Just when you thought the World s Largest Cheerleading & Dance Nationals couldn t get any larger Introducing the CHEERSPORT EXPO 2010.

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1 The World s Largest Cheerleading & Dance Championship! THE Nationals... February 5-7, 2010

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3 CHEERSPORT Just when you thought the World s Largest Cheerleading & Dance Nationals couldn t get any larger Introducing the CHEERSPORT EXPO The CHEERSPORT EXPO 2010 will be attached to the World s Largest Cheerleading & Dance Nationals in Atlanta, Georgia, February 5-7 held in the Georgia World Congress Center. The 2009 CHEERSPORT Nationals had over 800 teams, 20,000 competitors, 3,000 coaches and 75,000 spectators there is not another competition, media outlet or coaches conference that will put your direct customers in your hands like the CHEERSPORT Expo. This Expo is designed specifically for cheerleaders, dancers, parents and coaches. It is free to the public with admission to the competition. As a vendor, you will be able to make a face-to-face contact with the leading decision makers in the business. Held in a 200,000 square foot arena, there will be vendor booths, Coaches Registration, the CHEERSPORT Leader Board, the CHEERSPORT Competitor Gift Booth, the Food Court, live performance screens for all 9 Arenas so no one will miss the action. The Expo will also have performances from the top College Teams And So You Think You Can Tumble contest and so much more. This Expo is an event in itself and cannot be missed by anyone in the business! Why Participate? Face-to-face sales. Extensive media campaign. Strengthen position in the market. Develop a database. Gather client information through surveys. Sample and test products. Get Results! ~ demonstrate, sample and sell products and services ~ develop qualified sales leads and databases ~ introduce new products ~ conduct face-to-face market research ~ increase brand recognition and exposure ~ drive traffic to store location and generate residual sales ~ position products ~ strengthen position in the market CHEERSPORT EXPO 2010

4 CHEERSPORT EXPO 2010 DEMOGRAPHICS CHEERSPORT National Cheerleading and Dance Championships Attendee Profile: Allstar cheerleading is a team sport combining gymnastics, dance and traditional cheerleading stunts. Many of the participants start out in gymnastics but move over to competitive cheerleading because it is more forgiving of different body types and does not require the 25 to 40 hours a week necessary to compete in gymnastics. Because competitive cheerleading and dance is a very expensive sport, most participants come from middle to upper class families with significant disposable income. The cost of the sport varies widely but a conservative estimate of the average cost per athlete would be approximately $2000 per year. This does not include family travel expenses. 95% of all participants are female; 5% are male 90% of competitive teams practice between five and ten hours a week 75% of competitive teams are organized by gyms specializing in cheerleading 95% of parents pay for their children to participate in the sport, the median age of athletes is 13 80% of athletes over the age of 10 carry cell phones 75% would say their beverage of choice during competition is water or juice Competitors vary in age from age 6 to 18. Breakdown of athletes is as follows: 6-12 years old30% years old 40% years old 30% The average spectator for competitive cheerleading also provides a sponsor with unique marketing opportunities. 90% of spectators are parents 65% have a disposable income in excess of $135,000, with another 10% earning more than $200,000 75% have more than one child in competitive sports 90% have one or more credit cards 80% have two or more family cars 80% eat out more than three times a week

5 Expo exhibitor ApplicAtion - CheeRsPORt expo 2010 atlanta, Ga - feb. 5-7, 2010 Please fax this form to (704) attn: JeNNIfeR lyons Please note that this form is an application and is NOt a binding contract and does NOt guarantee your participation in the 2010 CheeRsPORt expo. Cheerlogistics will review all submitted applications and if your company is selected as an exhibitor you will then receive an official contract. Your Name: Company Name: Address: City: State: Zip: Phone: Cell Phone: Fax: Web Address: Target Audience (please select one): Coach Athlete Parent All Purpose of Booth (check only one): Exhibit Product/Service Onsite Sales of Product/Service EXHIBIT SPACE RENTAL INCLUDES: Number of Booths Requested (10 x10 standard) 8 high draped back drop 3 high side draped booth divider Two badges for event Products you wish to exhibit: (Only items listed will be allowed in your exhibit. ) One eight foot table Attach additional pages if necessary. Two chairs Vendors who have been selected will be notified by December 1, Exhibitors have until December 15, 2009 to accept and confirm space. A 50% deposit will be requested from exhibitors once space confirmation is made. The deposit must be made by cash or check and received no later than December 18, 2009 to confirm space. Final deposit is due January 15, no refunds Vendor booth Space rental prices: prices have not been released yet for this show. the x10 rental ranged from $2, $3, please note the minimum show space is 10 x10. please note that this form is an application and is not a binding contract and does not guarantee your participation in the 2010 cheersport expo. cheerlogistics will review all submitted applications and if your company is selected as an exhibitor you will then receive an official contract (see copy of the 2009 contract for more information). I CONFIRM THAT ALL INFORMATION IS CORRECT. I UNDERSTAND THAT I CAN NOT LEASE ANY SPACE AND THAT I CAN ONLY OFFER ITEMS THAT I HAVE ATTACHED TO THIS SHEET. Applicant s Signature: Date: Please fax OR this form to (704) attn: Jennifer lyons or jenniferlyons@cheerlogistics.com

