Penn History. Past, Present & Future. Dura Drag

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Penn History Past, Present & Future In 1922, Penn s founder Otto Henze left Germany and went to the United States, where he began working as a machinist for the Ocean City Reels Company in

The rest, as they say, is history. Of course things have moved on dramatically since Otto Henze founded the Penn Fishing Tackle Company in 1932.

This was quickly adopted by anglers as being the very best reel available and at a reasonable price too it took the saltwater market by storm.

Martha took control, and utilising her astonishing management skills the company continued to prosper. In the late 1960s, Martha s son Herbert joined the team.

It was during this time that Penn became the industry leader in innovation, creating the world-famous International Lever Drag reel.

The new ownership group knew the value of Penn s worldwide reputation, and continued to invest in the values on which the company was built Quality, Engineering and Innovation.

Years of extensive research has brought us the Penn Dura Drag way ahead of its time. Scientific tests prove that the new Penn Dura-Drag performance is unsurpassed.

2 Penn History Past, Present & Future In 1922, Penn s founder Otto Henze left Germany and went to the United States, where he began working as a machinist for the Ocean City Reels Company in Philadelphia. Inspired by the fishing exploits of the legendary Zane Grey, he dreamed of one day owning his own fishing tackle company, producing reels that would set world records. The rest, as they say, is history. Of course things have moved on dramatically since Otto Henze founded the Penn Fishing Tackle Company in His original quote to his design team was Make it simple, make it work. In 1936, Penn introduced the Senator star-drag trolling reel. This was quickly adopted by anglers as being the very best reel available and at a reasonable price too it took the saltwater market by storm. The company continued to grow throughout the 1940s. However, Otto Henze suddenly died in 1948, leaving his wife Martha at the helm of the fast-growing company. Martha took control, and utilising her astonishing management skills the company continued to prosper. In the late 1960s, Martha s son Herbert joined the team. Herbert was a trained engineer and the company continued to grow under his leadership. It was during this time that Penn became the industry leader in innovation, creating the world-famous International Lever Drag reel. In January 2003, Penn was purchased by a group of individuals who had owned companies and worked in the fishing industry for many years. The new ownership group knew the value of Penn s worldwide reputation, and continued to invest in the values on which the company was built Quality, Engineering and Innovation. Dura Drag With more and more anglers fishing lighter lines for bigger fish, it became apparent to our engineers that a revolutionary new drag system needed to be produced. Years of extensive research has brought us the Penn Dura Drag way ahead of its time. Scientific tests prove that the new Penn Dura-Drag performance is unsurpassed. In laboratory testing, the new Dura-Drag sustained its original drag settings after 100-hours of drag burn-time, while our closest competitors materials dropped by more than 35 per cent. Compare the charts and you will see Penn Dura-Drag is the most consistent and long-lasting drag material on the market. In terms of performance and smoothness, both light-tackle and big game anglers will greatly appreciate the lack of an initial surge in drag-pressure, common in other drag materials. Smoother start-ups and more consistent drag pressures translate into fewer pulled hooks. For anglers fishing the new Penn Dura-Drag, broken lines and lost fish due to intermittent and jerky drags are a thing of the past.

Line capacities on spool are marked at 1/3rd, 2/3rd and full capacity.

eliminate snagged lines. Provides 16 magnetic brake settings for controlled casting.

resists dents and scratches No backing needed because the rubber gasket keeps superline from slipping Braid Ready to handle the

precise gear alignment under heavy loads Patented ISP (Integrated Side Plate) design ensures proper gear alignment under heavy

Gears TM Quick-Shift Patented 2-speed system easily shifts into high or low gear Patented Versa-Drag system allows for multiple

HT-100TM drag washers provide smooth drag under heavy loads The perfect oscillation for an extremely even line lay Techno-balanced

of Spindle Low Speed Gear permanently pressed onto the Solid Spindle. Theirs Spindle engages with only a single small Pin.

Stainless Spindle engages the drag with a gear-cut machined, solid piece, keyed directly into the Drag Plate.

