Welcome Letter. Welcome Information Closing Dates. Choreo Camp Dates. Remind 101 info. Billing Information Sponsors.

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1 Welcome Letter Welcome Information Closing Dates Choreo Camp Dates Remind 101 info Billing Information Sponsors Fundraising Uniform Fundraiser

2 Dear HotCheer Athlete and Parent, Thank you so much for your interest in HotCheer! As we begin our 15 th season, we are anticipating a very exciting and successful year. We want you to know that we are dedicated to giving each cheerleader the ultimate cheerleading experience. Owners Kelly Makay and Jenn Smith, along with their loyal staff, have worked hard to make everyone feel welcome and a part of the HotCheer family! We take the time to get to know each individual; help them set and reach goals, learn the value of commitment and team work and ultimately see their dreams become a reality. The coaching staff s goal is to offer the best technical training and most innovative choreography possible. HotCheer teaches kids to be exceptional cheerleaders, but most of all, HotCheer teaches kids to be exceptional people. Focusing on teamwork and integrity and structured, safe workouts, HotCheer team members learn how to encourage one another while building their self-confidence. Once again, thank you for considering being a part of the nationally acclaimed HotCheer AllStars. We hope that you find this packet informative and we are happy to answer any questions that you may have concerning our program. Cheers and God Bless, Kelly Makay & Jenn Smith Owners HotCheer, Inc.

3 HotCheer Training Center Information Character Commitment Respect Contact Information Location & Mailing Address Address Phone Number Court Time Sports Complex Enterprise Drive, Suite 110 Elizabeth, PA 15037

4 HotCheer Welcome Packet Mission Statement Our mission is to offer value by providing a consistent, high quality, competitive cheerleading and tumbling program that delivers perfection. Our experienced coaches promote a culture that is run like clock-work and is dedicated to creating a safe and fun environment. Our intent is to develop character, respect and commitment in our participants with a focus on the mind, body and spirit. Our partners will provide a state of the art facility and access to targeted customers that will promote financial growth of the organization and allow us to thrive and survive into the future. The HotCheer Standard Sportsmanship Our HotCheer family prides itself on our commitment to sportsmanship. The USASF, the governing body of allstar cheerleading, promotes an initiative called ipromise which encourages allstar gyms to take part in a gym-wide pledge to honor the principles of positive sportsmanship. The goal of the campaign is to: 1. Motivate participants, at every level, to recognize positive and encouraging behavior while engaging in changing their own behavior in cheerleading and dance. 2. Foster a sense of pride and dedication to excellence with current all-stars [cheerleaders and dancers] and coaches. 3. Establish action based on adhering to ethical standards and striving for positive relationships through all areas of participation. The HotCheer AllStar Logo HotCheer, Inc. is a unique solely owned corporation that relies on our company name and logo as brand identity and are valuable assets to our company. In order to help us protect our trademark rights and strengthen our corporate and brand identity, we revoke all usage of our company name and logo; in whole or in part. The HotCheer Inc. logo, HotCheer AllStars, HotCheer, HC, HOT5 or any other HotCheer, Inc. owned graphic, symbol, logo, icon or image may not appear on or in the publication or on any apparel, product or material without written permission from HotCheer, Inc owners. Note: We do realize that any customer that has had spirit wear made that may include but not limited to, shirts, bags, hoodies, etc. decorated/embellished, screened, embroidered, etc. with the HotCheer name or logo to support our company; was with enthusiastic, spirited intentions and goodwill and unaware of the restrictions noted above. ALL usage of the HotCheer Inc. name, logo, graphics, slogans, symbols, images, icons require a written request and prior permission before producing anything for personal use or resale. We are asking that all customers respect this request and understand that it is unlawful to reproduce the HotCheer, Inc. name and logo and all slogans, images, owned graphics and custom designs that reflect our branding identities.

