Steveston Salmon Festival July 1st, 2018

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1 73rd Annual Steveston Salmon Festival July 1st, 2018 Sponsorship Program Canada s biggest little birthday party since 1945!

2 2 73rd Annual Steveston Salmon Festival - Sponsorship Program

3 Sponsorship Program We are pleased to present our 2018 Sponsorship Program for your consideration. We have a comprehensive benefits package with many opportunities to showcase your brand at the Steveston Salmon Festival. On Sunday, July 1 st, the 73 rd Annual Steveston Salmon Festival will celebrate Canada s biggest little birthday party in the historic fishing village of Steveston! The Salmon Festival began on Dominion Day in 1944 as a community organized Family Sports Day to raise funds to build a children s playground, and has since grown into an event that in recent years has attracted up to an estimated 100,000 people. Despite this growth, the fundamental philosophy of our founders remains the same: to raise funds to support projects in and around the Steveston Community Centre for the benefit of the whole community. The Steveston Salmon Festival recognizes our sponsors as an integral part of our success. Simply put, we can t do this without you! Thank you for considering supporting this signature community event. 73rd Annual Steveston Salmon Festival - Sponsorship Program 3

4 Sponsorship Opportunities The 2018 Steveston Salmon Festival will feature all the favourite attractions that make our festival so popular, including the re-vamped entertainment zone with our main stage, food trucks, and licenced beverage area. The City of Richmond is also planning for a second year a broad celebration that will encompass the entire village, so that Steveston will be the place to be for showing our national pride and celebrating along with 100,000 of our closest friends and neighbours! We are pleased to invite you to celebrate with us at this beloved signature community event and have your brand recognized as a supporter of one of the biggest and longest-running Canada Day celebrations in the country. Invest in YOUR community! A portion of the funds generated by the 2018 Salmon Festival will be directed towards a capital fund to rebuild the Steveston Park playground in partnership with the City of Richmond Festival highlights include: Canada Day Parade Salmon Bake Salmon Festival Main Stage Food Truck Festival & Licensed Area Food Fair Trade Show Carnival and Midway Horticultural Show Artisan Gallery King of the Fraser Competition Children s Festival Youth Festival Japanese Cultural Show Car Show 4 73rd Annual Steveston Salmon Festival - Sponsorship Program

5 Sponsorship Categories Presenting Sponsor Connect your brand with our historic community event for broad-reaching recognition and maximum benefits. Zone Sponsor Select a feature Zone to highlight your brand for great exposure and a wide range of benefits. Program Sponsor Choose a specific program area to focus your brand exposure and enjoy excellent benefits. Community Partner Become a Community Partner and your brand will be seen as a caring business commited to supporting a beloved community celebration. Friends of the Festival Many helping hands are needed to produce a successful event! The Salmon Festival has many friends, and your brand will be recognized among them. Media Sponsor Use your media brand to showcase the Steveston Salmon Festival to your audience and provide maximum exposure for this historic Canada Day community celebration. Sponsorship Program 2018 Category Minimum Investment Availability Presenting Sponsor $25,000 1 Zone Sponsor $15,000 4 Program Sponsor $8,000 7 Community Partner $5,000 unlimited Friends of the Festival $1,000 unlimited Media Sponsor Advertising package 73rd Annual Steveston Salmon Festival - Sponsorship Program 5

6 Presenting Sponsor Minimum Investment: $25,000 Available Opportunities: 1 Sponsor Opportunity Connect your brand with this historic signature community event for broad-reaching recognition and maximum benefits. Official Recognition Recognition as the Presenting Sponsor of the 73 rd Annual Steveston Salmon Festival Logo lock-up with Salmon Festival logo Rights to use the Salmon Festival name and logo in all of your marketing initiatives Promotional Recognition Brand recognition in media campaign (campaign duration and media outlets TBD) Opportunity to place a banner ad on the home page of the Salmon Festival website. Logo, link and company bio on the Sponsor page of the Salmon Festival website Logo placement on sponsor block located on every page of the Salmon Festival website Logo on all print advertising in the community newspaper (~6) Logo on all festival collateral (e.g. posters, site signage, banners) Media Recognition Recognition in all media releases Regular social media interaction with your brand Opportunity to advertise in the exclusive Steveston Salmon Festival pull out feature in the Richmond News one week prior to the Festival (to be negotiated between you and the Richmond News) Event Recognition Verbal recognition from the Main Stage and Children s Stage throughout the day Option to enter the parade (entry provided by sponsor) Option for Two 10x10 exhibit spaces in the Trade Show Sponsor reserved seating on the parade review stand (maximum 6) Invitation to the Sponsor Lounge (maximum 10) 6 73rd Annual Steveston Salmon Festival - Sponsorship Program

