SPONSORSHIP OPPORTUNITIES SPONSORSHIP. Season 2018/19
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- Philomena McDonald
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1 OPPORTUNITIES Season 2018/19
2 INTRO BE PART OF THE TEAM AT PLYMOUTH ALBION We take pride in listening to our partners needs and design solutions that create long term sustainable relationships, delivering both quality of service and value for money. From Stadium sponsor and shirt sponsor to match day sponsor, we re always looking to form a true partnership where sponsors become part of the Plymouth Albion experience. In doing so we work to deliver a rich fan & sponsor experience, that goes beyond two hours of rugby, enhances fan engagement and provides a unique opportunity. OPPORTUNITIES AVAILABLE: MAIN KIT THE PLAYERS THE GROUND GAME DAY HOSPITALITY SPECIALITY THE COACH THE PROGRAMME
3 MAIN KIT KIT The graphic shows all of the positions available on the home and away kit. This includes shirts, shorts and socks. (Positions not available are marked in red.) Your brand on the kit from 1,000-20,000 SHIRT MC RST RSB LST LSB FLC FRC FCTC FLS FRS TCB CBAN CBBN CBB BLS BRS Main Centre Sponsorship Right Sleeve Top Right Sleeve Bottom Left Sleeve Top Left Sleeve Bottom Front Left Chest Front Right Chest Front Centre Top Chest Front Left Shoulder Front Right Shoulder Top Centre Back Centre Back Above No. Centre Back Below No. Centre Back Bottom Back Left Shoulder Back Right Shoulder RSBB RSTT FRS FRC FCTC C MC FLC FLS LST LSB BLS B TCB CBAN 8 CBBN CBB BRS SHORTS FLL FRL CBS BLL BRL SLL SRL Front Left Leg Front Right Leg Centre Back Shorts Back Left Leg Back Right Leg Side Left Leg Side Right Leg FRL FLL BT SLL BLL CBS BRL L SRL L SOCKS CF BFL BT Centre Front Back Full Length Back Top CF BFL
4 THE KIT MAIN KIT Not just for the match but the main kit is also worn for press and social media images of the match. The players are also photographed for PR purposes and your branding could be adorning their shirts for the season. Your brand on the kit from 1,000-20,000 EXPOSURE DEPENDENT ON LEVEL OF SHIRT BRANDING MARKETING IMAGES BRANDED FRAMED PHOTO FRAMED & SIGNED SHIRT SOCIAL MEDIA POSTS WEBSITE LOGO & LINK REPLICA SHIRT VIP MATCH DAY HOSPITALITY REPLICA SHIRT BRANDING WARM UP KIT On match day prior to kick off when the team are on the pitch warming up they have an alternative kit that they use other than their match shirts. Your brand can be on this kit for all fans to see prior to kick off. Your brand on the pitch for 3,500 TRAINING & ESSENTIALS KIT The players spend a great deal of time representing the club off the field. Whether that be media engagements or events or schools and community engagements. They have a branded kit that they are required to wear when representing Plymouth Albion. Your brand travelling with the players for 7,500
5 THE PLAYERS SPONSOR A PLAYER Our greatest asset that could turn into yours. Exposing your business and brand through social media our website and PR. Make our asset work for you. Your business connected with our players from 750-1,250 VIP HOSPITALITY X 1 WEBSITE PLAYER SOCIAL MEDIA WEBSITE BRANDING PROGRAMME (PLAYER) PLAYER APPEARANCE WEBSITE PROFILE SIGNED SHIRT 4 X MARKETING IMAGES MOUTH ALBION RFC PLY
6 THE GROUND AROUND THE GROUND Plymouth Albion is followed by thousands of supporters for every game. That s without photography and film that goes out on the media. We have various opportunities around the ground from a simple advertising hoarding with your brand and message on, to sponsorship of the whole stand. Literally stand out from the crowd. Your business seen in the ground from ,000 MAIN STAND BRANDED STAND WEBSITE BRANDING WEBSITE PROFILE PRIVATE VIP HIRE X 1 VIP HOSPITALITY X 5 TICKET BRANDING FULL PAGE PROGRAMME AD SOCIAL MEDIA PA COMMUNICATIONS PROFESSIONAL IMAGES SIGNED HOME SHIRT FLOOR VINYL S 1X MARKETING CAMPAIGN GROUND BRANDED STAND WEBSITE BRANDING WEBSITE PROFILE PRIVATE VIP HIRE X 1 VIP HOSPITALITY X 5 TICKET BRANDING FULL PAGE PROGRAMME AD SOCIAL MEDIA PA COMMUNICATIONS PROFESSIONAL IMAGES SIGNED HOME SHIRT 1X MARKETING CAMPAIGN GROUND NAMING WITH VISIBLE BRANDING GROUND OR SPECTATOR FACING HOARDING DESIGN (ADDITIONAL PRODUCTION COSTS WILL BE INCURRED) PLACEMENT IN AGREED PLACE WITHIN GROUND
