Easts Dolphins. Celebrating 125 years of community sport. Sponsorship Proposal

Transcription

1 Easts Dolphins Celebrating 125 years of community sport Sponsorship Proposal

2 About the Dolphins Celebrating 125 years of community sport Eastern Suburbs Cricket Club has a long and distinguished tradition in the Sydney Grade Cricket Competition, in junior participation and junior representative cricket. This year we celebrate 125 years of providing cricket in the Eastern Suburbs. The Club is run by volunteers through a Board of Management and a hard-working group of parent and player volunteers. The club s President is iconic cricket figure Jim Maxwell. Easts is committed to providing the best cricket structures in the Sydney Grade Cricket and South Eastern Junior Cricket, which is overseen by two-time World Cup winner Michael Bevan and his coaching staff. All junior cricketers are supported through a high-performance program by Brendan Lyon and Lee Kirk. NSW Representatives Peter Nevill, Nic Maddinson and Will Somerville play in our First Grade side. Our junior club has more than 700 male and female players from 4-16 from In2Cricket, through to competition and representative cricket. Easts is on of only two clubs in Sydney who have both junior and senior players in one club. We are the largest integrated cricket club in Australia. By partnering with the Dolphins you will be supporting the provision of a quality cricket pathway right from the junior levels to First Grade and beyond. 2

3 Advantages of sponsoring Easts Cricket Club include Engaging with more than 700 junior members and their parents and our 200 senior members based predominantly in the affluent demographic of Sydney s Eastern Suburbs Establishing a strong brand presence at Waverley Oval on home game days, with the potential to promote your company to more than 50,000 passing vehicles. Your brand printed on 200 senior playing training shirts and 700 junior shirts. A presence on the Easts website, which generates more than 2000 views per month and 1000 unique visitors each week. Gaining exposure through our club newsletter, Facebook, Twitter and Instagram Exposure in the Wentworth Courier. The opportunity to secure naming rights for the Club (for an additional fee). Supporting the local community and encouraging boys and girls to lead an active, healthy lifestyle. Helping develop and nurture the next generation of Australian cricketers. 700 junior boys and girls Eight senior teams A club database of more than 1500 key Eastern Suburbs parents and players Advertising opportunities on Bondi Road Growing Digital channels Encouraging team sport and outside activity 3

4 A typical player Easts Cricket Club brings together like-minded parents and players to encourage a love of the game and a team spirit. Our parents build networks and relationships that foster long term connections. The typical junior player is: Aged between 5-16 Both girls and boys of all abilities Team players Attend private schools in the East and North Shore Attend local public and independent schools Love their sport Are active. 4

5 Our typical parent is: In their early forties Fit and healthy Has a family Successful and at the top of their career Possess a sense of corporate social responsibility In financial services, property, construction, legal, accounting, professional services, finance, and banking industries or are the owner manager of successful Australian businesses Mums are as actively involved in the club as dads. A typical senior player is: Studying at university Working in finance or professional services, construction, government and community programs A volunteer in the community Committed to giving back to the club On the ascendency of both their cricket and their career. 5

6 We are grateful for our long-term partners Rotary Bondi Junction: 50 years Sponsors PLATINUM PARTNERS GOLD PARTNERS We have been supporting local charities In recent years we have formalised our support of local charities including: Batting for Change SILVER PARTNERS The Kids Cancer Project The Cooper Rice Brading Foundation Kids within the club with serious health conditions. BRONZE PARTNERS COMMUNITY AND CHARITY PARTNERS 6

7 The Season The cricket season runs from September to April. On any given weekend we will have around 50 kids teams playing from Friday night to Sunday afternoon. We have PGs, Green Shield, 6th, 5th, 4th, 3rd, 2nd and 1st Grade teams playing across the weekend. SPONSORSHIP PROPOSAL Sponsorship Opportunities We have three categories of sponsorship over a season. Club Sponsorship Level 1. Major Sponsor $25,000 Level 2. Minor Sponsor $10,000 Level 3. Supporting Sponsor $5,000 Corporate Lunch Sponsor Principal Lunch Sponsor $25,000 Supporting Sponsor $10,000 Girls Program Sponsor Principal sponsor girls program $10,000 Each level provides significant benefit to the organisations who support the club. The level of sponsorship will be reflected in the brand exposure received. Not all levels of sponsorship include the provision of shirt branding or social media branding. Easts will work with each sponsor to develop a personalised partnership program that meets the needs of the sponsor. 7

