HILLGROVE HIGH SCHOOL. Identity Program

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1 HILLGROVE HIGH SCHOOL Identity Program

2 Welcome to the Hillgrove High School identity guide! This booklet is designed to help ensure consistent presentation of the school identity and to promote school spirit among students, parents, and community. Hillgrove High School athletic identity elements-or spirit marks-are for use by school-sanctioned sports, spirit and student organizations. Hillgrove s athletic spirit marks include the stylized H logo, the Hillgrove Hawks wordmarks, the hawk head and the winged hawk icon. These marks are copyrighted and trademarked by Hillgrove High School. The stylized H logo, hawk head and wordmark are the preferred identity marks for Hillgrove High School. All official athletics materials of any kind must have at least one of the preferred marks. The winged hawk icon may be used as a secondary mark in addition to a preferred mark. Hillgrove Crimson and Hillgrove Silver are the official school colors. The dark crimson and black colors are only to be used for the winged hawk icon and as an accent color. Also included is the Hillgrove High School academic wordmark, to be used exclusively in materials related to the schoool s academic mission. The spirit marks may be sized appropriately for the specific application, but the proportions of their individual elements must not be altered. They must be displayed in designated official colors, indicated with Pantone Matching System (PMS), process, and RGB formulas in this guide. All art must be reproduced from the official artwork available through Hillgrove High School administration or the Cobb County School District Communications Office. Direct any technical questions about the artwork to the Communications Office. See the following pages for the Hillgrove High School hawks spirit marks, their approved usages and filenames for official artwork. Created by the Cobb County School District Communications Office, 514 Glover St., Marietta, GA

3 PRIMARY COLORS The official colors of Hillgrove High School are Crimson and Silver. The swatches below provide a guide for accurately representing these colors in print and online. HHS CRIMSON HHS SILVER Spot Color: PMS 202 Process Color Formula: C: 0 M: 100 Y: 61 K: 43 RGB (for web): R: 117 G: 17 B: 40 Spot Color: PMS 422 (or PMS 877 metallic) Process Color Formula: C: 0 M: 0 Y: 0 K: 33 RGB (for web): R: 182 G: 186 B: 188 SUPPORT COLORS The Dark Crimson and Black colors are to be used only in support of the official Crimson and Silver. They are not for use in place of the primary colors, but to provide depth or outline. DARK CRIMSON BLACK Spot Color: PMS 195 Spot Color: PMS Black Process Color Formula: C: 0 M: 100 Y: 60 K: 55 RGB (for web): R: 99 G: 0 B: 31 Process Color Formula: C: 0 M: 0 Y: 0 K: 100 RGB (for web): R: 0 G: 0 B: 0

4 hhs_h_icon_cmyk.eps The stylized H is the primary identity mark for Hillgrove High School. Approved alternate uses include and crimson/silver, all black, all crimson, and all grey, hhs_h_icon_cmyk_noblk.eps hhs_h_icon_cmyk_spot202.eps hhs_h_icon_cmyk_black.eps hhs_h_icon_cmyk_spot422.eps

5 hhs_wordmk_cmyk.eps This is the official athletics wordmark for Hillgrove High School. It contains the stylized H logo and can be used as a standalone graphic element, or as an identifier with the athletics marks. Approved alternate versions include all black, all crimson, and all silver. hhs_wordmk_black.eps hhs_wordmk_spot202.eps hhs_wordmk_spot422.eps

6 hhs_hawkhead_cmyk.eps This is the primary athletics mark for the Hillgrove Hawks. It should be used as the dominant graphic element on marketing materials for Hillgrove High School athletics and competitive teams. Approved alternate versions include 2-color with no silver, all black, all crimson, and all silver. hhs_hawkhead_cmyk_noout.eps hhs_hawkhead_spot202.eps hhs_hawkhead_black.eps hhs_hawkhead_spot422.eps

7 This is the secondary athletics mark for the Hillgrove Hawks. A fully-expanded version of the primary mark, this icon can be used in addition to the primary hawk mark, or as a standalone element. Approved alternate versions include 2-color with no silver, all black, all crimson, and all silver. hhs_fullhawk_cmyk.eps hhs_fullhawk_cmyk_noout.eps hhs_fullhawk_spot202.eps hhs_fullhawk_black.eps hhs_fullhawk_spot422.eps

8 hillgrovehigh_cmyk.eps This secondary wordmark provides the look of the athletics wordmark without the mascot identifier. It is appropriate for promotion of other high-energy school activities, groups, or events. Approved alternate versions include all black, all crimson and all silver. hillgrovehigh_black.eps hillgrovehigh_spot202.eps hillgrovehigh_spot422.eps hhs_acadwdmk_cmyk.eps This is the academic wordmark for Hillgrove High School. It is appropriate for general promotion of the school and provides a more formal look for academic-oriented activities or groups. The academic wordmark should not be used for promotion of athletic or competitive teams. Approved alternate versions include all black, all crimson, all silver, and silver with white. hhs_acadwdmk_black.eps hhs_acadwdmk_spot202.eps hhs_acadwdmk_spot422.eps hhs_acadwdmk_cmyk_reverse.eps

9 ADDITIONAL GUIDELINES The spirit marks may be sized appropriately for the specific application, but the proportions of their individual elements must not be altered. Below are examples of the marks used appropriately. Any alternate use of spirit marks should be approved by Hillgrove administration. Examples of inappropriate use of Hillgrove marks: Do not change the colors of any logo or mark. The hawk head and winged hawk logos may be reversed in appropriate designs. Do not change the angle of logo presentation. Do not resize any wordmark element. Printers may screen the primary marks in appropriate designs. Do not resize any logo element, or use a logo element by itself. If using a single-color logo and wordmark, use only the corresponding single colors. Do not obscure any logo or wordmark.

10 All of the identity marks for Hillgrove High School are designed to be flexibly printed on a variety of promotional materials.

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