3 Line capacities on spool are marked at 1/3rd, 2/3rd and full capacity. The Truth About Big Game Reels Switchblade harness lugs flip up with the tip of your finger or drop flush with the reel to eliminate snagged lines. Provides 16 magnetic brake settings for controlled casting. Easy Access System allows maintenance hatch to be lowered to access key internal parts for lubrication A proprietary metal that resists dents and scratches No backing needed because the rubber gasket keeps superline from slipping Braid Ready to handle the strain that braided lines put on a reel TM Eliminates rotor backplay for instant hook sets Full metal body and sideplate keep precise gear alignment under heavy loads Patented ISP (Integrated Side Plate) design ensures proper gear alignment under heavy loads Push-To-Turn preset knob eliminates accidental changes to the drag setting Penn One-Piece, Solid Machined Aluminium Main Gears TM Quick-Shift Patented 2-speed system easily shifts into high or low gear Patented Versa-Drag system allows for multiple drag settings for various fishing conditions Dura-Drag washers virtually eliminate hesitation, even under extreme drag settings HT-100TM drag washers provide smooth drag under heavy loads The perfect oscillation for an extremely even line lay Techno-balanced rotor gives smooth retrieves High Speed 52% wider Low Speed 40% wider Pinion Gears / Spindle Penn High Speed Gear machined as part of Spindle Low Speed Gear permanently pressed onto the Solid Spindle. Theirs Spindle engages with only a single small Pin. Pieces held together with a Pin. Stainless Spindle engages the drag with a gear-cut machined, solid piece, keyed directly into the Drag Plate. TRCTM - Torque Rod Construction provides a spiral wrapped graphite core for added strength PENN Theirs Two-Piece Side Plate; Part Aluminium, Part Plastic Both the spool and spindle may rotate independently from the drive train and frame thereby reducing friction during free spool and eliminating binding during the retrieve. The turn of a dial provides the greatest range of bait clicker settings ever.

Fathom Level Wind The ultimate hardworking reels, perfect for even the most extreme conditions Dependable Solid Powerful FTH15LW

3:1 retrieve ratio designed to maximise cranking power even in the most extreme situations, the five-strong Fathom series is built

(yds/lb) A stainless steel level wind system, diecast aluminium frame and sideplates plus forged aluminium spool combine together

lbs 4.3:1 24 61 544 320/17 260/20 230/25 675/20 500/30 350/50 3+1 30 lbs 4.

4 Fathom Level Wind The ultimate hardworking reels, perfect for even the most extreme conditions Dependable Solid Powerful FTH15LW FTH20LW FTH25LW FTH40LW Fathom Powered by bronze main and pinion gears with a 4.3:1 retrieve ratio designed to maximise cranking power even in the most extreme situations, the five-strong Fathom series is built to deliver peak performance time after time after time. FATHOM LEVEL WIND SPECIFICATIONS Model Mono Cap. (yds/lb) Braid Cap. (yds/lb) A stainless steel level wind system, diecast aluminium frame and sideplates plus forged aluminium spool combine together to ensure customers wishing to step up from graphite-bodied reels will be delighted they took that decision now, next year, and ten years from now! Bearings Max Drag Gear Ratio Line Retrieve (in) Line Retrieve (cm) Weight (gr) 320/15 280/17 220/20 575/20 440/30 300/ lbs 4.3: /17 260/20 230/25 675/20 500/30 350/ lbs 4.3: /20 290/25 220/30 650/30 450/50 380/ lbs 4.3: /30 330/40 240/50 825/50 675/65 575/ lbs 4.3: l 4 stainless steel shielded ball bearing l Instant anti-reverse bearing l HT 100 powered drag system l Superior max drag setting PLUS lighter l Overall weight than equivalent sized rivals

REELS - TROLLING REELS Fathom Solid, dependable, and powerful. Designed with a lower gear ratio 4.3:1 for extreme cranking power on big fish in deep waters.

The diecast frame and sideplates give the angler a solid reliable reel whilst the HT 100 drag system gives you all the smooth stopping power you will ever need.

5 REELS - TROLLING REELS Fathom Solid, dependable, and powerful. Designed with a lower gear ratio 4.3:1 for extreme cranking power on big fish in deep waters. A level-wind ensures the spool fills correctly when the pressure and a fish are on! The diecast frame and sideplates give the angler a solid reliable reel whilst the HT 100 drag system gives you all the smooth stopping power you will ever need. Diecast aluminium frame and sideplates Forged aluminium spool Four stainless steel shielded ball bearings Instant anti-reverse bearing Stainless steel level-wind system Bronze main and pinion gears HT-100 powered drag system PENN FTH15LW / FATHOM 15 LEVEL WIND REEL yd/15lb HT100 30lb/13.5kg ALUMINIUM 4.3:1 24"/610mm 19.2oz/538g FTH20LW / FATHOM 20 LEVEL WIND REEL yd/17lb HT100 30lb/13.5kg ALUMINIUM 4.3:1 24"/610mm 19.5oz/546g FTH25LW / FATHOM 25 LEVEL WIND REEL yd/20lb HT100 30lb/13.5kg ALUMINIUM 4.3:1 24"/610mm 20oz/560g FTH40LW / FATHOM 40 LEVEL WIND REEL yd/30lb HT100 30lb/13.5kg ALUMINIUM 4.3:1 24"/610mm 24.3oz/680g

