OUR SANRIO TIMES IN KUALA LUMPUR LARGEST AND MOST EXCLUSIVE EXHIBITION OF HELLO KITTY AND SANRIO CHARACTERS IN SOUTHEAST ASIA

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1 Press Release for Immediate Release OUR SANRIO TIMES IN KUALA LUMPUR LARGEST AND MOST EXCLUSIVE EXHIBITION OF HELLO KITTY AND SANRIO CHARACTERS IN SOUTHEAST ASIA Showcasing over 300 valued vintage items, recalling our collective memories over the years Kuala Lumpur, 29 October Founded in 1960, best known for global icon Hello Kitty, Sanrio offers a portfolio of more than 400 endearing characters. How well do you know about them? Each Sanrio member accompanies us along our life journey, symbolizing the wonderful memories of different generations. Licensed by SANRIO and organised by ALATA EVENTS and MACEXPO, Hello Kitty and her friends are coming to Malaysia for Our Sanrio Times - Kuala Lumpur at Hall 5, Level 5, Quill City Mall Kuala Lumpur from 24 November 2018 to 6 January 2019, 11am to 9pm daily! The 1,500 sqm large exhibition features 13 Sanrio-themed zones where visitors can view and take photos of the 100 out of 400 adorable Sanrio characters in a variety of colourful settings, offering a visual experience like never before. 1

2 Set to be the largest exhibition of its kind in Malaysia and Southeast Asia, the exhibition, spanning over seven weeks and falling on school holidays, Christmas and the New Year, will not only be an attraction to families and the little ones, but also to the young-at-heart as they relive their memories while capturing new ones. 4 Special Highlights In 13 Zones To Recall Childhood Memories With Sanrio Characters There are 4 key highlights in Our Sanrio Times. First, the most delighting part is Sanrio Village whereby 100 selected characters will team up at the exhibition in Kuala Lumpur for the first time. Some characters will take a ride on the Sanrio train which is made to imitate Sanrio Gift Gate of Gotanda, Tokyo in 1970s. Second, the replica of the first merchandise created by Sanrio, Hello Kitty coin purse, will be first shown in Malaysia. All loyal fans will definitely be surprised with it! Third, with the full support of Sanrio Japan and Sanrio Hong Kong, over 300 vintage items will be displayed offering unprecedented visual experience. Last but not least, designers in charge of Sanrio Japan is especially invited to create exclusive hand sketch for 9 well-known Sanrio characters, teaching us how to draw the lovely Sanrio characters step by step. This drawing tutorial will undoubtedly become a great platform for fans to create their beloved characters! The Plushy World The most Instagrammable spot in the town In addition to the 4 highlights above, the giant and adorable Hello Kitty plush in 3.5 m tall, is going to have her first encounter with fans! Apart from that, the exhibition includes various theme zones. For example, Sanrio Time Tunnel leads us to have a quick review on all Sanrio classic characters over the past decades; Paper Doll Fun recalls our childhood memory of doll dressing up game ; Vintage Stationery House displays the Sanrio classic stationery; Strawberry Newsroom let all super fans read through the previous issues of Strawberry News which is a monthly magazine sharing Sanrio updates; Strawberry Office where you may find many secret of Strawberry King. Sanrio fans could even have a delighting experience of being the cover idol in 'Strawberry Studio! Last but not least, it is a precious time for Sanrio character to visit Malaysia. Don t miss the chance to travel with them in Malaysia Zone to commemorate this perfect and enjoyable journey! For the details of exhibition zones, please refer to Appendix 1. 2

3 Tickets to Our Sanrio Times Kuala Lumpur Exhibition are priced at: Early Bird *Malaysian & NON MALAYSIAN* (from 30 October till 20 November 2018): RM25 Malaysian Resident: RM33 Special Ticket for OKU & Senior Citizen: RM20 Non-Malaysian Ticket: RM60 * Admission is required for child with height of 90cm or above. ** All ticket prices exclude RM2 processing fee. Terms & Conditions Apply. Our Sanrio Times Kuala Lumpur Exhibition is licensed by SANRIO, organised by ALATA EVENTS and MACEXPO, with QUILL CITY MALL KUALA LUMPUR as the Official Venue, REDBERRY MEDIA GROUP and NEWAY & CEO KARAOKE BOX as Promotion Partners. Tickets are available through or call the hotline For more info, log on to or or Instagram oursanriotimes.malaysia About SANRIO The worldwide lifestyle brand Sanrio, founded on the "Small Gift, Big Smile" philosophy, where a small gift can bring a big smile to people of all ages, has been creating smiles for over fifty years with its endearing characters. Sanrio reaches the globe in over 109 countries with Sanrio-branded items, over 50,000 Hello Kitty items alone selling worldwide each year. Sanrio continues to spread big smile with small gift across nations through extensive network of Sanrio boutiques, national chain stores, department stores and many more. - END 3

4 Appendix 1 (Photo Source: Our Sanrio Times in Macau) Our Sanrio Times The entrance features Sanrio s adorable and colorful style, clearly depicting the main theme of the exhibition Our Sanrio Times and officially unveiling the memorable journey. Whatever generation are u from, there's always a Sanrio times for you. Sanrio Time Tunnel An array of 100 Sanrio family members created from 1970s till now are vividly illustrated. Through the Sanrio Time Tunnel, Sanrio lovers can unlock their unique memories treasures. 4

5 The Retro Classic The replica of Hello Kitty coin purse, the first Sanrio's merchandise, will be on display in Kuala Lumpur. The Sanrio's first generation fans will surely get the resonation and excitement from this zone. The Plushy World A giant 3.5m tall plush at plush tunnel! Featuring over 2,000 plush of 100 Sanrio friends. 5

6 Paper Doll Fun A myriad of giant paper dolls recalls the happy childhood memories of the paper doll with friends. Everybody can mix and match the style of Kiki and Lala with those fantastic paper wardrobes. Vintage Stationery School days are certainly an House important period of our childhood memories and everybody is sure to have Sanrio stationary items during their school life. In this zone, a range of Sanrio classic stationary items from 1970s and 1980s will be shown which will definitely evoke fans' treasury memories with no doubt. Drawing Classroom Designers in charge of Sanrio are especially invited to engage in this exhibition and they provide hand sketch demonstration for 9 main Sanrio characters. In the classroom, all of us could witness how the cutest Sanrio characters are drawn step by step. Let s learn how to draw your favorite one. 6

7 Small Gift Big Smile Have you ever got any surprise and satisfaction with the small gift when shopping at Sanrio Gift Gate? To carry out the Sanrio philosophy of Small Gift Big Smile, you can share your happiness with your dearest friends through the small gifts from Sanrio. Sanrio Village Here comes to the Sanrio village, the key focus of this exhibition. A classical design of Sanrio Train, which is imitated Sanrio Gift Gate of Gotanda, Tokyo in 1970s. 100 members of Sanrio family will appear in this village, for example, Patty & Jimmy and Minna no Tabo are waiting for your coming on the train. Let s find out all of your favorite Sanrio characters in there! In addition, this unique and nostalgic Sanrio Gift Gate has a lot of treasures. If you are the Big fans of Sanrio, please stay tuned with it! 7

8 Strawberry Newsroom Strawberry News is published by Sanrio Japan since October 1974, which is the global monthly magazine to share the latest update and information of Sanrio. Once we come and visit Strawberry Newsroom, you can read through the previous Strawberry New here! 8

9 Strawberry Office Being the primogenitor and soul of Sanrio, the Strawberry Office hides many Sanrio secrets! How can you miss it? Strawberry Studio This enchanting photo booth gives you the chance to grace the cover of Strawberry News! 9