FEBRUARY 2018 FEBRUARY 2018 TASK CHECKLIST CUSTOMER SUPPORT

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1 FEBRUARY 0 FEBRUARY 0 0 Eat Ice Cream for Breakfast National Freedom National Weatherman s Super Bowl Sunday Clean out Your Computer Boy Scout Don t Cry Over Spilled Milk National Inventors Groundhog Mardi Gras Valentine s 0 Feed the Birds 0 National Pizza Single Awareness Chinese New Year s Susan B. Anthony Do a Grouch a Favor Random Acts of Kindness International World Thinking National Drink Wine Presidents Love Your Pet Tell a Fairy Tale National Margarita Polar Bear Tennis National Tooth Fairy Get into the game by sending a Super Bowl-themed . Don t just be in sales mode; run a Valentine s campaign to show your customers some love. Or send your donors a Love Our Donors Valentine s message to say thanks. Consider running a re-engagement campaign in your monthly newsletter. If you re a retailer, Presidents sales are always a hit!..

2 MARCH 0 MARCH 0 Purim Oscar Night Dentist s light Saving Time Begins Girl Scouts National Pi (.) 0 Caregiver Appreciation World of Prayer National Anthem Panic 0 Middle Name Pride Freedom of Information Ides of March Employee Appreciation International Women s St. Patrick s 0 Extraterrestrial Abductions National Agriculture Palm Sunday Make up Your Own Holiday National Goof-Off National Puppy Smoke and Mirrors Good Friday Design reminders for daylight saving time, beginning Sunday for most states. It s time for spring cleaning of your lists. Remove contacts that haven t opened your s in a year. Send a one-day-only promo to lucky subscribers. Don t be a fool, Easter Sunday is on April this year. Prepare early. World Backup..

3 APRIL 0 APRIL 0 Easter Children s Book April Fool s Reconciliation Hug a Newsman World Party Tell a Lie 0 Go for Broke National Walk to Work National Beer New Beer s Eve World Health Friday the th Zoo Lovers National Siblings Walk on Your Wild Side International Moment of Laughter International Plant Appreciation Look up at the Sky 0 Patriots National Stress Awareness World Art Income Taxes Due National High Five Girl Scout Leader Take a Chance Take Your Daughter to Work World Penguin 0 Husband Appreciation Volunteer Recognition Kindergarten Administrative Professionals Earth Look Alike Arbor International Astronomy Tell a Story Kiss Your Mate Passover Greenery National Honesty Growing your list is a great way to celebrate spring! With Earth around the corner, go green with digital on-site list sign-ups in store. Plan some fun Friday the th posts for today. Now s no time to take a spring break; use this week to send a coupon...

4 MAY 0 MAY 0 0 May Baby Loyalty Brothers and Sisters Star Wars World Press Freedom Bird Cinco de Mayo 0 National Teachers National Tourist Appreciation World Red Cross National Receptionist Clean up Your Room Eat What You Want International Nurses Peace Officers Memorial National Chocolate Chip Mother s 0 Ramadan International Museum Armed Forces Wear Purple for Peace National Bike to Work Boy s Club Victoria (Canada) National Waiters and Waitresses Be a Millionaire World Goth National Escargot 0 Memorial International Jazz National Macaroon National Wine Have a little fun with your audience: Star Wars (May the Fourth) and Cinco de Mayo are this weekend. Run some creative tests this week: try emojis in the subject line, animated gifs in the body, or schedule a change in deployment time. Mother s is all about appreciation; show contacts you care with a coupon. open rates on federal holidays, such as Memorial, are surprisingly similar to any other Monday so send that !..

5 JUNE 0 JUNE 0 0 Dare National Doughnut Hug Your Cat Repeat National Trails Best Friends National Cheese World Environment 0 World Ocean National Nature Photography Flag 0 Fresh Veggies Summer Solstice Father s International Picnic National Kissing National Bald Eagle Take Your Dog to Work International Yoga National Pink 0 Camera Forgiveness Sunglasses Hug Holiday Early summer is a great time to run contests or giveaways to keep customers involved with your brand. 0 Summer messaging should be fun, so shake up your template design based on the testing you did in May. Send Father s promotional ; consider social tie-in (pun intended). Set up your Fourth of July workflows in advance of your busy holiday week. Meteor..

6 JULY 0 JULY 0 Canada (Dominion ) International Joke I Forgot National Bikini Compliment Your Mirror World UFO Fourth of July 0 Workaholics International Kissing Chocolate Friday the th World Population Video Games Embrace Your Geekness Cheer up the Lonely Be a Dork Global Hug Your Kids National Ice Cream World Snake World Emoji National Hotdog Hammock Amelia Earhart Parents Cousins 0 0 Moon Shark Awareness Ugly Truck System Administrator Appreciation All or Nothing National of the Cowboy International of Friendship After the fireworks, log in to check on the click results of your July Fourth-themed promotions. 0 Your marketing shouldn t take vacation. Use marketing automation features to capture and nurture leads, even when you re out of the office. The slower summer period is a great time to brainstorm content for the last half of the year. Beat the heat by doing good! Partner with your favorite nonprofit on a volunteer event or fundraising promotion...

7 AUGUST 0 AUGUST 0 0 International Beer National Girlfriends Campfire National Watermelon Friendship Work Like a Dog International Forgiveness Sisters Left Handers Book Lovers Relaxation 0 0 National S mores Presidential Joke Lazy Son and Daughter National Tell a Joke US Coast Guard National Thrift Shop Aviation Honey Bee Awareness National Radio Senior Citizens National Tooth Fairy Global Forgiveness 0 National Marshmallow Toasting Women s Equality National Dog Kiss and Make up Frankenstein National Eat Outside Test out new sending tactics before the holiday marketing cram begins. Speaking of back to school, what have you learned from your testing so far? Are you measuring the right data? Research your home state s Back to School Tax Free Weekend dates so you (and your customers) can take advantage of the savings. Send a Labor promotional sneak peek campaign...

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