ST. CROIX PUTTING SPACE AGE TECHNOLOGY AT ANGLER S FINGERTIPS. AND FISH S LIPS. ENGINEERING

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4 ST. CROIX PUTTING SPACE AGE TECHNOLOGY AT ANGLER S FINGERTIPS. AND FISH S LIPS. ENGINEERING When you set out to uncover what makes a St. Croix different from other rods, you need look no further than the engineer sitting right beside the rod designer. It s a partnership that s produced such breakthroughs as St. Croix s exclusive Integrated Poly Curve and Advanced Reinforcing Technology. Rod performance is only as good as the design behind it and rest assured, before we even think about sending a rod through for production, we make sure we spend as much time as necessary in the design department to assure that every St. Croix rod is engineered and developed to outperform all others. Integrated Poly Curve (IPC ) Technology IPC blanks have a more uniform wall thickness from tip to butt Non-IPC blanks have distinct transition points Integrated Poly Curve (IPC ) Technology Developed exclusively by St. Croix, Integrated Poly Curve (IPC ) tooling technology has rapidly become the engineering leader in rodmaking. IPC blank Non-IPC blank Illustration above is an exaggeration to demonstrate the difference between IPC and non-ipc blanks. Designed to eliminate all transitional points in the rod blank, IPC-engineered rods feature smoother actions, increased strength and greater sensitivity. Advanced Reinforcing Technology (ART ) Advanced Reinforcing Technology (ART ) ART layers Advanced Reinforcing Technology (ART ) is an exotic carbon fiber material that adds a magnitude (10X) of strength with virtually no increase in blank diameter or weight. ART significantly improves the hoop strength of the blank by preventing it from deforming or ovaling under a severe load, such as a powerful hook set or fish battle. ART is also a critical part of our slim-profile ferrule design. ART is an exotic carbon fiber material that adds a magnitude (10X) of strength with virtually no increase in blank diameter or rod weight. 4

5 OUR BLANK MATERIALS GUIDE Great rods begin with the highest quality blank materials and expert manufacturing techniques and processes. Each material listed here is exclusive to St. Croix and is designed for specific performance characteristics. SC VI Exotic, 62,000,000 modulus, high-strain graphite fiber used only as a compliment to other graphite material(s). This very expensive graphite is too high in modulus to be used as the primary material. Be wary of claims by other companies touting ultra-high modulus at suspiciously low prices. Featured in Legend Elite, LegendXtreme, Legend Tournament Bass/Walleye, Legend Inshore and Legend Ultra rods. Extremely efficient material that adds power with minimal weight. Assists with minimizing blank diameter. For the discriminating angler who appreciates exotic performance. SC V Extraordinary high-modulus/high-strain graphite fiber with carbon-matte scrim. This is the finest all-purpose blank material used in fishing rod manufacturing and is exclusive to St. Croix. Featured in Legend Elite and LegendXtreme rods. Creates the lightest, most sensitive rods on the planet. If you like to push the envelope and lead the way, these are the rods for you. Made for those who outfish their buddies and rely on their rods to do it. SERVICE AND WARRANTY POLICIES If there is any one thing that we re most proud of here at SC IV Exceptional, high-modulus/high-strain graphite fiber. Similar to SC V, but without the carbon-matte scrim. Featured in Legend Tournament Bass / Walleye / Musky, Legend Inshore, Legend Surf, Legend Ultra and Imperial rods. Produces extremely light and sensitive rods. Not quite to the level of SC V, but very close. Ideal for the angler who insists on fishing only with top-grade rods. St. Croix, it s our service. Nowhere else will you find such dedication to fishermen. Because when you invest in a St. Croix rod, we believe you also invest in a relationship with SC III Advanced, high-modulus/high-strain graphite fiber. Modulus is between SC IV and SC II. Featured in Avid Series and Avid Pearl. Produces rods that are super sensitive and lightweight with great durability. A fine choice if you are a serious angler who demands high-performance and value. us. And we ll do everything possible to ensure your complete satisfaction. We stand by our craftsmanship with some of the SC II ART Superb, mid-modulus graphite fiber with a higher strain rate than fibers commonly used by others. ART is an exotic carbon fiber material that adds a magnitude (10X) of strength with virtually no increase in blank diameter or rod weight. Featured in Premier, Wild River, Mojo Bass, Triumph, Tidemaster, Mojo Surf, Premier Surf, Triumph Surf/Saltwater, Imperial and St. Croix Rio Santo rods. Featured in LegendXtreme, Legend Elite, Legend Ultra, Legend Tournament Bass/Walleye/Musky, Legend Inshore and Legend Surf rods. Also used in multi-piece rods that feature our slim-profile ferrule design. This is our most popular material that produces rods that are highly sensitive, lightweight and durable. Put another way, rods far superior to those common off-the-shelf varieties. A logical choice if you're an angler who appreciates fine performance without the high cost. Refer to page 4 for details. Seek rods with ART if you re an angler who pushes the boundaries of performance. finest warranties in the business. THE ACTION of a rod is determined by where a rod flexes along the blank. Faster action rods flex mostly near the tip. Moderate action rods XF EXTRA FAST F FAST X FAST MF MOD. FAST M MODERATE FAST S SLOW MOD. FAST MODERATE flex more near the middle of the blank. Slower action rods flex down into the butt section. SLOW 5

