I N N O V A T I O N W I T H P U R P O S E G L O B A L M A R K E T I N G

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Hilda Owens
6 years ago
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1 I N N O V A T I O N W I T H P U R P O S E GLOBAL MARKETING

2 BUY VISION, GIVE SIGHT OUR MISSION TOGETHER, REVO, BONO AND THE BRIEN HOLDEN VISION INSTITUTE ARE COMMITTED TO PREVENTING VISION IMPAIRMENT AND BLINDNESS IN MORE THAN 5 MILLION CHILDREN AND ADULTS BY 2020 WHEN YOU BUY REVO SUNGLASSES, REVO DONATES $10 TO HELP THOSE FIGHTING FOR THEIR SIGHT. 2

3 DIGITAL ADVERTISEMENT digital ad campaign Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads, paid search, Facebook and more 3

4 SOCIAL MEDIA Facebook, Twitter, and INstagram daily posts, contests, and consumer engagement BLOG Blog featuring original and aggregated outdoor and active lifestyle content on Facebook and Twitter on Instagram. 4

5 PRINT AND OUTDOOR CAMPAIGNS International Billboard Campaign Paris London Amsterdam Milan Barcelona Los Angeles Chicago Miami Cincinnati Paris New York San Francisco 5

ambassadors JIMMY CHIN JIMMY CHIN Revo Creative Director, Professional Climber, Photographer, Filmmaker Jimmy lives a life of art and adventure, combining a career as a

He is one of the most sought-after and recognized adventure sports photographers and filmmakers working today.

6 ambassadors JIMMY CHIN JIMMY CHIN Revo Creative Director, Professional Climber, Photographer, Filmmaker Jimmy lives a life of art and adventure, combining a career as a commercial photographer, National Geographic photographer, documentary filmmaker and a 14 year veteran of The North Face Athlete Team. He is one of the most sought-after and recognized adventure sports photographers and filmmakers working today. In the past decade, Jimmy has collaborated with, filmed and photographed some of the world s most progressive athletes and explorers while participating in breakthrough expeditions around the planet. He has climbed notable first ascents in the Karakoram, traversed the Chang Tang Plateau in Tibet on foot and skied first descents in the Himalayas. He is one of the only people to ski Mount Everest from the summit and climbed the much-coveted first ascent of the Shark s Fin on Meru. Jimmy splits his time between New York City and Jackson Hole, Wyoming with his co- director and wife, Chai Vasarhelyi, and their daughter Marina. 6

7 AMBASSADORS JIMMY CHIN Chris brinlee Jr Dax Justin Dorian van Rysselberghe Professional Climber, Photographer, Filmmaker Professional adventurer Explorer and mountain adventurer Dutch Olympic Gold medal windsurfer Enrico Mosetti Jess Grimson & Vicky Palmer Mitchell Quiring Renan Ozturk Italian big mountain skier & alphine guide Professional volleyball players Photographer, Climber, Skier, PSIA Certified Ski Instructor Professional filmmaker and climber Shawn Corrigan Taylor Rees Trevor Thomas Tyler Seguin Director and photographer Professional filmmaker and environmentalist American blind motivational speaker and long distance hiker NHL player 7

8 POSTER AND IMAGE GALLERY 8

9 INSTALLATIONS Vision Expo East Javitts Center, NYC 9

10 AIRPORT INSTALLATIONS ZURICH Airport Zurich, Switzerland porto airport Portugal prestwick airport Glasgow, Scotland Cardiff Airport Cardiff, UK Hamburg Airport Hamburg, Germany Manchester Airport Manchester, UK 10

11 GLOBAL INSTALLATIONS NORTH AMERICA Eye Pieces of Vail Vail, Colorado Paragon New York, New York à L Affiche St.Laurent Montreal, Canada spex Chicago, Illinois Sunglasses USA, Mohegan Sun Uncasville, Connecticut 11

12 GLOBAL INSTALLATIONS EUROPE Cannes, France Solaris Paris, France sunglasses, ie Dublin, Ireland Porto Airport Portugal DM Òptics Barcelona, Spain avilla Madrid, Spain zurich airport Switzerland 12

13 GLOBAL INSTALLATIONS MIDDLE EAST & ASIA international optique Kuwait Cult by Visual Culture at Mira Mall Hong Kong Glad Eye Seoul, South Korea GLASS STORY Seoul, South Korea Prime Optical Shop Coex, South Korea angelinus coffee house Seoul, South Korea 13

14 GLOBAL INSTALLATIONS AUSTRALIA & NEW ZEALAND Eyes on Lane Cove Sydney, Australia beach optique Sydney, Australia sunglass style Sydney, Australia SUNGLASS STYLE Lambton Quay, Wellington, New Zealand 14

15 EVENTS FERRARI CAR SPONSORSHIP, US TOUR DE POLOGNE, POLAND ASHORE THING, CHICAGO, USA AVP NEW YORK CITY OPEN, NYC, NY BEACH POLO CLASSIC, SANDBANKS, DORSET, UK SPARTAN RACE, SOUTH KOREA FOUR SEASONS TORONTO EVENT ST. REGIS ASPEN EVENT 15

16 GLOBAL DISTRIBUTION Global Distribution Points USA + CANADA 2,500+ locations MEXICO 100+ locations UK 50+ locations FRANCE 100+ locations SPAIN 50+ locations ITALY 500+ locations AUSTRALIA + NEW ZEALAND 200+ locations MIDDLE EAST 100+ locations ASIA 50+ locations 16

17 JOIN US IN THE FIGHT FOR SIGHT. TOGETHER WE CAN MAKE A DIFFERENCE.

CHALLENGE YOUR LIMITS

GAME ON! CHALLENGES CHALLENGE YOUR LIMITS Challenge your employees to test themselves to gradually increase their daily step goals. You can start and end at any step goal you choose. Steps Steps Steps