7 GAME DAY MATCH Showcase your business on a match day, by becoming the all important Plymouth Albion match day sponsors package and you ll you ll receive significant exposure amongst an affluent ABC1 match day audience. BALL Ball sponsorship is an important part of our game day exposure for sponsors. Delivering high profile coverage through our various media platforms. Your business profiled on game day for 1,500 Your business profiled on game day for 750 VIP HOSPITALITY FOR TABLE OF 10 GUESTS ON THE DAY OF CHOSEN MATCH INCL PRE MATCH MEAL WEBSITE BRANDING WEBSITE PROFILE PROGRAMME COVER BRANDING PROGRAMME AD (FULL) SOCIAL MEDIA PA COMMUNICATIONS MAN OF MATCH PHOTO MATCH DAY REPORT PR SIGNED SHIRT PROMOTIONAL PLACEMENT VIP HOSPITALITY FOR TABLE OF 10 GUESTS ON THE DAY OF CHOSEN MATCH INCL PRE MATCH MEAL WEBSITE BRANDING WEBSITE PROFILE PROGRAMME COVER BRANDING PROGRAMME AD (HALF) SOCIAL MEDIA PA COMMUNICATIONS SIGNED BALL PROMOTIONAL PLACEMENT
8 GAME DAY PRIVATE HOSPITALITY - YGS Host 50 of your own guests privately in the YGS marquee on game day and we will organise the rest. There are 15 opportunities for this throughout the season. PRIVATE VIP HOSPITALITY FOR 50 GUESTS PRE MATCH MEAL - BUFFET OR HOT MEAL OPTIONS WELCOME DRINKS PLAYER VISIT PRIVATE BAR ENTERTAINMENT PRIVATE GAME VIEWING AREA Hospitality for 50 guests for 2,500 VIP HOSPITALITY - SW COMMS A table of 10 at one of the 15 home matches with a higher food level offering in the SW Comms hospitality area. A more exclusive offering with player visits and a higher hospitality package. TABLE OF 10 PRE MATCH MEAL - 3 COURSE VIP MEAL WELCOME DRINKS PLAYER VISIT PRIVATE BAR ENTERTAINMENT PRIVATE GAME VIEWING AREA Table of 10 for 450 MATCH DAY HOSPITALITY - BIDFOOD A table of 10 at one of the 15 home matches in the larger Bidfood Marquee. 2 course pre-match lunch and a great view of the game from the veranda. TABLE OF 10 PRE MATCH MEAL - 2 COURSE LUNCH ENTERTAINMENT PRIVATE GAME VIEWING AREA Table of 10 for 250
9 THE COACH SPONSOR THE COACH For the 15 home matches there are 15 away matches and we have an excellent coach to get our guys there. Your branding could be on the coach that travels the length of the country. Your business seen on the road for 8,000 WEBSITE BRANDING WEBSITE PROFILE PROGRAMME AD (FULL) VIP HOSPITALITY X 2 TABLES OF 10 SOCIAL MEDIA SIGNED SHIRT (AWAY) PROFESSIONAL IMAGES 1X MARKETING CAMPAIGN
10 THE PROGRAMME TAKE AN ADVERT IN THE PROGRAMME We produce a glossy programme for each home match of the season and print up to 2,000 copies that are handed out to spectators as they come in the gate, as well as being placed on corporate hospitality tables in the marquees. An advert in the programme from 55 PRINT WEBSITE FULL PAGE HALF PAGE - 55 SOCIAL MEDIA TEAM OF THE CITY FOR THE CITY PLYMOUTH ALBION vs Birmingham Moseley Saturday, April 14, 2018 KO 3pm 10% DISCOUNT FOR SEASON LONG COMMITMENT OF 15 ISSUES FULL PAGE A5-148MM X 210MM WITH 3MM BLEED NEVER STOP EXPLORING HALF PAGE A5-128MM X 90MM Apprenticeships Full-time study programmes Part-time adult education University-level study LADIES DAY OPEN DAY Saturday 28 April I 10am-1pm Kings Road, PL1 5QG Programme Sponsor Match Sponsor Ball Sponsor I cityplym.ac.uk Example 2017/18 season programme front cover
11 THE CONTACTS COMMERCIAL CONTACTS: LEON THEISINGER MIKE SCOTT
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