6 SO MUCH GOES INTO A ST. CROIX ROD SO YOU CAN PULL SO MUCH OUT WITH ONE. Examine a St. Croix rod closely and you ll find a wealth of innovations and craftsmanship. But, in light of the fact you d rather be fishing than sitting over a microscope, allow us to explain what makes a St. Croix rod so special. The journey begins in Park Falls, Wisconsin and eventually leads to Fresnillo, Mexico. It is in Park Falls that a rare combination of blazing technology and genuine handcraftsmanship come together to make incomparable fishing tools. A tradition that continues for a select series of rods in Fresnillo. stand side-by-side with engineers bringing their ideas to fruition so smoothly. It s here you ll also find that other rod builders can only dream about. Of course, you can plug in a bunch of machines anywhere there s electricity. What s at the heart of a St. Croix rod is the time-honored blend of technology and handcraftsmanship. In Park Falls, over thirty pairs of hands contribute to threedozen different steps before a St. Croix rod is deemed ready to charge into the world looking for action. Thirty pairs of hands attending to every last minute detail. Thirty pairs of hands making sure a rod doesn t leave Park Falls until it s ready to take on any fish in the world. THE SILICON VALLEY OF FISHING IMAGINE. Anglers often think of Park Falls as a high-tech mecca. After all, there is nowhere else incorporating St. Croix s proprietary ART and IPC technologies. Likewise it s here, and only here, that rod designers the software St. Croix developed so blanks are built to the highest standards in the industry a tactic that is the foundation leading to superior performance and durability. Laser micrometer and laser alignment machinery assures every guide and handle is put on perfectly straight. There are rod-building tools here SEE FOR YOURSELF. BETTER YET, FISH IT FOR YOURSELF. If you re ever in Park Falls, feel free to swing by and see how a St. Croix rod comes to life. After a thorough testing (of the rod), we d be happy to hook you up with one of your own to try out wherever you see fit. 6

7 ST. CROIX VALUE. KEEPING IT ALIVE IN NORTH AMERICA. Of course, there are only so many hands in Park Falls, It s a small town. (And we d like to keep Wisconsin and over the years, the undeniable value of it that way.) Faced with a decision of St. Croix rods has meant more and more people have opening another factory or outsourcing wanted to fish one. Which means every year, more and to Asia, we concluded the only way more rods leave Park Falls for waters throughout to insure a St. Croix rod remains a Applying Flex Coat thread and decal finish. Inspecting blank diameter with laser micrometer. the world. Well, it s gotten to the point where we St. Croix rod was to construct a second simply can t make enough in our Park Falls factory. factory in Fresnillo, Mexico. If you happen to be traveling through Fresnillo, you ll find an almost mirror facility to our state-of-the-art Park Falls operation same equipment, same manufacturing procedures and the very same quality control protocols. Our Fresnillo facility manufactures a select group of rods that are designed and engineered here in Park Falls. These rods offer the chance for an even greater segment of the fishing population to get their hands on a St. Croix. Rod models currently manufactured in Park Falls will continue to be made in Park Falls. By making sure all our rods are Handcrafted in North America, we are able to continue providing anglers with the best value in angling. Rod models currently manufactured in Park Falls will continue to be made in Park Falls. Fresnillo allows us to keep up with growing demand for St. Croix rods. Paul Schluter, President, St. Croix Rod Winders attaching guides to rods. 7

8 ST. CROIX DESIGN LAB FACTORY TOUR PARK FALLS, WI BLANK MANUFACTURING 4 Our new pattern cutting machine provides the highest level of accuracy available. CARBON MATERIALS & CUTTING Jason Brunner, Rod Blank Engineer, manipulating a three dimensional model on the computer. 1 DESIGNING Strength and fatigue testing being performed on Dynamic Analyzer. This machine is capable of simulating over 15,000 hard hook sets in 24 hours. 2 DYNAMIC ANALYZER Measuring blank power and action with ultrasensitive profiler assures design consistency. A duplicate of this machine on the production floor assures consistency from batch to batch. 3 ROD BLANK PROFILER St. Croix is solely responsible for the design specifications of every mandrel used to manufacture our blanks, including our proprietary IPC mandrels, the most technologically advanced in the business. 5 MANDRELS IT S ONE THING TO GO SOMEWHERE AND SEE WHERE HISTORY IS MADE. QUITE ANOTHER TO SEE WHERE THE FUTURE IS MADE. ROD ASSEMBLY 14 Laser-tweaking reel seat and top into final location. LASER-GUIDED HANDLE ALIGNMENT 11 A St. Croix exclusive quality control procedure determines the optimal location for placement of reel seats and guides before assembly begins. LASER-GUIDED ROD ASSEMBLY Precision assembly of urethane shim into reel seat using 3M Scotch-Weld glue. This improves sensitivity, reduces weight and eliminates loose reel seats. Handle glue machine delivering precise application of 3M Scotch-Weld glue. 12 REEL SEAT ASSEMBLY 13 HANDLE GLUE MACHINE 15 Marking exact location for guides. GUIDE PLACEMENT 8

