The Spirit of Lox. Every season more Australian Angler chose LOX rods then any other comparable

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Damon Williamson
5 years ago
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2 The Spirit of Lox Every season more Australian Angler chose LOX rods then any other comparable brand. Our competitors often ask what the LOX secret is. The formula for success is simple. 1) Attention to detail 2) High-tech components 3) Living and breathing fishing Every LOX rods is scrutinised by our team to determine if the rod is worth the LOX brand. Most rod manufactures think that by releasing more and more models they advance the brand, the more is better philosophy. We believe that only the best of type is worthy of the LOX brand. Australian Anglers confirm our philosophy by purchasing more and more LOX rods every year. LOX is proud to be a technological leader we continue to innovate and develop one of Australia s most successful high performance rod brands.

The process is labour intensive and multi-step. It is doubtful that any factory outside the LOX plant has either the experience or the technicians required to produce the Hybrid wrap.

3 Lox Ambassador Series LOX Hybrid Rods The new LOX Hybrid delivers performance unlike anything ever seen before. The secret is the manual wrapping of alternate densities and shapes of pre-preg within the blank producing a blank with a noticeably different texture and pattern. The process is labour intensive and multi-step. It is doubtful that any factory outside the LOX plant has either the experience or the technicians required to produce the Hybrid wrap. The LOX Hybrid series run the smoothest most precise line placement ever achieved in a production rod. Once you have used K-R guides everything else feels clumsy! The Fuji K-R concept guides deliver a trim taught and terrific belly section. The K-R guides choke the line spiral and deliver to the fourth runner a laser straight line. The improvement in line control is incredible. The KR guides are a great leap forward from the original tangle free K guide series. The KR revolution lifts LOX performance even higher. HYBRID 63ULS (Solid Carbon Tip) 6 3 2pc 1-4LB Fuji KR 1-4g HYBRID 610LS (Solid Carbon Tip) pc 2-8LB Fuji KR 1.5-5g 02 03

Lox Ambassador Series The Ambassador series of LOX rods incorporate unidirectional pre-preg carbon sheet with bespoke hand forming of longitudinal, progressive carbon fibre sheet and fibre.

4 Lox Ambassador Series The Ambassador series of LOX rods incorporate unidirectional pre-preg carbon sheet with bespoke hand forming of longitudinal, progressive carbon fibre sheet and fibre. LOX Ambassador rods forever shift Angler expectation. The new bespoke laying process delivers a rod of exceptional strength for weight, well beyond anything that came before the series. Most noticeably is the exceptionaly slim cross section of the rod. Exceptional strength and svelte shape. AMB 73MLT 7 3 2pc 4-12LB Fuji KR 2-12g AMB 77MLT 7 7 2pc 4-12LB Fuji KR 2-12g 04 05

5 Lox Ambassador Series The new LOX Ambassador rods from LOX will reignite your passion for Angling. Fishing with rods of unparallel strength to weight characteristics altering the landscape of Angling forever. LOX Ambassador rods are the Next Generation. Finally a rod that can walk the talk this is the rod you have been waiting for. Advanced Hybrid technology is the greatest technological development since the use of carbon fibre in fishing rods. This leading edge technological wizardry is unique to LOX. The Hybrid range are powerful and sleek representations of the State-of-the-Art in carbon fabrication ultimately expressions of the new generation of Carbon Hybrids. Hybrid forming was commercialised in the LOX plant in The changes wrought by Hybrid technology will be long lasting and far reaching. What is a Hybrid Carbon rod? The actual process is a commercial secret what the rod is made from is not a secret. The blank is made from Japanese Toray high performance graphite. Six very different grades of carbon are blended into a single blank. The backbone of the blank is formed using 46ton carbon. With exotic thin cross carbon wraps bringing the disparate elements together and when these elements combine, a unique Hybrid is formed. The effect of the outer wrap is obvious as it creates a characteristic cross-weave feel and appearance to the blank. The LOX Hybrid is the promise of tomorrow delivered today. AMB 75MHT 7 5 2pc 6-16LB Fuji KR 2-18g AMB 80MT 8 0 2pc 6-16LB Fuji KR 2-18g 06 07

Lox Ambassador Series The new techniques pioneered at LOX provide Jigging sticks of exceptional performance. Sticks that can handle the most determined fish, yet weigh virtually nothing.

6 Lox Ambassador Series The new techniques pioneered at LOX provide Jigging sticks of exceptional performance. Sticks that can handle the most determined fish, yet weigh virtually nothing. Rods rated at 1-2pe function beautifully well outside the designated line class. The same can be said of lighter weights and jigs, Jig weights can be much small than the designated weight yet control and finesses of the Jig is well within functional limits. Across weight classes, across target species the result is the same, extraordinary control within and outside designated line classes and weights. AMB Jig Overhead 6311SG 6 3 1pc Fuji KR Sic PE g AMB Jig Overhead 6311FG 6 3 1pc Fuji KR Sic PE g AMB Jig Overhead 6012SG 6 0 1pc Fuji KR Sic PE g AMB Jig Overhead 6012FG 6 0 1pc Fuji KR Sic PE g 08 09

Lox Ambassador Series The new techniques pioneered at LOX deliver Jigging sticks of exceptional performance. Sticks that can handle the most determined Dog Tooth, yet weigh virtually nothing.

