Table of Contents. Our logos

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Monica Clark
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1 Graphic Standards 1

2 In this section you will find how to utilize the St. Francis DeSales High School logo, the Student Life logo, the principal s seal, and the Alumni logo. All items need to go through the brand keeper for approval: Karen Cofojohn kcofojoh@cdeducation.org ext.129 our logos Table of Contents Our logos

that echoes the cornerstone s lettering. The cross of Christ, modeled after the pectoral cross of St.

3 st. francis desales logo St. Francis DeSales High School logo Inspired by our building s cornerstone, the official school logo features a font specially created for us that echoes the cornerstone s lettering. The cross of Christ, modeled after the pectoral cross of St. Francis de Sales, stands high in the middle of the logo, symbolizing that He is at the center of our school. This is the same sterling silver cross worn by the Sisters of Visitation and the Oblates of St. Francis de Sales, a cross precious in both its essence and quality of heritage.

4 This is the St. Francis DeSales High School logo. The mark represents the school as a whole and is to be used when producing items about the school. In this section you will learn how to use the logo and what you can and cannot do with the logo. The logo consists of two elements: the cross and the logotype. These elements are always represented together, never separately. *The cross can be used separately as a design graphic when it is not associated with the logo. Logo colors are as follows: Purple: Pantone 267 Grey: Pantone silver 877 or Pantone Cool grey 7 When deciding to use grey or silver, take into consideration your end product and cost. Colors are discussed further in this manual. cross logotype

5 The logo should never be sized smaller than 1 in width. The logo should never be sized larger than 4 in width. (Exceptions would be banners and other large format items.) 1 4 x Clear space around the logo is the width of the cross squared. Nothing should intrude in this clear space and crowd the logo. xx x

6 Student Handbook When building a centered layout with the logo being the dominant element, make sure you place the copy further away from the logo. This will help keep the logo appearing centered when it truly is not. Keeping the text in a proportion to the logo that is equal or less will also help the piece appear centered. Table of Contents Student Handbook Do Don t St. Francis DeSales High School Student Handbook When placing the logo as the secondary item it should be placed in the lower right portion of the page. Reference clear space for the logo on previous page. St. Francis DeSales High School Student Handbook This type of layout allows you to type out the name of St. Francis DeSales High School in one of the branding fonts. Remember there are two fonts that you can work together in your layout. Just be consistent in how you use them. Keep headlines in the same font and body copy in the same font. Do Don t

7 This is the one color option for the logo. It should always appear in pantone 267. There should not be a cool grey 7 or silver one color option of the logo. Here are two options for the black logo. One is all black, the other utilizes grey as a second color. This is the reverse option of the logo. This logo should be used when the logo is placed on dark colors such as the pantone 267 and black.

8 logo misuse Logo misuse On the following pages you will find examples of what you should not do with the St. Francis DeSales High School logo.

9 Never separate the items of the logo. Never stretch or squash the logo. Never use anything but the approved color options.

10 Never place graphics or photos into the clear space of the logo. Set dimensions previously noted. Never screen back the logo as a background element without prior approval from the brand keeper. Never bleed the logo off the page.

11 For our Student Life logo, the Stallion remains the focal point. We are the only high school in Ohio with the Stallion as a mascot, thus making it instantly recognizable throughout the state. student life logo Student Life logo Table of Contents

12 This is the St Francis DeSales Student Life logo. This logo is to be used for students, sports and clubs related to the high school. There are three variations to this logo as shown below. The full logo consists of three elements: the capital D, the Stallion and logotype. The Stallion D consists of only the capital D and the stallion.the stallion is the only element that can appear by itself. Logo colors are as follows: Purple: Pantone 267 Grey: Pantone Cool grey 7 Black Colors are discussed further in this manual.

13 The logo should never be sized smaller than 1 in width. This is sized by the D. 1 Clear space around the logo is the height of the serif on the D squared. Nothing should intrude this clear space and crowd the logo.

14 This is the one color option for the logo. It should always appear in pantone 267. There should not be a cool grey 7 or silver one color option of the logo. This is the black and white logo. This is for use on items that can only be printed in black and white. Example would be a newspaper. This is the reverse option of the logo. This logo should be used when the logo is placed on a background of pantone 267 or black.

15 The stallion should appear whenever possible in pantone 267. This is the black and white option of the stallion. This is for use on items that can only be printed in black and white. The stallion should appear in cool grey 7 whenever placed on a dark background.

