SPONSORSHIP PROPOSAL. for BRONZE, SILVER & GOLD LEVEL SPONSORS

Transcription

1 SPONSORSHIP PROPOSAL for BRONZE, SILVER & GOLD LEVEL SPONSORS Copyright Dance Central Canberra This publication is copyright and remains the intellectual property of Dance Central Canberra No part of it may be reproduced by any means without the prior written permission of the Dance Central Canberra.

2 HOME TO AUSTRALIA S TOP COMPETING STREET CREWS Dance Central Canberra (DC) was established in 2005 and has since been recognised for its strength in developing performing and creative leaders within the Australian and International Performing Arts Scene. We are particularly well-known for our winning performance pieces in Hip Hop and Contemporary dance styles. Our values focus on empowering young dreamers to challenge themselves, develop a unique skill set, strive for their goals, and to make a lasting impression. OVER 900 STUDENTS 120 CLASSES A WEEK WHO PAYS ATTENTION We have a youthful and socially active community of students and their parents who regularly engage with our brand. Facebook: Likes Instagram: Followers Newsletter Subscribers: Subscribers Customer Database: Active Customers Canberra Benefit Audience Spectators: 550

3 MEET DKC DANCE CENTRAL KIDS CREW 1 OF 3 TOP JUNIOR STREET DANCE CREWS TO REPRESENT AUSTRALIA AT THE #1 HIP HOP DANCE CHAMPIONSHIP IN AMERICA DKC is Dance Central s official kids street crew. Aged 8 to 12 years old, these amazing young people compete at all major Hip Hop competitions locally, nationally and internationally. DKC generally trains for 5 to 8 hours per week after school. These kids are passionate, highly motivated, and truly love what they do. We re so proud that they will be representing Australia at Hip Hop Internationals this August, and we hope to work with you to get them there. OUR STREET CRED 2 ND PLACE Hip Hop International Australia Finals ST PLACE Australian Dance Crew Championships National Finals TH PLACE World Supremacy Battlegrounds International Finals 2016

4 ABOUT THE MARKET: URBAN CULTURE IS IN HIGH DEMAND DANCE Urban/Hip Hop/Street Dance has moved from an underground culture to widespread mainstream popularity. Hip Hop International attracts the most respected dancers, accomplished choreographers and die-hard fans all within sponsors reach. MUSIC Hip Hop music is a commercial juggernaut and a multi billion-dollar industry. Music is at the core of Hip Hop International; its devotees are amongst the industry s top consumers. STYLE Hip Hop International s demographic are very much on the forefront of trend-setting styles, from accessories and apparel to hair, shoes, and much more. Sponsors will connect with these style makers and influencers. TECHNOLOGY Hip Hop International s demographic is the technology generation. They are connected through all platforms of social media and tend to be early adopters of new technology, apps, and gadgets.

5 ABOUT HIP HOP INTERNATIONAL Hip Hop International HHI (established 2002) is the producer of multiple live and televised street dance competitions that are the largest and most respected in the world. HHI was the brainchild of the creators of America s Best Dance Crew, a competitive dance reality TV series with 8 hit seasons. Last year, HHI was live streamed to over 560,000 viewers worldwide. VOTED THE #1 HIP HOP DANCE CHAMPIONSHIP IN AMERICA. 50 Countries 3,500+ dancers 10,000+ spectators Over 7 days of events the best in the whole world come out here it s like the Olympics for dance Napoleon & Tabitha D umo Nappytabs USA HHI SOURCE THE BEST COMPETITOR S WORLDWIDE USING THE FOLLOWING FORMAT: 26 MARCH APRIL 4 AUGUST 2017 HHI Regional Competitions Competitions are run in each state/ region of Australia and participating countries HHI Finals Winners from each State or Region compete to determine the country s representatives at HHI International HHI International The top three Crews from each country go head to head in Las Vegas, Phoenix Arizona to determine the International Winning Dance Crew. DC has represented Australia six times over the past 10 years.

6 HHI MEDIA HIGHLIGHTS The Ellen DeGeneres Show New York / Los Angeles Times FOX ABC MTV The View HHI MEDIA ASSETS HHI Online Assets: 50.3 million Radio/TV: 19.2 million Social Media: 50.2 million Associated Press: 40.6 million Print: 2.2million DANCE CENTRAL MEDIA MILEAGE AT HHI Dance Central received $1 million worth of media exposure for their previous competitive participation at Hip Hop International Channel 9 Live interview & performance Win News - Interview & performance ABC News - Interview & performance Canberra Times City News Canberra Weekly

7 PLEASE HELP US HELP THEM: 2017 HHI INTERNATIONAL Getting to represent Australia is a HUGE honour. It also means we are now racing against the clock to get these amazing kids there to compete on the world stage. By partnering with us, you ll get to tap into both the urban youth and middle-class family markets as you turn these young dancers dreams into reality. The following proposed package is negotiable. The benefits to your brand and organisation, should you decide to become our Gold, Silver, or Bronze sponsor, are outlined in the following pages.