6 CHEERLOGISTICS Expo 2009 Exhibitor / Vendor Contract EXHIBITOR / VENDOR RESERVATION FORM This Exhibitor Contract (the Contract ) is made by and between CHEERLOGISTICS and the company (hereinafter Exhibitor ) set forth below and is subject to the terms and conditions set forth herein. Upon execution of this Contract, Exhibitor / Vendor agrees to pay the non-refundable Exhibit Fee checked below in full subject to payment terms and the cancellation policy set forth below. Exhib it Pack ag e: (Please mark your selection) 10 x 10 Booth Package $2, Includes: 1 8 tables, 2 chairs, 1 trashcan, 2 admission tickets/badges Exhibitor Package Total Cont act Information: GRAND TOTAL Company: Contact: Phone & Extension: Address 1: Mobile: Address 2: Fax: City: Website URL: State: Zip: Pay ment Met hod : Check Full amount of booth package must be received with this contract by: Jan. 22, 2009 Please complete, sign and mail all pages of this Contract to: Jennifer Lyons Monroe Road, Suite C Matthews, NC Make checks payable to: CheerLogistics

7 CHEERLOGISTICS Expo 2009 Exhibitor / Vendor Contract CHEERLOGISTICS Expo 2009 Exhibitor / Vendor agrees to the following terms and conditions: 1. Exhibitor Kit: Will be provided to all 2. Exhibition Rules: CHEERLOGISTICS (the management company), and their respective agents and representatives (collectively CHEERLOGISTICS ) reserve the right to make changes to the Exhibition, including dates, times and location. CHEERLOGISTICS shall: (a) make commercially reasonable efforts to inform Exhibitor of any changes within a reasonable timeframe; and (b) not be liable for damages arising from such changes. 3. Assignment: Exhibitor shall not assign, share or sublet all or any portion of the allocated exhibit space nor assign or transfer any of its rights or obligations under this Agreement without prior written permission from CHEERLOGISTICS, which permission shall be in the sole discretion of CHEERLOGISTICS. Exhibitor shall submit any request for assigning, sharing or subletting exhibit space in writing to CHEERLOGISTICS no later than Jan.15, 2009, which request shall set forth the name of the company (ies) or organization(s) and a summary of the arrangements. Exhibitor acknowledges and agrees that, for failing to obtain permission as set forth in this Section 2, CHEERLOGISTICS reserves the right to impose liquidated damages in an amount equal to the number of additional non-approved companies in Exhibitor s space multiplied by the total value of Exhibitor s space rental fee as calculated by CHEERLOGISTICS based on the current price list for exhibition space. Exhibitor agrees to pay such liquidated damages within thirty (30) days of written notice from CHEERLOGISTICS. 4. Disturbance: Upon request from CHEERLOGISTICS, Exhibitor shall remove any exhibit (or element thereof) that, in CHEERLOGISTICS s sole discretion, is deemed objectionable, unsafe or detracts from the Exhibition because of noise, method of operation, or any other reason. Exhibitor agrees not to display nor offer for sale at the Exhibition any products, services, or promotional materials that (a) infringe the intellectual property or other rights of CHEERLOGISTICS or other third parties; or (b) disparage or depict CHEERLOGISTICS or any other Exhibitor or exhibitor in an objectionable manner as determined by CHEERLOGISTICS in its sole discretion. CHEERLOGISTICS reserves the right to remove any such exhibits (or element thereof) in its sole discretion. In any case, CHEERLOGISTICS shall not be liable for any refund or other expenses incurred by Exhibitor. 5. CHEERLOGISTICS Expo 2009 Contractors: For its exhibit, Exhibitor agrees to provide and/or install its own tradeshow booth, computer equipment, collateral, and technical resources and tradeshow as more fully described in the Exhibitor Kit Guidelines. CHEERLOGISTICS has designated official third-party contractors, vendors and service providers (collectively, CHEERLOGISTICS Contractors ) to provide certain products and/or services for Exhibitors and exhibitors at the Exhibition (as set forth in the Exhibitor Kit Guidelines) at then prevailing rates of such CHEERLOGISTICS Contractors, including, without limitation, drayage, machine moving, garbage, machinery erection, furniture, Exhibitor and floor decorations, signs, photos, telephone and Internet services, computer and audio/visional equipment, electricians, and guard services. Exhibitor authorizes CHEERLOGISTICS to provide contact information (including, without limitation, contact name, telephone number, fax number and address) to such CHEERLOGISTICS Contractors for purposes of soliciting such products or services. Exhibitor may engage contractors and vendors other than CHEERLOGISTICS Contractors to provide products and/or services only with the prior written approval of CHEERLOGISTICS, which approval shall not be unreasonably withheld. CHEERLOGISTICS assumes no responsibility or liability for any of the products and/or services delivered by Convention Contractors or non-convention Contractors. 6. Compliance: Exhibitor agrees to comply with all applicable Federal, state and local laws and regulations as well as all union contracts in effect among CHEERLOGISTICS Contractors, the Georgia World Congress Center and various labor organizations. Exhibitors must be in full compliance with the Americans with Disabilities Act. 7. Insurance: Exhibitor agrees to acquire and maintain insurance coverage as set forth in the Exhibitor Kit Guidelines. Exhibitor acknowledges and agrees that CHEERLOGISTICS does not maintain insurance covering Exhibitor s property and it is the sole responsibility of Exhibitor to obtain such insurance. 8. Competing Events: During the period from February 13-15, 2009, Exhibitor shall not independently reserve space or otherwise Exhibitor or host an event within five (5) miles of the Exhibition for the purpose of holding a hospitality suite, seminar or any other promotional or educational activity without the prior written consent of CHEERLOGISTICS, which consent shall not be unreasonably withheld. Exhibitor acknowledges and agrees that events that conflict with previously scheduled CHEERLOGISTICS Expo 2009 activities shall be one reason CHEERLOGISTICS to withhold such consent. All Exhibitors must be completely show ready no later than 10:00am on Friday, February 13, 2009 and completely moved out of the GWCC by 1:00am on February 16, Breakdown cannot start until CheerLogistics gives you the go ahead on February 15, Payment Terms: Upon execution of this Exhibitor Contract, Exhibitor agrees to pay the Fee checked above subject to Section 9 (Cancellation) below. A payment is being due in no later than January 22, 2009 in full along with this contract. If the contract and payment are not received on or before January 22, 2009 exhibitor will no longer be eligible for the space. Notwithstanding the foregoing, in no event shall Exhibitor be permitted to move in or set up participate in the Exhibition unless this Exhibitor is paid in full by January 22, 2009, CHEERLOGISTICS reserves the right to cancel and/or-re-assign Exhibitor locations if payments are not received when due without prior notice. 10. Cancellation: Exhibitor may cancel this Contract, without penalty, by providing written notice of the cancellation to CHEERLOGISTICS Expo 2009, Monroe Road, Suite B, Matthews, NC 28105, on or before January 22, 2009, After January 22, 2009, Exhibitor Fee is not refundable for any reason. Exhibitor may cancel this Contract at any time by providing written notice to CHEERLOGISTICS. Cancellation will result, however, in forfeiture of all fees paid to date and will not release Exhibitor from liability to pay the Exhibitor Fee in full. 11. Force Majeure: Neither party shall be held responsible for any delay or failure in performance of its obligations hereunder to the extent such delay or failure is caused by fire, flood, strike, civil, governmental or military authority, acts of God, acts of terrorism, acts of war, epidemics, the availability of the Georgia World Congress Center or other similar causes beyond its reasonable control and without the fault or negligence of the delayed or non-performing party or its subcontractors. 12. Limitation of Liability: CHEERLOGISTICS shall not be liable to Exhibitor for any damage, loss, harm or injury to Exhibitor or its property or business resulting from fire, accident, insufficient participation or any other reason in connection with the Exhibition. CHEERLOGISTICS SHALL IN NO EVENT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES, OR DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, OR USE