16 If placing logo on black fabric, use the white trim logo. For readability, make sure that the purple thread is not too dark for the black. placement options Text placement options For T-shirts, polo-shirts, uniforms and anything else the student life logo will be applied on there are several options for copy placement. The Stallion D can have copy placed to the right, or below. Another option is to place the sport or club name above the logo with name and position below. Copy should not be place to the left or all on top of the logo to keep the logo the primary focus. The Stallion alone can have copy placed only above and below. track Ben McGinnis Head Coach track Ben McGinnis Head Coach track Ben McGinnis Head Coach stallions stallions

17 #92 french club options ski club Other options Table of Contents As long as you are following the graphic standards you can customize your student life logo to your sport or club. proud softball Items these could be placed on would be: bumper sticker, uniform, banner, poster, or t-shirt. Other possible items are notebooks, folders, bags, and water bottles. parent #8 marching band

18 logo misuse Table of Contents Logo misuse On the following pages you will find examples of what you should not do with the St. Francis DeSales High School Student Life logo.

19 The logo should never appear without the stallion. Never stretch or pull the logo. Never produce the logo in anything but the approved color combinations.

20 Never fill the stallion with any color other than white without prior approval by the brand keeper. Never screen back the logo as a background element without prior approval from the brand keeper. The stallion and the stallion D can be screened back. Never place graphics or photos into the clear space of the logo. Set dimensions previously noted.

21 The Principal s Seal illustrates the work of St. Francis, who inspired others to Catholicism through his writings. It also exemplifies the verse of English author Edward Bulwer-Lytton, who said The pen is mightier than the sword. The Principal s Seal may only be used on official school documents. Examples are graduation diploma s, letterhead and annual reports. Contact Karen Cofojohn to obtain permission for use of this seal. the prncipal s seal The Principal s Seal

22 alumni logo Alumni Table logo of Contents This is the St Francis DeSales Alumni logo. This logo is to be used for alumni events and correspondence. There are two variations to this logo as shown below. The full logo consists of three elements: the capital D, the Stallion and logotype. The logotype does not include the capital D and Stallion. Logo colors are as follows: Purple: Pantone 267 Black Colors are discussed further in this manual.

23 Table of Contents

25 primary secondary color pantone 267* cool grey 7* whenever possible and cost allows, this should print as Pantone silver 877 black white pantone 116* Color Table of Contents The color palette consists of 4 primary colors and 1 secondary color. These are the only colors to be used when producing an item for SFDHS. *The colors shown on this page and throughout the brand book have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Please refer to the current edition of the PANTONE Color Formula Guide for accurate colors. PANTONE is a registered trademark of Pantone, Inc. process: c:89 m:100 y:0 k:0 web: 6600cc process: c:0 m:0 y:0 k:36 web: process: c:0 m:0 y:0 k:100 web: process: c:0 m:0 y:0 k:0 web: ffffff process: c:0 m:16 y:100 k:0 web: ffcc00 The color chips shown are a CMYK representation of the PMS colors. Hex: #5f259f

26 100% 100% 100% 90% 90% 90% 80% 80% 80% 80% 70% 70% 70% 70% 60% 60% 60% 60% 50% 50% 50% 50% To expand the color palette you can screen back the colors to add more depth to your piece. Shown here are the screens of each color. These screens should be used only as accents throughout the piece and not as primary colors. 40% 40% 40% 40% 30% 30% 30% 30% 20% 20% 20% 20% 10% 10% 10% 10%

27 typography To keep everything consistent font usage must be the same. Here are the approved fonts for your use. Perpetua and Franklin Gothic are the two primary fonts. Perpetua can be used on print and web, Franklin Gothic can be used in print, web and anything with the Student Life logo. Zapfino is strictly an accent font that can be used on print or web items. If working on the web and fonts are used as html and not an image, utilize Times Roman and Arial instead. Collegiate and Blaze are specifically designated to be used on anything regarding Student Life only. (Blaze is only to be used with the collegiate font in type solutions and not placed with the Student Life logo. It should also only be used on fully spelled words and not initials.) These fonts can be used on uniforms, T-shirts, banners and anything else that the Stallion D is placed on or by themselves. Typography Table of Contents Perpetua abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()_+-= Franklin Gothic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()_+-= Collegiate abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Blaze abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()_+-= Zapfino abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()_+-=

28 Here are some examples of how the type can work on items like uniforms, t-shirts, posters, banners and any other item that will not have the Student Life logo. As long as you are following the graphic standards you can customize your sport or club uniform in any combination. If you need help designing how you want your uniform to look please contact: Karen Cofojohn ext.129 DeSales 92 Stallions SFD Stallions DeSales 92 DeSales STALLIONS #14 st. francis desales St. Francis DeSALES St. Francis DeSales STALLIONS

LAWRENCE NORTH HIGH SCHOOL BRAND GUIDE

LAWRENCE NORTH HIGH SCHOOL BRAND GUIDE HOME OF THE WILDCATS LAWRENCE NORTH HIGH SCHOOL // Letter to the School Letter To The School To help you maintain brand consistency, we recommend you require all