2019 Kula Awards Sponsorship Proposal

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1 2019 Kula Awards Sponsorship Proposal

2 BACKGROUND The Kula Awards enters its 14 th year in 2019 and Film Fiji is planning an even bigger event. The competition has successfully grown to become an important and much awaited event in the calendar of activities for high schools around the country. Film Fiji will once again host this event to continue the development of the audio visual industry in the country and to give students the opportunity to learn about and gain experience in the creative arts industry. In 2019, we will continue to take filmmaking to international levels through professional training by international filmmakers. Training for dance and art will also continue to be provided by experts in the fields. The awards nights will be a production of high standard with celebrity and dignitary guest appearances.

3 COMPETITION FORMAT Kula Film Awards There are 2 categories in the Kula Film Awards. Schools Students in secondary schools are invited to make a short film in any genre they choose. Film Fiji will vet the scripts for appropriateness before giving approval for production. The school entries will be judged for: 1. Best Film 2. Best Director 3. Best Actor 4. Best Supporting Actor 5. Best Actress 6. Best Supporting Actress 7. Best Script 8. Best Cinematography 9. Best Sound 10.Best Original Score 11.Best Set & Art Design 12.Best Costume & Makeup 13.Most Popular Film 14.Best Film Poster 15.Best Editing

4 Open The Open Category is targeted at budding filmmakers who have left school and want to continue with their filmmaking passion. The Open Category honours the Best Film and two Achievement Awards.

5 Kula Dance Competition Secondary schools are invited to participate in the Kula Dance Competition by performing a 5-8 minute fusion of song and dance. The challenge is for schools to create something new and different. Schools will be awarded prizes in the following categories: 1. Best Dance Group Winner 2. Best Dance Group 1st Runner Up 3. Best Dance Group 2nd Runner Up 4. Two Fiji Link Awards for commendable performance 5. Best Female Dancer Winner 6. Best Female Dancer Runner Up 7. Best Male Dancer Winner 8. Best Male Dancer Runner Up 9. Most Popular Dance Group 10. Best Soundtrack 11. Best Costume 12. Best Choreography

6 Kula Art Awards Students are invited to paint or draw based on a certain theme. The last competition had almost 200 entries from 30 schools after which over 40 students were selected as finalists. Following the same format as the last competition, the finalists will attend a one-day workshop and will be given all required materials to submit a final piece of artwork for judging by a panel. All submissions will be judged based on originality, creativity, theme and execution. Schools will be awarded prizes in the following categories: 1. Best Painting Winner 2. Best Painting Runner Up 3. Best Drawing Winner 4. Best Drawing Runner Up 5. Best Innovative Art Winner 6. Best Innovative Art Runner Up 7. Most Popular Art

7 Film Fiji s vast social media reach While traditional media is used to create awareness of the event, the real success of the Kula Awards is driven by Film Fiji s social media strategy. Being able to communicate directly with the audience resulted in massive awareness and a huge turnout on the awards nights. Film Fiji s Kula Awards Facebook page has over 48,000 followers and in 2018, it recorded 166 posts from March to September which also included 96 videos. By the end of the Kula Awards campaign, the Film Fiji Facebook page had a total of: 41,049 page views 465, 975 video views 470,328 engagements (likes, comments, shares and clicks) 401,211 audience reach

8 Sponsorship Naming Rights Sponsorship You may become the main sponsor of any of the Kula Awards streams with full naming rights. The sponsorship value of this is: Kula Film Awards - $40,000 Kula Dance Competition - $30,000 Kula Art Awards - $15,000

9 KULA FILM AWARDS Sponsorship Benefits Naming Rights Sponsor Associated benefits will include: Naming Rights to the Kula Film Competition The main award (Best Film) of the competition will be named after your organization Signage and banners will be displayed at the Awards venue featuring your company logo/products and services. Your company logo will feature on all printed materials. All entries for the film awards will be shown on TV and published on our social media platforms and website, giving your organisation additional mileage (your logo will feature at the end of each film). School visit videos will also be published on our social media platforms and on our website. These videos again will feature your logos. Advertisements and social media posts will mention your organisation as the naming rights sponsor. Through press releases and interviews we will ensure maximum press coverage of your sponsorship. Launch event to acknowledge your sponsorship as the naming rights sponsor. You will also be encouraged to display your banners at the venue. Continuous mention of your sponsorship by the host on the event night Free tickets (number to be determined) will be given to your staff for the Awards functions and associated events The event will be LIVE-streamed on our Facebook Page A full-video of the event will be uploaded on our website and on our YouTube Channel.

10 Sponsorship of Individual Categories You may also sponsor any of the various Awards in the film competition. The sponsorship value of this is $6,000 per Award category for the film competition. Sponsorship Benefits Awards Category Sponsorship The individual category will feature the organisation s name Signage and banners will be displayed at the Awards venue featuring company logo as a sponsor Company logo will feature on all printed material as a sponsor Television/Newspaper ads and social media posts will list your organisation as a sponsor. Launch event to acknowledge your organisation as a sponsor. You will also be encouraged to display your banners at the venue. Free tickets (number to be determined) will be given to the organisation for the Awards functions and associated events All entries for the film awards will be shown on TV and published on our social media platforms and website, giving your organisation additional mileage (your logo will feature at the end of each film). Free tickets (number to be determined) to the awards function A full video of the event will be uploaded on our website and on our YouTube Channel. The event will be LIVE-streamed on our Facebook Page.

11 KULA DANCE COMPETITION Sponsorship Benefits Naming Rights Sponsor Naming Rights to the Kula Dance Competition All prize categories of the competition will be named after your organization Signage and banners will be displayed at the competition venue featuring your company logo/products and services. Your company logo will feature on all printed materials. School visit videos will also be published on our social media platforms and on our website (videos will feature your logo). Advertisements and social media posts will mention your organisation as the naming rights sponsor. Launch event to acknowledge your sponsorship as the naming rights sponsor. You will also be encouraged to display your banners at the venue. Continuous mention of your sponsorship by the host on the event night Free tickets (number to be determined) to the event. The event will be LIVE-streamed on our Facebook page. A full video of the event will be uploaded on our website and on our YouTube Channel. Through press releases and interviews we will ensure maximum press coverage of your sponsorship

12 KULA ART AWARDS Sponsorship Benefits Naming Rights Sponsor Naming Rights to the Kula Art Awards All prize categories of the competition will be named after your organization Signage and banners will be displayed at the Awards venue featuring your company logo/products and services. Your company logo will feature on all printed materials. Advertisements and social media posts will list your organisation as the naming rights sponsor. Through press releases and interviews we will ensure maximum press coverage of your sponsorship Continuous mention of your sponsorship by the host on the event night. Launch event to acknowledge your sponsorship as the naming rights sponsor. You will also be encouraged to display your banners at the venue. Free tickets (number to be determined) to the Awards function. The event will be LIVE-streamed on our Facebook page. A full-video of the event will be uploaded on our website and on our YouTube Channel.

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