9 High quality paints and custom curing oven provide consistent, durable finishes. 9 PAINTING Highly experienced team working on the day s production. 6 FABRICATION TEAM These steps are where tooling (mandrels) and materials come together. They are the most critical steps in blank manufacturing. 60 years of experience pays off here. 7 TACKING / ROLLING 8 Measuring critical diameters of every blank assures the highest consistency in the rod-making industry. LASER MICROMETER Precision cutting a batch of blanks. 10 TRIM SAW If you ever find yourself in Park Falls, make sure and stop by our rod-building facility. You re more than welcome to watch some of the impressive processes that go into making a St. Croix rod so special. Witness complex machines doing complex things. Skilled rod builders building rods. Real people tending to every rod detail. Chances are you ll not only gain a profound appreciation for what actually goes into making a St. Croix rod, but you will be inspired to get out on the water now. 17 Laser-tweaking guides into final location. LASER-GUIDED GUIDE ALIGNMENT Flex-Coat cures slowly unlike inferior, quick-cure UV finishes found on most rods. 20 FINISHING DEPARTMENT St. Croix winders combine experience and skill winding threads on guide feet. 16 GUIDE WINDING Decal ensures angler it is a genuine St. Croix Rod. 18 LASER-GUIDED DECAL APPLICATION 19 Every St. Croix rod features two coats of slow-cure Flex-Coat finish that is impervious to cracking or yellowing and provide superior protection to guide and hook keeper threads and decals. FLEX-COAT FINISHING After all the lasers, a rod still has to pass the persnickety eye test. 21 FINAL INSPECTION 9

10 Ask YOUR DOCTOR IF FLY FISHING IS GOOD FOR YOU. Fly fishing may not be for everyone. In fact, some people experience dramatic and permanent side-effects. Such as an inability to stay on the road when it follows alongside a river. Or decreased concentration at parent teacher conferences during blue-winged olive hatches. Or a complete dependence on Legend Elite fly rods. Yes, the uncontrollable need to experience slim-profile ferrules and stunning cosmetics married to premium, high-modulus, high-strain SC V graphite blanks loaded with ART and IPC technology has been reported. Legend Elites also feature SC VI graphite in the lower portion of the rod for added power and reduced weight. The result is enough space-age science and American handcraftsmanship to give you a four-piece rod that performs like a one-piece. Freshwater models are finished in a smooth Gallatin green, while the saltwater rods featuring our max-power butt section for handling big fish and even bigger winds are finished in a sweet, Belize blue. Every one meets the demands of the most intense fresh- and saltwater fly-fishing applications conceived. Use wisely. 10

11 Features Integrated Poly Curve (IPC ) tooling technology. Advanced Reinforcing Technology (ART ). Super high-modulus SC VI graphite in lower section for added power with reduced weight. High-modulus/high-strain SC V graphite with carbon-matte scrim. Slim-profile ferrules. One-piece performance in four-piece designs. Fuji Alconite stripper guides with chrome frames. Hard chrome, single-foot fly guides on 3, 4, 5, 6 wt. models. Hard chrome snake guides on 7, 8, 9, 10 wt. models. REC hard-anodized aluminum reel seat with a stabilized tiger (fiddleback) maple insert on 3, 4, 5, 6 wt. models. REC hard-anodized aluminum reel seat on 7, 8, 9, 10 wt. models. Flora-grade cork handle. Two coats of Flex Coat slow-cure finish. Alignment dots. Rugged rod case with handle and divided polypropylene liner. Lifetime limited warranty backed by St. Croix Superstar Service. Designed and handcrafted in Park Falls, U.S.A. ROD SPECIFICATIONS LEGEND ELITE FRESHWATER FLY RODS MODEL LGTH. LINE WT. PCS. ACTION ROD WT. (OZ.) HANDLE PRICE EFW '9" 3 4 Fast $ 410 EFW '6" 4 4 Fast $ 420 EFW ' 4 4 Fast $ 440 EFW '6" 5 4 Fast $ 430 EFW ' 5 4 Fast $ 440 EFW ' 6 4 Fast $ 440 EFW ' 7 4 Fast $ 450 EFW '6" 7 4 Fast $ 460 EFW ' 8 4 Fast $ 460 EFW '6" 8 4 Fast $ 470 EFW ' 9 4 Fast $ 470 EFW ' 10 4 Fast $ ROD SPECIFICATIONS LEGEND ELITE SALTWATER FLY RODS MODEL LGTH. LINE WT. PCS. ACTION ROD WT. (OZ.) HANDLE PRICE ESW ' 6 4 Fast $ 450 ESW ' 7 4 Fast $ 460 ESW ' 8 4 Fast $ 470 ESW ' 9 4 Fast $ 480 ESW ' 10 4 Fast $ 490 ESW ' 12 4 Fast $ 510 ESW FG 9' 12 4 Fast $ 520 Features Integrated Poly Curve (IPC ) tooling technology. Advanced Reinforcing Technology (ART ). Super high-modulus SC VI graphite in lower section for added power with reduced weight. High-modulus/high-strain SC V graphite with carbon-matte scrim. Slim-profile ferrules. One-piece performance in four-piece designs. Max-power butt sections for handling powerful fish and stiff winds. Fuji MN Saltwater Alconite stripper guides with chrome frames. Hard chrome snake guides. REC hard-anodized aluminum reel seat. Flora-grade cork handle. Two coats of Flex Coat slow-cure finish. Alignment dots. Rugged rod case with handle and divided polypropylene liner. Lifetime limited warranty backed by St. Croix Superstar Service. Designed and handcrafted in Park Falls, U.S.A. FRESHWATER ALL LEGEND ELITES COME WITH A 1000 DENIER NYLON-COVERED ROD CASE WITH A DIVIDED POLYPROPYLENE LINER. SALTWATER 11