7 Zone Sponsorship(s) Minimum Investment: $15,000 Available Opportunities: 4 Sponsor Opportunity Select a feature Zone to highlight your brand for great exposure and a wide range of benefits. Salmon Festival Main Stage Children s Festival Stage Children s Zone: Inflatable Carnival & Midway and more! Entertainment Zone: Food Truck Festival, Sponsor Lounge & Licensed Area Official Recognition Official designation as your selected Zone Sponsor Rights to use the Salmon Festival name and logo in all of your marketing initiatives Promotional Recognition Logo and link on the Sponsor page of the Salmon Festival website Logo placement on sponsor slide located on every page of the Salmon Festival website Logo on select advertising in the community newspaper (~3) Logo on all festival collateral (e.g. posters, site signage, your zone banner) Media Recognition Frequent social media interaction with your brand Opportunity to advertise in the exclusive Steveston Salmon Festival pull out feature in the Richmond News one week prior to the Festival (to be negotiated between you and the Richmond News) Event Recognition Verbal recognition from the Main Stage and Children s Stage (~4 times) Option to enter the parade (entry provided by sponsor) Option for One 10x10 exhibit space in the Trade Show Sponsor reserved seating on the Parade review stand (maximum 4) Invitation to the Sponsor Lounge (maximum 6) 73rd Annual Steveston Salmon Festival - Sponsorship Program 7

8 Program Sponsorship(s) Minimum Investment: $8,000 Available Opportunities: 7 Sponsor Opportunity Choose a specific program area to focus your brand exposure and enjoy excellent benefits. Trade Show Horticultural Show Japanese Cultural Show Youth Festival Canada Day Parade Salmon Bake Food Fair Official Recognition Official designation as your selected Program Sponsor Rights to use the Salmon Festival name and logo in all of your marketing initiatives Promotional Recognition Logo and link on the Sponsor page of the Salmon Festival website Logo placement on sponsor slide located on every page of the Salmon Festival website Logo on all festival collateral (e.g. posters, site signage, your program banner) Media Recognition Occasional social media interaction with your brand Opportunity to advertise in the exclusive Steveston Salmon Festival pull out feature in the Richmond News one week prior to the Festival (to be negotiated between you and the Richmond News) Event Recognition Option to enter the parade (entry provided by sponsor) Sponsor reserved seating on the parade review stand (maximum 2) Invitation to the Sponsor Lounge (maximum 4) 8 73rd Annual Steveston Salmon Festival - Sponsorship Program

9 Community Partner Minimum Investment: $5,000 Available Opportunities: unlimited Sponsor Opportunity Become a Community Partner and your brand will be seen as a caring business commited to supporting a beloved community celebration. Official Recognition Named as a Community Partner of the 73 rd Annual Steveston Salmon Festival Rights to use the Salmon Festival name and logo in all of your marketing initiatives Promotional Recognition Logo and link on the Sponsor page of the Salmon Festival website Named on select festival collateral (e.g. posters, site signage) Media Recognition Occasional social media interaction with your brand (~2) Opportunity to advertise in the exclusive Steveston Salmon Festival pull out feature in the Richmond News one week prior to the Festival (to be negotiated between you and the Richmond News) Event Recognition Invitation to the Sponsor Lounge (maximum 4) 73rd Annual Steveston Salmon Festival - Sponsorship Program 9

10 Friends of the Festival Minimum Investment: $1,000 Available Opportunities: unlimited Sponsor Opportunity Many helping hands are needed to produce a successful event! The Salmon Festival has many friends, and your brand will be recognized among them. Official Recognition Named as a Friend of the 73 rd Annual Steveston Salmon Festival Rights to use the Salmon Festival name and logo in all of your marketing initiatives Promotional Recognition Name and link on the Sponsor page of the Salmon Festival website Media Recognition One social media interaction with your brand Opportunity to advertise in the exclusive Steveston Salmon Festival pull out feature in the Richmond News one week prior to the Festival (to be negotiated between you and the Richmond News) Event Recognition Invitation to the Sponsor Lounge (maximum 2) 10 73rd Annual Steveston Salmon Festival - Sponsorship Program

11 Media Sponsor Investment: One Comprehensive Ad Package Sponsor Opportunity Use your media brand to showcase the Steveston Salmon Festival to your audience and provide maximum exposure for this historic Canada Day community celebration. Official Recognition Official designation as the 73 rd Annual Steveston Salmon Festival Media Sponsor Rights to use the Salmon Festival name and logo in all of your marketing initiatives First right of refusal when renewing future sponsorship agreements Promotional Recognition Logo and link on the Sponsor page of the Salmon Festival website Logo placement on sponsor block located on every page of the Salmon Festival website Logo on all print advertising in the community newspaper (~6) Logo on select festival collateral (e.g. posters, site signage) Media Recognition Frequent social media interaction with your brand Event Recognition Verbal recognition from the Main Stage and Children s Stage (~4 times) Option for one 10x10 exhibit space in the Trade Show Sponsor reserved seating on the parade review stand (maximum 2) Invitation to the Sponsor Lounge (maximum 6) 73rd Annual Steveston Salmon Festival - Sponsorship Program 11

12 Contact For more information about becoming a Steveston Salmon Festival sponsor, please contact our Sponsorship Team: sponsor@stevestonsalmonfest.ca Tel: STEVESTON_SALMON_FEST The Steveston Salmon Festival is a project of the Richmond Agricultural and Industrial Society rd Annual Steveston Salmon Festival - Sponsorship Program

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