A Community Partnership to Celebrate the Cultures and Heritage of Asian Pacific Americans in Riverside.
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1 A Community Partnership to Celebrate the Cultures and Heritage of Asian Pacific Americans in Riverside TM
2 2011 Year of the Rabbit Occupying the 4th position in the Chinese Zodiac, the Rabbit symbolizes such character traits as creativity, compassion, and sensitivity. Rabbits are friendly, outgoing and prefer the company of others. Rabbits believe strongly in friends and family. January 29, 2011 kicks-off the Asian Pacific Lunar New Year s Festival and Parade bringing together several thousand people of diverse cultural communities in Riverside and the Inland Empire. Commemorating Asian Pacific American contributions to Riverside s history, from building the railroads and working the citrus groves to contributing to the international education through Riverside s Sister Cities around the world via the International Relations Council (IRC) relationships.
3 Held in Downtown Riverside, from 10 am to 6 pm, covering 2 square blocks of Mission Inn Avenue and Lemon Street next to the world-renowned Mission Inn Hotel and Spa and in front of the Taiwan Pavilion. Drawing patrons, vendors, sponsors and community members from all over Southern California to our Festival of Food, Market, Parade, Performances, Fashion, Music, and the Visual Arts. Closing the evening with the sites and sounds of fireworks, scaring off the said evil spirits and welcoming the Lunar New Year filled with much Luck and Prosperity.
4 January 28, 2011 Night Before the Festival 6:00 p.m. - Traditional Tea Ceremonies & VIP Reception 7:30 p.m. - Dinner and Fashion Show January 29, 2011 Day of the Festival 10:00 am - Parade 10:30 am - 6 pm - Asian Market / Food Expo 11 am - 5 pm - Performances Songs & Dances Music Martial Arts 11 am - 5 pm - Educational Projects Art & Cultural Museum Displays Tea Ceremonies Film Festival Children s Village Technology 6:00pm - Fireworks
5
6 Sponsorship Levels Year of the Rabbit -Title Sponsor Dragon Sponsor Tiger Sponsor Ox Sponsor Tea Ceremony Sponsor Orchid Sponsor Cherry Blossom Sponsor Bonsai Sponsor Jasmine Sponsor Dim Sum Sponsor
7 Year of the Rabbit Title Sponsor Title Sponsorship Name and Branding 9 Dual Sided Presenting Flags in Various Locations Number of Booths at Festival Negotiable 5 Sponsor Banners and 10Logo Flags in Parade 10 x 30 Booth or 3-10 x 10 Booths at Festival Main Feature Story in Program Center-Fold Ad Inside Program Title Logo on All Event Brochures Title Logo on All Flyers, Etc. Advertising on Website with Web Link All Media Advertisements and Bill Boards Hospitality 8 VIP Seats at Parade 8 VIP Reception Tickets 8 VIP Seats at Fashion Show Example of Presenting Flags to be Displayed on Mission Inn Ave. or Lemon St.
8 Dragon Sponsor (Only 2 Spots Available) Sponsorship Name at Festival Sponsoring Name on VIP Reception 5 Dual Sided Presenting Flags in Various Locations 10 x 20 Booth or 2-10 x 10 Booths at Festival 3 Sponsor Banners and 6 Logo Flags in Parade Feature Story in Program 1 Full Page Ad Inside Front Cover in Color Prominent Logo on All Event Brochures and Flyers, Etc. Advertising on Website All Media Advertisements and Bill Boards Hospitality 6 VIP Seats at Parade 6 VIP Reception Tickets 6 VIP Seats at Fashion Show
9 Tiger Sponsor (Only 2 Spots Available) Sponsorship Name at Festival 3 Dual Sided Presenting Flags in Various Locations 10 x 20 Booth or 2-10 x 10 Booths at Festival 2 Sponsor Banners and 4 Logo Flags in Parade Feature Story in Program 1 Full Page Ad Inside Back Cover in Color Prominent Logo on All Event Brochures and Flyers, Etc. Advertising on Website All Media Advertisements and Bill Boards Hospitality 4 VIP Seats at Parade 4 VIP Reception Tickets 4 VIP Seats at Fashion Show