12 LATER IN LIFE They SAY LEARNING SOMETHING HELPS SLOW THE EFFECTS OF DEMENTIA. AND HEY, YOU VE ALWAYS WANTED TO LEARN TO SPEY CAST. Supposedly your ears and nose never stop growing. Under the proper conditions, you can add your brain to the list. Of course, for best results you need the kind of exercise uniquely provided by analyzing and mastering the subtle movements required to rifle a chunky fly through a stiff breeze. For this you might also need a Legend Ultra fly rod. Its award-winning design of high-modulus SC IV graphite featuring our exclusive ART and IPC technology, combined with slim-profile ferrules and top-grade components, make it the perfect tool for mastering advanced angling arts. And thereby keeping you from going stark-raving looney tunes. 12

13 ALL LEGEND ULTRA FLY RODS COME WITH A 1000 DENIER NYLON-COVERED ROD CASE WITH A DIVIDED POLYPROPYLENE LINER. Features Integrated Poly Curve (IPC ) tooling technology. Advanced Reinforcing Technology (ART ). Super high-modulus SC VI graphite in lower section for added power with reduced weight. High-modulus/high-strain SC IV graphite. Slim-profile ferrules. Fuji Alconite stripper guides with chrome frames. Hard chrome, single-foot fly guides on 2, 3, 4, 5, 6 wt. models. Hard chrome snake guides on 6SW, 6/10', 7, 8, 9, 10, 12 wt. models. BOB JACKLIN SIGNATURE ROD REC nickel-silver reel seat with a stabilized bird s-eye maple insert on freshwater models. REC hard-anodized, aluminum reel seat on heavier-line models. Super-grade cork handle. Two coats of Flex Coat slow-cure finish. Rugged rod case with handle and divided polypropylene liner. Lifetime limited warranty backed by St.Croix Superstar Service. Designed and handcrafted in Park Falls, U.S.A. Highly respected in the fly fishing industry, Bob has been fly fishing for over forty years. He is the senior guide and outfitter in the Yellowstone area and a world-class fly fishing and fly casting instructor. Signature model is Legend Ultra U865.4 ROD SPECIFICATIONS LEGEND ULTRA FLY RODS MODEL LGTH. LINE WT. PCS. ACTION ROD WT. (OZ.) HANDLE PRICE U '6" 2 4 Fast $ 310 U '9" 3 4 Fast $ 310 U '6" 4 4 Fast $ 310 U ' 4 4 Fast $ 320 U '6" 4 4 Fast $ 320 U ' 4 2 Fast $ 310 U ' 4 4 Fast $ 340 U ' 5 4 Fast $ 320 U '6" 5 4 Fast $ 330 U ' 5 2 Fast $ 310 U ' 5 4 Fast $ 340 U ' 5 5 Fast $ 370 U ' 5 4 Fast $ 370 U ' 6 2 Fast $ 310 U ' 6 4 Fast $ 340 U906.4.SW 9' 6 4 Fast $ 350 U ' 6 5 Fast $ 370 U ' 6 4 Fast $ 370 U ' 7 4 Fast $ 350 U '6" 7 4 Fast $ 360 U ' 7 4 Fast $ 380 U '9" 8 4 Mod. Fast $ 360 U ' 8 2 Fast $ 330 U ' 8 4 Fast $ 360 U ' 8 5 Fast $ 390 U '6" 8 4 Fast $ 370 U ' 8 4 Fast $ 380 U ' 9 2 Fast $ 340 U ' 9 4 Fast $ 370 U '6" 9 4 Fast $ 410 U ' 10 4 Fast $ 380 U ' 12 4 Fast $ 400 U FG 9' 12 4 Fast $ 410 LEGEND ULTRA SPEY RODS U '6" 6/7 4 Mod. Fast $ 480 U ' 7/8 4 Mod. Fast $ 500 U ' 8/9 4 Mod. Fast $ 520 U ' 9/10 4 Mod. Fast $ 540 BOB POPOVICS SIGNATURE ROD Saltwater fly specialist, guide and author. Specializes in surf fishing with fly rods. Seaside Park, NJ. Signature model is Legend Ultra U

14 The LITTLE BLUE PILL HAS NOTHING ON THE LITTLE PALE MORNING DUN. Time marches on and it can be hard to maintain that youthful vigor. Luckily, today we have a wealth of scientific enhancements to counteract the effects of time. Some guys reach for a little blue pill. Others turn to St. Croix s Avid Series trout rods. This comprehensive line of rods feature IPC technology with slim-profile ferrules and a beautiful canteen-green pearl finish. The moderate-action loads progressively down the SC III blank making it ideal for protecting light tippets. With a selection of models covering a wide array of trout fishing situations, these rods can put a little spring in your step. Not to mention your cast. Sounds healthy to us. 14

