GOING BEYOND THE BOUNDARY

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1 GOING BEYOND THE BOUNDARY The National Cricket Show 2 3 April 2016 The Pavilion NEC Birmingham Hosted by Official Charity Partner

2 About the Show THE UK S FIRST MAJOR CONSUMER EVENT FOR CRICKET ENTHUSIASTS AND THOSE LOOKING TO GET INTO THE GAME. The National Cricket Show is a brand new experiential event designed to provide cricketers and those interested in cricket, with an interactive platform to try, test, compare and buy new kit, meet their friends and make new ones all sharing the same passion CRICKET. The Exhibition will provide the game with an annual focal point where visitors will experience one of the most exciting, informative, inspiring and action packed days of their year. Particular attention is given to young and new players, encouraging schools and youth groups to teach and play more cricket. The show will attract thousands of cricket enthusiasts of all ages and backgrounds, along with coaches, managers and officials nationwide. They will descend on the NEC for the ultimate cricket event in April Visitors will also enjoy a range of exciting and interactive features that will add to their experience of a great and memorable day out. The Main Stage Cricketing hero s will be interviewed live on the main stage, sharing their thoughts and a few anecdotes and fielding questions from the audience. The Fan Zone Visitors can meet cricket legends and current stars who will be available for a chat, autographs, bat signing and posing for selfies. Cricket Commentary Challenge Visitors may like to try their hand in our virtual commentary box and a chance to win tickets to the Ashes. The Strike Zone The Strike Zone will provide practice nets where visitors can test and compare kit have their skills monitored and analysed and face bowling from County players. The Cricket Club Theatre A special VIP area set aside for club managers and administrators, teachers and coaches to attend seminars and workshops focused on running clubs, looking after grounds and organising teams.

3 Exhibiting at the Show THE NATIONAL CRICKET SHOW IS YOUR OPPORTUNITY TO PUT YOUR BRAND, YOUR PRODUCT, AND YOUR SERVICE IN FRONT OF KEEN AND DISCERNING CRICKETERS, NEW PLAYERS, CLUB MANAGEMENT AND SUPPORTERS. Come and talk to them, interact with them, market and sell to them. The National Cricket Show offers a truly unique platform to demonstrate, sample and sell your products to visitors who are looking to buy. Why exhibit at The National Cricket Show? The only national event for cricketers and cricket enthusiasts Located in The Pavilion: Birmingham NEC a national venue for a national show Brand your products to a new generation of cricketers Launch new products and test the marketplace Sample, demonstrate and sell your products to a targeted audience What type of products and services will be exhibited at The National Cricket Show? Cricket products and services For the game Bats and balls, wickets and bails Pads, helmets, protective wear, boots, gloves Cricket whites, jumpers, caps, sun glasses, kit bags Match technology and apps For the ground Practice equipment: practice nets, bowling machines, artificial pitches, catching training equipment rebound nets, slip catch cradles etc. Sight screens, score boards, boundary markers, pavilions, ground seating, catering equipment Grounds men equipment: Mowers and tractors, rollers, line markers, repair and general tools, lutes, covers, irrigation systems, aeration Indoor/playground and school cricket equipment Lifestyle products and services Cricket travel and tourism Memorabilia, books, magazines, DVD s Club clothing: team wear, leisure wear Insurance and financial services Clubs and associations Subscription TV Benefit from a high profile visitor marketing campaign reaching players nationwide Datelined first weekend in April perfect to catch pre-season sales Meet existing customers and re-ignite their interest in your products Build new customer networks; open the door to greater sales Turn over your old stock, rescue your store room Drive customers to your web site and enhance on-line sales post show

4 Sponsorship and Branding Opportunities The National Cricket Show 2016 Exhibiting Rates THE NATIONAL CRICKET SHOW PROVIDES ADDITIONAL MARKETING OPPORTUNITIES TO ENHANCE VISIBILITY AND REACH PROSPECTIVE VISITORS BEFORE, DURING AND AFTER THE EVENT. We have a range of sponsorship, branding and advertising opportunities to suit all budgets. We are happy to discuss creating bespoke sponsorship packages or tailoring existing activities to suit your specific needs. Sponsorship opportunities: Headline Sponsor Main Stage The Strike Zone The Players Bar The Cricket Club Theatre Cricket Commentary Challenge The Fan Zone Visitor Seating Areas Main Entrance area Advertising and Branding opportunities: Goody Bags Newsletters Visitor Invitation Mailings Website Banners Visitor Invitation Flyers & Inserts Expo Web Site Banners On-Site Signage Show Guide Visitor Ticket Mailer Leaflet Distribution Exhibitors can have the benefit of a professional stand without the associated cost of building a purpose built stand. The shell scheme option will be supplied and built by the show contractors and includes carpet and a fascia name board on all open sides. Standard Shell Scheme VAT per square metre This price includes: Space Rental Shell Scheme Stand Carpet Name Board Event Guide Listing Website Listing & Links Stand Cleaning Exhibitor Manual Space Only VAT per square metre Please note space only offers just bare space to custom build your stand. The space only option is offered for stands that are 9 square metres and above. This price includes: Space Rental Event Guide Listing Website Listing & Links Stand Cleaning Exhibitor Manual There is a 10% premium for corner and island sites VAT will be added at the rate applicable at the time of invoice, currently 20%. To book your stand or sponsorship please speak to: Chris Gothard Event Director The National Cricket Show T M E

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