10 Ox Sponsor Sponsorship Name at Festival 10 x 10 Booth at Festival 2 Dual Sided Presenting Flag 1 Sponsor Banners and 2 Logo Flags in Parade 3 rd Feature Story in Program 1 Full Page Ad Inside Program in Color Prominent Logo on All Event Brochures, Flyers, etc. Advertising on Website All Media Advertisements and Bill Boards Hospitality 4 VIP Seats at Parade 4 VIP Reception Tickets 4 VIP Seats at Fashion Show
11 Tea Ceremony Sponsor Sponsorship Name at Festival Sponsoring Name on the Tea Ceremony 1 Dual Sided Presenting Flag 10 x 10 Booth at Festival 1 Sponsor Banner and 2 Logo Flags in Parade Full Page Ad Inside Program Advertising on Website Prominent Logo on All Event Brochures, Flyers, etc. All Media Advertisements and Bill Boards Hospitality 2 VIP Seats at Parade 2 VIP Reception Tickets 2 VIP Seats at Fashion Show
12 Orchid Sponsor 10 x 10 Booth at Festival 1 Sponsor Banner and 2 Flags in Parade Logo on All Event Brochures, Flyers, etc. 1/2 Page Inside Program in Color Advertising on Website Hospitality 2 VIP Seat at Parade 2 VIP Seats at Fashion Show Cherry Blossom Sponsor 10 x 10 Booth at Festival 1 Sponsor Banner and 2 Flags in Parade Logo on All Event Brochures, Flyers, etc. 1/2 Page Inside Program in Color Advertising on Website Hospitality 2 VIP Seats at Parade
13 Bonsai Sponsor 10 x 10 Booth at Festival Logo on All Event Brochures, Flyers, etc. 1/2 Page Inside Program Advertising on Website Hospitality 2 VIP Seats at Parade Jasmine Sponsor 10 x 10 Booth at Festival Logo on All Event Brochures, Flyers, etc. Advertising on Website Dim Sum Sponsor 10 x 10 Booth Acknowledgement on Website Acknowledgement in Program
14 Community Partners to include: The International Relations Council City of Riverside County of Riverside Corporate Sponsors TM Local Small Business Sponsors Local Schools and Universities Individuals from throughout the Inland Empire The Media
15 Committee Members: International Relations Council Dr. Lawrence Geraty, President Robert Airhart, Vice President Barbara Ryan, Treasurer Patricia Korzec, Secretary May Lynn Davis - Chair & Founder Councilman Paul Davis - Co-Chair Dr. Jonathan Yorba - First Chair Sheri Earley - Treasurer Ellie Uli - Secretary Grace Lee & Irma Flores Sponsorship Janice Penner & David St. Pierre Logistics Theresa Birkett - Retail Vendors & Food David St. Pierre & Clyde Wilson - Entertainment Programming MJ Abrahams, Burma Lee Manns, & Yvonne Oglesby- Educational Programming Carl Thompson & Sarah Towning Jacques, Sherry West Marketing Partial List of Committee Members: Burma Lee Manns, Carl Thompson, Christine Law, Claudia Pineda, Daryl Lee, David St. Pierre, Dvonne Pitruzello, Elli Uli, Ennette Morton, Grace Lee, Grace Luu, Irma Flores, Janet Green, Janice Penner, Joel Vandyke, Johnny Diamond, Jonathan Yorba, Joy Xu McCarthy, Katherine & Clyde Wilson, Kathy Allavie, Kevin McCarthy, Kimberly Zarate, Lalit Acharya, Lian Lee, M.J. Abrams, Mary Wilson, Marylin Jacobsen, MayLynn Davis, Mihoko Powers, Mike Gardner, Patrick Brien, Paul Davis, Raychele Sterling, Rose Mayes, Sarah Towning Jacques, Sheri Earley, Sherry West, Sunny Hsu, Taffy & John Brandriff, Theresa Birkett, Victoria Brodie, Wendy & William Guan
16 Lunar Fest 2011 will be a historic event for the Inland Empire, bringing untold numbers of people young and old, from all over Southern California to the heart of Riverside. Celebrating the diverse cultures of the Asian Pacific Americans of the region and creating community partnerships that will last for years to come and strengthening Cultural Education Branding Visibility Community Commitment and Economic Growth Don t miss this opportunity to become a Community Partner. For more information please contact: May Lynn Davis 1091 Crestbrook Drive Riverside, CA Tel: (951) Fax: (951) MayLynn01@aol.com
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