15 Features Integrated Poly Curve (IPC ) tooling technology. Premium, high-modulus SC III graphite. Slim-profile ferrules. Fuji Alconite stripper guides with black frames. Hard chrome, single-foot fly guides on 2, 3, 4, 5, 6 wt. models. Hard chrome snake guides on 7 wt. model. Uplocking, anodized aluminum reel seat with an ebony wood insert on 2, 3, 4, 5, 6 wt. models. Uplocking, anodized aluminum reel seat on 7 wt. model. Select-grade cork handle. Two coats of Flex Coat slow-cure finish. Rugged rod case with handle and divided polypropylene liner. Lifetime limited warranty backed by St. Croix Superstar Service. Designed and handcrafted in Park Falls, U.S.A. ROD SPECIFICATIONS AVID SERIES FLY RODS MODEL LGTH. LINE WT. PCS. ACTION ROD WT. (OZ.) HANDLE PRICE A '6" 2 4 Mod $ 240 A ' 3 2 Mod $ 220 *A '6" 3 4 Mod $ 240 A ' 3 2 Mod $ 230 A '9" 3 4 Mod $ 240 A '6" 4 4 Mod $ 240 *A ' 4 2 Mod $ 230 *A '9" 4 4 Mod $ 240 A '6" 4 4 Mod $ 260 A ' 4 2 Mod $ 240 A ' 4 4 Mod $ 270 A ' 5 4 Mod $ 250 A '6" 5 4 Mod $ 260 A ' 5 2 Mod $ 240 A ' 5 4 Mod $ 270 A ' 6 2 Mod $ 240 A ' 6 4 Mod $ 270 A ' 7 4 Mod $ 280 *New for 2010 ALL AVID SERIES FLY RODS COME WITH A 1000 DENIER NYLON-COVERED ROD CASE WITH A DIVIDED POLYPROPYLENE LINER

16 Of course, IT S IMPORTANT TO GET PLENTY OF FIBER. AND THAT S WHAT A GOOD STOUT IS FOR. Easy drinking beer is the express lane on the highway to ruin. Beer isn t meant to be confused with water, and fly fishing isn t meant to be confused with video games. Fly fishing asks you to dedicate a little heart. A little soul. A little practice, for crying out loud. But it s not like you don t get the joy of fishing an Imperial series fly rod in return. Dressed out in an uncompromisingly gorgeous gloss burgundy blank, just holding an Imperial has health benefits. Then you cast. Immediately the dynamic blend of high-modulus / high-strain SC IV graphite and premium-quality SC II graphite for light weight and fast action is employed. It s like a five-star detox program for the soul. The lavish components laid out on each of these models being the five-star part. 16

17 Features Dynamic blend of high-modulus/high strain SC IV graphite and premiumquality SC II graphite. Lightweight, fast action fly rods designed for maximum performance and value. Aluminum-oxide stripper guides with black frames. Hard chrome snake guides. Uplocking, machined-aluminum reel seat with a rosewood insert on 2, 3, 4, 5 & 6 wt. models. Uplocking, machined-aluminum reel seat on 7, 8, 9 & 10 wt. models. Premium-grade cork handle. Two coats of Flex Coat slow-cure finish. Alignment dots. Rugged rod case with handle and divided polypropylene liner. Lifetime limited warranty backed by St. Croix Superstar Service. Designed in Park Falls and handcrafted in Fresnillo, Mexico. ALL IMPERIAL FLY RODS COME WITH A 1000 DENIER NYLON-COVERED ROD CASE WITH A DIVIDED POLYPROPYLENE LINER. IMPERIAL FLY SWITCH RODS MODEL LGTH. LINE WT. PCS. ACTION ROD WT. (OZ.) HANDLE PRICE * I ' 5 4 Fast $ 240 * I ' 6 4 Fast $ 240 * I ' 7 4 Fast $ 250 * I ' 8 4 Fast $ 250 *New for 2010 ROD SPECIFICATIONS JACK DENNIS, PRO STAFF IMPERIAL FLY RODS MODEL LGTH. LINE WT. PCS. ACTION ROD WT. (OZ.) HANDLE PRICE I ' 2 2 Fast $ 160 I '6" 3 2 Fast $ 160 I ' 3 4 Fast $ 180 I '6" 3 4 Fast $ 190 I '6" 4 2 Fast $ 170 I '6" 4 4 Fast $ 190 I ' 4 2 Fast $ 170 I ' 4 4 Fast $ 190 I '6" 4 4 Fast $ 190 I ' 5 2 Fast $ 170 I ' 5 4 Fast $ 190 I '6" 5 2 Fast $ 170 I '6" 5 4 Fast $ 190 I ' 5 2 Fast $ 170 I ' 5 4 Fast $ 190 I ' 6 2 Fast $ 170 I ' 6 4 Fast $ 190 * I ' 6 4 Fast $ 200 I ' 7 4 Fast $ 200 * I ' 7 4 Fast $ 210 I ' 8 2 Fast $ 180 I ' 8 4 Fast $ 200 I '6" 8 4 Fast $ 200 * I ' 8 4 Fast $ 210 I ' 9 2 Fast $ 190 I ' 9 4 Fast $ 210 I ' 10 2 Fast $ 190 I ' 10 4 Fast $ 210 *New for 2010 Jack Dennis sold his first trout fly when he was 12 years old, started guiding at the age of 14, opened his first tackle shop at 19 and went on to become one of the West s best known and respected fly fishing guides, book author, videographer and fly fishing retailer. Jack lives and works in Jackson Hole, Wyoming, where he still finds lots of time to fish with his wife and family

18 Standing IN A COOL, CLEAR MOUNTAIN STREAM. IT S KINDA LIKE EPSOM SALTS YOU CAN FISH IN. If you re new to fly fishing, you are about to make up for a whole mess of destructive habits. In one cast, years of health-threatening behavior is swept aside and a fresh, more vibrant you stands armed with a new St. Croix Rio Santo fly rod ready to face the day. With premium SC II graphite, a smooth moderate-fast action, high-quality guides, up-locking reel seat and a lush cork handle, these rods provide performance you won t outgrow making them ideal for the new fly angler and the skilled veteran alike. Manufactured in our Fresnillo facility, the series name translates to Holy River. We re guessing you have a long list of names that fit into that category. 18