5 HotCheer Welcome Packet Means of Receiving Information At HotCheer, we want to be sure our athletes and families remain as informed as possible. The following are the means by which information will be regularly available to you: Websites, s and social media Internet: Facebook: Facebook HotCheer will have a Family facebook group and individual team facebook groups Remind 101 See info attached All important information will be communicated via and/or through the HotCheer website. It is imperative that you check your daily. The internet and are our primary means of communication. Therefore, regular monitoring of the website is a requirement. Phone calls and phone trees are not utilized to disseminate information except in very unusual situations. If you are not receiving s from us at least twice a week, please us. You may not be on our list. For all questions, please check the website before calling the gym. Most questions can be answered by reading the website. Facebook & Twitter HotCheer AllStars has an official Facebook page and an official Twitter account where we regularly post important dates, events, and reminders. Each team at HotCheer will also have its own Facebook group in which only athletes and parents of that particular team are granted access. The teams will have the ability to share thoughts, and coaches will regularly share updates. Facility / Practice Information Practice Structure The HotCheer coaches prepare for each practice by establishing plans that provide a structured environment conducive to the personal development of your athlete and their team. Our practices are run according to these practice plans within the scheduled practice times. For this reason, it is critical that each athlete arrive to practice on time and prepared to begin working. The coaches will start the practice on time. If for any reason you are going to be late, please call the gym immediately and let us know how soon you will be there. Also, please pick your athlete up on time. There will be circumstances when practices are let out later than scheduled. The coaches will attempt to limit these occurrences, however if it is critical that a certain level of progress is made on a given day, it may be necessary for the success of the team that the practice be held longer by a short time. Please be patient in these circumstances. All practices are closed. Siblings, family members, friends, etc. should wait for their Athlete in the lobby. Cheerleaders will be called into the gym when their practice time starts. Cheerleaders are to keep all of their belongings in a bag in the cubby. Do not throw items on the floor. All items not placed accordingly will be placed in the lost and found bin. The lost and found bin will be emptied weekly. We are not responsible for lost or stolen items so please leave valuables at home. No athletes are allowed on any equipment before or after his or her class/practice. The equipment is for use by athletes during their instructional time. No athlete may use equipment unless an instructor is present and is actively supervising the athlete. Some of the equipment can be dangerous if not used properly under proper supervision. Practice Attire Cheerleaders are required to wear practice clothing to every practice. If you misplace a practice clothing item, please see the front desk to purchase a new one. Cheerleaders are to purchase practice clothing through the proshop and are expected to wear their practice gear to every practice. Any tank tops worn under the practice gear must be black. Long hair must be tied back and nails must be kept to an athletic length to avoid accidental injury. Cheer shoes must be brought to and worn at every practice. Occasionally, the coach of a team may announce a theme day where the athletes are permitted to dress outside of the normal dress. These theme days will be announced at practice and also on the team s facebook group. On these days, only dress that coordinates with the assigned theme or the official practice gear is permitted.

6 HotCheer Welcome Packet Safety & Discipline Safety is a top priority at HotCheer. Cheerleaders are expected to take all elements of practice seriously. Any lack of focus (excessive talking, unruly behavior) is adverse to safety and will not be tolerated. One of HotCheer s key principles is respect. Each HotCheer athlete is expected to treat their coaches, teammates, and all staff with utmost respect. We teach our athletes to be disciplined in their behaviors and to understand that mutual respect of our HotCheer family is key to our success. Any negative behaviors will not be tolerated. Fundraising Fundraising Opportunities HotCheer offers ample fund-raising opportunities to help alleviate the cost of competition fees, camp fees, uniforms, and travel expenses. Each cheerleader has his or her own individual account. If there are siblings in the program, there is one family account. Please feel free to track and verify every transaction on your statement. Examples of individual fund-raising products we have done in the past include Home Interior Candles, Joe Corbi s Pizza, Sarris Candy, hoagies, sponsors and tag days. All profits go directly to your account. We have one mandatory gym fundraiser. That fundraiser is the competition we host. Each family is required to contribute $30 towards the operating expenses of the event. Additional opportunities to work at the event for account credit may be available. Athlete Accounts Logistics, scheduling, and customer accounts are all very important at HotCheer and there are many hours devoted to keeping our customers informed and satisfied. Our online payment system makes accounting very easy for our members and office staff. HotCheer AllStars utilizes Quickbooks, Pay Pal, iclass Pro, automatic s, and many other resources to ensure proper care of customer accounts. If you have a question about your account, please Jenn at hotcheeraccounts@yahoo.com Other Information Contact Information Location & Mailing Address Address Phone Number Court Time Sports Complex hotcheerallstars@yahoo.com Enterprise Drive, Suite 110 Billing address Elizabeth, PA hotcheeraccounts@yahoo.com HotCheer Staff Owners Kelly Makay Jenn Smith Gym Manager Steven Patrick AllStar Director Cora King Head Coach Nicole Pasqualino Kayra Gilmore Disclaimer HotCheer staff reserves the right to add, subtract, or change any of the guidelines or polices at any time. We will keep the most current version available at the front desk or on our website. HotCheer AllStars reserves the right to increase prices at any time throughout the year. Coaching Staff Nicole Brajdic Jazmine Brown Lori Chrisman Lauren Fenyar Kari Horrell Kyle Likens Sammie McDermott Kaitlin Mizikar Scott Mizikar Stacy Tiernan

