that enable nearly 3 million people to enjoy boating and watersports on the coasts and inland waterways of our country

6 Who are our members 1548 member companies Boatbuilding Marine Equipment Engines Electronics Marinas Hire Fleets Brokers Chandlers Wholesalers Sea Schools Yacht Charters Financial Services

7 BMF Membership Numbers /6 2006/7 2007/8 2008/9 2009/ / /12 To date this year

8 Provide member services Represent the industry Organise leading UK boat shows

9 BMF Member Services Environment & Boating Facilities International Marketing Statistics & Market Research Technical Training

10 Representation Politicians Government Departments & Agencies European Boating Industry (EBI) International Council of Marine Industry Associations (ICOMIA) Inland Waterways The Media

11 National Boat Shows Limited Wholly Owned Subsidiary of BMF

12 Boat Shows are Vital Sales platform Grow boating market Build Political profile BMF revenue stream

13 PSP Southampton Boat Show Europe s Largest On-Water Boat Show 582 Exhibitors Hundreds of Boats (over 300 afloat) 110,000 Visitors

14 London Boat Show Europe s First 400 Exhibitors 93,000 Visitors

15 British Marine Excellence The UK Leisure Marine Industry

16 World Leaders in Power Boats

17 Sail Boat Builders

18 Marine Equipment (Supply Chain Companies)

19 Marine Electronics

20 Clothing

21 UK Leisure Marine Industry Economic Situation Impact Statistical Trends

22 Industry Overview 2011/12 Total Revenue bn International Revenue bn (35.1%) Employees (FTE) c. 31,000 UK Businesses c. 4,200

23 Marine Industry Structure Size Category (FTE Employees) No. of Businesses UK Employees FTE) Revenue ( million) Small <1 to 5 3,076 7, >5 to , >10 to , Medium >25 to , >50 to , >100 to , Large > , Total 4,178 30,987 2,855.42

24 UK Marine Industry by Sector ( million)

25 % of UK Total International Trade by Market ( million) 420 International Trade by Market (to nearest million) Eurozone Other EU Member Other Europe North America South America Australia New Zealand China India Rest of Asia Middle East Rest of the World

26 UK Boat Production Estimate Sailboats Inboard/ sterndrive motor boats Other rigid boats incl outboard motor boats Inflatable boats 2.5m+ and 20kg+ Total 2.5m (8ft) up to 7.5m 7.5m (26ft) up to 12m 12m (40ft) up to 24m (80ft) , above 24m Totals 568 1, ,633

27 UK Economy GDP v Marine Industry Revenue (annual % change) % 10 5 Annual % change: UK Economy GDP v Marine Industry Revenue UK GDP Marine Revenue /7 2007/8 2008/9 2009/ / /12

28 The Boating Market Participation in Boating

29 UK Boating/Watersports Participation While in decline since 2002, more recent years of have shown less variation than previously implying a growing stability Declines are most evident amongst casual boaters (1-5 times a yr) and year olds; recession, weather, change in habits/lifestyle Enthusiasts boaters are fairly stable over time

30 Participation in % of UK adults went boating c. 2.8 million adults 17.6 million boating experiences 62.3 % inland 37.7 % coastal

31 Boat Ownership % of UK households own a boat/craft which equates to c. 750,000 households owning 1.2 million boats/craft 1.1 million of the 1.2 million boats/craft are kept in the UK Kept overseas most likely to be canoes/kayaks (29% of those owned) and personal watercraft (18% of those owned) Most boating participants used a boat owned by themselves, family or friends when they last participated 47% of canal boats were chartered 28% of motor boats for cruising were chartered 25% of small sail boats used for racing were owned by a sailing club

32

33 How It Works 1) Taster sessions at events 2) Engage with people and talk with them 3) Data collection 4) Drive users to appropriate members 5) Encourage participation 6) Keep website content fresh 7) Deliver them to a Boat Show 8) Highlight boating opportunities 9) Seasonal/celebration marketing opportunities.

34 New Website is packed with guides, events, tips, information - Everything that people need to get started, whether they have just one day, a weekend or longer. The site offers novices good quality information that is simple to understand and offers a neutrality: Warm Neutral Welcoming Jargon free Informative Guiding

35 E-Newsletter & Social Media Database 3.5k & growing Monthly Warm audience Events, competitions, BMF member offers, news...

36 Members Events Toolkit Leaflet Template (Pre-Event) Poster Template (Pre-Event) Leaflet (Post Event) Press Release Template Static Website & Banners Rotating Website & Banners Insurance

37

38

39 Surviving the Economic Downturn

40 Impact on Industry Sectors Powerboats Sailing boats Sports boats/ribs/pwc s Brokerage Boat service and repair Boating holidays Marinas

41 Action Review everything Cut costs Grow revenue Manage cashflow Downsize to match current market needs

42 Our industry is still here It has an underlying strength and has demonstrated resilience Companies took action early Companies will be in a position to prosper and grow as the upturn comes

43 My Conclusions The World has changed... It will not be the same again We must adapt and structure our businesses to meet current market conditions There will be gradual market growth... Not significantly in 2013

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