19 ST. CROIX RIO SANTO FLY FISHING OUTFITS COME READY-TO-FISH WITH 20 LB. FLY LINE BACKING, ST. CROIX WEIGHT FORWARD FLOATING FLY LINE AND TAPERED LEADER PRE-INSTALLED. Features Premium-quality SC II graphite. Smooth, versatile, moderate-fast actions. Aluminum-oxide stripper guides with black frames. Stainless-steel snake guides. Uplocking, aluminum reel seat. Premium-grade cork handle. Two coats of Flex Coat slow-cure finish. Includes cloth rod sack. 5-year warranty backed by St. Croix Superstar Service. Designed in Park Falls and handcrafted in Fresnillo, Mexico. Includes St. Croix Rio Santo fly rod. St.Croix die-cast aluminum fly reel with adjustable disc drag. Ready-to-fish with 20 lb. fly line backing, St.Croix weight forward floating fly line and tapered leader pre-installed. Includes protective rod & reel case with handle and divided polypropylene liner. ST. CROIX RIO SANTO FLY FISHING OUTFITS MODEL ROD REEL LINE WT. PRICE *RSK804.4 RS804.4 STF55 4 WT $ 200 *RSK865.4 RS865.4 STF55 5 WT $ 200 *RSK905.4 RS905.4 STF55 5 WT $ 200 *RSK906.4 RS906.4 STF55 6 WT $ 200 *RSK908.4 RS908.4 STF75 8 WT $ 210 *New for 2010 ROD SPECIFICATIONS ST. CROIX RIO SANTO FLY RODS MODEL LGTH. LINE WT. PCS. ACTION ROD WT. (OZ.) HANDLE PRICE *RS ' 4 2 Mod. Fast $ 100 *RS ' 4 4 Mod. Fast $ 120 *RS '6" 5 2 Mod. Fast $ 100 *RS '6" 5 2 Mod. Fast $ 100 *RS '6" 5 4 Mod. Fast $ 120 *RS ' 5 2 Mod. Fast $ 100 *RS ' 5 4 Mod. Fast $ 120 *RS ' 6 2 Mod. Fast $ 100 *RS ' 6 4 Mod. Fast $ 120 *RS ' 8 2 Mod. Fast $ 110 *RS ' 8 4 Mod. Fast $ 130 *New for

20 ALL PREMIER SPINNING TRAVEL RODS COME WITH A 1000 DENIER NYLON- COVERED ROD TUBE. TRAVELING LIGHT? BACKPACKING? TRY ONE OF THE PREMIER MULTI-PIECE RODS. THEY RE COMPACT, LIGHT AND READY TO GO. St. Croix Travel Rods Traveling has gotten hard enough these days. You go hauling a full-length rod through security and next thing you know they re guiding you into a room for the full rubdown. St. Croix travel rods are a lot less conspicuous while still delivering the smooth performance of a one-piece rod. Spinning and casting models make great back-up options when travel destination weather patterns don t cooperate with your fly fishing agenda. ROD SPECIFICATIONS PREMIER TRAVEL SPINNING RODS MODEL LGTH. POWER ACTION PCS. LINE WT. LURE WT. ROD WT. (OZ.) HANDLE PRICE PS60LF4 6' L Fast $ 170 PS66MLF3 6'6" ML Fast $ 170 PS70MF3 7' M Fast $ 170 Features Premium-quality SC II graphite. Outstanding strength, sensitivity and hook-setting power. Finely tuned actions and tapers for superior performance. Fuji DPS reel seat/ frosted silver hoods. Batson Forecast hard aluminumoxide guides with double-plated black chrome frames. Premium-grade cork handle. Two coats of Flex Coat slow-cure finish. 5-year warranty backed by St.Croix Superstar Service. Designed and handcrafted in Park Falls, U.S.A. ROD SPECIFICATIONS TIDEMASTER INSHORE TRAVEL SPINNING RODS MODEL LGTH. PWR. ACTION PCS. LINE WT. LURE WT. ROD WT. (OZ.) HANDLE PRICE TIS70MLF3 7' ML Fast $ 210 TIS70MF3 7' M Fast $ 210 TIS70MHF3 7' MH Fast $ 220 TIS76MF3 7'6" M Fast $ 220 TIS76MHF3 7'6" MH Fast $ 230 TIS76HF3 7'6" H Fast $ 250 TIDEMASTER INSHORE TRAVEL CASTING RODS TIC66MLF3 6'6" ML Fast $ 200 TIC70MLF3 7' ML Fast $ 210 TIC70MF3 7' M Fast $ 210 TIC70MHF3 7' MH Fast $ 220 TIC76MF3 7'6" M Fast $ 220 TIC76MHF3 7'6" MH Fast $ 230 TIC76HF3 7'6" H Fast $ 250 ALL TRIUMPH TRAVEL RODS COME WITH A PADDED NYLON SOFT CASE. ROD SPECIFICATIONS TRIUMPH TRAVEL SPINNING RODS MODEL LGTH. POWER ACTION PCS. LINE WT. LURE WT. ROD WT. (OZ.) HANDLE PRICE TRS56ULF4 5'6" UL Fast $ 80 TRS60LF4 6' L Fast $ 90 TRS66MLF4 6'6" ML Fast $ 100 TRS66MF4 6'6" M Fast $ 100 Features Premium-quality SC II graphite. Outstanding strength, sensitivity and hook-setting power. Finely tuned actions and tapers for superior performance. Hard aluminum-oxide guides with black frames. Fuji DPS reel seat/frosted silver hoods on spinning models. Fuji ECS or TCS reel seat/frosted silver hood on casting models. Premium-grade cork handle. Two coats of Flex Coat slow-cure finish. 5-year warranty backed by St. Croix Superstar Service. Designed in Park Falls and handcrafted in Fresnillo, Mexico. ALL TIDEMASTER TRAVEL RODS COME WITH A 1000 DENIER NYLON-COVERED ROD CASE WITH A DIVIDED POLYPROPYLENE LINER. Features Premium quality SC II graphite. Outstanding strength, sensitivity and hook-setting power. Designed specifically for inshore saltwater angling. Batson Forecast hard aluminum-oxide guides with 316 stainless-steel frames for dramatically improved corrosion resistance compared to 304 stainless-steel frames. Fuji DPS reel seat/frosted silver hoods on spinning models. Fuji ECS or TCS reel seat/frosted silver hood on casting models. Premium-grade cork handle. Two coats of Flex Coat slow-cure finish. 5-year warranty backed by St. Croix Superstar Service. Designed and handcrafted in Park Falls, U.S.A. 20

