Marketing and Sponsorship. Proposal

Transcription

1 Marketing and Sponsorship Proposal 2013 This report is designed to give companies an idea of what is possible and begin a process of support and discussion. For more information please contact Peter Shepherd ( TCC Marketing and Sponsorship Convenor ) marketing@templepatrickcc.co.uk Newtownabbey Borough Council - Sports Club of the Year

2 TEMPLEPATRICK CRICKET CLUB Founded 1969 Address ICT media The Cloughan, Cloughan Lane, Doagh Road, Ballyclare, BT39 9JD Also on Facebook and Senior Cricket 1 st XI - NCU Senior 1, Ulster Bank Senior Cup and RSA National Cup 2 nd XI - NCU Junior 2 and Intermediate Cup 3 rd XI - NCU Junior 8 and Minor Qualifying Cup Junior Cricket Under 17 team - NCU Under 17 League and Colts Cup Under 15 team - NCU Under 15 league and Graham Cup Under 13 A & B teams - NCU Under 13 leagues and Banoge Cup Under 11 A & B teams - NCU Under 11 leagues and Quoile Cup Ages 4 to 10 - Fun, social cricket with basics skills Girls and Ladies - Inter-club and friendlies against other clubs - 3 girls recently selected for Under 17 Inter Provincial Squad Past Representative Honours - 17 members have played for NCU Inter Provincial youth teams - 5 members have played for Northern Ireland youth teams - 5 members have played for Ulster & Ireland Schools XI - 4 members have played for Ireland youth teams TCC Under 15 XI Graham Cup Finalists & League Winners TCC 1 st XI Winners of Section 2 TCC Girls team

3 CLUB OVERVIEW Templepatrick CC have twelve qualified cricket coaches including one of only three Level 3 coaches active in Northern Ireland. TCC run both summer and winter coaching academies and offer practice and coaching sessions every week day evening during the season. Our coaches have been visiting 14 local primary schools for the last 15 years to promote cricket in general and attract children to our youth programmes. This means we are providing regular coaching to an extra 500 primary school children per year. Our coaches are also active in Ballyclare High and Secondary Schools reaching an additional 350 juniors. TCC has recently become only the third cricket club in Northern Ireland to receive accreditation on the Cricket Ireland / Sport NI Clubmark Accreditation Scheme. The scheme s aim is to deliver a quality kite mark for clubs to aspire to as they aim to develop and achieve effective management, quality coaching and competition and safety in sport. In 2011 and 2012 the accolades for Templepatrick Cricket Club kept on coming with :- 1. Andy McCrea winning the UK & European ECB Cricket Coach of the Year Award 2. Arthur Bowron winning the NCU Award for Outstanding Voluntary Service to Cricket 3. Templepatrick Cricket Club winning the Newtownabbey Borough Council - Club of the Year Award 4. Andy McCrea winning the Newtownabbey Borough Council - Coach of the Year Award Thanks to successful grant applications to a variety of sports bodies, TCC has undergone substantial ground improvement over the last 24 months to ensure that our facilities fall in line with our club s playing ambitions. We now have one of, if not the best practice facilities available in Ireland with 4 brand new artificial practice bays and two bowling machines. We have re-laid our entire square under the guidance and expertise of the ECB s pitch specialists and installed a new drainage system. The club continues to grow and be progressive with the following development plans already in place st XI to compete in the NCU Premier League. 2. Continue the outstanding, thriving success of all our Junior Cricket. 3. Continue to provide coaching excellence at all levels by highly motivated and qualified coaches. 4. Continue to provide the highest standard of playing and practice facilities. 5. Continue to promote the club, its facilities and cricket in general to the local community in order to become one of the most successful and highly regarded clubs in Northern Ireland.

4 SO WHAT DOES YOUR COMPANY GET? There are a variety of ways your company can support Templepatrick Cricket Club and a variety of ways in which Templepatrick Cricket Club c a n p r o m o t e y o u r c o m p a n y. This report is designed to give companies an idea of what is possible and begin a process of support and discussion. Sponsorship opportunities available include: Company branding on the club s playing clothing (both Senior and Junior) Playing shirts Large company logo on chest and left sleeve Playing vests Large company logo on chest Coach/player rain jackets Large company logo on chest and left sleeve Pre-season press launch and photo shoot of the club s new branded playing shirts and sponsorship deal. Weekly press coverage with players wearing branded clothing within the local media and cricket websites. Company branding on TCC website, including a link directly to your companies site from our address of and promotion on our Facebook and Twitter media. Title banner and team photo branding on all TCC team photos. Other company branding sites available on our facilities, such as sponsor hoardings, practice bays, pitch covers etc. TCC will offer your company free use of its playing area and practice facilities for company events, promotions, cricket matches, etc. (after consideration) Lead sponsorship of all club events for the coming years, including our Annual Under 11 Cricket Blitz in conjunction with Newtownabbey Borough Council. We host a tournament for other NCU clubs during the Ballyclare May Fair festivities. Sponsorship of all club coaches involved in TCC community schools KWIK cricket programme. Your company logo on all official documentation of Templepatrick Cricket Club. TCC Youth Clothing TCC Clothing Range TCC Website