8 Level 1. Major Sponsor (1 available) Commitment: $25,000 Sponsor can nominate jersey logo placement on junior playing kit and senior training jersey and one day shirt and junior coach s shirt. Sponsor receives the highest level of promotion via Easts online portals such as the club website, Facebook, Twitter, LinkedIn and Instagram. Access to promote sponsor s involvement via newsletters, photos and videos Invitations to selected Easts networking functions. Sponsor logo to be included in all communications to Easts supporters, players and parents. Logo on the Waverley Oval scoreboard First Grade naming rights Advertising banner on Easts homepage Newsletter naming rights A cricket coaching session or leadership session with selected players with the group of your choice Players/Director of Cricket or President to make an appearance at a function of your choice ** Full page advertisement in the Annual Report First right of refusal for subsequent years First right of refusal for Corporate Lunch and/or Girls program sponsorship Use of Easts logo for internal and external promotion (with approval). 8

9 Level 2. Minor Sponsor Commitment: $10,000 Right to nominate logo placement (smaller than major sponsor) on the front right or left collar, or sleeve for all junior and senior one day and training jersey and junior coach s jersey. Sponsor receives the second level of promotion via Easts online portals such as the club website, Facebook, Twitter, LinkedIn and Instagram. Invitations to selected Easts networking functions. Sponsor logo to be included in all communications to Easts supporters, players and parents. Access to promote sponsor s involvement via newsletters, photos and videos Half page advertisement in Annual Report Second right of refusal for corporate lunch and girls program sponsorship. Level 3. Supporting Sponsor Commitment: $5,000 Right to nominate logo placement (smaller than major and minor sponsor) on the back of all junior and senior one day and training jersey and junior coach s jersey. Sponsor receives the third level of promotion via Easts online portals such as the club website, Facebook, Twitter, LinkedIn and Instagram. Invitations to selected Easts networking functions. Access to promote sponsor s involvement via newsletters, photos and videos. 9

10 Corporate Lunch: Principal Sponsor (1 Available) Commitment: $25,000 Naming rights sponsor of the annual corporate lunch. This year celebrates the 125 years of Eastern Suburbs Cricket Club Table of 10 at the lunch 5 minute welcome to guests Principal logo placement on big screen loops. Corporate Lunch: Supporting Sponsor Commitment: $10,000 Secondary naming rights of the annual corporate lunch 5 seats at the lunch. Discounted 5 seats Logo placement on big screen loops. 10

11 Girls Program Major Sponsor (2 available) $15,000 Sponsor can nominate jersey logo placement on the girl s playing shirts and coach s shirt. Sponsor receives the highest level of promotion via Easts online portals such as the club website, Facebook, Twitter, LinkedIn and Instagram. Access to promote sponsor s involvement via newsletters, photos and videos Invitations to selected Easts networking functions. Sponsor logo to be included in all communications to Easts supporters, players and parents. Girls team naming rights Advertising banner on Easts homepage A cricket coaching session or leadership session with selected players with the group of your choice Half page advertisement in the Annual Report First right of refusal for subsequent years Use of Easts logo for internal and external promotion (with approval). 11

12 Contacts For further information about Eastern Suburbs Cricket Club sponsorship opportunities please don t hesitate to contact us. Peter Lovitt Vice President vp@eastscricket.com.au Tim Brown Treasurer tim@eastscricket.com.au Liz Thorp Sponsorship Sub-Committee liz.thorp@eastscricket.com.au Marcus Van Vugt Sponsorship Sub-Committee marcus@eastscricket.com.au Paul Frampton Sponsorship Sub-Committee paul@eastscricket.com.au Check us out online at Eastern Suburbs