The Penn GT Level Wind series is unrivalled anywhere in the world, thanks to some state of the art engineering and Penn's superior manufacturing knowledge.

6 REELS - TROLLING REELS GT Level Wind If ever there was a perfect range of reels for UK boat fishing, the GT series is it. Designed to cope with just about anything that swims, there is a reel in this range to suit every fishing situation. The Penn GT Level Wind series is unrivalled anywhere in the world, thanks to some state of the art engineering and Penn's superior manufacturing knowledge. These reels feature a lightweight graphite frame, black anodised spool, aircraft-grade stainless steel ball bearings and a drag system that is second to none. For the ultimate in performance and good looks at a price to suit all pockets, the GT Level Wind range takes some beating. Lightweight one-piece graphite frame & side plates Black anodised spool Stainless steel pinion Manganese-bronze main gear HT-100 powered drag system Built in linecounter (LC model) Counter balanced handle 1 310GT2 GRAPHITE LEVEL WIND yd/12lb 4.2:1 22"/559mm 16oz/453g 11lb/4.95kg GT2 GRAPHITE LEVEL WIND yd/15lb 4.3:1 25"/635mm 23oz/652g 12lb/5.4kg GT2 GRAPH.L/WIND LEFT HAND yd/15lb 4.3:1 25"/635mm 23oz/652g 12lb/5.4kg GT2 GRAPHITE LEVEL WIND yd/20lb 3.6:1 26"/660mm 27oz/764g 16lb/7.2kg GT2 GRAPHITE LEVEL WIND yd/20lb 3.3:1 26"/660mm 35oz/991g 22lb/9.9kg GT2 GRAPHITE LEVEL WIND yd/20lb 3.3:1 26"/660mm 36oz/1019g 22lb/9.9kg GT2LC GRAPHITE LEVEL WIND yd/15lb 4.3:1 25"/635mm 23oz/652g 12lb/5.4kg GT2LC GRAPHITE LEVEL WIND yd/12lb 4.2:1 22"/559mm 16oz/453g 11lb/4.95kg

REELS - TROLLING REELS GT Lever Drag If you're fishing on a fixed budget, then these two models are just what you have been looking for - uncompromised quality and performance at a price to suit all

They have quickly proven themselves to be a favourite among many big game charter boats around the world, simply because they can endure prolonged punishment while still producing the top-end

7 REELS - TROLLING REELS GT Lever Drag If you're fishing on a fixed budget, then these two models are just what you have been looking for - uncompromised quality and performance at a price to suit all pockets. These lever drag reels both have extremely smooth yet powerful drag systems. They have quickly proven themselves to be a favourite among many big game charter boats around the world, simply because they can endure prolonged punishment while still producing the top-end performance of more expensive models. Each reel has four Stainless Steel aircraft-quality ball bearings, plus a Stainless Steel pinion gear and manganese-bronze main gear. Manufactured in both 20lb and 30lb sizes, they're perfect for downtiding for big blonde rays and tope, to drift fishing for sharks. Lightweight graphite frame & side plates Anodised lightweight aluminium spool Stainless steel pinion Manganese-bronze main gear Stainless steel level wind 1 320LD yd/15lb 4.3:1 25"/635mm 21oz/595g 10lb/4.5kg LD yd/20lb 3.7:1 27"/686mm 27oz/765g 10lb/4.5kg

$fraction of the price you'd expect to pay.$ The Stainless Steel inner and outer frame rings, coupled with a Stainless Steel level wind and lightweight anodised spool gives these reels a rugged, yet stylish look.

The Stainless Steel inner and outer frame rings, coupled with a Stainless Steel level wind and lightweight anodised spool gives these reels a rugged, yet stylish look.