5 SPONSORSHIP OPTIONS AVAILABLE Whether it is a full club package or a small advert on our fixture poster there are sponsorship packages available for all. Please contact Peter Shepherd via marketing@templepatrickcc.oc.uk for more information. To give you a flavour of what's available below we have highlighted some of the sponsorship options open to your organization. Senior Team Playing Kit Sponsor Including weekly photographs in local press and visual presence in all photographic opportunities throughout the season. (This would be a minimum of a 3 year proposal) Event Sponsorship Events such as our annual Golf Day, Night at the Races, Beer Tasting, Chinese Banquets, Youth BBQ nights, Cricket Blitzes. The club is about more than just playing cricket. Our social events give people the opportunity to maintain friendships, make new friendships and rekindle old ones. There are opportunities to sponsor individual activities at each of these events. Fixture Poster Sponsorship Take out an advert in our annual fixture poster which is distributed widely. Webpage Sponsorship Links and adverts on Facilities Sponsorship Whether it is a score hut-score board, sight screens, covers or practice area, there are opportunities to have your company logo on various aspects of the club. Some of the companies currently involved with TCC include :-

6 SPONSORSHIP SUMMARY We currently have 166 registered junior members aged 4 to 18 and expect that to rise to 200 this year. 26 junior members have represented Irish National and Regional teams. We have 12 ECB qualified coaches operating on a voluntary basis including 4 Level 2 coaches and one of only 3 active Level 3 coaches in Northern Ireland. Our Youth Development Officer, Andy McCrea, was awarded the UK & European Cricket Coach of the Year. We recently became only the third Northern Ireland cricket club to receive the Cricket Ireland / Sport NI Clubmark Accreditation for excellence in coaching, management, operating standards, development, competition and safety in sport. Cricket Ireland used TCC as an example of how a successful sports club should be run at a recent All Ireland Sports Seminar. Our coaches are active in 14 local primary schools in the Ballyclare, Templepatrick, and Newtownabbey areas bringing cricket to over 500 children each year receiving a free branded T-shirt, flyers and certificates. Our coaches are also active in Ballyclare High School and Ballyclare Secondary School coaching an additional 350 children. In total we are coaching in excess of 1000 children per year. Most of our 1800 or so parents fit into your target demographic. In addition to regular coaching we run regular Winter and Summer Academies for all junior age groups. We can offer pro-active sponsor management and regular reporting on your brand s coverage. We can offer your company branding and promotion at our regular Under 11 Cricket Blitz Tournaments with a variety of visiting clubs. After recent ground development, we now have one of the best playing and practice facilities in Ireland which is used by other local clubs and Representative squads. We receive weekly match reports and photos in the Newtownabbey Times, Ballyclare Gazette, Antrim Times and Larne Times plus additional coverage in the Belfast Telegraph and Sunday Life. In addition to the TCC website, Facebook and Twitter, your company will benefit from coverage on the Cricket Ireland, Northern Cricket Union, Ulster Cricketer and Cricket Europe websites. Our excellent relationship with Cricket Ireland and the local media will guarantee a successful pre-season press launch. For more information please contact :- Peter Shepherd on or marketing@templepatrickcc.co.uk

7 SOME WORTHY TCC NEWS STORIES AND EVENTS THAT YOUR COMPANY CAN BE LINKED WITH TCC Young Players and Coaches at our Under 11 Cricket Blitz Andy McCrea receives UK & European Cricket Coach of the Year One of our Youth Teams and Coaches TCC receive Newtownabbey Borough Council Club of the Year Andy McCrea receives Newtownabbey Borough Council Coach of the Year Some TCC young players receiving recognition at our Annual Dinner & Prize Distribution Inter Sport Event in conjunction with Mossley Hockey Club Youth Cricket Match against a touring Indian side at our ground