7 Lox Ambassador Series The new techniques pioneered at LOX deliver Jigging sticks of exceptional performance. Sticks that can handle the most determined Dog Tooth, yet weigh virtually nothing. Rods rated at 1-2pe function beautifully well outside the designated line class. The same can be said of lighter weights and jigs, Jig weights can be much greater than the designated weight yet control and finesses of the Jig is well within functional limits. Across weight classes, across target species the result is the same, extraordinary control within and well outside designated line classes and weights. AMB Jig Spin 6511SG 6 5 1pc Fuji KR Sic PE g AMB Jig Spin 6511FG 6 5 1pc Fuji KR Sic PE g AMB Jig Spin 6012SG 6 0 1pc Fuji KR Sic PE g AMB Jig Spin 6012FG 6 0 1pc Fuji KR Sic PE g 10 11

Ultra Light Spin [ YOSHI ] Series Ultra Light Spin The Legendary

LOX has become the acknowledged benchmark for high performance

There is only one orginal LOX Yoshi and it is still the best!

8 Ultra Light Spin [ YOSHI ] Series Ultra Light Spin The Legendary Yoshi 1-3kg The LOX revolution continues to this day. LOX has become the acknowledged benchmark for high performance carbon fabrication and construction. There is only one orginal LOX Yoshi and it is still the best! LS pc 1-3kg Fuji SIC 1-10g LS pc 1-3kg Fuji SIC 1-10g LS pc 1-3kg Fuji SIC 1-10g 12 13

Ultra Light Spin Spin Light Ultra [ YOSHI ] Series Finess Fishing Finesses Yoshi 1-3kg The incomparable 1-3kg LOX Yoshi exploded onto the Australian market in 2009, sweeping all before it in a

Angler s experiencing the LOX Yoshi for the first time are still blown away by the performance of the Yoshi and delighted by the price point.

The butt section grunts power and can tame beasts well beyond the designated weight quickly. Targeting Bream and Trout the versatility of the rod is displayed.

9 Ultra Light Spin Spin Light Ultra [ YOSHI ] Series Finess Fishing Finesses Yoshi 1-3kg The incomparable 1-3kg LOX Yoshi exploded onto the Australian market in 2009, sweeping all before it in a crushing wave of quality and value. The LOX Yoshi liberated Angler s from the tyranny of imported brands and inflated prices. Angler s experiencing the LOX Yoshi for the first time are still blown away by the performance of the Yoshi and delighted by the price point. The LOX Yoshi casts the lightest lures with ease yet hiding below t s beautiful natural carbon surface is power. The butt section grunts power and can tame beasts well beyond the designated weight quickly. Targeting Bream and Trout the versatility of the rod is displayed. Fishing the open flats you can cast a super light popper to the horizon, getting you right into the strike zone. Casting into tight oyster racks or skinny freshwater streams, the directional control of the Yoshi take first place every time. The LOX Yoshi is and remains the rod of choice for Bream Angler s and Trout Anglers across the country. The LOX revolution continues to this day. LOX is the acknowledged benchmark for high performance carbon fabrication and construction. There is only one orginal LOX Yoshi and it is still the best! 14 15

Light/Medium Spin Spin Light/Medium Finesse + poise + power [ YOSHI ] Series Last season

LOX. The 2-5kg /4-7kg is a perfect match for Flattie King s.

The 2-5kg /4-7kg is the choice of Champions.

10 Light/Medium Spin Spin Light/Medium Finesse + poise + power [ YOSHI ] Series Last season we lost track of how many meter plus Flatties were wrangled with the awesome 2-5kg /4-7kg LOX. The 2-5kg /4-7kg is a perfect match for Flattie King s. The top 10% prefer the LOX 2-5kg /4-7kg over any other rod. The 2-5kg /4-7kg is the choice of Champions. SP pc 2-5kg Fuji SIC 8-20g SP pc 2-5kg Fuji SIC 8-20g SP pc 2-5kg Fuji SIC 8-20g SP pc 4-7kg Fuji SIC 10-38g SP pc 4-7kg Fuji SIC 10-38g 16 17

Med/Heavy Spin Spin Med/Heavy The Equalizer [ BLADE ] Series The Blade series was inspired by Samari swords a delicate balance of strength and subtlety.