7 Closing Dates HotCheer AllStars 95 Enterprise Drive, Suite 110 Elizabeth, PA HotCheer AllStars Closing Dates May 11, 2014 Mother s Day May 25 & 26, 2014 Memorial Day June 15, 2014 Father s Day June 29-July 5, th of July Break August 30 & September 1, 2014 Labor Day November 26-29, 2014 Thanksgiving Break December 21 January 3, 2105 Christmas Break January 19, 2015 Indianapolis Competition Weekend April 5, 2015 Easter Break

8 Choreography Dates HotCheer AllStars 95 Enterprise Drive, Suite 110 Elizabeth, PA HotCheer AllStars Choreography Dates TBD

9 WHAT IS REMIND101 AND WHY IS IT SAFE? Remind101 is a one-way text messaging and system. With Remind101, all personal information remains completely confidential. Teachers will never see your phone number, nor will you ever see theirs. Visit to learn more.

10 Every month you will be ed 2 PDF files. The first one is your Invoice. This shows your charges for the month, nothing else. The second is your statement. This shows all of your invoices for the year, and any payments you have made. The Invoice and Statement may not match. That is the case in the example below. The members monthly invoice was for $125, however, she had a $24 credit. Therefore, only $101 is due. There is a link directly on the Invoice to pay online through Intuit. The Statement will have a link to pay the statement online.

11 Sponsors HotCheer AllStars 95 Enterprise Drive Elizabeth, PA Dear Community Business Leader(s): All Star Cheerleading and Dance is an exciting, growing sport where many young athletes have an opportunity to compete on the National level. HotCheer AllStars started 15 years ago and have provided children with the opportunity to excel in this area. Unfortunately, the cost associated with travel, competition entry fees, uniforms, and gym tuition becomes very expensive. Our hope is that every athlete who is interested in competing has an opportunity no matter the financial situation. Sponsorship opportunities are available to those businesses or individuals that wish to help defray the expenses of our athletes. Sponsorships can be designated to one athlete or an entire team. By participating in our sponsorship program, you can increase your visibility in the community while helping make possible a great competitive experience for your sponsored athlete. As a business, your advertising purchase is 100% tax deductible. If you re an individual, you may contribute any amount, but your contribution can not be tax deductible. The sponsor form that accompanies this letter should give you more information regarding the program. If you have any questions or concerns, please feel free to contact us at or hotcheerallstars@yahoo.com Kelly Makay and Jennifer Smith Owners, HotCheer AllStars

12 The following is what you will receive when you become a HotCheer Sponsor. Red Sponsor up to $100 * HotCheer All Star Sponsor Certificate Black and Gold $101-$250 * HotCheer All Star Sponsor Certificate *Recognition on the Sponsor link on hotcheerallstars.com I would like to become a HotCheer Sponsor for the amount of: Red Sponsor $ Black & Gold Sponsor $ AllStar Sponsor $ Personal Sponsor $ Name of HotCheer AllStar that I would like to sponsor: Company Name Contact Name Company Address AllStar Sponsor over $250 * HotCheer All Star Sponsor Certificate * Recognition on the Sponsor link on hotcheerallstars.com * Web link from our website to yours Personal Sponsor any amount * Recognition on the Sponsor link on hotcheerallstars.com City State Zip Company Phone # Company Fax # Company Web Address Payment Included Check # _Date _ If you are a business sponsor, all expenses can be written off as an advertising expense. Please make a copy of this document for your records If you are a personal sponsor, you may NOT write this expense off on your taxes. If you have any questions or concerns about your sponsorship, please contact us Checks should be made out to HotCheer AllStars Sponsors HotCheer AllStars 95 Enterprise Drive Elizabeth, PA

13 Fundraising HotCheer AllStars 95 Enterprise Drive, Suite 110 Elizabeth, PA HotCheer offers ample fund-raising opportunities to help alleviate the cost of competition fees, camp fees, uniforms, and travel expenses. Each cheerleader has his or her own individual account. If there are siblings in the program, there is one family account. Please feel free to track and verify every transaction on your statement. Examples of individual fund-raising products we have done in the past include Home Interior Candles, Joe Corbi s Pizza, Sarris Candy, hoagies, sponsors and tag days. All profits go directly to your account. ONE check should be made out to HotCheer when turning in orders. If you participate in a tag day, please submit a check, not cash and coins. This year we will be offering a fundraiser called Sponsor my Uniform. The form is attached. Athletes can ask family and friends to sponsor a piece of their uniform to help fundraise for it.

14 $20 Bow $35 Right Arm $50 Lettering $40 Arm Swirl $ 30 Arm Swirl Bling $50 Lettering Bling $40 Flame Patch $25 Flame Bling $25 Right Leg $25 Left Arm $30 Back Bling $25 Leg Swirl $25 Shorts Bling $25 Leg Swirl Bling $25 Left Leg