21 TRAVELER ROD CASES TRAVELER ROD CASES Each St.Croix Traveler rod case features a durable 1000 denier nylon-covered rod tube.all models include foam-padded ends to protect rod tips and a reinforced handle. Our rod cases feature a divided liner for added protection. ROD SPECIFICATIONS TRIUMPH SURF TRAVEL RODS MODEL LGTH. POWER ACTION PCS. LINE WT. LURE WT. ROD WT. (OZ.) HANDLE PRICE TSRS90M4 9' M Mod. Fast $ 200 TSRS100M4 10' M Mod. Fast $ 230 TRIUMPH SURF RODS ARE AVAILABLE IN A FOUR-PIECE TRAVEL MODEL. TWO RODS TO CHOOSE FROM, A 9' OR A 10' MODEL. BOTH COME WITH NYLON-COVERED ROD CASE. Features Premium-quality SC II graphite. Designed for long-distance casting. Lightweight, hard aluminum-oxide surf guides. Fuji DPS reel seat/frosted silver hoods. Custom cork tape handle. Two coats of Flex Coat slow-cure finish. 5-year warranty backed by St.Croix Superstar Service. Designed in Park Falls and handcrafted in Fresnillo, Mexico. CLOTH SACKS St. Croix rod sacks are available for most freshwater and many saltwater rod models. They provide added protection when in transit or, sadly, when in storage. CLOTH ROD SACKS MODEL ROD LENGTH & PIECES NO. OF POCKETS PRICE RS29 8' - 4 PC., 8'6" - 4 PC. 4 $ 10 RS32 9' - 4 PC., 9'6" - 4 PC. 4 $ 10 RS36 5'6" - 2 PC. 2 $ 10 RS39 6' - 2 PC. 2 $ 10 RS42 6'6" - 2 PC. 2 $ 10 RS45 7' - 2 PC. 2 $ 12 RS48 7'6" - 2 PC. 2 $ 12 RS51 8' - 2 PC. 2 $ 12 RS54 8'6" - 2 PC. 2 $ 12 RS57 9' - 2 PC. 2 $ 12 RS60 9'6" - 2 PC. 2 $ 12 RS63 10' - 2 PC. 2 $ 12 RS66 10'6" - 2 PC. 2 $ 12 RS74 6' - 1 PC. 1 $ 12 RS80 6'6" - 1 PC. 1 $ 12 RS86 7' - 1 PC. 1 $ 12 RS92 7'6" - 1 PC. 1 $ 12 RS98 8' - 1 PC. 1 $ 12 FLY ROD/REEL CASES MODEL ROD LENGTH & PIECES NO. OF DIVIDERS PRICE CFRRT29 UP TO 9' - 4 PC. 4 $ 30 CFRRT55 UP TO 9' - 2 PC. 2 $ 35 CFRRT64 UP TO 10' - 2 PC. 2 $ 35 TRAVELER ROD CASES MODEL ROD LENGTH & PIECES NO. OF DIVIDERS PRICE RC22 6' - 4 PC. 4 $ 30 RC28 8' - 4 PC. 4 $ 30 RC29 8'6" - 4 PC. 4 $ 30 RC30 6'6" - 3 PC. 4 $ 30 RC31 9' - 4 PC. 4 $ 30 RC32 7' - 3 PC., 9'6" - 4 PC. 4 $ 30 RC34 7'6" - 3 PC. 3 $ 30 RC36 5'6" - 2 PC. 2 $ 30 RC39 6' - 2 PC. 2 $ 30 RC42 6'6" - 2 PC. 2 $ 30 RC45 7' - 2 PC. 2 $ 30 RC48 7'6" - 2 PC. 2 $ 30 RC51 8' - 2 PC. 2 $ 40 RC54 8'6" - 2 PC. 2 $ 40 RC57 9' - 2 PC. 2 $ 40 RC60 9'6" - 2 PC. 2 $ 40 RC63 10' - 2 PC. 2 $ 40 RC66 10'6" - 2 PC. 2 $ 40 RC74 6' - 1 PC. 1 $ 50 RC80 6'6" - 1 PC. 1 $ 50 RC86 7' - 1 PC. 1 $ 50 21