11 Med/Heavy Spin Spin Med/Heavy The Equalizer [ BLADE ] Series The Blade series was inspired by Samari swords a delicate balance of strength and subtlety. The Blade gives you the strength to handle Sailfish, yet the subelty to target the wiliest Bass. The Blade has earned a special place in Australian Angling. BLADE pc 6-8kg Fuji SIC MH 18 19

Travel Spin [ YOSHI ] Series Spin The Expedition Angler Travel

The convergence of affordable air travel and a new generation of

12 Travel Spin [ YOSHI ] Series Spin The Expedition Angler Travel Expedition Angling is the fastest growing sector of Angling. The convergence of affordable air travel and a new generation of Angling equipment has brought Expedition Angling into the grasp of more Angler s than ever before. The Yoshi Travel Spin is regarded by most in the industry as the best rod of type. It s combination of seamless taper and lighting fast response gives the Expedition Angler power and accuracy, in a package that will fit most suitcases! 20 21

Egi/Squid [ IRIDIUM ] Series Egi/Squid Cephalopod Candy Egi

A whole new world of Egi fishing opened up with the arrival of

It is only fitting that the LOX Egi offering is built from

13 Egi/Squid [ IRIDIUM ] Series Egi/Squid Cephalopod Candy Egi Fishing has become a force in and of itself. A whole new world of Egi fishing opened up with the arrival of new-generation Japanese Egi jigs. It is only fitting that the LOX Egi offering is built from 100% Japanese Prepreg Carbon. A perfect marriage with the best in Japanese jig is the incomparable LOX Egi

Rock Spin [ IRIDIUM ] Series Rock Spin Power to Powerful Anglers

The meanest nastiest hoodlums to ever wear a mask.

14 Rock Spin [ IRIDIUM ] Series Rock Spin Power to Powerful Anglers Down-right mean Kingies hug the coastal rocks. The meanest nastiest hoodlums to ever wear a mask. Angler s needed an answer and they turned to LOX the Rock Spin is the answer. The first Japanese carbon rod designed expressly for Australian coastal conditions. Rock Spin is every bit as tuff as the fish that call the coastal rocks home. How tuff, dam tuff! 24 25

Surf Spin Spin Surf [ IRIDIUM ] Series The New Age of Surf Angling The LOX surf performs three key functions for the

The longitudinal carbon fibres of LOX deliver unparallel sensitivity; every movement of the bait can be felt even

Controlling larger fish in the surf was once a problem, the reach and ultra fast response of LOX Surf transforms the

15 Surf Spin Spin Surf [ IRIDIUM ] Series The New Age of Surf Angling The LOX surf performs three key functions for the surf Angler. LOX allows the longest casts, with the convenience and reliability of spin reels. The longitudinal carbon fibres of LOX deliver unparallel sensitivity; every movement of the bait can be felt even through pounding surf. LOX Surf is the perfect braid match. Controlling larger fish in the surf was once a problem, the reach and ultra fast response of LOX Surf transforms the traditional slow beefy surf fights into fast and dynamic contests between Angler and fish. The combination of braided lines and the technical excellence of LOX Surf take the Beach Angler into the 21c and beyond. 27

Jigging Jigging [ IRIDIUM ] Series Ball Busting Power Combining exceptional strength and svelte shape the Angler has a rod unlike anything else before.

16 Jigging Jigging [ IRIDIUM ] Series Ball Busting Power Combining exceptional strength and svelte shape the Angler has a rod unlike anything else before. The new techniques pioneered at LOX provide Jigging sticks of exceptional performance These rods aren't for everyone, they are built for the talented, the progressive and the fanatically committed Angler. If this is you, your new rod is here! 28 29

Blue Water King Sticks Water Sticks [ IRIDIUM ] Series Hoodlum Control

17 Blue Water King Sticks Water Sticks [ IRIDIUM ] Series Hoodlum Control King Blue As with many other styles of Angling LOX has revolutionised boat based Kingie fishing. The ultra fast response of LOX King Sticks gives the Angler time to turn the Kingie and regain control. Yet even with all the technological advantages of LOX longitudinal fibres and unidirectional wraps, there are still bust-ups, that s what makes us come back for more

Their argument was elegant in its simplicity, why didn t the Cod have its own specific high-end rod?

18 Baitcast Baitcast [ IRIDIUM ] Series Green & Gold Magic The LOX Baitcaster was inspired by our most iconic inland fish, the mighty Murray Cod. The LOX Baitcaster evolved out of discussions with leading Cod Anglers. Quite simply they wanted more. Their argument was elegant in its simplicity, why didn t the Cod have its own specific high-end rod? The specific criteria for the rod was the ability to handle bulky Cod lures, in-close work and yet have sufficient power reserve for handling those Green & Gold beauties. A highly steerable rod for fast flowing water. Sufficiently large guides to allow heavy leaders to run through smoothly through the guides, LOX always uses the highest grade of Japanese Carbon Prepreg, but what was needed was a modification in the basic lay-up of the carbon cloth. After hundreds of attempts a unique lay pattern that produced the just right curve and recovery. Combined with Fuji components and a unique reel seat and grips the team was confident the remedy had been produced. A iconic rod for a iconic fish! 32

ROLAND MARTIN SEAFARER SPINNING RODS Roland Martin superior tapered power blank

ROLAND MARTIN SEAFARER SPINNING RODS Roland Martin superior tapered power blank ROLAND MARTIN SALTWATER SERIES For some, dedicated salt water anglers, seeking perfection is a way of life. When it comes to selecting the right gear, there s no compromise. You demand premium, high performance