Product Release Sales Plan

Transcription

1 Product Release Sales Plan WWE Road To WrestleMania Trading Cards May 6, 2014

2 Agenda About the Property Consumer Product Launch Details 2

3 Our fans only need the edges of their seats from beginning to end, the WWE experience is an escape to a world of quickening pulses, mouths agape, and senses engaged. In and out of the ring, WWE Superstars approach their craft with passion, giving the best of themselves every night. Athleticism, personality, humor, unpredictability the WWE brand of entertainment delivers the drama, competition and constant thrills you simply can t get anywhere else.

4 WWE Has a Long Track Record of Success Property Overview For over 25 years, WWE has been a recognized leader in global entertainment The company creates and delivers original, family friendly content that is broadcast in more than 30 languages to more than 600 million homes in more than 150 countries around the world WWE leading brands in sports entertainment are Raw, SmackDown and SuperStars In 2012, WWE held 248 live events domestically and 66 internationally, entertaining nearly 2 million fans John Cena is the 3 rd most popular American athlete behind Michael Jordan and Kobe Bryant Viewing Audience WWE.com attracts more than 15 million unique visitors per month WWE and Superstar Facebook pages have a combined total of 90 million fans 35% of the online audience and 36% of the television audience is female 13 million Raw & SmackDown viewers per week in the United States 77% of television audience is age 18 or over Raw and SmackDown have a strong appeal to African American and Hispanic consumers respectively ectively 8 million passionate and 23 million casual fan households in the United States 5 million downloads of WWE Active app Consumer Products Licensing generates more than 50% of revenue for WWE s Consumer Products Division. WWE maintains the second highest selling action figure property in the U.S. The Consumer Product Division generates 20% of total company revenue. Sources: WWE.com; WWE 2012 Annual Report 4

5 Agenda About the Property Consumer Product Launch Details 5

6 WWE Road to WrestleMania offers something to excite all WWE Fans Set Collectors Need: In-Depth Story Lines For Set Collectors & Hit Seekers: New Content & Images Hit Seekers Need: Valuable Hits Base Card Dual Autograph Ultimate Warrior Tribute 6

7 Agenda About the Property Consumer Product Launch Details 7

8 Topps WWE Road to WrestleMania will celebrate WrestleMania s past and present Base cards feature storylines and matches throughout the year culminating with WrestleMania 30 Insert cards take a look at historic WrestleMania matches and pay tribute to legendary Superstars and Divas 8

9 Topps WWE Road to WrestleMania will celebrate both past and present WrestleMania s Extensive 210pc Card Set Showcases WWE Entertainment (110) Base Cards show the events leading up to and including WrestleMania 30 (60) 30 Years of WrestleMania Inserts (22) The Streak Inserts (10) Ultimate Warrior Inserts (8) Queen of WrestleMania Inserts 3 levels of chase add depth to the base set Bronze Parallel (1:2 packs) - HOBBY ONLY! Black Parallel (1:24 packs) Gold Parallel (10 per subject) More Hits Than Ever! WrestleMania Autographs (Bronze, Black, & Gold Parallels) Dual Autographs WrestleMania 30 Autographed Mat Relic Parallels WrestleMania 30 Mat Relics Swatch Relics (Including Trish Stratus and Ultimate Warrior!) Dual Undertaker Relics WrestleMania 30 Printing Plate Mat Relics Swatch Printing Plate Relics Base and Insert Printing Plates 9

10 Insert cards take a look back through time at some of the greatest moments in WrestleMania history 30 Years of WrestleMania: 60 of the greatest WrestleMania moments over the last 30 years The Streak: 22 cards depicting the Undertaker s epic streak culminating with his loss to Brock Lesner 30 Years of WrestleMania The Streak 10

11 Inserts pay tribute to WWE legends - Superstar Ultimate Warrior and Diva Trish Stratus Ultimate Warrior Tribute: 10 cards paying homage to one of the greatest WWE entertainers of all time Queen of WrestleMania: 8 cards featuring WrestleMania moments of legendary Diva Trish Stratus Ultimate Warrior Tribute Queen of WrestleMania ( ) 11

12 Autographs feature Superstars and Divas from 30 years of WrestleMania's WrestleMania Autographs: Signatures from Superstars and Divas who have competed in WrestleMania Dual Autographs: Cards featuring two signatures from Superstars and Divas Autographed Mat Relic Parallels: Superstar and Diva signatures on a piece of the WrestleMania 30 mat WrestleMania 30 Autograph Dual Autographs Autographed Mat Relic 12

13 Relics bring collectors closer to the action with an authentic piece of the WWE Mat Relics: Thick trading cards embedded with a piece of the mat used in this year s WrestleMania 30 Swatch Relics: Clothing worn by Superstars and Divas featured on a thick trading card Undertaker Dual Relic: Pieces of the Undertaker s hat and pants displayed on a trading card Mat Relic Swatch Relic Dual Undertaker Relic 13

14 Printing Plate Relics add layers of collectability Base and Insert Printing Plates: Plates used in the production of the base and insert cards Mat and Swatch Printing Plate Relics: Pieces of WrestleMania 30 mat and Superstar clothing embedded in the printing plates used to produce the mat and swatch relic cards Base Printing Plate Mat Relic Printing Plate Dual Undertaker Relic Printing Plate 14

15 Agenda About the Property Consumer Product Launch Details 15

16 Product Content: HOBBY CHANNEL First Ship: 09/10/2014 In Store: 09/24/2014 Product Mix SKU SRP Single Pack (7 Cards) $1.99 Hobby Box (24 Packs) $47.99 Inserts (3 per Pack) Insert Insert Rate 30 Years of WrestleMania 2 per pack The Streak 1 per pack Ultimate Warrior Tribute 1:4 Queen of WrestleMania 1:12 Parallels Parallel Color Insert Rate Hits Hit Insert Rate WrestleMania Autographs 3,600 Dual Autographs 80 WrestleMania 30 Mat Relics 15,000 Swatch Relics 15,000 Dual Undertaker Relics 22 WrestleMania 30 Autographed Mat Relics 600 Trish Stratus Autographed Relics 25 Base and Insert Printing Plates 840 WrestleMania 30 Printing Plate Mat Relics 64 Swatch Relic Printing Plates 72 Bronze 1:2 Black 1:24 Gold 10 per subject 16

17 Product Images: HOBBY CHANNEL WWE Road to WrestleMania Product Line 1 In Stores September 24, 2014 Hobby Only 2-Hits Per Box GUARANTEED! Hobby Pack (7 cards per pack) $1.99 SRP Hobby Box (24 7-card packs) $47.99 SRP (1) See Price & Packs for Item Numbers and UPC Codes 17