8 REELS - TROLLING REELS GTO Level Wind Whether you're fishing for huge rays, tope, conger eels, porbeagle sharks or common skate, the GTO Level Wind series gives outstanding Penn performance for a fraction of the price you'd expect to pay. The Stainless Steel inner and outer frame rings, coupled with a Stainless Steel level wind and lightweight anodised spool gives these reels a rugged, yet stylish look. They perform exceptionally well too, even when using braided main lines. If you want to look the part on your next charter, safe in the knowledge that your reel won't let you down, then take a look at the GTO Level Wind range. The Penn GTO series of reels are superb for boat fishing. Constructed from Stainless Steel and marine-grade alloy, these silver beauties combine quality engineering and performance. Stainless steel inner/outer frame rings enhance rigidity to prevent 'frame flex' Lightweight machined anodised spool Marine-grade alloy main gear improves durability & smoothness HT-100 drag washers provide smooth drag under heavy loads Two stainless steel shielded ball bearings PENN 1 220CS NON LEVEL WIND yd/15lb 4.3:1 25"/635mm 23oz/652g 12lb/5.4kg GTO LEVEL WIND yd/15lb 4.3:1 25"/635mm 23oz/652g 12lb/5.4kg GTO LEVEL WIND yd/20lb 3.6:1 26"/660mm 27oz/764g 12lb/5.4kg

MAG 2 515/525 The best just got better HT powered drag system Smooth, castable and lightweight Penn takes surf reels to a new level mag 2 515/525 The most castable surf reels on the market!

But that is exactly what Penn have achieved, and they have done it in an even more compact, lightweight and free-casting package.

9 MAG 2 515/525 The best just got better HT powered drag system Smooth, castable and lightweight Penn takes surf reels to a new level mag 2 515/525 The most castable surf reels on the market! Any angler with experience in the surfcasting arena would know that improving on the original and much loved Penn Mag reels was no easy task. But that is exactly what Penn have achieved, and they have done it in an even more compact, lightweight and free-casting package. By focusing on fine tuning the magnetic braking system to be even crisper and easier to adjust, Penn s design engineers have succeeded in bringing extra casting range and speed of control to the fingertips of Mag 2 users. The result is even smoother delivery of baited rigs, plus precious extra metres on the cast, which will inevitably lead to more bites and more fish on the shore. l Lightweight, durable graphite frame and spool with aluminium reinforcement rings l Forged aluminium spool l Six stainless steel shielded bearings l Instant anti-reverse bearing l HT-100 powered drag system l Disengaging pinion with live spindle Model Bearings Line Capacity Line Capacity Gear Ratio Line Retrieve Weight 515 MAG m/0.38mm 230yds/18lb 6.0:1 28 /71cm 14.4oz/403g 525 MAG m/0.17mm 240yds/18lb 6.0:1 28 /71cm 14.6oz/409g

REELS - TROLLING REELS Mag 2 515/525 The best just got better!

The new index magnetic braking system is precise and gives full control from zero to maximum braking,

The new MAG 2 515/525's have just taken shore casting to the next level!

shielded bearings Instant anti-reverse bearing HT-100 powered drag system Disengaging pinion with live

10 REELS - TROLLING REELS Mag 2 515/525 The best just got better! The new MAG 2 515/525 take the MAG reels to a new level, offering greater distance, control and power. The new index magnetic braking system is precise and gives full control from zero to maximum braking, making longer smoother casts possible. The new MAG 2 515/525's have just taken shore casting to the next level! Graphite frame and aluminium reinforced graphite side plates Forged aluminium spool 6 stainless steel shielded bearings Instant anti-reverse bearing HT-100 powered drag system Disengaging pinion with live spindle Indexed magnetic braking system MAG yd/18lb HT100 15lb/6.75kg ALUMINIUM 6.0:1 28"/711mm 14.4oz/403g yd/18lb HT100 15lb/6.75kg ALUMINIUM 6.0:1 28"/711mm 14.6oz/409g MAG PENN TM

τ = r x f TORQUE = ROTATION X FORCE MADE IN THE U.S.A. THE NEW PENN INTERNATIONAL TORQUE SERIES THE ULTIMATE IN HIGH SPEED FISH FIGHTING FORCE!

Torque τ = r x f TORQUE = ROTATION X FORCE Torque 200 Torque 300 Torque 100 THE NEW PENN INTERNATIONAL TORQUE SERIES THE ULTIMATE IN HIGH SPEED FISH FIGHTING FORCE! MADE IN THE U.S.A. INNOVATION, A NEW