22 S T. C R O I X L O G O W E A R FOR A MORE COMPLETE SELECTION, PLEASE VISIT OUR WEBSITE OR REQUEST A COPY OF OUR NEW CLOTHING CATALOG. New WOMEN S TEAM T-SHIRT 100% cotton long-sleeve shirt. Brown. Order #STMLSBR ( M-XXL )...$ 26 WOMEN S TEAM T-SHIRT 100% cotton short-sleeve shirt. Brown. Order #STMSSBR ( M-XXL )...$ 22 (Back) (Back) New WOMEN S TEAM T-SHIRT 100% cotton long-sleeve shirt. Pink. Order #STMLSPK ( M-XXL )...$ 26 WOMEN S TEAM T-SHIRT 100% cotton short-sleeve shirt. Pink. Order #STMSSPK ( M-XXL )...$ 22 NewPRIORITY FISHING T-SHIRT WITH POCKET 100% cotton, logo front chest and full back. White. Order #SPRIW ( M-XXL )...$ 18 HANDCRAFTED FISHING RODS T-SHIRT Oversized for comfortable fit. 100% cotton, logo front chest and full back. Willow. Order #STSSWIL ( M-XXL )...$ 18 HANDCRAFTED FISHING RODS SWEATSHIRT Garment washed. Pigment dyed. 100% ringspung cotton, hooded sweatshirt with drawstrings and hand-warming front pocket. Denim Blue. Order #SSHBLU ( S-XL )...$ 65 Order #SSHBLU ( XXL )...$ 70 New HANDCRAFTED FISHING RODS SPORT SHIRT Super lightweight sport shirt with embroidered logo. 100% polyester. Black. Order #SSB ( M-XL )... $ 40 Order #SSB ( XXL )... $ 45 Order #SSB ( XXXL )... $ 50 MICROFIBER WINDSHIRT Advanced microfiber fabric blocks wind. Heavy knit cuffs and waistband. Green. Order #WSG ( M-XL )... $ 60 Order #WSG ( XXL )... $ 65 Order #WSG ( XXXL )... $ 70 MOCK TURTLENECK 100% cotton mock turtle with embroidered logo on neck. White. Order #SMOCW ( S-XXL )...$ 24 22

23 CCF CTMP CTKM CUPDNK COGT CAMO ST. CROIX CAPS (ABOVE) ORDER# DESCRIPTION PRICE CCF Cool Max logo cap, forest green, adj. strap $ 20 CTMP Two-tone twill logo cap, moss/putty, adj. strap $ 16 CTKM Two-tone twill logo cap, khaki/moss, adj. strap $ 20 CUPDNK Cool Max saltwater logo cap, khaki, elastic adj. $ 25 COGT Oil cloth logo cap, dark brown, adj. strap $ 20 CAMO Camo logo cap, Mossy Oak Break-Up, adj. strap $ 20 CLOWO ST. CROIX PIN Order #PIN...$ 5 CLOWP RETRO FIT CAP Low profile, retro fit cap with retro logo. Washed cotton. Olive (left) CLOWO...$ 20 Orange (right) CLOWP...$ 20 ST. CROIX DECAL Order #DECPFGR...$ 2 WOMEN S CAP Camo CSMALCAMO..$ 20 CMESH TRUCKER MESH CAP Tan w/tan mesh, adjustable back CMESH...$ 16 ST. CROIX DECAL Order #DECPFBK...$ 2 St. Croix has a service plan to cover your rod if it ever becomes damaged for any reason. These plans are only available directly from St. Croix. Three of them are described briefly below. Please go to our Service & Warranty section at for a more complete description of St. Croix s Superstar Service plans and programs. SILVER STAR SERVICE PLAN If you re convinced that our error led to your rod s demise and you know the warranty has not expired, then St. Croix s Silver Star Plan is your best solution. Visit for the details. GOLD STAR SERVICE PLAN If your buddy stepped on your rod, slammed it in a car door, or worse yet, used it to free a snag. No worries. St. Croix s Gold Star Plan eliminates the uncertainty of a dubious warranty claim. Visit for more information. GOLD STAR + UPGRADE PLAN Treat yourself to that higher-performance model you ve been dreaming about. With our Upgrade Plan, you receive a brand new rod with a fresh new warranty. Visit for complete information. Shipping Instructions & Contact Information You must return the entire rod, including broken parts, to St. Croix s Service Center. Include a note with your name, address, and telephone number along with the appropriate payment for the service plan selected. Disposable shipping containers are preferred. St. Croix Rod 856 4th Avenue North Park Falls,Wisconsin Phone: service@stcroixrods.com To save freight costs, Canadian Customers may return rods to: St. Croix Rods c/o FedEx Trade Networks 7075 Ordan Drive Mississauga, Ontario L5T 1K6 Canada TUMBLER 16 oz. stainless, insulated. Order #SSTUM..$ 18 CERAMIC MUG 11 oz. mug. Order #SCMUG..$ 6 ST. CROIX DECAL Black or White. (23" wide x 6.5" high) Order #DEC-B...$ 8 Order #DEC-W...$ 8 ST. CROIX USA DECAL Available in two sizes. Order #DEC-S...$ 2 Order #DEC...$ 3 ST.CROIX BOAT DECAL (10" wide x 3.5" high) Order #BD...$ 3 ST. CROIX LARGE DECAL (18" wide x 4.5" high) Order #LD...$ 6 ST.CROIX ZINGER Clip-on retractor in matte-black finish. Order #RT...$ 5 ST.CROIX ZINGER & CLIPPER COMBO Matte-black retractor with versatile line-clipping tool. Order #RTC...$ 8 FERRULE WAX Order #FERRULE WAX..$ 2 23

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