Tradeshow Training THE PAY IT FORWARD COMPANY

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Malcolm Pierce
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1 THE PAY IT FORWARD COMPANY Tradeshow Training Zilis does not guarantee results from any event or tradeshow. Events and tradeshows are done at your own risk of financial loss or success.

word NO Goal is try for 100 No s New Ambassadors learn while listening to their sponsor or team

2 Why Conduct Tradeshows Great Learning Ground For New Ambassador New Ambassadors are placed in an environment to initiate conversations with prospects New Ambassadors learn how to handle the word NO Goal is try for 100 No s New Ambassadors learn while listening to their sponsor or team leader talk with prospects Opportunity to develop strong relationships and bond with your team!

theme Each Ambassador will generate 40-50 quality leads per day (6 hours min) Get the

3 Why Conduct Tradeshows Non-confrontational Way To Develop Retail Customers And Opportunity Leads Prospects attend because they have an interest related to the show theme Each Ambassador will generate quality leads per day (6 hours min) Get the prospect interested in targeted products then upgrade to the opportunity Great way to grow a city and/or state

Return on investment is based on retail sales and enrollment packages Prospects could

4 Why Conduct Tradeshows Cost Effective Way To Build Your Business! Average show will cost a team (of 4-5 ) $500 $600 per person for a 10 x 10 booth Return on investment is based on retail sales and enrollment packages Prospects could become your next star! What if you prospected the next Presidential? *Additional cost based on marketing items

5 Keys to Success Plan an overview seminar within days of the tradeshow, followed by a second event related to training and opportunity for prospects to invite guests. Follow up within 48 hours! Pre-select hotel or location within minutes from tradeshow If tradeshow is on weekend have the 1st event next Tuesday or Wednesday night Hand out an invitation to event after entry form is completed Require prospect to R.S.V.P. - Cannot attend? Then set up one-on-one appointment Use the prize give-a-way as incentive to show up. Must meet in person to receive the prize. Everyone can be a winner! Set up another presentation & training on following Saturday morning. Plan on being in the city for 7-10 days or make sure to have qualified trainers available to help with the follow-up process.

6 How to Find Shows Searching For Tradeshows Or Fairs: Check city convention center website (List of all shows for the year) Chamber of commerce listings Advertisements on billboards, in news papers, radio and magazines Google Type Of Shows To Participate: Nutritional shows Home based business or Entrepreneur shows Women's Shows ( Wedding and bridal shows Travel end consumer shows

7 How to Find Shows Rule For Selecting Shows To Participate Find tradeshows that fit your demographic Attendees with dispensable income Try to select shows located within driving distance of local support Shows Not To Work Free admission shows Not related to what your promoting Any tradeshow that the booth cost is more than reasonable return on investment

8 Materials & Selecting Your Team All Materials Used Must Be Approved By Company Some suggested items are: Stand up backdrop Silent salesman Display banner for table or backdrop Display case (used as stand) Table top display Brochures or other promotional items Select A Team That Is Local With Mixed Experience Positive attitude with personality and dependable Well dressed & groomed (wearing company shirts is good for uniformity) One person designated as team leader (the person that registered the show) Make sure one person has rank and proven success Knows the program!

9 Materials Available Now Access your Back Office or 2/2/18 9

10 Support Materials & Lead Generation Support Materials: Lead box Pens Clip boards Business cards Stapler Lap Top (optional) Drawing or give-a-way Offer several prizes Lead Generation: Grand prize and other options *An hour massages ( *Gift cards for movies, restaurants, amusement parks ($25-$50) *Give-a-way other Zilis products your promoting at your booth *Cancun 3/2 all inclusive certificate (Everyone is a winner)

11 Generating Booth Interest Positioning And Display Consider paying extra for corner booth Position near main entrance and food court Offer samples, candy, mints or other low cost goodies Advertise drawing for incredible prizes and everyone is a winner Keep your booth open (no table in front) No sitting have everyone standing and fishing for prospects Do Not No presentation at the booth, take prospect to food court tables Do not talk about things you are not 100% informed about No bashing other companies but reference differences

box) Are you employed? Self / Job / Retired Occupation Is your health important to you?

12 Lead Generation Form Objective Is To Generate Qualified Leads Lead registration form example Ask the following contact questions on your registration form Name / City / Phone (area code) / Ask pre-qualifying questions: (Circle or check box) Are you employed? Self / Job / Retired Occupation Is your health important to you? Yes / No What product(s) do you have an interest Hemp/Arterosil/Travel savings/skin care Interested in making extra income? Yes / No If yes: How much extra per month?

Document the results -Numbers generated & document interest (product, opportunity or both)

13 Maximize Your Results Success Tips: Write your name on the back of your own leads and place in the lead box Write reminder notes if the lead was quality or had specific interest Document the results -Numbers generated & document interest (product, opportunity or both) Follow up with your leads hours Make everyone a winner and require to meet to receive prize

14 More Do Not s Do not talk too much as you are there to get as many leads as possible Do not represent yourself as an employee of Zilis Do not hand out expensive materials Make black and white copies Professional package only for hot leads reserved under the table Try to keep local and not travel out of home market

15 Duplicate Team Leaders Team of 5 Team of 5 Team of 5 Team of 5 Team of 5 Team of 5 Imagine your team becoming team leaders! Generate an average of 70 qualified leads per person (5) pre show 70 x (5) = 350 leads x 5 = 1,750 leads per quarter or 7,000 for the year! Closing business opportunity percentages average 10% = 700 new Ambassadors

16 THE PAY IT FORWARD COMPANY Have Fun and Great Success Zilis does not guarantee results from any event or tradeshow. Events and tradeshows are done at your own risk of financial loss or success.

First Responder Appreciation Marketing Platform. Auto Club 400 March 23, 2014

First Responder Appreciation Marketing Platform Auto Club 400 March 23, 2014 Auto Club Speedway Local market information Auto Club Speedway is located in the most affluent consumer market in the country.