8 BENEFITS: GOLD BRAND EXPOSURE OPPORTUNITIES WORTH $2000 CASH OR PRODUCT LOGO PLACEMENT Inclusion of logo on all event materials and uniform (Team vest/t-shirt small logo on back of shirt) produced by Dance Central. DANCE CENTRAL WEBSITE PROMOTION Sponsor logo to appear on dedicated sponsor page with hyperlink to organisation website. SOCIAL MEDIA PROMOTION AND DATABASE MAILING Facebook Static Image Campaign (2 x posts/month boosted & ongoing until event date) Instagram Static Image Campaign (2 x posts/month boosted & ongoing until event date) Promotion or contest on Dance Central social media, e-newsletter and/or website. Opportunity to provide inserts in Dance Central electronic mail outs. ADDITIONAL PROMOTIONAL ACTIVITIES & EXPOSURE Additional exposure across a calendar of pre-promotional campaigns and ticketed events (occuring May to August 2017). Events include: DKC Workshop fundraiser: 4 June, Dance Central High Tea DKC fundraiser: 17 June Despicable Me 3 Opening week Screening: 21 June, Limelight Cinema DKC Benefit Concert & Night Market: 24th June (800+ Spectators expected) Cars 3 Opening Week Screening: 28 June, Limelight Cinema EXCLUSIVE CONTENT Via Dance Central s social media channels, blog, website, videos, etc Provision of content for sponsor activities relevant to sponsors brand/ audience (star crews training tips, weekly health tips, choreography tips, team building tactics, audition tips etc) COMPLIMENTARY PASSES Complimentary Share the Love Passes 7-day unlimited access to Dance Central. Sponsor may distribute to their customers or utilise for inhouse promotions/social media campaigns (8x passes) Complimentary Tickets to Dance Central Benefit Concert. (6x guests)

9 BENEFITS: SILVER BRAND EXPOSURE OPPORTUNITIES WORTH $1000 CASH OR PRODUCT LOGO PLACEMENT Inclusion of logo on select event materials. DANCE CENTRAL WEBSITE PROMOTION Sponsor logo to appear on dedicated sponsor page with hyperlink to organisation website. SOCIAL MEDIA PROMOTION AND DATABASE MAILING Facebook Static Image Campaign (1 x post/month boosted & ongoing until event date) Instagram Static Image Campaign (1 x post/month boosted & ongoing until event date) Promotion or contest on Dance Central social media, e-newsletter and/or website. Opportunity to provide inserts in Dance Central electronic mail outs. ADDITIONAL PROMOTIONAL ACTIVITIES & EXPOSURE Additional exposure across a calendar of pre-promotional campaigns and ticketed events (occuring May to August 2017). Events include: DKC Workshop fundraiser: 4 June, Dance Central High Tea DKC fundraiser: 17 June Despicable Me 3 Opening week Screening: 21 June, Limelight Cinema DKC Benefit Concert & Night Market: 24th June (800+ Spectators expected) Cars 3 Opening Week Screening: 28 June, Limelight Cinema COMPLIMENTARY PASSES Complimentary Share the Love Passes 7-day unlimited access to Dance Central. Sponsor may distribute to their customers or utilise for inhouse promotions/social media campaigns. (6 x passes) Complimentary Tickets to Dance Central Benefit Concert. (4 x guests)

10 BENEFITS: BRONZE BRAND EXPOSURE OPPORTUNITIES WORTH $500 CASH OR PRODUCT LOGO PLACEMENT Inclusion of logo on select event materials. DANCE CENTRAL WEBSITE PROMOTION Sponsor logo to appear on dedicated sponsor page with hyperlink to organisation website. SOCIAL MEDIA PROMOTION AND DATABASE MAILING Facebook Static Image Campaign (1 boosted post & ongoing until event date) Instagram Static Image Campaign (1 boosted post & ongoing until event date) Promotion or contest on Dance Central social media, e-newsletter and/or website. Opportunity to provide inserts in Dance Central electronic mail outs. ADDITIONAL PROMOTIONAL ACTIVITIES & EXPOSURE Additional exposure across a calendar of pre-promotional campaigns and ticketed events (occuring May to August 2017). Events include: DKC Workshop fundraiser: 4 June, Dance Central High Tea DKC fundraiser: 17 June Despicable Me 3 Opening week Screening: 21 June, Limelight Cinema DKC Benefit Concert & Night Market: 24th June (800+ Spectators expected) Cars 3 Opening Week Screening: 28 June, Limelight Cinema COMPLIMENTARY PASSES Complimentary Share the Love Passes 7-day unlimited access to Dance Central. Sponsor may distribute to their customers or utilise for inhouse promotions/social media campaigns. (4 x passes) Complimentary Tickets to Dance Central Benefit Concert. (2 x guests)

11 CONTACT US Thank you for taking the time to consider our proposal. If you would like to discuss sponsorship opportunities further, please don t hesitate to contact us. Melissa Twidale Administration/Studio Operations DANCE CENTRAL l BLUEBERRIES l TALENT CENTRAL / Altree Court Phillip ACT 2606 Australia operations@dance-central.com.au