8 CHEERLOGISTICS Expo 2009 Exhibitor / Vendor Contract INCURRED BY EXHIBITOR, WHETHER IN ACTION IN CONTRACT OR TORT, EVEN IF CHEERLOGISTICS HAS BEEN ADVISED OF THE 13. POSSIBILITY OF SUCH DAMAGES. CHEERLOGISTICS S ENTIRE LIABILITY FOR DAMAGES HEREUNDER SHALL IN NO EVENT EXCEED THE AMOUNT OF FEES PAID BY EXHIBITOR UNDER THIS CONTRACT. 14. Indemnification: Exhibitor agrees to indemnify, defend and hold CHEERLOGISTICS and their respective directors, officers, employees and agents harmless against all claims, demands, costs, liabilities, losses or damages (including all reasonable attorneys fees) to persons or property, arising out of or caused by (a) Exhibitor s installation, removal, maintenance, occupancy or use of the Exhibitor s exhibit at the Exhibition or (b) the gross negligence and willful misconduct of Exhibitor and its employees, agents or representatives. 15. Miscellaneous: This Contract constitutes the entire understanding between CHEERLOGISTICS and the Exhibitor with respect to the subject matter hereof. Terms and conditions set forth in any purchase order or other document provided by the Exhibitor to CHEERLOGISTICS that differ from, conflict with, or are not included in this Contract shall not be part of any agreement between CHEERLOGISTICS and the Exhibitor unless specifically accepted by CHEERLOGISTICS in writing. No failure or delay by any party in exercising any right and remedy shall operate as a waiver thereof, and a waiver of a particular right or remedy on one occasion shall not be deemed a waiver of any other right or remedy or a waiver on any subsequent occasion. IN WITNESS WHEREOF, this Contract has been duly executed by the parties as of the latest date set forth below. EXHIBITOR / VENDOR CHEERLOGISTICS By: By: Authorized Signature Authorized Signature Name & Title (please print) Name & Title (please print) Company Name Date Company Name Date